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Founded in 2007 130 Employees
Mountain View,CA HQ, Offices in London, Tokyo $31.5M - Mayfield, Translink, Storm, Sierra, eBay, RedHat 2011 Magic Quadrant for Mobile Consumer Application Platforms: Visionary
What are the two keys
to unlocking the mobile opportunity? How can mobile How do I build a add value to my scalable mobile customer strategy? relationships?
The Need for a Mobile
Strategy Yesterday Today 3-tier centralized web architecture Cloud connected app centric model Presentation Logic Data
Building Your Mobile Strategy: 5
Key Questions 1) Objectives: What are my key needs in mobile? 2) Scope: How many projects will I take on over the next 3 years? 3) Platforms: What devices and OSes do I want to be on? 4) Business Model: How will I monetize my move to mobile? 5) Plan: How do I create a sustainable mobile strategy?
Step 1: Define Objectives Option
A Option B I need my iPhone app! Grow revenue Port website to app Drive down cost Outsource everything Extend business Monthly time horizon Engage mobile customers Multi month time horizon
Step 4: Identify Your Business
Models Go beyond app sales and advertising for monetization opportunity App Store Sales Advertising Brand Loyalty In-app Purchase + Engagement Freemium/Upsell Coupons + Loyalty SaaS/Mobile Mobile Commerce/ Subscription Offering Direct Purchase
Step 5: Build a Mobile
Strategy Mobile Maturity Model Exploration Acceleration Innovation Perspectives Customer Inform Engage Transact Platforms 1 2 All Major Platforms People Outsourced Mix In-House Reusable Modular Integrated Mobile Technology Native Components Platform
Nolan and I founded Appcelerator 4 years agoOur mission has always been to enable developers to be able to build next generation applications at web speed3 years ago, we packed our bags and moved our family and friends to Silicon Valley to pursue this dream