The document emphasizes the importance of mobile, social media, and effective design for modern websites, particularly for businesses in the hospitality sector. It highlights the rapid growth of mobile device usage and social platforms like Facebook, which can enhance customer engagement and marketing effectiveness. Additionally, the document discusses the significance of search engine optimization (SEO) and information architecture in improving online visibility and user experience.

1. Your website is not enough
PAII Little Rock AR, 2012

2. Websites are not enough
Mobile · Social · Web
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3. Why inns are “in”
Connecting Experience
with People & the Exotic &
Ideas Adventures
Sense of
Well Being
Personal Style
Boston Consulting Group/Trading Up on Brands
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4. Why are you great?
“I skate to where the
puck in going to
be, not where it has
been.”
Wayne Gretzky
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5. A word (or two) about design

6. Design is inevitable
“Questions about whether design is necessary or
affordable are quite beside the point: design is
inevitable.
The alternative to good design is bad design, not
no design at all.”
Douglas Martin
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7. Great design can save your life
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8. Copyright 2010 buuteeq™ inc. All rights reserved

9. “IA” - Information Architecture
Some variability in layout …information architecture is
and visual presentation exists… Speed Revs consistent, which improves usability
Temp Fuel
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10. Are you mobile? Your guests are

11. What does your website look like on an iPad
207% growth in 2011 alone
50+ mil.
Units Sold
(150 mil.
by 2015)
April 2, 2010 Jan 2, 2012
0 Units Sold
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12. Mobile
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13. Mobile
During his first ever keynote
address at the 2010 Mobile
World Congress
tradeshow, Google CEO Eric
Schmidt announced that more of
his company's focus is now on
smartphones than on desktops.
He summed this up with a new
motto: “Mobile first".
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14. Smart Phone Growth
63% growth in 2011 alone
982 mil.
118 smartphones sold in Q3, 2011
43% of U.S. mobile phones are smartphones 2009
35% of all U.S. adults own smartphones
472 mil. 2010
2011
78.2 mil.
2015
33.626 mil.
Smartphones Sold
• Source: IDC Worldwide Quarterly Mobile Phone Tracker
Worldwide
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15. Mobile phones are taking over the planet
2000
1500
Mobile Internet
1000 Users
Units in millions
(smart & feature Desktop Internet
phones) 500 Users
0
2007 2009 2011 2013 2014
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16. What does Mobile Optimization mean?
Standard Optimized
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17. Mobile Optimized Rooms
Standard Optimized
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18. Are you social? Your guests are

19. Facebook Growth
Growth
driven by Growth of Facebook
users 50-70
1200
1 billlion
1000 850 mil.
800 750 mil.
600
400 350 mil.
200
0
2010 2011 Jan-12 Aug-12
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20. Are you well liked?
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21. Facebook is easy, free and positive
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22. Have a dialogue not a monologue
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23. Facebook profile and a Facebook page
PROFILE PAGE Page Advantages
• Track Check-ins
• Reward Activity
& Loyalty
• Unlimited Fans
• Website
Integration
For
For Individuals
Businesses, Places, Public
figures, Brands, etc.
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24. Why Facebook Marketing Works
• Your friends have gone there before you and “liked” it.
• You trust your friends more than advertisers.
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25. SEO: Can you really trick Google?

26. SEO
If Google Ran Heaven
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27. SEO
"Our primary goal is to make sure we
return the best websites we can," said
Matt Cutts, who leads Google's spam-
fighting efforts.
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28. Google and Search
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29. What can you do to help Google find you?
Good
Great On-page Localize
Information
Content Languages
Architecture
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30. Oh, yeah. Your website still matters!

31. “IA” - Information Architecture
Some variability in layout …information architecture is
and visual presentation exists… Speed Revs consistent, which improves usability
Temp Fuel
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32. Hospitality IA
This IA pattern can be applied to
best practice common IA
easily integrate with operations
Yield Management
Promotions
Seasonality
Rooms Photos Map Promotions E-Booking
Loyalty Programs
Shoulder
Stays
Packages
REVPAR
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33. Not-so-great websites 101
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34. Simple sells rooms
Bacon!!
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35. Global
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36. So . . .
. . . what have we learned?
Inns are important
Mobile + Social + Web
. . . and a touch of design

37. THANKS!

38. Sources
• http://www.webpronews.com/apple%E2%80%99s-record-quarter-
record-iphone-ipad-mac-sales-and-other-key-stats-2012-01
• http://www.guardian.co.uk/technology/2011/sep/22/tablet-
forecast-gartner-ipad
• http://www.techradar.com/news/phone-and-
communications/mobile-phones/smartphone-and-tablet-growth-
to-slow-in-2012-1041997
• http://www.email-marketing-reports.com/wireless-
mobile/smartphone-statistics.htm
• http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-
marketing-infographic/
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