SlideShare a Scribd company logo
© 2015 Inmar, Inc.
© 2015 Inmar, Inc. 2
Distribution and redemption data consolidated
from the Inmar coupon database.
Percent change compares activity throughout
2014 with activity from 2013.
Industry distribution and redemption statistics
extrapolated using Inmar and Kantar Media data.
Analysis conducted to develop key insights.
Data cross-checked with major coupon
Distributors and third-party vendors.
© 2015 Inmar, Inc. 3
Collected January 201515 minutes
Adults 18-691075 interviews
Quotas for Hispanic and
Male shoppers
Primary or shared decision
maker/shopper in their home.
© 2015 Inmar, Inc. 4
2013 2014
© 2015 Inmar, Inc. 5
2013 2014
© 2015 Inmar, Inc. 6
Source: 2014 Inmar Coupon Trends
Free-standing Insert
Up from 87.4%
in 2013
© 2015 Inmar, Inc. 7
Free-standing
Insert
Electronic Checkout
Shelf Pad
Direct Mail
Internet
Other
Instant Redeemable
Instant Redeemable Cross Ruff
Dual Electronic and Paper
Down from 40.0%
in 2013
Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc. 8
FOOD AND NON-FOOD OFFERS: Distribution
2013 2014
Source: 2014 Inmar Coupon Trends
Non-Food
Food
59.3%
40.7%
Food
Non-Food
37.4%
62.6%
© 2015 Inmar, Inc. 9
FOOD AND NON-FOOD OFFERS: Redemption
2013 2014
Source: 2014 Inmar Coupon Trends
Non-Food
Food
32.9%
67.1%
Non-Food
Food
35.9%
64.1%
© 2015 Inmar, Inc.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
FSI IR EC SP NET EDO HO
Average Redemption Rate: 2014
10
Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable
/Print at Home
Electronic Discount
Opt-In / Load2Card
Handout
© 2015 Inmar, Inc. 11
Average
Face Value
Distributed
Average Purchase
Requirement
Distributed
Average
Redemption Period
Distributed
Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc.
$1.00
$1.10
$1.20
$1.30
$1.40
$1.50
$1.60
$1.70
$1.80
$1.90
$2.00
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Face Value Distributed
12
Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc.
1.00
1.20
1.40
1.60
1.80
2.00
2.20
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Purchase Requirement Distributed (Units)
13
Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc.
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Redemption Period Distributed (Months)
14
Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable
/Print at Home
Electronic Discount
Opt-In / Load2Card
Handout
Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc. 15
Average Purchase
Requirement
Distributed
Average
Redemption Period
Distributed
Average
Face Value
Distributed
Source: 2014 Inmar Coupon Trends

More Related Content

What's hot

Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping JourneyConsumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Launchfire
 
eCommerce Trends 2017
eCommerce Trends 2017eCommerce Trends 2017
eCommerce Trends 2017
Content Analytics, Inc.
 
eCommerce Trends 2016-2017
eCommerce Trends 2016-2017eCommerce Trends 2016-2017
eCommerce Trends 2016-2017
Divante
 
Global Commerce: The World Beyond the Buy Button
Global Commerce: The World Beyond the Buy ButtonGlobal Commerce: The World Beyond the Buy Button
Global Commerce: The World Beyond the Buy Button
FastSpring
 
The Accelerating Growth of Frictionless Commerce | A.T. Kearney
The Accelerating Growth of Frictionless Commerce | A.T. KearneyThe Accelerating Growth of Frictionless Commerce | A.T. Kearney
The Accelerating Growth of Frictionless Commerce | A.T. Kearney
Kearney
 
Changing e-Commerce Trends
Changing e-Commerce TrendsChanging e-Commerce Trends
50 Compelling Statistics on Global eCommerce
50 Compelling Statistics on Global eCommerce  50 Compelling Statistics on Global eCommerce
50 Compelling Statistics on Global eCommerce
PromptCloud
 
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer
 
2013 holiday season key trends & drivers
2013 holiday season   key trends & drivers2013 holiday season   key trends & drivers
2013 holiday season key trends & drivers
Gorilla Group
 
Commerce & Digital Marketing Outlook 2018
Commerce & Digital Marketing Outlook 2018Commerce & Digital Marketing Outlook 2018
Commerce & Digital Marketing Outlook 2018
Criteo
 
Why Beacons need to be a part of your 2016's Media Startegy
Why Beacons need to be a part of your 2016's Media StartegyWhy Beacons need to be a part of your 2016's Media Startegy
Why Beacons need to be a part of your 2016's Media Startegy
encircle.io
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
Divante
 
PoV Digital Mex retail
PoV Digital Mex retailPoV Digital Mex retail
PoV Digital Mex retail
Luisa Calderon
 
21 criteo holiday_report_us_en
21 criteo holiday_report_us_en21 criteo holiday_report_us_en
21 criteo holiday_report_us_en
Milene9
 
eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...
eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...
eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...
eMarketer
 
eMarketer Webinar: Mobile Commerce Trends
eMarketer Webinar: Mobile Commerce TrendseMarketer Webinar: Mobile Commerce Trends
eMarketer Webinar: Mobile Commerce Trends
eMarketer
 
eMarketer Mexico eCommerce January 2013
eMarketer Mexico eCommerce January 2013eMarketer Mexico eCommerce January 2013
eMarketer Mexico eCommerce January 2013
Juan Carlos Garcia (@jcgs68)
 
eMarketer Webinar: Retail Ecommerce Forecast—Challenging Economy Drives Onlin...
eMarketer Webinar: Retail Ecommerce Forecast—Challenging Economy Drives Onlin...eMarketer Webinar: Retail Ecommerce Forecast—Challenging Economy Drives Onlin...
eMarketer Webinar: Retail Ecommerce Forecast—Challenging Economy Drives Onlin...
eMarketer
 
E consumer behavior
E consumer behaviorE consumer behavior
E consumer behavior
SougataSarkar11
 
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid Growth
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid Growth
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid Growth
eMarketer
 

What's hot (20)

Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping JourneyConsumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
 
eCommerce Trends 2017
eCommerce Trends 2017eCommerce Trends 2017
eCommerce Trends 2017
 
eCommerce Trends 2016-2017
eCommerce Trends 2016-2017eCommerce Trends 2016-2017
eCommerce Trends 2016-2017
 
Global Commerce: The World Beyond the Buy Button
Global Commerce: The World Beyond the Buy ButtonGlobal Commerce: The World Beyond the Buy Button
Global Commerce: The World Beyond the Buy Button
 
The Accelerating Growth of Frictionless Commerce | A.T. Kearney
The Accelerating Growth of Frictionless Commerce | A.T. KearneyThe Accelerating Growth of Frictionless Commerce | A.T. Kearney
The Accelerating Growth of Frictionless Commerce | A.T. Kearney
 
Changing e-Commerce Trends
Changing e-Commerce TrendsChanging e-Commerce Trends
Changing e-Commerce Trends
 
50 Compelling Statistics on Global eCommerce
50 Compelling Statistics on Global eCommerce  50 Compelling Statistics on Global eCommerce
50 Compelling Statistics on Global eCommerce
 
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
 
2013 holiday season key trends & drivers
2013 holiday season   key trends & drivers2013 holiday season   key trends & drivers
2013 holiday season key trends & drivers
 
Commerce & Digital Marketing Outlook 2018
Commerce & Digital Marketing Outlook 2018Commerce & Digital Marketing Outlook 2018
Commerce & Digital Marketing Outlook 2018
 
Why Beacons need to be a part of your 2016's Media Startegy
Why Beacons need to be a part of your 2016's Media StartegyWhy Beacons need to be a part of your 2016's Media Startegy
Why Beacons need to be a part of your 2016's Media Startegy
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
 
PoV Digital Mex retail
PoV Digital Mex retailPoV Digital Mex retail
PoV Digital Mex retail
 
21 criteo holiday_report_us_en
21 criteo holiday_report_us_en21 criteo holiday_report_us_en
21 criteo holiday_report_us_en
 
eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...
eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...
eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...
 
eMarketer Webinar: Mobile Commerce Trends
eMarketer Webinar: Mobile Commerce TrendseMarketer Webinar: Mobile Commerce Trends
eMarketer Webinar: Mobile Commerce Trends
 
eMarketer Mexico eCommerce January 2013
eMarketer Mexico eCommerce January 2013eMarketer Mexico eCommerce January 2013
eMarketer Mexico eCommerce January 2013
 
eMarketer Webinar: Retail Ecommerce Forecast—Challenging Economy Drives Onlin...
eMarketer Webinar: Retail Ecommerce Forecast—Challenging Economy Drives Onlin...eMarketer Webinar: Retail Ecommerce Forecast—Challenging Economy Drives Onlin...
eMarketer Webinar: Retail Ecommerce Forecast—Challenging Economy Drives Onlin...
 
E consumer behavior
E consumer behaviorE consumer behavior
E consumer behavior
 
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid Growth
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid Growth
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid Growth
 

Similar to 2015 Inmar CouponTrends Presentation. 2014 Year-EndReport

Midyear 2015 pia webinar final for attendees
Midyear 2015 pia webinar final for attendeesMidyear 2015 pia webinar final for attendees
Midyear 2015 pia webinar final for attendees
Andrew Coleman
 
Midyear 2015 PIA webinar FINAL for attendees
Midyear 2015 PIA webinar FINAL for attendeesMidyear 2015 PIA webinar FINAL for attendees
Midyear 2015 PIA webinar FINAL for attendees
Andrew W. Coleman
 
Demandware Shopping Index | 2015 Q1
Demandware Shopping Index | 2015 Q1Demandware Shopping Index | 2015 Q1
Demandware Shopping Index | 2015 Q1
Demandware
 
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
Linda Gridley
 
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada
 
eMarketer Webinar: Lessons from Holiday Shopping 2014—What You Need to Know f...
eMarketer Webinar: Lessons from Holiday Shopping 2014—What You Need to Know f...eMarketer Webinar: Lessons from Holiday Shopping 2014—What You Need to Know f...
eMarketer Webinar: Lessons from Holiday Shopping 2014—What You Need to Know f...
eMarketer
 
Annalect's data breach infographic
Annalect's data breach infographicAnnalect's data breach infographic
Annalect's data breach infographic
Aaron Smolick
 
Shopper Behavior - Devora Rogers
Shopper Behavior - Devora RogersShopper Behavior - Devora Rogers
Shopper Behavior - Devora Rogers
Kristen Hansen
 
Presentation3
Presentation3Presentation3
Presentation3
Padmini Harish
 
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer
 
E marketer webinar b2b mobile marketing trends 2016
E marketer webinar b2b mobile marketing trends 2016E marketer webinar b2b mobile marketing trends 2016
E marketer webinar b2b mobile marketing trends 2016
Philippe Dumont
 
The Explosion of Online Shopping During the Pandemic
The Explosion of Online Shopping During the PandemicThe Explosion of Online Shopping During the Pandemic
The Explosion of Online Shopping During the Pandemic
In Marketing We Trust
 
10 Must Have Mobile App Features for In-Store Engagement
10 Must Have Mobile App Features for In-Store Engagement 10 Must Have Mobile App Features for In-Store Engagement
10 Must Have Mobile App Features for In-Store Engagement
GPShopper, a Synchrony solution
 
The 2015 Reality of Retail Report
The 2015 Reality of Retail ReportThe 2015 Reality of Retail Report
The 2015 Reality of Retail Report
InReality
 
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015
eMarketer
 
Ad:Tech NY Session - Leveraging the Power of First-Party Data
Ad:Tech NY Session - Leveraging the Power of First-Party DataAd:Tech NY Session - Leveraging the Power of First-Party Data
Ad:Tech NY Session - Leveraging the Power of First-Party Data
Tealium
 
Consumer Insights - Presentation at the Property Portal Watch Conference - AM...
Consumer Insights - Presentation at the Property Portal Watch Conference - AM...Consumer Insights - Presentation at the Property Portal Watch Conference - AM...
Consumer Insights - Presentation at the Property Portal Watch Conference - AM...
Property Portal Watch
 
The ghosts of digital christmas past, present & future
The ghosts of digital christmas past, present & futureThe ghosts of digital christmas past, present & future
The ghosts of digital christmas past, present & future
Somo
 
Strategic Initiative Paper Team ENathan Marr, Melody R.docx
Strategic Initiative Paper Team ENathan Marr, Melody R.docxStrategic Initiative Paper Team ENathan Marr, Melody R.docx
Strategic Initiative Paper Team ENathan Marr, Melody R.docx
dessiechisomjj4
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
Warply
 

Similar to 2015 Inmar CouponTrends Presentation. 2014 Year-EndReport (20)

Midyear 2015 pia webinar final for attendees
Midyear 2015 pia webinar final for attendeesMidyear 2015 pia webinar final for attendees
Midyear 2015 pia webinar final for attendees
 
Midyear 2015 PIA webinar FINAL for attendees
Midyear 2015 PIA webinar FINAL for attendeesMidyear 2015 PIA webinar FINAL for attendees
Midyear 2015 PIA webinar FINAL for attendees
 
Demandware Shopping Index | 2015 Q1
Demandware Shopping Index | 2015 Q1Demandware Shopping Index | 2015 Q1
Demandware Shopping Index | 2015 Q1
 
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
 
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
 
eMarketer Webinar: Lessons from Holiday Shopping 2014—What You Need to Know f...
eMarketer Webinar: Lessons from Holiday Shopping 2014—What You Need to Know f...eMarketer Webinar: Lessons from Holiday Shopping 2014—What You Need to Know f...
eMarketer Webinar: Lessons from Holiday Shopping 2014—What You Need to Know f...
 
Annalect's data breach infographic
Annalect's data breach infographicAnnalect's data breach infographic
Annalect's data breach infographic
 
Shopper Behavior - Devora Rogers
Shopper Behavior - Devora RogersShopper Behavior - Devora Rogers
Shopper Behavior - Devora Rogers
 
Presentation3
Presentation3Presentation3
Presentation3
 
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
 
E marketer webinar b2b mobile marketing trends 2016
E marketer webinar b2b mobile marketing trends 2016E marketer webinar b2b mobile marketing trends 2016
E marketer webinar b2b mobile marketing trends 2016
 
The Explosion of Online Shopping During the Pandemic
The Explosion of Online Shopping During the PandemicThe Explosion of Online Shopping During the Pandemic
The Explosion of Online Shopping During the Pandemic
 
10 Must Have Mobile App Features for In-Store Engagement
10 Must Have Mobile App Features for In-Store Engagement 10 Must Have Mobile App Features for In-Store Engagement
10 Must Have Mobile App Features for In-Store Engagement
 
The 2015 Reality of Retail Report
The 2015 Reality of Retail ReportThe 2015 Reality of Retail Report
The 2015 Reality of Retail Report
 
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015
 
Ad:Tech NY Session - Leveraging the Power of First-Party Data
Ad:Tech NY Session - Leveraging the Power of First-Party DataAd:Tech NY Session - Leveraging the Power of First-Party Data
Ad:Tech NY Session - Leveraging the Power of First-Party Data
 
Consumer Insights - Presentation at the Property Portal Watch Conference - AM...
Consumer Insights - Presentation at the Property Portal Watch Conference - AM...Consumer Insights - Presentation at the Property Portal Watch Conference - AM...
Consumer Insights - Presentation at the Property Portal Watch Conference - AM...
 
The ghosts of digital christmas past, present & future
The ghosts of digital christmas past, present & futureThe ghosts of digital christmas past, present & future
The ghosts of digital christmas past, present & future
 
Strategic Initiative Paper Team ENathan Marr, Melody R.docx
Strategic Initiative Paper Team ENathan Marr, Melody R.docxStrategic Initiative Paper Team ENathan Marr, Melody R.docx
Strategic Initiative Paper Team ENathan Marr, Melody R.docx
 
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...
 

Recently uploaded

STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
sameer shah
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
ElizabethGarrettChri
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
Lars Albertsson
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
Everything you wanted to know about LIHTC
Everything you wanted to know about LIHTCEverything you wanted to know about LIHTC
Everything you wanted to know about LIHTC
Roger Valdez
 
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
wyddcwye1
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
soxrziqu
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
apvysm8
 
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Fernanda Palhano
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
Bill641377
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
manishkhaire30
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
SaffaIbrahim1
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
Social Samosa
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
Timothy Spann
 

Recently uploaded (20)

STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
Everything you wanted to know about LIHTC
Everything you wanted to know about LIHTCEverything you wanted to know about LIHTC
Everything you wanted to know about LIHTC
 
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
 
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
 

2015 Inmar CouponTrends Presentation. 2014 Year-EndReport

  • 2. © 2015 Inmar, Inc. 2 Distribution and redemption data consolidated from the Inmar coupon database. Percent change compares activity throughout 2014 with activity from 2013. Industry distribution and redemption statistics extrapolated using Inmar and Kantar Media data. Analysis conducted to develop key insights. Data cross-checked with major coupon Distributors and third-party vendors.
  • 3. © 2015 Inmar, Inc. 3 Collected January 201515 minutes Adults 18-691075 interviews Quotas for Hispanic and Male shoppers Primary or shared decision maker/shopper in their home.
  • 4. © 2015 Inmar, Inc. 4 2013 2014
  • 5. © 2015 Inmar, Inc. 5 2013 2014
  • 6. © 2015 Inmar, Inc. 6 Source: 2014 Inmar Coupon Trends Free-standing Insert Up from 87.4% in 2013
  • 7. © 2015 Inmar, Inc. 7 Free-standing Insert Electronic Checkout Shelf Pad Direct Mail Internet Other Instant Redeemable Instant Redeemable Cross Ruff Dual Electronic and Paper Down from 40.0% in 2013 Source: 2014 Inmar Coupon Trends
  • 8. © 2015 Inmar, Inc. 8 FOOD AND NON-FOOD OFFERS: Distribution 2013 2014 Source: 2014 Inmar Coupon Trends Non-Food Food 59.3% 40.7% Food Non-Food 37.4% 62.6%
  • 9. © 2015 Inmar, Inc. 9 FOOD AND NON-FOOD OFFERS: Redemption 2013 2014 Source: 2014 Inmar Coupon Trends Non-Food Food 32.9% 67.1% Non-Food Food 35.9% 64.1%
  • 10. © 2015 Inmar, Inc. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% FSI IR EC SP NET EDO HO Average Redemption Rate: 2014 10 Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable /Print at Home Electronic Discount Opt-In / Load2Card Handout
  • 11. © 2015 Inmar, Inc. 11 Average Face Value Distributed Average Purchase Requirement Distributed Average Redemption Period Distributed Source: 2014 Inmar Coupon Trends
  • 12. © 2015 Inmar, Inc. $1.00 $1.10 $1.20 $1.30 $1.40 $1.50 $1.60 $1.70 $1.80 $1.90 $2.00 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Face Value Distributed 12 Source: 2014 Inmar Coupon Trends
  • 13. © 2015 Inmar, Inc. 1.00 1.20 1.40 1.60 1.80 2.00 2.20 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Purchase Requirement Distributed (Units) 13 Source: 2014 Inmar Coupon Trends
  • 14. © 2015 Inmar, Inc. 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Redemption Period Distributed (Months) 14 Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable /Print at Home Electronic Discount Opt-In / Load2Card Handout Source: 2014 Inmar Coupon Trends
  • 15. © 2015 Inmar, Inc. 15 Average Purchase Requirement Distributed Average Redemption Period Distributed Average Face Value Distributed Source: 2014 Inmar Coupon Trends