About digital marketing, Search Engine optimization (SEO), Pay-Per-Click Advertising (PPC),Social Media Marketing (SMM), Content Marketing, Email Marketing, Influencer Marketing, Analytics and Data Analysis, Mobile Marketing, Conversion Rate Optimization (CRO), Customer Relationship Management (CRM)

1. Digital Marketing
An Overview

2. Introduction
Digital marketing, also called
online marketing, is the promotion
of brands to connect with
potential customers using the
internet and other forms of digital
communication. This includes not
only email, social media, and
web-based advertising, but also
text and multimedia messages as a
marketing channel.

3. Components and Concepts
1. Search Engine optimization (SEO)
2. Pay-Per-Click Advertising (PPC)
3. Social Media Marketing (SMM)
4. Content Marketing
5. Email Marketing
6. Influencer Marketing
7. Analytics and Data Analysis
8. Mobile Marketing
9. Conversion Rate Optimization (CRO)
10. Customer Relationship Management (CRM)

4. Mobile Marketing
• Mobile marketing is any advertising activity that
promotes products and services via mobile devices,
such as tablets and smartphones. It makes use of
features of modern mobile technology, including
location services, to tailor marketing campaigns based
on an individual's location.

5. Search Engine optimization
• SEO means Search Engine Optimization and is the
process used to optimize a website's technical
configuration, content relevance and link popularity so
its pages can become easily findable, more relevant and
popular towards user search queries, and as a
consequence, search engines rank them better.

6. Pay-Per-Click Advertising (PPC)
• PPC, or Pay-Per-Click, is an online advertising model
where advertisers pay a fee each time their ad is
clicked. It's a targeted approach, commonly used on
platforms like Google Ads, allowing businesses to bid
on keywords to display ads in search engine results and
reach a specific audience, boosting visibility and
conversions.

7. Social Media Marketing
• Social media marketing means promoting or
advertising products or services on social media
platforms such as Instagram, Facebook, LinkedIn,
Twitter, TikTok, Pinterest, and YouTube. It’s all about
reaching out to a larger audience, getting more
customers, and boosting revenue.

8. Content Marketing
• Content marketing is a marketing strategy used to
attract, engage, and retain an audience by creating and
sharing relevant articles, videos, podcasts, and other
media. This approach establishes expertise, promotes
brand awareness, and keeps your business top of mind
when it's time to buy what you sell.

9. Email Marketing
• Email marketing is a digital marketing strategy in
which a business sends commercial messages,
promotional content, or newsletters to a target audience.
The communication aims to develop a relationship with
prospects or existing customers by generating brand
awareness, promoting products or services, and
generating more sales.

10. Influencer marketing
• Influencer marketing is a marketing strategy of
collaborating with social media users and other content
creators who have influence over communities of
varying sizes. This collaboration usually includes some
sort of co-content creation or promotion of the brand by
the influencer to their community.

11. Analytics and Data Analysis
• Track and measure the performance of your digital
marketing efforts using tools like Google Analytics.
Analyze data to gain insights into user behavior,
campaign effectiveness, and optimize your strategies.

12. Conversion Rate Optimization
• Conversion rate optimization (CRO) is the practice of
increasing the percentage of users who perform a
desired action on a website. Desired actions can include
purchasing a product, clicking ‘add to cart’, signing up
for a service, filling out a form, or clicking on a link.

13. Customer Relationship Management
• Customer relationship management (CRM) is a
technology for managing all your company's
relationships and interactions with customers and
potential customers. The goal is simple: Improve
business relationships. A CRM system helps companies
stay connected to customers, streamline processes, and
improve profitability.