Mobile marketing for a modern business

1. MOBILE MARKETING FOR A MODERN BUSINESS

2. INTRODUCTION
 The marketing space today is evolving a very high pace. What was just introduced
yesterday becomes outdate in no time. With digital marketing becoming a
promising stream, more and more technologies are being devised to make this
platform grow and become more relevant.
 With smart phones coming into the markets at affordable rates the number of
mobile users across the world has grown up significantly.
 Initially when bulk smses started, while it was a great way for marketers to get their
message across to the consumers, it posed a threat of spamming in the minds of
the consumers. At that point perhaps marketers may have thought mobile
marketing to be a lost battle.

3. WHAT IS MOBILE MARKETING?
 Mobile marketing is an important channel of digital marketing strategy where in
promotional activities and messaging are designed for communication through cell
phones, smart phones or a hand held device.
 It basically engages a consumer through mobile devices that include phones, PDA’s,
media devices, portable gaming consoles, tablets and similar multi functional
devices.

4. DEVELOPING A MOBILE MARKETING STRATEGY
 For any business to successfully implement a mobile marketing strategy, there are a
series of strategic steps to be followed.
 Here is how a new organization should typically incorporate mobile marketing into
their digital marketing strategy:

5. SETTING MARKETING OBJECTIVES
 Like any other marketing plan, a mobile marketing strategy does not find its ground
unless laid on well defined marketing objectives.
 Establishing marketing objectives, helps a company to evaluate the success of the
marketing campaign and improvise to attain better ROI

6. MOBILE MARKETING SPECIALISTS
 Once a business organization understands and identifies the need for incorporating
mobile marketing for their business, the first step is to identify the right resources
or rather the specialists to do the job.
 Right from developing the mobile marketing interface to ensuring smooth
functioning and timely review of the apps for bugs and fixes; is all a job that
requires technical know-how and specialization.
 Companies are investing in resources with a formal degree in mobile marketing to
get the best out of this marketing channel.

7. INFRASTRUCTURE SETUP
 For incorporating mobile marketing in the business, one needs to focus on the
infrastructure to support mobile marketing.
 There are a number of compliances and regulations that business entities need to
follow before they get into mobile marketing.
 Mobile marketing specialists would ideally be aware of the technical and regulatory
setup process involved. This setup is very crucial to ensure that the mobile
marketing once developed is executed smoothly without any glitches and
hindrances

8. OPT INS AND OPT OUTS
 A primary business objective for implementing a mobile marketing strategy is to
reach out to the consumers directly.
 Mobile is a powerful marketing medium to reach out to the consumers on the go.
Opt ins and opt outs is important in mobile marketing to add value to your
customer database by targeting new consumers while retaining the existing ones.

9. CREATIVE CONTENT
 To make mobile marketing relevant and to engage the consumer, marketers need to
come up with creative content that clearly sends out the desired messaging.
 The consumers do not spend as much time reading on a mobile screen as compared
to a desktop and hence it is the challenge for the marketers how they can put their
best creative foot forward and compel the consumer to spend time reading the
content.

10. WHY IS MOBILE MARKETING RELEVANT FOR YOUR BUSINESS?
 Many businesses have still not acknowledged the significance of mobile marketing
in handling their business.
 If you are a brand owner, here are few reasons compelling enough to incorporate
mobile marketing into your digital marketing strategy.

11. • Mobile marketing is a great way to induce action through the power of messaging.
Text messages through mobile marketing directly hit the consumer and have very
little chances of getting missed.
• Apps and mobile based web technology, makes shoppers rely heavily on purchasing
products online. Also having mobile friendly review platforms enable consumers
read about your product and service at their convenient time.
• Apps are popular and if you device an app to support your product or service, it is
the best way to address a number of marketing issues as well as achieve marketing
objectives.
• Mobile marketing helps marketers achieve better returns on their investments
compared to any other medium of marketing.

12. CHALLENGES IN MOBILE MARKETING FACED BY BUSINESSES
 Since the mobile marketing is a relatively new concept for many business houses there are a
number of challenges that can cross the ways and it is best for business houses to be
prepared to deal with these issues.
 Marketers need to decide whether they can manage an app as it requires distinct set of
technical knowhow for starting and maintaining the same.
 Understanding the consumers mobile content consumption behavior is also a challenge that
businesses and marketers face.
 Hiring the right expertise technical and creative is a challenge faced by organizations as since
this stream of marketing is relatively new, getting the right resources is a challenge.
 In spite of these challenges, businesses are understanding that mobile marketing is the way
forward for marketing and sooner or later, provisions to incorporate the same in the business
will be the key to success.

13. CONTACT US
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