Mobile money adoption is highest for banking at 54% and lowest for auto insurance at 17%. While awareness of mobile money services is high, the likelihood of adopting them in the next 3 months is low. Once adopted, mobile money services see frequent use. Mobile ads have a high clickthrough rate of 19%. Marketers should focus on increasing adoption, addressing connectivity issues, and promoting mobile money services within apps.
Mobile Banking in 2020 - Mobile World Congress ReportNadejda Tatarciuc
Present report was presented at Mobile World Congress this year, showing the outlook for mobile banking by 2020! - how a younger world, more internet, crime, and activist governments will affect mobile banking penetration.
DailySocial in cooperation with JakPat has conducted a survey on non-Credit Card Installment Programs for e-commerce transactions among Indonesian consumers. Our survey has found that although only a small percentage of Indonesian online consumers currently have a credit card, quite a number of consumers have taken advantage of non-Credit Card installment programs.
A look at trends in mobile banking and whether a mobile app or mobile website makes more sense.
Lots of data from the Federal Reserve's March 2012 study.
Mobile Banking in 2020 - Mobile World Congress ReportNadejda Tatarciuc
Present report was presented at Mobile World Congress this year, showing the outlook for mobile banking by 2020! - how a younger world, more internet, crime, and activist governments will affect mobile banking penetration.
DailySocial in cooperation with JakPat has conducted a survey on non-Credit Card Installment Programs for e-commerce transactions among Indonesian consumers. Our survey has found that although only a small percentage of Indonesian online consumers currently have a credit card, quite a number of consumers have taken advantage of non-Credit Card installment programs.
A look at trends in mobile banking and whether a mobile app or mobile website makes more sense.
Lots of data from the Federal Reserve's March 2012 study.
Technology-driven change has become a constant for merchants,
financial institutions, and processors. That reality has created a shifting
landscape of new capabilities, new competitors, new rules, and new
customer expectations. It can all be complicated and confusing, but an
assessment of that landscape indicates several clear trends affecting
the industry. For more info: www.nafcu.org/vantiv
This presentation on Mobile Banking was given via webinar on May 3rd. The presentation goes into detail regarding predictions on consumer adoption of Mobile Banking.
Gen Y consumers will earn 46% of the income in the United States by 2025, but they’re often misunderstood or ignored by financial services providers. This is especially true when it comes to online and mobile behavior and attitudes toward traditional banking.
Understanding this problem and designing to overcome it is critical to our work at Comrade, so we’re pleased to have partnered with Javelin Strategy & Research to publish “The Three Costliest Myths about Gen Y". This report applies consumer data to dispel the myths circulating in financial services today about Gen Y consumers. Beyond exposing pervasive misconceptions, it also explains how to optimize digital and physical touchpoints to attract tomorrow’s most profitable bank customers.
Next Generation Mobile Banking and Return on Investmentmistervandam
Fiserv white paper on how the advancement of mobile banking - particularly next generation features and functionality - are driving return on investment for financial institutions
Digital Banking Customer 3.0: “What Changed in the Satisfaction and Loyalty i...Fabio Mittelstaedt
Fintech Startups are bringing new banking business models focused on simple and effective customer experience based on mobile and with lower fees. And traditional Banks are struggling to face these neo banking challengers by developing new internal digital capabilities or collaborating with Fintech and even buying them. But in this new Fintech hype scenario, how is the satisfaction and loyalty of banking customers?
This presentation explores what future of commerce may look like given the current trends in mobile devices, digital payments, social commerce and security including tokenization and new forms of identity verification
In September 2014, CG surveyed 1,005 U.S. consumers online and conducted qualitative phone interviews with ten financial services executives at the top 20 U.S. financial institutions, to understand how mobile banking and the shift of mobile device size (tablets getting smaller, smartphones getting larger) will influence how Americans do their banking in the 21st century. This presentation details the findings of this research.
To receive a copy of the white paper, due out in March 2015 please email insight@cgcginc.com. For more information about CG’s Digital Practice please visit https://www.carlisleandgallagher.com/insights/research-insights or follow #CGDigital on Twitter.
We were asked to give a mobile banking planning/education chat with some agency folk here in NYC. This is a version of that deck/convo.
"A growing polarization between leaders and laggards as visionary financial institutions rise to the challenge of calamity and move ahead of their weaker competitors. Mobile represents a necessary step forward for all retail banks."
It is a reader friendly, practical and easy to follow presentation on the challenges that Financial Institutions have to cope with for a healthy and sustainable growth.
Technology-driven change has become a constant for merchants,
financial institutions, and processors. That reality has created a shifting
landscape of new capabilities, new competitors, new rules, and new
customer expectations. It can all be complicated and confusing, but an
assessment of that landscape indicates several clear trends affecting
the industry. For more info: www.nafcu.org/vantiv
This presentation on Mobile Banking was given via webinar on May 3rd. The presentation goes into detail regarding predictions on consumer adoption of Mobile Banking.
Gen Y consumers will earn 46% of the income in the United States by 2025, but they’re often misunderstood or ignored by financial services providers. This is especially true when it comes to online and mobile behavior and attitudes toward traditional banking.
Understanding this problem and designing to overcome it is critical to our work at Comrade, so we’re pleased to have partnered with Javelin Strategy & Research to publish “The Three Costliest Myths about Gen Y". This report applies consumer data to dispel the myths circulating in financial services today about Gen Y consumers. Beyond exposing pervasive misconceptions, it also explains how to optimize digital and physical touchpoints to attract tomorrow’s most profitable bank customers.
Next Generation Mobile Banking and Return on Investmentmistervandam
Fiserv white paper on how the advancement of mobile banking - particularly next generation features and functionality - are driving return on investment for financial institutions
Digital Banking Customer 3.0: “What Changed in the Satisfaction and Loyalty i...Fabio Mittelstaedt
Fintech Startups are bringing new banking business models focused on simple and effective customer experience based on mobile and with lower fees. And traditional Banks are struggling to face these neo banking challengers by developing new internal digital capabilities or collaborating with Fintech and even buying them. But in this new Fintech hype scenario, how is the satisfaction and loyalty of banking customers?
This presentation explores what future of commerce may look like given the current trends in mobile devices, digital payments, social commerce and security including tokenization and new forms of identity verification
In September 2014, CG surveyed 1,005 U.S. consumers online and conducted qualitative phone interviews with ten financial services executives at the top 20 U.S. financial institutions, to understand how mobile banking and the shift of mobile device size (tablets getting smaller, smartphones getting larger) will influence how Americans do their banking in the 21st century. This presentation details the findings of this research.
To receive a copy of the white paper, due out in March 2015 please email insight@cgcginc.com. For more information about CG’s Digital Practice please visit https://www.carlisleandgallagher.com/insights/research-insights or follow #CGDigital on Twitter.
We were asked to give a mobile banking planning/education chat with some agency folk here in NYC. This is a version of that deck/convo.
"A growing polarization between leaders and laggards as visionary financial institutions rise to the challenge of calamity and move ahead of their weaker competitors. Mobile represents a necessary step forward for all retail banks."
It is a reader friendly, practical and easy to follow presentation on the challenges that Financial Institutions have to cope with for a healthy and sustainable growth.
CMO (Consumo de Medios Online), es la primera encuesta sobre usos de medios digitales en Chile, una investigación que comenzó en octubre de 2008 con el propósito determinar de manera concreta de qué se está hablando cuando se mencionan términos como contenidos digitales, plataformas web 2.0 y redes sociales
The banking and finance industry has been transformed since the inception of mobile banking and payments. From checking your bank balance on your mobile device to being able to host your entire POS on an iPad, mobile commerce is continually evolving. Here are a few of the most recent trends and the future of mobile and commerce.
The Fiserv Consumer Trends Survey is one of the industry's longest running surveys of consumer financial habits. It highlights opportunities for financial institutions to better understand and expand their digital reach to all consumer segments.
In this presentation, we look at this issue, the steps the banking community need to get right to engage with modern consumers and how to develop powerful mobile—based propositions that people actually want to use.
Mobile Remote Deposit: Capturing the Early AdoptersPaul McAdam
Mobile Remote Deposit Capture (Mobile RDC) received widespread attention over the past year with high-profile launches from J.P. Morgan Chase, U.S. Bank, USAA and others. Despite attention-getting publicity surrounding mobile RDC launches, apps had only penetrated 3 percent of the mobile phone owner population as of February 2011. Mobile RDC is in the initial part of the early adoption stage of market penetration and will require continued push from the supply side to drive widespread consumer adoption.
Private Banking: Redefining the Game Through MobilityCognizant
Today's sophisticated mobile devices have made it possible for bank customers to perform most banking transactions remotely - without having to visit their bank's branch offices. However, the nature of the private banking business and the profile of the clientele make this challenging. An all-inclusive, cross-platform app for private banking can provide more visibility into customers' and banks' needs and potentially become the primary channel for private banking, rather than merely an add-on.
A great mobile deposit user experience is integral to a bank’s digital transformation strategy and one of the most powerful tools available for helping drive more customers to do their banking through lower-cost mobile banking channel. The second annual Mobile Deposit Benchmark Report, authored by Futurion founder and banking expert Jim Van Dyke, is an essential playbook for achieving just that.
Download report to learn:
- Where 15 of the top banks rank for their mobile deposit customer experience and why
- About current pace of adoption
- How you can optimize your mobile deposit customer experience
The Future of Mobile Payments – Role of mobile wallets in consumer purchase j...Data N Charts
This report will look into why US consumers aren’t warming up to mobile payment services and how mobile wallets can integrate shopping and peer-to-peer transfers to make payments relevant with smartphone owners for wider adoption.
Mobile Payments in The Financial Services IndustryPenn Mutual
A comprehensive overview of the payments space specifically mobile payments, and how macro trends are driving revolutionary changes in how consumers purchase and transact. Mobile Payments (mPayments) is rapidly becoming the payment vehicle of choice for consumers worldwide. The primary drivers that have influenced this growth include mobile banking, social media, enabling technology, “unbanked” communities, and consumer/retailer acceptance of mobile commerce.
Growth in mobile and tablet sales is outpacing computers and in many markets now exceeds those of computers.
Acceptance and usage of mobile/tablet banking, payments, money movement, and other financial transactions are growing rapidly.
Mobile social media’s global exponential growth has become the primary channel for people to interact with friends and brands.
Convergence of mobile/tablet usage combined with social media are evolving into new, dynamic interaction models and ecommerce opportunities.
Financial service companies, most notable Banks, are faced with disintermediation and must rethink payment models and customer centric experiences.
Mobile Wallet Consumer Report Non-payment opportunities for marketers Sophie Descarrega
@Vibes 2013. All Rights Reserved.
The non-payment side of mobile wallet is the new marketing frontier, creating green field opportunities for marketers. With one in three shoppers already using mobile wallets for non-payment, this unveils the vast potential for retailers to increase in-store traffic, enhance customer engagement and improve brand perception.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this report you will learn about:
• Benefits of the non-payment side of mobile wallet
• The mobile wallet disconnect
• High consumer demand
• Preferred distribution and frequency of mobile wallet content
• 5 tips to execute successful mobile wallet programs
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
how to sell pi coins at high rate quickly.DOT TECH
Where can I sell my pi coins at a high rate.
Pi is not launched yet on any exchange. But one can easily sell his or her pi coins to investors who want to hold pi till mainnet launch.
This means crypto whales want to hold pi. And you can get a good rate for selling pi to them. I will leave the telegram contact of my personal pi vendor below.
A vendor is someone who buys from a miner and resell it to a holder or crypto whale.
Here is the telegram contact of my vendor:
@Pi_vendor_247
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
where can I find a legit pi merchant onlineDOT TECH
Yes. This is very easy what you need is a recommendation from someone who has successfully traded pi coins before with a merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi network coins and resell them to Investors looking forward to hold thousands of pi coins before the open mainnet.
I will leave the telegram contact of my personal pi merchant to trade with
@Pi_vendor_247
2. What You’ll Gain From This White Paper
This white paper provides an update of mobile financial service (FS) trends that
occurred during Q2 2011. We aim to provide you with a clear sense of what
is currently going on in the mobile money landscape by examining key metrics
– derived from Compete’s panel of two million consumers – to evaluate and
benchmark how the industry is performing.
This paper is complemented by four other papers on financial service sub-industries:
Mobile Banking, Mobile Credit Cards, Mobile Investing, and Mobile Auto Insurance.
The data enclosed comes from Compete’s Mobile FS Intelligence Survey, our quarterly
survey of approximately 1,200 consumers to understand qualitative sentiment on a
variety of topics related to the mobile channel.
1 Compete Financial Services Mobile Money
3. Mobile Money
Where Mobile Adoption in Financial Services Stands Today
In Q2 2011, 36% of financial service account owners (bank, credit card, brokerage,
or auto insurance) were using a mobile device (Smartphone or tablet) to manage
their accounts or conduct financial transactions. Mobile money adoption is most
prevalent in banking (checking and/or savings) and least prevalent in auto insurance.
54% of bank account owners used their phone or tablet to manage their checking or
savings account and make transactions. The next highest adoption rate in financial
services is among credit card owners with 36% of card owners using their mobile
device to manage their account or make transactions. In brokerage, 28% of account
owners use investment mobile services and just 17% of auto insurance consumers
manage their policy with their mobile device.
Looking at the mobile clickstream data, we see this same pattern across sub-industries.
In June 2011, Bank of America and Chase both saw 1.8 million unique visitors
access their websites making them the highest-trafficked financial services sites on
mobile devices. Capital One and Wells Fargo both saw 1.5 million unique visitors
access their sites in June. After these four companies, mobile use drops significantly
among other financial service firms with the next highest visited site, HSBC, seeing
only 500 thousand unique visitors in June.
Current Use of Mobile Services by Sub-industry
(FS Account Owners, Q2 2011)
Mobile Service Adoption Overall use of
is Highest in Banking Mobile Money
Services
Adoption rates across financial
36%
services vary significantly with
banking and credit cards – the two
most connected to the in-store
shopping process – leading the way
Mobile Mobile Mobile Mobile
Banking Credit Card Investing Auto Insurance
54% 36% 28% 17%
2 Compete Financial Services Mobile Money
4. Current Awareness of Mobile Money Services
Of key financial services available on mobile devices, financial service consumers
are most familiar with mobile bill pay with 2 out of 3 of all consumers reporting they
are familiar with or currently using the service. 55% of consumers are familiar with
or currently using mobile couponing (e.g., redeem coupons, via mobile device),
which had the second highest awareness rate among financial product owners.
Consumers are much less aware of other mobile services like mobile tickets, which
less than half (45%) of consumers were aware of. The least familiar service is mobile
tap and pay (e.g., pay for goods in retail store with mobile device instead of credit
or debit card) with 2 out of 3 consumers indicating that they “had never heard of”
or “know little about” the service. With the introduction of Google Wallet in May
2011 and Google’s subsequent purchase of Motorola in August, we expect that
awareness of this service will increase in the next quarter.
Familiar with Mobile Services (blue)
Likely to Use in Next 3 Months (green)
(FS Account Owners, Q2 2011)
Product Owners are Hesitant
About the Mobile Wallet,
But for Different Reasons 11%
19%
14%
Examine adoption barriers 12%
in sub-industries individually
rather than in aggregate
because reasons for not
adopting vary by context
Bill Pay Couponing Ticketing Tap & Pay
68% 55% 45% 38%
Current Likelihood of Adoption of Mobile Money Services
Well over half of bank account owners said they are not likely to use banking-specific
mobile services in the next three months. An even larger share of credit card and
brokerage owners (over two-thirds) say they are not likely to use credit card or
investment-specific mobile services in the next three months.
When looking at specific sub-industries, there are noticeably different barriers for
mobile service adoption. For example, when asked about general bank account
management services, including viewing account balances and scheduling bill
payments, the most common reason for not adopting bank account mobile services
was slow wireless connection (52%). This reason surpassed lack of need and
security concerns, which are the top barriers to adoption generally reported.
3 Compete Financial Services Mobile Money
5. Frequency of Use of Mobile Money Services
Although current use of and intended adoption rates for mobile services are low,
once consumers adopt mobile financial or money services and start using their
phone as a mobile wallet, they use the services frequently. 16% of consumers
using mobile tap and pay do so daily, and another 36% use it weekly. A full 87%
of consumers who use mobile couponing do so at least once a month.
Frequency of Use of Mobile Tap & Pay and Couponing
(FS Account Owners, Q2 2011)
Mobile Wallet is Sticky
A full 87% of consumers
using mobile couponing do
so at least once a month
Daily Weekly Monthly Daily Weekly Monthly
16% 51% 71% 5% 45% 87%
Tap & Pay Couponing
Smartphone Owners Have a Strong Preference for Apps
70% of Smartphone owners who use mobile tap and pay
do so with an app, like the Starbucks card mobile app.
Similarly, 62% of Smartphone owners who make money
transfers do so with an app.
Over half of all mobile wallet transactions surveyed were
conducted with an app as opposed to a Web browser or
SMS. 38% of consumers are using a browser to pay bills
with mobile devices, and 25% of consumers used SMS to
receive mobile coupons.
4 Compete Financial Services Mobile Money
6. Ads Go Unnoticed on Mobile Devices,
yet When They are Noticed, Clickthrough is High
77% of FS consumers don’t recall seeing an ad for a financial services company
on their mobile device. Thus, a first concern for FS marketers is simply getting
noticed. 19% of consumers who saw an ad on their mobile device clicked on it.
The top reason for clicking on the ad was to learn more about the advertised
financial product. Reasons for not clicking on an ad after noticing it included not
paying attention to ads in general (46%) and not seeing ads of interest (44%).
While a larger share of tablet owners notices ads (44% vs. 21%), the click rates
for both tablet and Smartphone owners are similarly reported at 18% and 21% –
good news, demonstrating that mobile ad performance is significantly higher than
desktop performance.
Have You Ever Seen an Ad for a Financial
Service Company on Your Mobile Device?
no (FS Account Owners, Q2 2011)
%
77
Mobile Ads Have
High Clickthrough Rate yes Have You Clicked on a Financial
1 in 5 consumers clicked on FS ad to
23% Services Ad in the Past 3 Months?
(FS Account Owners, Q2 2011)
learn more about a financial product
yes
no 19%
81%
Ads Seen While Using a Financial App Have Most Positive Impact
on Consumer’s Perception of the Company
Consumers rarely see ads while using financial apps; however, ads seen while using
a financial app have most positive impact on consumer’s perception of the company.
48% of consumers indicated that seeing an ad while using a financial application had
a favorable impact on their perception of the company versus 33% of consumers
who indicated that seeing an ad while browsing the Internet had a favorable impact
on their perception of the company. Ads paired with mobile apps should be viewed
as an opportunity for financial service marketers.
5 Compete Financial Services Mobile Money
7. Mobile Money
Key Findings:
• Banking industry has the highest rate of mobile service adoption in financial
industries, much higher than credit cards, brokerage and auto insurance.
• Awareness of mobile services is high, but likelihood to adopt in next
3 months is low.
• Mobile wallet services are sticky – once consumers adopt services and
technologies they use them frequently.
• Clickthrough rate on mobile financial service ads at 19% is much higher than
desktop performance.
The Last Word…
Implications and Recommendations for FS Mobile Marketers
• FS mobile marketers need tailored messaging for sub-industry product owners
due to their different attitudes and behaviors. For example, banking marketers
must focus messaging on security, while credit card marketers need a greater
emphasis on a use case.
• Bridge the gap between awareness and adoption. Feature and promote mobile
money services more prominently on Web properties and rollout video, ads,
and other online content to boost awareness levels for key mobile services.
• Drive adoption by creating relevance and urgency with mobile offerings. This
can be done by linking unique offers to in the mobile channel and providing
enough incentive to get consumers to try out services. Use existing offline and
online channels to promote benefits of cross-channel adoption.
• Address the number one barrier for mobile adoption – slow wireless connection.
To the extent possible, marketers should develop content and partnerships to
help consumers understand causes and fixes for slow wireless.
• Link ads to apps. Consumers are open to seeing relevant ads within financial
services apps, which have a positive impact on consumer’s perception of FS
companies. Mobile ads have a higher clickthrough rate than desktop ads, but
they must be more noticeable.
6 Compete Financial Services Mobile Money
8. About Compete
Founded in 2000, and part of WPP/Kantar since 2008, Compete is passionate
about understanding consumers to inspire great marketing. We draw our data
from the industry’s largest integrated online consumer behavior and survey panel,
comprised of over 2 million opt-in participants. Compete has extensive expertise in
the automotive, consumer goods, financial services, media, mobile, online, retail,
telecom and travel markets. Strategic partnerships with the WPP/Kantar family of
companies enable marketing optimization and a more holistic view of consumers.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s
multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile,
social media, and outdoor worldwide. Kantar Media offers a full range of media
insights and audience measurement services. Kantar Media expertise includes
audience measurement, advertising expenditure, media evaluation, single source
market research, online analytics and social media listening. Drawing upon the
deepest expertise in the industry, Kantar Media tracks more than 3 million brands
and delivers insight to more than 22,000 customers worldwide.
Learn More
For more information about Compete’s role in advancing the online marketing
effectiveness in financial services, please contact:
Jennifer Johnston Canfield Michael Perlman
Senior Associate, Managing Director,
Financial Services Practice Financial Services Practice
jcanfield@compete.com mperlman@compete.com
7 Compete Financial Services Mobile Money