Close range marketing, commonly referred to as CRM, is a form of proximity marketing. Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business.

1. Close
Range
Marketing

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

3. Close Range Marketing
• Close range marketing,
commonly referred to
as CRM, is a form of
proximity marketing.

5. Close Range Marketing
• Close Range Marketing is an
emerging technology that
allows businesses to both
promote goods and services
and involve their customers in
interacting with the business.

6. Close Range Marketing
• It commonly uses
bluetooth technology to
transfer content to
cellular devices or laptops
within the range of the
transmitter.

7. Close Range Marketing
• While Bluetooth is the
most common means of
transmitting, other signal
types such as Wifi and FM
are becoming more
common.

8. Close Range Marketing
• In order for close range
marketing to work effectively, a
person needs to have some
sort of application installed to
his mobile device that accepts
push notifications.

9. Close Range Marketing
• One example of CRM
use is the use of
coupons.

10. Close Range Marketing
• A user receives a coupon
notification from an
application that he previously
installed saying that there is a
store nearby that he can make
use of that coupon.