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Tamil Audience Around the World, how to reach effectively? Balasubramanian. S Head – Marketing (New Media)
Introduction to Dinamalar Publication 60 years Old Tamil Morning Newspaper with more than 0.9 million copies sold every day Renowned in the market for providing content innovatively Always No.1, in terms of SEC A i.e., Quality readership Renowned in the market for it never die editorial standard
Innovative contents...
Innovative contents...
Innovative contents...
Innovative contents...
Introduction to Dinamalar.com Dinamalar, A leading daily morning newspaper in Tamil More than 192 million* page views in a month More than 20.48 million visitors per month Indian users : NRI users = 42% : 58% More than 30 million page views in Mobile Applications Dinamalar.com was launched in 1998 comScore – May 2011 Dinamalar has more than 75% market share on Tamil news readers in online
Top Section Main Homepages  News: Latest, Political, General, District, Business & NRI news Section: Cinema, Sports, Temple & Education Video: Political, 8 O’Clock news bulletin, General, Sports, Cinema, Temple & Special Videos Others: Astrology, Spiritual, Weekly supplements
Introduction to Dinamalar.com comScore – May 2011
Snapshot Visitors per month - 20.48 million Page views per month     - 192 million Unique visitors per month - 2.05 million Demographics# 70.12% of our users are less than 34 years 23.01% of our users visit Dinamalar.com after the log on 47.25% of our users log off after visiting Dinamalar.com
User Profile Comparisons Dinamalar vs News website vs All Internet
User Profile
User Profile
User Profile
User Profile
User Profile
India US UAE Singapore Saudi Arabia UK Qatar Australia Malaysia Canada France Kuwait Oman Bahrain Germany Top 15 countries
Dinamalar iPhone App More than 0.75 million visits per month More than 6 million page views per month More than 50,000 downloads
iPhone App Country wise break-up
Dinamalar iPad App More than 9000 downloads since its launch in 6th Sep’11 More than 54,000 visits in 2 weeks First Tamil Morning Newspaper to launch an exclusive iPad app More than 0.5 million page views in 2 weeks Includes cool & special features exclusively for iPad App
Dinamalar Android App 3272 downloads on the day it was launched (19 th  Sep’11) First Tamil Newspaper to launch an exclusive Android app
Dinamalar Mobile Apps Success Story… Continue to provide content innovatively for mobile platforms Dedicated team for photo & video galleries Update 30 to 35 stories related to NRI Tamilians every day 30% of the content are fresh, which doesn’t to print Special content cater to Global Tamil Community
How different are we from competitors? We have 5 banners on the Homepage & 2 banners in the inner pages We maintain IAB standard creative sizes Opportunity for Marketers: Regular banners, Rich Media ads with limited freq. cap, video ads, & open for content driven campaigns Operation team supports – 24x7 We don’t sell our remnant inventories We work only CPM  
Balasubramanian. S Head – Marketing (New Media) Mobile: +91-95007 05550 Mail id:  [email_address] Twitter & Facebook: balasonline  Count down to your success

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Tamil audience around the world, how to reach them effectively?

  • 1. Tamil Audience Around the World, how to reach effectively? Balasubramanian. S Head – Marketing (New Media)
  • 2. Introduction to Dinamalar Publication 60 years Old Tamil Morning Newspaper with more than 0.9 million copies sold every day Renowned in the market for providing content innovatively Always No.1, in terms of SEC A i.e., Quality readership Renowned in the market for it never die editorial standard
  • 7. Introduction to Dinamalar.com Dinamalar, A leading daily morning newspaper in Tamil More than 192 million* page views in a month More than 20.48 million visitors per month Indian users : NRI users = 42% : 58% More than 30 million page views in Mobile Applications Dinamalar.com was launched in 1998 comScore – May 2011 Dinamalar has more than 75% market share on Tamil news readers in online
  • 8. Top Section Main Homepages News: Latest, Political, General, District, Business & NRI news Section: Cinema, Sports, Temple & Education Video: Political, 8 O’Clock news bulletin, General, Sports, Cinema, Temple & Special Videos Others: Astrology, Spiritual, Weekly supplements
  • 9. Introduction to Dinamalar.com comScore – May 2011
  • 10. Snapshot Visitors per month - 20.48 million Page views per month - 192 million Unique visitors per month - 2.05 million Demographics# 70.12% of our users are less than 34 years 23.01% of our users visit Dinamalar.com after the log on 47.25% of our users log off after visiting Dinamalar.com
  • 11. User Profile Comparisons Dinamalar vs News website vs All Internet
  • 17. India US UAE Singapore Saudi Arabia UK Qatar Australia Malaysia Canada France Kuwait Oman Bahrain Germany Top 15 countries
  • 18. Dinamalar iPhone App More than 0.75 million visits per month More than 6 million page views per month More than 50,000 downloads
  • 19. iPhone App Country wise break-up
  • 20. Dinamalar iPad App More than 9000 downloads since its launch in 6th Sep’11 More than 54,000 visits in 2 weeks First Tamil Morning Newspaper to launch an exclusive iPad app More than 0.5 million page views in 2 weeks Includes cool & special features exclusively for iPad App
  • 21. Dinamalar Android App 3272 downloads on the day it was launched (19 th Sep’11) First Tamil Newspaper to launch an exclusive Android app
  • 22. Dinamalar Mobile Apps Success Story… Continue to provide content innovatively for mobile platforms Dedicated team for photo & video galleries Update 30 to 35 stories related to NRI Tamilians every day 30% of the content are fresh, which doesn’t to print Special content cater to Global Tamil Community
  • 23. How different are we from competitors? We have 5 banners on the Homepage & 2 banners in the inner pages We maintain IAB standard creative sizes Opportunity for Marketers: Regular banners, Rich Media ads with limited freq. cap, video ads, & open for content driven campaigns Operation team supports – 24x7 We don’t sell our remnant inventories We work only CPM 
  • 24. Balasubramanian. S Head – Marketing (New Media) Mobile: +91-95007 05550 Mail id: [email_address] Twitter & Facebook: balasonline Count down to your success

Editor's Notes

  1. 07:11:49