ISB Hyd - Team Beirut - Film Fiesta

TEAM BEIRUT
Vismay
Shah
www.filmfiesta.com

Ankit
Sobti

Akshay
Goel

Suranjana
Sengupta

INDIAN SCHOOL OF BUSINESS, HYDERABAD

KEY TRENDS www.filmfiesta.com

Internet
Usage
-‐
India

•  Total
Internet
Users
–
124.7
Mn,
only

10%
penetra?on
rate
(70%
in
US,
38%

in
china)

•  Growth
rate
–
38%
YoY
versus
1%
in
the

US,
12%
in
China

•  75%
users
are
below
35
years
-‐

shorter

learning
curves,
higher
propor?on
of

early
adopters

•  39.3%
users
are
female
–
increasing

female
internet
users,
with
diﬀerent

needs
and
preferences

•  15-‐24
years
segment
is
the
sharpest

growing
segment
–
online
?me
spent

on
social
networking
websites,
youtube

Sources:

h+p://trak.in/tags/business/2012/08/27/comprehensive-‐indian-‐
internet-‐usage-‐sta?s?cs-‐report/

h+p://www.kpcb.com/insights/2012-‐internet-‐trends

TAPPING
INTO
INDIAN
CINEMA
–
ASSESSING
THE
OPPORTUNITY

KEY TRENDS www.filmfiesta.com

Mobile
Internet
Users
–
acceleraAng
internet

usage

Entertainment
Reach
within

website
Indian
internet

•  India
has
one
of
the
largest
mobile
users

subscriber
base
–
700
million
+

YouTube
53.7%

•  Enabling
environment
for
mobile
surﬁng
is

here:
CBS
Interac?ve
14.8%

•  Smart
phones,
which
allow
internet
access

are
becoming
cheaper
every
day,

Songs.pk
8.8%

•  Tablets
like
Akash
available
at
Rs
3000
in

retail
market,
Rs
1100
for
students.

Entertainment
segment

•  Current
penetra?on
rate
only
4%
and
•  Unique
visitor
count
increased
from
41
Mn

growing
at
841%
YoY!!
to
56
Mn

•  3G
subscrip?ons
only
40
million
(5%
of
•  Online
video
has
shown
a
growth
of
37.3%

total
user
base)
•  Engagement
ﬁgure
–
3.4
Bn
videos/month

•  No
of
page
views
increased
to
7%
from
3%
•  18.2
Bn
Minutes
of
monthly
viewing

last
year
•  52%
of
all
videos
belong
to
the

Sources:

entertainment
segment

h+p://trak.in/tags/business/2012/08/27/comprehensive-‐indian-‐ •  Video
adver?sing
on
the
rise

internet-‐usage-‐sta?s?cs-‐report/

h+p://www.kpcb.com/insights/2012-‐internet-‐trends

HUGE
GROWTH
POTENTIAL
–
AVAILABILITY
OF
BROADBAND,
MOBILE
TO
THE
MASSES

MARKET ASSESMENT www.filmfiesta.com

Movie
Streaming
Websites About USP Missing
Links

FIRST
DAY
FIRST
SHOW.
Simple
user
No
mobile
app,
payment
in
USD
only,
no

Premier
online
theater
for
day
of
release

interface.
Plaborm
for
content
providers
for
customized
recommenda?on,
limited

interna?onal,

broadcas?ng
movies
through
the
Global
engagement,
no
social
network
aspect,

independent,
and
short
films.
Distribu?on
Design
Tool database
doesn't
get
updated
frequently

Limited
collec?on
of
indie
films
specially
new

On-‐demand
IPTV/
internet
streaming
ACCESSIBLE
ON
A
NUMBER
OF
DEVICES

releases.
Low
engagement
-‐
no
plaborm
to

service
with
unlimited
streaming
of
and
plaborms
such
as
Neo
TV,
all
Samsung/
share
views,
no
social
network
aspect,
no

Movies,
TV
Shows
and
Music
Videos
in
LG/Vizio
brand
connected
TVs
and
DVD

recommenda?on
system,
payment
is
only
in

over
six
Indian
languages. players,
and
Boxee,

USD,
flat
payment
plan

IT’S
FREE!!
Mainstream
movies
&
indie
films

Internet
streaming
service
with
unlimited
in
Indian
and
foreign
languages.
Provides

Limited
collec?on
of
new
releases,
Limited

streaming
of
feature
length
and
short
plaborm
for
content
publishers.
Mobile
aps

recommenda?on
system

films available,
tons
of
reviews
from
viewers,

integrated
with
G+

Ad
supported
subscrip?on
service
that
FREEMIUM
MODEL.
SPECIALS:
invite
3
to
No
regional
content,
primarily
mainstream

legally
provides
online
Indian
content
to
watch
1
movie
for
free.
Integrated
with
FB
movies,
limited
recommenda?on,
payment
is

anyone
in
the
world. and
Tweeter,
Mobile
aps
available. only
in
USD

NO
ADS!!
Large
movie
database
in
English

No
recommenda?on
system.
No
blogs
or

India's
Largest
Movies
on
Demand
and
Indian
regional
languages.
Integrated

discussion
forums.
Limited
collec?on
of
indie

Service
from
Reliance
Group with
Facebook
and
Twi+er.
Differen?al

films.

pricing
plan.

Simple
user
interface.
Large
database
of

No
mobile
app.
No
recommenda?on
system.

Latest
Bollywood
movies
and
music
latest
Bollywood
movies.
Simple
user

No
indie
films.
Payment
is
only
in
USD,
flat

online
interface.
Integrated
with
Facebook
and

payment
plan.

Twi+er.
Online
cancella?on

COMPETITOR
ANALYSIS

SURVEY STRATEGY www.filmfiesta.com

FOCUS
• Assessed
pain
points
in
their
exis?ng
online
movie

viewing
experience

GROUP

ANALYSIS
• Realized
that
discovery
of
good,
small-‐medium

budget
films
was
a
common
problem

• Survey
sent
out
to
a
larger
group

to:

• Gauging
demand
for
film

GLOBAL
discovery
services

SURVEY
• The
type
of
films
they’re
looking

for

• Whether
they
were
willing
to
pay

to
watch
them
online

SURVEY
STRATEGY
–
ASSESS
CONSUMER
NEEDS

MARKET ASSESMENT www.filmfiesta.com

Survey Results Do you enjoy watching independent/non-
commercial movies?

How many movies do you watch online per 24%

month?
Yes

3%

76%
No

14%

36%

Do you find it difficult to access these movies?

47%
28%

Yes

72%
No

0
1-‐4
5-‐9
9+

THROUGH
116
RESPONSES
WE
DISCOVERED
A
FEW
KEY
UNMET
NEEDS

www.filmfiesta.com

UNMET NEEDS

photo
photo
photo

Hard to discover A Social Movie Movie on the go A platform for indie
good independent Experience film directors to
Indian cinema showcase their work

India
had
4
ﬁlms
at
The
experience
of
The
Indian
Film
The
non-‐mainstream

Cannes
this
year,
yet,
watching
movies
online
industry,
commercial
directors
typically
revert

there’s
a
clear
dearth
of
is
very
individualis?c
and
independent
has
a
to
sites
like
Youtube.

awareness
among
the
and
no
solu?on
exists
very
limited
mobile
and
However,
with
the
?ght

popula?on.
India
and
that
replicates
the
on-‐the-‐go
presence.

marke?ng
budgets
a
lot

the
world
clearly
want
excitement
of
planning
of
good
content
slips

more
of
the
Indian
a
day,
genng
together
into
oblivion.

cinema
to
come
out. with
your
friends
and

heading
to
a
theater.

UNMET
NEEDS
–
A
SUMMARY

MARKET SIZING www.filmfiesta.com

Market Potential (Users in Millions) Brand Potential (Users in Thousands)
250

2000

200

1579

1500

150

1000
930

100

500

510

50

249

91

0
0

2013
2014
2015
2016
2017
2013
2014
2015
2016
2017

Assumptions:
•  Market
PotenAal:
Constant
growth
of
the
online
video
segment
at
the
current
rate
of
37.3%
for

the
next
5
years.

•  Brand
PotenAal:
The
oﬀering
is
able
to
capture
5%
of
the
market
in
the
ﬁrst
year
(2013).
Share

increases
by
5
percentage
points
per
year
for
the
next
5
years.

HOW
BIG
IS
THE
MARKET
FOR
INDEPENDENT
FILMS?

MARKET SEGMENTATION www.filmfiesta.com

FILM DEMAND SIDE FILM SUPPLY SIDE

•  MAINSTREAM
•  MAINSTREAM
FILM
MAKERS

•  38% of surveyed population; Age 29 – 35 •  25%
of
surveyed population directing
•  Prefer watching movies only in theatres, find online medium
to
big
budget
films

movie watching experience complicated •  Tie-‐ups
with
large
produc?on
houses

•  Movies watched per month – 1 •  Huge
marke?ng

budget
to

promote
films
to

na?onal

and
interna?onal

audience

•  ENTHUSIASTS

•  50% of surveyed population; Age 21– 35 •  INDEPENDENT
FILM
MAKERS

•  Working professionals with high disposable income •  75%
of
movie
making
populaAon

•  Watch movies online and in the theatre •  Films
are
made
on
shoestring
budget

•  Find difficulty in accessing indie films •  Limited
marke?ng
budget

•  Movies watched per month - 4
•  Most
films
don’t
make
it
to
theaters
or
have

very
short
run
?mes

•  TEENAGERS

•  10% of surveyed population; Age 12 – 20
•  School and college going individuals; Tech Savvy;
Dependent on allowance

•  MATURE

•  2% of surveyed population; Age 35+
•  Occasional online visitors; Not aware of online movie
watching options, like to watch on television

TARGET
SEGMENT:
ENTHUSIASTS
AND
INDIE
FILM
MAKERS

MARKET ENTRY STRATEGY www.filmfiesta.com

New Market Disruption Strategy

UNSERVED CONSUMERS
The
survey
shows
there’s
a
big
segment

unserved
by
the
incumbents.
This
segment

also
WATCHES
COMMERCIAL
CINEMA

•  We have identified a Foothold Segment
with unmet needs.
•  We will attract them by solving their unmet
needs through a simple and easy-to-use
product.
•  This segment also watches commercial
•  There are many barriers to entry in
cinema
the commercial streaming industry
•  Once we build enough clout we will
enter the commercial space
BARRIERS TO ENTRY
Compe??on
with
huge
budgets,
licensing
•  We retain our foothold segment while
fee,
cost
of
serving
content

leveraging them as advocates to
attract newer segments

TO CONQUER FIRST THE UNSERVED NEEDS AND DISRUPT THE MARKET

www.filmfiesta.com

ANNOUNCING FILMFIESTA
1. A PORTAL FOR INDEPENDENT FILMS
Portal that facilitates discovery of independent, regional and non-
commercial cinema: A
recommenda?on
engine
that
maps
users
to
exactly

what
they
are
looking
for,
tweakeable
to
the
last
detail.
Coupled
with
human

recommenda?ons,
users
can
discover
movies
that
have
limited
markeAng
budgets

and
hence
limited
reach.

THE KERNEL
FILM FINGER CREATE DOPPLE FILM PRODUCTION
DISCOVERY PRINT THEATER GANGER SOCIAL NETWORK

MOBILE

THE FIESTA NETWORK

THE FILM ROOTS PROJECT

FILMFIESTA: AN INTRODUCTION TO KEY FEATURES

www.filmfiesta.com
2. THE RECOMMENDATION ENGINE
Love “Dil to Pagal Hai” but hate “Kuch Kuch Hota Hai” ?
Both
90s
films
star
Shah
Rukh
Khan
romancing
2
gorgeous

women,
a
second
man
who
gives
up
his
first
love
to
make
the

woman
happy,
even
the
music
is
very
similar.
It’s
possible.

Movies are complex and a matter of individual tastes

Segrega?ng
movies
on
just
genres,
actors,
?me
periods
ignores

this
individuality.
INTRODUCING:

“THE FILM ROOTS PROJECT” :Each
film
split
up
across
“SHOOTS”
and
“ROOTS”

SHOOTS ROOTS
Movie
a+ributes
like:
Moods,
Plot,
Music,
Each
shoot
is
described
by
mul?ple
roots:

Genre,
Language,
Antude,
Time
Period
and
e.g.
A
tense
and
gloomy
Mood,
rock
Music,

external
a+ributes
like:
Awards,
Basis,
Censor
crime
Plot,
serious
Antude

EDITOR RATING USER VOTING
The
film
roots
project
starts
with
our
team
Users
vote
on
these
roots,
and
the
machine

of
professionals
who
carefully
rate
these
learning
algorithms
scan
user
reviews
and

movies
on
each
“root”
ra?ngs
to
dynamically
update
the
roots.

FEATURES - THE FILM ROOTS PROJECT
See Appendix for prototype

www.filmfiesta.com
3. THE FIESTA NETWORK
SOCIAL NETWORK FORMS THE FUNDAMENTAL UNDERLYING FIBER OF FILM FIESTA
•  We
believe
movies
are
a
social
experience
and
we
have

designed
the
complete
product
to
reproduce
it

•  One-‐Click
and
One-‐Touch
Logins
with
Facebook,
f
Twiher,
Google
and
Yahoo.

SOCIAL RATING
BLACK FRIDAY
•  The
Engine
combines
the
user’s
past
likes,
acAvity
on

Public Rating
FilmFiesta,
raAng
paherns
of
his
social
graph
to
generate

HIS MATCH WITH THE MOVIE Your Match

DISCUSSION BOARDS A superb and devastating piece of cinema that with
justification can be compared favorably to Gillo
•  Dynamic
Discussion
Boards
created
at
a
SHOOT
and
Pontocorvo's classic The Battle of Algiers in its
ROOT
level.
dispassionate yet sweeping journalistic inquiry into
cataclysmic social and political events.
•  You’ll
always
ﬁnd
someone
to
quench
your
Trivia
Thirst

THIS IS POWERED BY THE FILM ROOTS PROJECT

FEATURES - THE FIESTA NETWORK

www.filmfiesta.com
4. USER PERSONALIZATION
FINGERPRINT Passion

Each person has a unique and complex concoction
of tastes, a Unique Fingerprint
•  We
map
it
into
a
SIMPLE,
INTERACTIVE
and

SHAREABLE
mix,
inferred
from
the
content
the
user
Soulful

likes,
watches,
discusses,
rates
and
is
completely

dynamic.

•  No
two
people
will
have
the
same
Fingerprint

DOPPLEGANGER
•  The
user
can
ﬁnd
his
“Dopplegangers”
or
people
very
similar
in

terms
of
preferences
for
SPECIFIC
ROOTS,
like
a
Gloomy
Mood

coupled
with
Rock
Music.
Suranjana
Marge f Lisa
•  The
Fiesta
Network
iden?ﬁes
Dopplegangers
from
the
user’s
Attributes on which
Attributes on which
she's similar
Attributes on which
she's similar she's similar
Social
Graph
and
the
Fiesta
Community

FEATURES - THE FIESTA NETWORK

www.filmfiesta.com
5. CREATE A THEATER
The whole community is given the power to setup their own Theaters.
•  Control
over
showcase
?mings
and
content

•  Users
can
create
playlists
from
their
publicly
available

or
purchased
content,
bundled
into
the
price
of
the

ﬁlm

•  The
Theater
audience
watches
the
same
synchronized

stream
–
Powered
by
Google
Hangout
API

•  There’s
a
lot
of
power
in
the
hands
of
the
Theater

Owner
to
control
the
adver?sements
and
the
interval

experience
–
fantasAc
markeAng
opportunity
for

media
houses
12:37 / 74:59

•  Integrates
seamlessly
with
the

In the Theater

Fiesta
Network
and
a
great

opportunity
for
rewards
and

recogniAon

Priyanka f Ishita Vismay f Suranjana

FEATURES – CREATE A THEATER

www.filmfiesta.com
6. THE MOBILE EXPERIENCE
FILMFIESTA IS COMPLETELY MOBILE READY

•  Both
mobile
and
tablet
applica?ons
for
the

iOS,
Windows
and
Android
plaborms
will
be

Airtel 12:00 PM

available
at
launch
?me.

•  Intui?ve
UI,
Fingerprint
based
live
wallpapers

•  Control
streaming
playback
on
the
dektop

through
the
mobile
app

•  Purchase
and
Add
to
Library,
view
Trailers
and

for
extreme
users,
stream
content
directly
on

Editor's Picks
the
mobile
device

•  Planning
and
scheduling
tool
–
for
Film

Fes?vals,
Fiesta
Theater
?mings

FEATURES – MOBILE

MARKETING STRATEGY www.filmfiesta.com

2013
2014

Phase
I
:
Prelaunch

and
β

phase-‐
Build
awareness
at
low
cost
Phase
III
:

Sustained
expansion

• 
Basic
Website
• 
Facebook
plaborm
?e
up

• 
Viral
Online
Preannouncement
-‐
YouTube
• 
Customer
loyalty
programs

• 
Social
Media
Marke?ng
–
Twi+er,
Facebook

Phase
I
–
Prelaunch

2013

Phase
II:
Launch
and
growth
stage

• 
Roll
out
mobile
app,
provide
plaborm
for
publishing
content

to
independent

filmmakers

• Search
engine
marke?ng

• 
Twi+er

• Online
and
offline
events

• Tap
into
film
schools
to
promote
site
as
plaborm
to
showcase
independent
films

to
upcoming
directors

MARKETING STRATEGY – ROADMAP


PHASE I
Pre-launch and β Phase

ONLINE CAMPAIGN OFFLINE CAMPAIGN

B U I L D
A W A R E N E S S
T H R O U G H
P R E -‐ LAUNCH
PLATFORM
FOR
INDEPENDENT
FILM

ANNOUNCEMENTS
MAKERS
TO
SHOWCASE
CONTENT

1.  Youtube
Minisodes:
Launch
a
series
of
1.  Use
on-‐ground
teams
to
tap
into
film
schools

minisodes
to
evoke
interest.
Announce
and
simultaneously
approach
upcoming
and

that
Something
Big
is
Coming
focused
at
struggling
directors
to
showcase
their

our
target
segment.
content
on
FilmFiesta

2.  S o c i a l
M e d i a :
P r o m o t e
t h e
p r e -‐ 2.  Incen?vize
filmmakers
by
offering
free

announcement
minisodes
campaign
promo?on
of
their
movies

through
Facebook
Promote,
Twiher’s
3.  Purchase
distribu?on
rights
for
quality
and

Promoted
Tweets
and
Promoted
Trends
known
films
to
a+ract
customers

f facebook.com/filmfiesta

t twitter.com/bigidea

MARKETING STRATEGY – EVOKE INTEREST


PHASE II
Launch and growth phase WATCH FILMS. NOT FORMULA.

1.  Host
a
pilot
Film
FesAval.
Watch
a
few
Headlining

Films,
a+ract
viewers
to
the
Fes?val.
The
Mobile

App
will
be
used
for
?cke?ng
and
event
scheduling.

Drive
adopAon
of
the
website
and
the
mobile
app

through
the
fesAval

2.  Launch
an
online
ads
campaign
that
focus
on

differenAaAng
–
WATCH
FILMS.
NOT
FORMULA

3.  Push
a
viral
Twiher
and
Facebook
campaign
–

Trending
hashtags
combined
with
minisodes
to

popularize
WATCH
FILMS
NOT
FORMULA
campaign

4.  Approach
reputed
film
fes?vals
in
India
to
ahract

popular
film
selecAons
to
FilmFiesta

MARKETING STRATEGY – ENTICE USERS


PHASE III
Push for a sustained growth – Leverage the Foothold Segment
Black Friday Udaan
F-SCORE and Dev D
Gulaal Facebook Open Graph
Badges: Director Writer

USER CLOUT Homer Simpson F-Score: 87

1.  Viewers
are
very
passionate
and
vocal
about
the
films
they
adore
-‐

give
them
the
opportunity
to
do
JUST
THAT
through
F-‐Score
or
Fiesta

Score.

Each
user
is
assigned
a
film
of
his
choice
upon
joining
-‐
a
movie
that
he/
she
OWNS.
It’s
theirs
to
showcase,
to
adverAse,
to
promote
for
a
week.

Each
increase
in
views,
likes,
votes,
users
increases
the
“owners”
F-‐ Define
new
INTENTS
like

WATCHED,
VOTED
to

SCORE.
Every
successful
promoAon
translates
into
a
BADGE
that
is

p u s h
F I L M F I E S T A

appended
to
the
users
profile.
The
F-‐Score
translates
directly
into
FREE

awareness.
The
user
has

movies,
offers
&
BRAGGING
RIGHTS
the
op?on
to
publish
his

FINGERPRINT
or
FILM

2.
Customer
Loyalty
Programs:
Invite
5
friends
to
watch
one
movie
of
PERSONALITY
on
FB.

your
choice
for
free

MARKETING STRATEGY – ECHO AND ELEVATE

START-UP COSTS License

The
license
agreement
will
be
made
either

on
a
1-‐2
yr
unlimited
download
agreement

or
a
‘per
play’
model

MarkeAng

Predominant
marke?ng
expenses
will
be

online
ads
/
social
media
marke?ng

Licensing
Fee
campaigns,
promo?on
offers
based
on

friends
recommended,
event
sponsorships

Rs.
7
Cr.
Marke?ng
at
film
fes?vals

(over
325
?tles)

Rs.
1
Cr.

(annually)

Bandwidth
and
Content
Delivery

Network

CDN
&
SG&A
All
the
servers
will
be
hosted
on
the
CDNs

Bandwidth
e.g.
Akamai,
Amazon
etc.
and
the
costs

Rs.
0.5
Cr.
incurred
will
be
based
on
the
giga-‐bytes
of

Rs.
0.11
Cr.
(annually)

data
streamed
on
a
monthly
basis

Staffing

The
team
would
look
to
hire
part-‐?me

movie
experts
(3),
web
developers
(2)
and

1.  Streaming cost @ 1.5c / GB (CDN rates) marke?ng
and
customer
rela?ons
(2)

2.  Avg viewing: 30 hrs/month/user
3.  1.5 GB of data streamed over a 2 hr movie

4.  23c / user / month (91,000 subscribers)

FINANCIAL ASSESSMENT – COST BREAKUP

INCOME PROJECTIONS (all figures in Rs. millions)

2013
2014
2015
2016

Market
Size 56 76.4878 104.4711 142.6923
Mkt
Share
0.05 0.1 0.15 0.2
Subscriber
base 0.091249 0.249265 0.510688 0.930034
#
of
?tles 325 438.75 592.3125 799.6219
Price
(per
subscriber/
movie) 49 49 49 49
Revenues
(assuming
5

movies
/
month
/

subscriber) 268.271 732.8379 1501.424 2734.3

Revenue
%
(shared

model) 30% 30% 30% 30%
Revenue 80.48 219.85 450.43 820.29
Licensing
Fees 70 94.5 127.575 172.2263
Bandwidth 1.1 3.004878 6.156336 11.21154
SG&A
** 10 27.31707 55.96669 101.9231
Opera?ng
Income -‐0.62 95.03 260.73 534.93
Taxes 33.26029 91.2552 187.2252
Net
Income -‐₹
0.62 ₹
61.77 ₹
169.47 ₹
347.70

** includes marketing costs

FINANCIAL ASSESSMENT – INCOME PROJECTIONS

PRICING STRATEGY www.filmfiesta.com

Pricing
Models
Pricing
Analysis

The willingness-to-pay (WTP)
Scheme
I:
Monthly
estimates were obtained using
SubscripAon
conjoint analysis and comparing
with current market players in the

Rs.
199
/-‐
movie streaming business using
EVA

A survey was conducted to gauge
the WTP of the customers across
a wide range of pricing options
Scheme
II:
Pay
per
watch

Average Pricing Estimate for

Rs.
49
/-‐

Financial Projections

Rs.
49/-‐

FINANCIAL ASSESSMENT – PRICING STRATEGY

REVENUE MODEL www.filmfiesta.com

Revenue

Sharing
with

Movie
Producers

Estimates derived using the
current licensing agreements of
License
Model

Netflix and adjusting the same by
Rs.
2,15,000

a 1/10th to account for the
producer segment our platform
Per
movie
caters to

* Licensing for premium / commercial content
(free otherwise)

30%
of
viewership
fees
to

Film
Fiesta

70%
to
the

producer

FINANCIAL ASSESSMENT – REVENUE MODEL

www.filmfiesta.com

FUTURE PLANS 2019

Dedicated
venues
for
film
fesAvals

• Weekly
showcase
of
independent
cinema

• Merchandise
stores

• Talent
Development
Programs

(Powered
by
The
Fiesta
Network)

2018
2020

Mainstream
Movies
One
stop
shop
for
Movies

•  Enter
into
the
more
mainstream
cinema,
•  Tie-‐ups
with
theaters

this
is
where
the
money
finally
is
•  Plan
evenings
with
your
friends

•  Bollywood,
Tollywood,
and
•  Control
the
complete
user

other
major
regional
offerings
experience
by
provisioning

•  Early
and
exclusive
rights
entertainment
ac?vi?es
around

•  Interac?ve
celebrity
sessions
films,
such
as
restaurants

A FEW YEARS DOWN THE LINE

APPENDICES – PROTOTYPES
FEATURES
HIGHLIGHTED:

1.  HOME
PAGE
–
RECOMMENDATION
ENGINE,
INTERFACE,
EDITOR
RATING

2.  RECOMMENDATION
ENGINE
–
THE
“MOOD”
SHOOT
AND
ITS
ROOTS

www.filmfiesta.com
3.  MOVIE
PAGE
–
FIESTA
NETWORK
FEATURES
(SOCIAL
RATING,
SOCIAL
NETWORK),
MOVIE

SHOOTS
AND
ROOTS,
DISCUSSION
BOARD

4.  USER
PROFILE
–
FINGERPRINT,
DOPPLEGANGER

5.  CREATE
A
THEATER

6.  MOBILE
APP
–
HOME
PAGE
DESIGN

ADDITIONAL
FEATURES:

1.  FIESTA
NETWORK
FOR
MOVIE
PRODUCTION
–
A
SOCIAL
NETWORK
FOR
DIRECTORS,
WRITERS,

SOUND
ENGINEERS,
MUSICIANS
ETC
TO
GET
TOGETHER

2.  TIME
TRAVEL
–
A
TIMELINE
BASED
ON
THE
FILM
ROOTS
PROJECT

Project name Home Link Link Link Dropdown Search Link Dropdown

Search for mood, plot, actors, music and more Search

www.filmfiesta.com
PLOT GENRE
MOOD
Find a movie to suit your mood

APPENDIX – HOME PAGE

Editor's Picks

260x180 260x180 260x180 260x180

www.filmfiesta.com
Gangs of Wasseypur (2012) That Girl in Yellow Boots
LSD (2009)
Udaan (2010) (2011)
Mood Tense
Mood Tense Mood Tense
Mood Tense Music Indie
Music Indie Music Indie
Music Indie Plot Truth
Plot Truth Truth
Plot Truth Plot
Genre Drama
Genre Drama Genre Drama
Genre Drama

APPENDIX – HOME PAGE

Mood Plot Language Genre

160x12
160x120
0
Tense Uplifting 160x120 160x120
GENRE
PLOT

www.filmfiesta.com
MOOD
Find a movie to suit your mood
160x120
Thought Provoking Exciting Offbeat

APPENDIX – THE MOOD ROOTS


Find Search for mood, plot, actors, music and more Search

Overview
Vote for Black Friday
Public Rating

www.filmfiesta.com
Your Match Mood Tense Gloomy
Director: Anurag Kashyap Music Indie Rock
Writers: Anurag Kashyap (screenplay), Plot Truth Crime
Hussain Zaidi (book) Genre Drama Thriller
Stars: Kay Kay Menon, Language Hindi
Pavan Malhotra,
Awards Grand Jury
Aditya Srivastava
Based On Book
Country: India
Attitude Serious Realistic
Language: Hindi
Time Period 90s
Release Date: 9 February 2007 (India)
Censor Banned
Runtime: 143 min

Aspect Ratio: 2.35 : 1

Summary

A dramatic presentation of the bomb blasts that rocked Bombay on March 12, 1993, displays the police investigation, amidst allegations of human
rights violations, led by DCP Rakesh Maria, in tracking down the suspects, especially Bashir Khan. Bashir managed to elude authorities by re-locating
to Rajasthan, Uttar Pradesh, Delhi, and West Bengal, after finally being apprehended in Bombay. His confession and subsequent flashbacks
showcases the apathy shown by authorities who refused to intervene during the destruction of the sacred Babri Masjid by Hindu Kar Sevaks, and the
inability of the police to fulfill their mandate and protect the vulnerable, forcing many to flee to other locations. The subsequent aftermath that
succeeded in irreversibly polarizing communities in Bombay; Pakistan's involvement in training and arms' supplies; the main alleged suspects,
Dawood Ibrahim, and Mushtaq Memon, sought refuge in Dubai, United Arab Emirates, while Indian politicians made a cosmetic move to re-name
Bombay; and of the little-known plot to assassinate right-winged politicians, Bal Thackeray and L.K. Advani.

APPENDIX – THE MOVIE PAGE

Reviews
User Reviews

Films based on books are a rarity in India. Probably that accounts for the huge amount of movies without any coherent screenplay that
India churns out. Black Friday, on the other hand, is an exception, which will make any ﬁlm maker proud. Arnab

www.filmfiesta.com
This is one of those (very rare) movies that convince you that the future isn't all that bad for Hindi cinema. A must watch for all Hindi movie
fans, and even those who normally don't watch Hindi movies because of the unrealistic gloss and song-and-dance routines. Kritika

Critics Reviews

A superb and devastating piece of cinema that with
Black Friday is a moving and exhausting work of angry
humanism
Pontocorvo's classic The Battle of Algiers in its
dispassionate yet sweeping journalistic inquiry into Nikhil
Hari

Black Friday is a moving and exhausting work of angry
A superb and devastating piece of cinema that with humanism
Pontocorvo's classic The Battle of Algiers in its Divisha
dispassionate yet sweeping journalistic inquiry into
Kanika

APPENDIX – THE MOVIE PAGE


Black Friday Udaan
Dev D
Gulaal
Director Writer

Homer Simpson F-Score: 87
Loves intense films with offbeat plots. Lives on sarcastic humour and witty delivery. Lies down on a Sunday afternoon with a cold beer to watch action flicks.

www.filmfiesta.com
Passion
Drag and Drop!

sentimental romantic profane
witty

acclaimed family
intense passion

Soulful entertainment family soulful
clever passion intense drama energetic
action friendship drama

APPENDIX – USER PROFILE

Dopplegangers
Social Graph

Suranjana
Marge Suranjana
Marge Suranjana
Marge Suranjana
Marge Suranjana
Marge

www.filmfiesta.com
Attributes on which Attributes on which Attributes on which Attributes on which Attributes on which
she's similar she's similar she's similar she's similar she's similar

Community

f Lisa f Lisa f Lisa f Lisa f Lisa

APPENDIX – DOPPLEGANGERS

Hangout 2

NOW PLAYING That Girl in Yellow Boots
THAT GIRL IN YELLOW BOOTS, a Hindi POPULAR THEATRES
thriller ﬁlm directed by acclaimed ﬁlm-
maker Anurag Kashyap and co- New Releases
produced by National Film Development
Theater 2
Corporation of India (NFDC) has been
selected for the esteemed 67th Venice Theater 3
Film Festival. More...
Theater 4

www.filmfiesta.com
Theater 5

Theater 6
Theater 7

Theater 8

12:37 / 74:59

In the Theater

Priyanka f Ishita Vismay f Priyanka Akshay f Priyanka

APPENDIX – CREATE YOUR THEATER

Airtel 12:00 PM

www.filmfiesta.com
Editor's Picks

APPENDIX – THE MOBILE APP

SOCIAL NETWORK: MOVIE PRODUCTION
I am looking for a sound engineer for a documentary I'm working on.

- Here is a short clip from the film.
- I'm looking for someone who's worked on similar films
before.
- You will be paid handsomely and I am hoping we can
build a great working relationship for the future.

www.filmfiesta.com
TAGS

documentary 345 sound 254

0:00 / 4:59 engineering 254

Can you tell me more about this documentary? Is it completely
shot? What audio length are you looking at?
abc
said

10 minutes of audio. It's a social documentary, I've some
music that needs significant editing. PM me and we can
talk further xyz
said

APPENDIX – FIESTA NETWORK: MOVIE PRODUCTION

OF ROOTS AND SHOOTS: TIME MACHINE
Create Stunning Time Travel experiences with your favorite films and share with your
friends and family!

Timeline Mood Gloomy Basis Book

www.filmfiesta.com
2004 2006

Guide (1965) Maqbool (2004) The Namesake (2006)
A Guide falls in love with a married Macbeth meets the Godfather in American-born Gogol, the son of
woman, then is jailed for forgery and present-day Bombay. The Scottish Indian immigrants, wants to ﬁt in
stealing money from her. tragedy set in the contemporary among his fellow New Yorkers,
underworld of India's commercial despite his family's unwillingness to
capital let go of their traditional ways.

POWERED BY THE FILM ROOTS PROJECT

APPENDIX – TIME MACHINE

THANK YOU

TEAM BEIRUT

AKSHAY GOEL
ANKIT SOBTI
SURANJANA SENGUPTA
VISMAY SHAH

ISB Hyd - Team Beirut - Film Fiesta

More Related Content

What's hot

Viewers also liked

Similar to ISB Hyd - Team Beirut - Film Fiesta

ISB Hyd - Team Beirut - Film Fiesta