3. Founded in 2007
130 Employees
Mountain View,CA HQ,
Offices in London, Tokyo
$31.5M -
Mayfield, Translink, Storm,
Sierra, eBay, RedHat
2011 Magic Quadrant for Mobile
Consumer Application Platforms: Visionary
21. What are the two keys to unlocking the
mobile opportunity?
How can mobile
How do I build a
add value to my
scalable mobile
customer
strategy?
relationships?
22. The Need for a Mobile Strategy
Yesterday Today
3-tier centralized web architecture Cloud connected app centric model
Presentation
Logic
Data
23. Building Your Mobile Strategy:
5 Key Questions
1) Objectives: What are my key needs in mobile?
2) Scope: How many projects will I take on over the next 3
years?
3) Platforms: What devices and OSes do I want to be on?
4) Business Model: How will I monetize my move to mobile?
5) Plan: How do I create a sustainable mobile strategy?
24. Step 1: Define Objectives
Option A Option B
I need my iPhone app! Grow revenue
Port website to app Drive down cost
Outsource everything Extend business
Monthly time horizon Engage mobile customers
Multi month time horizon
25. Step 2: Three-year outlook
Number of projects
Complexity
Scope your needs
and determine
platforms Step 3: Platforms
26. Step 4: Identify Your Business Models
Go beyond app sales and advertising for monetization opportunity
App Store Sales Advertising
Brand Loyalty
In-app Purchase
+ Engagement
Freemium/Upsell Coupons + Loyalty
SaaS/Mobile Mobile Commerce/
Subscription Offering Direct Purchase
27. Step 5: Build a Mobile Strategy
Mobile Maturity Model
Exploration Acceleration Innovation
Perspectives
Customer Inform Engage Transact
Platforms 1 2 All Major Platforms
People Outsourced Mix In-House
Reusable Modular Integrated Mobile
Technology Native Components Platform
29. What are the two keys to unlocking the
mobile opportunity?
How can mobile
How do I build a add value to my
scalable mobile customer
strategy? relationships?
✔
37. What are the two keys to unlocking the
mobile opportunity?
How can mobile
How do I build a add value to my
scalable mobile customer
strategy? relationships?
✔ ✔
Nolan and I founded Appcelerator 4 years agoOur mission has always been to enable developers to be able to build next generation applications at web speed3 years ago, we packed our bags and moved our family and friends to Silicon Valley to pursue this dream