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SoCon 12 : Where are you in your mobile maturity?

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SoCon 12 : Where are you in your mobile maturity?

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Keynote presentation by Jeff Haynie for the SoCon12 conference in Atlanta, GA at Kennesaw University on February 4, 2012.

Keynote presentation by Jeff Haynie for the SoCon12 conference in Atlanta, GA at Kennesaw University on February 4, 2012.

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SoCon 12 : Where are you in your mobile maturity?

  1. Where are you in your mobile maturity? Jeff Haynie
  2. Jeff Haynie @jhaynie
  3. Founded in 2007 130 Employees Mountain View,CA HQ, Offices in London, Tokyo $31.5M - Mayfield, Translink, Storm, Sierra, eBay, RedHat 2011 Magic Quadrant for Mobile Consumer Application Platforms: Visionary
  4. Mobility will change humanity
  5. Mobile was easy in 2007
  6. Still an Apple world in 2008
  7. Winds of Android change
  8. The iPad hit. So did Android.
  9. Desktop Mobile December 2010 Mobile Out Ships Desktop
  10. 2012 Mobile Chaos Reigns
  11. Source: Flurry, comScore, Alexa
  12. Source: IDC
  13. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships?
  14. The Need for a Mobile Strategy Yesterday Today 3-tier centralized web architecture Cloud connected app centric model Presentation Logic Data
  15. Building Your Mobile Strategy: 5 Key Questions 1) Objectives: What are my key needs in mobile? 2) Scope: How many projects will I take on over the next 3 years? 3) Platforms: What devices and OSes do I want to be on? 4) Business Model: How will I monetize my move to mobile? 5) Plan: How do I create a sustainable mobile strategy?
  16. Step 1: Define Objectives Option A Option B I need my iPhone app! Grow revenue Port website to app Drive down cost Outsource everything Extend business Monthly time horizon Engage mobile customers Multi month time horizon
  17. Step 2: Three-year outlook Number of projects Complexity Scope your needs and determine platforms Step 3: Platforms
  18. Step 4: Identify Your Business Models Go beyond app sales and advertising for monetization opportunity App Store Sales Advertising Brand Loyalty In-app Purchase + Engagement Freemium/Upsell Coupons + Loyalty SaaS/Mobile Mobile Commerce/ Subscription Offering Direct Purchase
  19. Step 5: Build a Mobile Strategy Mobile Maturity Model Exploration Acceleration Innovation Perspectives Customer Inform Engage Transact Platforms 1 2 All Major Platforms People Outsourced Mix In-House Reusable Modular Integrated Mobile Technology Native Components Platform
  20. Building a Mobile Strategy Mobile Maturity Model: 2011 vs. 2010
  21. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔
  22. What are the two keys to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships? ✔ ✔
  23. Thank you! Jeff Haynie @jhaynie

Editor's Notes

  • Nolan and I founded Appcelerator 4 years agoOur mission has always been to enable developers to be able to build next generation applications at web speed3 years ago, we packed our bags and moved our family and friends to Silicon Valley to pursue this dream
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