Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.

1. Mobile Marketing

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Mobile Marketing
• Mobile marketing is
promotional activity designed
for delivery to cell phones,
smart phones and other
handheld devices, usually as a
component of a multi-channel
campaign.

5. Mobile Marketing
• Mobile marketing is multi-
channel online marketing
technique focused at reaching a
specific audience on their smart
phone, tablets, or any other
related devices through websites,
E mail, SMS and MMS, social
media or mobile applications.

7. Mobile Marketing
• Mobile marketing can
provide customers with
time and location sensitive,
personalized information
that promotes goods,
services and ideas.

9. Mobile Marketing
• In a more theoretical manner,
academic Andreas Kaplan defines
mobile marketing as "any
marketing activity conducted
through a ubiquitous network to
which consumers are constantly
connected using a personal mobile
device".

11. Mobile Marketing
• The Kelsey Group, a
marketing research company,
predicted that the mobile
advertising industry would
grow from to $3.1 billion in
2013, up from $160 million in
2008.

13. Mobile Marketing
• The firm also predicts that
mobile search marketing will
account for 73% of mobile
marketing by 2013, up from 24%
in 2008, and that SMS-based
campaigns would shrink to 9%,
down from 63% in 2008.

15. Mobile Marketing Channels
• Location-based service (LBS),
which involves detecting the
area the user is connecting
from (geolocation) and
sending marketing messages
for businesses in that area.

17. Mobile Marketing Channels
• Augmented reality mobile
campaigns, which overlay
the user's phone display
with location-specific
information about
businesses and products.

19. Mobile Marketing Channels
• 2D barcodes, which are
barcodes that scan vertically as
well as horizontally to include
much more information. A
mobile user can scan barcodes
in the environment to access
associated information.

21. Mobile Marketing Channels
• GPS messaging, which
involves location-specific
messages that the user
picks up when he comes
into range.