The presentation discussed how changing consumer habits driven by increased online and mobile usage have fundamentally changed marketing with the emergence of the "Zero Moment of Truth" concept. Consumers now research products and services extensively online before purchases, so businesses must be prepared when consumers come looking for them across search engines, social media, reviews and more. Guarantee Digital offers digital marketing services to help clients optimize their online presence and get ready for their key moments of truth with consumers.

1. Welcome

2. Agenda
• introductions
• Lets discuss changing consumer habits and the impact
on our clients.
• Review LPi & Guarantee Digital Bundles
• Look at Upsell Options

3. about Guarantee Digital
• locally based Digital Marketing & Services agency
founded in 2011
• strategic partnership with Liturgical Publications Inc.
• Core focus is providing online media solutions to help our
customers grow their business
• we partner with both local Merchants and...
• Local Media Companies who wish to launch a Digital
Agency of their own. Clients include the Pittsburgh Post,
Buffalo News, The Toledo Blade and Newspaper Groups
like Pioneer & SNG.
• Fortunate to now have clients in 13 Markets across the
US!

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5. meet our staff....
Lucy

6. So, what are Consumers
doing online these days?
• Whole lotta Googlin' Going On!
• Living the Perfect Social Media Life Online
• Watching a Ton of Video
• In Mobile Action Mode

7. SEARCH & DISCOVER
Just
89% "GOOGLE" IT
• More than 50% do it once a day!
• 93% Shopping in Store and within 20 miles of home
• 95% Never Go Past One of their Search Result.
• Key Question every Merchant must ask:
• Are we are on Page one?
• Where is our competition?

8. Digital Word of Mouth
1 Billion
Consumers on Facebook
Social Media Drives More Repeat & Referral Business!
• FB: Adults 55+ Fastest Growing Segment
• FB: Average # of Friends = 217
• All Social Networks: 51% Female/49% Male
• Social Means Business - Top sites for acquiring new customers:
• 57% LinkedIn
• 54% Facebook
• 48% Twitter
Source: HubSpot

9. Ratings & Reviews
70%
Trust Online Consumer
Recommendations
• Over Half of Shoppers Agree that a 3 Star Rating is the
lowest rating they would accept
• 55% of Consumers Share their Purchases & Experience
via Social Networks
• For the first time in Human History...Word
of
Mouth is a Digitally Archived Medium!

10. Everyone's Watching!
2 Billion
Video Views A Day on YouTube!
• YouTube #2 Search Engine
• More Video uploaded to YouTube in 60 Days than all
Three Major Networks in 60 Years!
• Social Video - 900% increase in Video Sharing in 2012
• Tell the Story of your Business with Sight, Sound &
eMotion!

11. MOBILE ACTION MODE
Called the
61% Business
• 59% Visited a Business
• 54% Looked up Merchant's website
• 36% Made in Store Purchase
• 90% of Consumers will read a text message within three
minutes of receiving it
• Mobile coupons 10X more likely to be opened

12. The Mobile Future
Projected Increase in
+ 107% Inbound Calls next
17 Months
• Smart Phone penetration
over 50% of all mobile
phones
• 2013: More Searches
conduced on Mobile Devices
than Desktop Computers
• 85% of Merchant sites NOT
Smart Phone friendly

13. Clearly, The Consumer is now in Charge!
They have fundamentally changed the Rules of
Marketing and the way Merchants need to approach
Connecting with them to earn their business.
Our friends at Google call this....
The Zero
Moment of
Truth

14. The Traditional Model

15. The New Zero Moment of
Turth

16. " You'd never set up an 800# for your business with
nobody to answer the Phone. The Internet is that
800# and its been set up for you even though you
didn't ask for it! People are "calling" you with their
web searches everyday. If People search for your
product or services and you don't "answer" that
search...who do you think will?"
- Jim Lecisnki, Managing Director Google

17. What does ZMOT mean for
Merchants?
• You only get one chance to make a great first impression
• You have to be ready for when Consumers come looking
for you on whatever device they are using.
• You have to be aware and respond and learn from
what Consumers are saying about your business online.
• With Mobile...the MOTS - Moments of Truths - are
merging...when consumers can search, decide, buy and
share all at once!

18. How to Get Our Clients
Ready for their
Moment of Truth

19. Guarantee Digital Services include:
We get you ready for your Zero Moment of Truth
• Optimized Business Listings
• Web & Mobile Site Design
• SEO, SEM Services
• Social Media Management & Loyalty Clubs to drive
more repeat & referral business
• Video Production and Optimization
• Reputation Management
• Precision Display & Email Targeting

20. Questions?
Contact Daryl @ 414-234-8529
or daryl@guaranteedigital.com
visit us online at
www.guaranteedigital.com
Get ZMOT at www.zeromomentoftruth.com