Nolan and I founded Appcelerator 4 years agoOur mission has always been to enable developers to be able to build next generation applications at web speed3 years ago, we packed our bags and moved our family and friends to Silicon Valley to pursue this dream
What are the two keys
to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships?
The Need for a Mobile
Strategy Yesterday Today 3-tier centralized web architecture Cloud connected app centric modelPresentation Logic Data
Building Your Mobile Strategy:5 Key
Questions1) Objectives: What are my key needs in mobile?2) Scope: How many projects will I take on over the next 3 years?3) Platforms: What devices and OSes do I want to be on?4) Business Model: How will I monetize my move to mobile?5) Plan: How do I create a sustainable mobile strategy?
Step 1: Define ObjectivesOption A
Option BI need my iPhone app! Grow revenuePort website to app Drive down costOutsource everything Extend businessMonthly time horizon Engage mobile customers Multi month time horizon
Step 4: Identify Your Business
ModelsGo beyond app sales and advertising for monetization opportunity App Store Sales Advertising Brand Loyalty In-app Purchase + Engagement Freemium/Upsell Coupons + Loyalty SaaS/Mobile Mobile Commerce/ Subscription Offering Direct Purchase
Step 5: Build a Mobile
Strategy Mobile Maturity Model Exploration Acceleration InnovationPerspectivesCustomer Inform Engage TransactPlatforms 1 2 All Major PlatformsPeople Outsourced Mix In-House Reusable Modular Integrated MobileTechnology Native Components Platform