Mobile marketing is the current and essential strategy for engaging customers through their mobile devices, leveraging their convenience and daily use. Businesses must adapt as mobile interactions replace traditional methods, evidenced by significant increases in mobile-based research and purchases. Key trends include the rise of mobile payments, app usage, and effective communication through push notifications to enhance customer loyalty and drive sales.

1. A GUIDE TO
MOBILE MARKETING
Insights and trends

2. “The trend has been that
mobile was winning.
It’s now won.”
ERIC SCHMIDT
EXECUTIVE CHAIRMAN, GOOGLE

3. What is Mobile Marketing?
Mobile marketing
refers to the
marketing interaction
with customers or
prospects via a
mobile device, using
different techniques
to attract and retain
customers and to
allow them to
interact with you.

4. Mobile marketing is a
platform which allows
you to develop
different ways to
interact with your
customers;
•to sell more
•increase loyalty or
•offer a better service.

5. Mobile marketing is not the future, it is the now. The sooner
you start your mobile marketing strategy, the sooner that
gap will emerge and widen.

6. Why Mobile Marketing
• Almost every individual in
the world has a mobile
device
• Mobiles are used on a
daily basis
• Are much more
convenient than desktop
PCs
• Are connected to the
network permanently

7. The average mobile device is only
80cm from its owner’s hands.

8. Recent studies show that mobile devices are replacing
desktops for online buying.
Mobile devices out sell desktop devices, with desktop sales
decreasing month on month

9. Why should businesses focus on
Mobile Marketing Strategies?
The traditional way of doing
things is being disrupted as
people run their lives on
mobile devices:
•mobile payments
•restaurants reservations
•boarding passes
•social media messaging

10. Day by day the time spent on
mobile is growing, and is
surpassing the time spent on
TV, radio, printed press, etc…

20. In the buy process, nearly 81% of smartphone users do their
research on a mobile device, and 50% of them buy using the
same device…. and these trends are growing

21. Where vouchers
are used as sales
or loyalty strategy,
there is a higher
conversion rate
(over 40%) using
mobile electronic
vouchers vs paper
based vouchers.

22. Mobile Messaging (Push Notifications)
• Create immediate and direct
interaction.
• Increase sales & store traffic
(targeted promotional offers will
assist to drive more traffic to your
store)
• Increase app usage - use Push
to provide valuable content to
your aoo users ( secial offers,
content, reminders etc)

23. • Improve customer service - keep
your customers in touch with what
they need to know
• Customer retention and loyalty
• Send your customers reward and
points information, offers and
electronic vouchers to make them
feel special.
• Cheap and effective method of
communication.

24. “...customers’ impressions of
a business are established
through digital engagement,
forcing businesses to
recognise that ‘software is the
brand.’”
Top Technology Trends for 2014 and Beyond

25. “a great digital experience is
no longer a nice-to-have; it’s
a make-or-break point for
your business as we more
fully enter the digital age.”
Top Technology Trends for 2014 and Beyond

26. Apps will drive the next phase in the evolution of business
mobility, creating new ways of working, and transforming
existing business processes.

27. It’s clear that consumers and business users prefer apps
when it comes to utility services. They are faster, more
reliable and easier to use.
Downloadable apps will continue to dominate in the
consumer space.

28. GET STARTED
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• Tel: +44 129 629 0838
• Or email us at time at: info@centricweb.co.uk
• For more information visit our website at:
www.centricweb.co.uk