Mobile VAS in India faces issues due to a closed platform model, but the emergence of a new framework including the proliferation of mobile internet access, penetration of smartphones, and development of full-featured browsers is enabling an open platform like the desktop internet. This transition will see competition increase as products can now be accessed with a click from anywhere in the world. It will also lead to new revenue and business models for VAS including direct, indirect streams and multiple streams from areas like advertising, product sales, subscriptions and pay per use. An open mobile internet platform unlocks unlimited potential for MVAS in India.
The document discusses strategies for Telkomsel, Indonesia's largest mobile operator, to address challenges in the mobile broadband industry and monetize data services. It notes that while data usage is high, profits have not emerged due to free or pirated content online. It recommends that Telkomsel focus on engaging customers to co-create experiences rather than just products, and create a pricing strategy focused on niche and flexible packages. New business models discussed include content subscription, mobile advertising, premium data services, and tools accessed through multiple devices.
The document discusses potential applications and business opportunities for WiMAX technology. It outlines current mobile data usage trends focused on entertainment like music and video. New opportunities for WiMAX include location-based services and real-time interactive applications to reduce churn and generate additional revenue. Specific services highlighted include video streaming, mobile TV, gaming, and business VPN access. The document advocates a new business model where internet application providers partner with mobile operators to offer richer content and a better user experience.
Mobile data consumption by smartphone usersskripnikov
The document discusses mobile traffic growth and smartphone usage as observed by Ericsson. It notes that mobile data traffic doubled from Q2 2010 to Q2 2011, growing 8% between Q1 and Q2 2011. The document also examines factors that impact weekly smartphone usage, finding that new Android and iPhone models have 50-75% of users generating over 1MB of data per day, while older or cheaper models and Blackberries have much lower percentages, ranging from 5-55% depending on location and model.
The document discusses the concept of "Digital Divide 2.0" which focuses not just on access to computing devices and internet connections, but also access to digital content and capabilities. It examines differences in technology adoption and access across the world, with developing regions facing significant barriers due to cost and infrastructure limitations. While mobile phones have provided some countries an avenue for "leapfrogging" technology gaps, the reality is that most of the world's poor can only afford very basic mobile access and services. The document argues that both government policies and grassroots innovations are needed to help bridge Digital Divide 2.0 and ensure greater global access to emerging technologies.
The increase and persistence of this
trend has created a tremendous data growth which risks congesting cellular
networks.
This application note discusses the impact of network congestion and how
Operators can overcome it.
The document discusses the role of 3G networks in India. It notes that 3G networks will provide high-speed internet connectivity and new multimedia services. This will help address capacity issues on 2G networks and facilitate the rollout of affordable mobile broadband, especially in rural areas of India. 3G can stimulate economic growth and productivity increases. However, for 3G to be successful in rural India, issues like high spectrum prices, ROW charges, and availability of regional content need to be addressed. The mobile industry and government should work together to promote policies that enable affordable access to networks and services for rural populations.
The document discusses strategies for Telkomsel, Indonesia's largest mobile operator, to address challenges in the mobile broadband industry and monetize data services. It notes that while data usage is high, profits have not emerged due to free or pirated content online. It recommends that Telkomsel focus on engaging customers to co-create experiences rather than just products, and create a pricing strategy focused on niche and flexible packages. New business models discussed include content subscription, mobile advertising, premium data services, and tools accessed through multiple devices.
The document discusses potential applications and business opportunities for WiMAX technology. It outlines current mobile data usage trends focused on entertainment like music and video. New opportunities for WiMAX include location-based services and real-time interactive applications to reduce churn and generate additional revenue. Specific services highlighted include video streaming, mobile TV, gaming, and business VPN access. The document advocates a new business model where internet application providers partner with mobile operators to offer richer content and a better user experience.
Mobile data consumption by smartphone usersskripnikov
The document discusses mobile traffic growth and smartphone usage as observed by Ericsson. It notes that mobile data traffic doubled from Q2 2010 to Q2 2011, growing 8% between Q1 and Q2 2011. The document also examines factors that impact weekly smartphone usage, finding that new Android and iPhone models have 50-75% of users generating over 1MB of data per day, while older or cheaper models and Blackberries have much lower percentages, ranging from 5-55% depending on location and model.
The document discusses the concept of "Digital Divide 2.0" which focuses not just on access to computing devices and internet connections, but also access to digital content and capabilities. It examines differences in technology adoption and access across the world, with developing regions facing significant barriers due to cost and infrastructure limitations. While mobile phones have provided some countries an avenue for "leapfrogging" technology gaps, the reality is that most of the world's poor can only afford very basic mobile access and services. The document argues that both government policies and grassroots innovations are needed to help bridge Digital Divide 2.0 and ensure greater global access to emerging technologies.
The increase and persistence of this
trend has created a tremendous data growth which risks congesting cellular
networks.
This application note discusses the impact of network congestion and how
Operators can overcome it.
The document discusses the role of 3G networks in India. It notes that 3G networks will provide high-speed internet connectivity and new multimedia services. This will help address capacity issues on 2G networks and facilitate the rollout of affordable mobile broadband, especially in rural areas of India. 3G can stimulate economic growth and productivity increases. However, for 3G to be successful in rural India, issues like high spectrum prices, ROW charges, and availability of regional content need to be addressed. The mobile industry and government should work together to promote policies that enable affordable access to networks and services for rural populations.
Mr Pujol IDATE LTE What's Changing Mobile IP ? DigiWorld Summit 2011IDATE DigiWorld
This document discusses the transition to LTE mobile networks and devices. It provides an overview of the status of LTE networks and deployments in Europe and the US. It also summarizes the growth of mobile data usage and forecasts significant increases in mobile traffic driven by bandwidth-intensive applications like video. The document reviews the availability of LTE devices like dongles, mobile hotspots, smartphones, tablets and other connected devices. It provides details on the specifications and capabilities of early LTE devices launched by manufacturers.
IMRB Represented at The Mobile VAS SUMMIT 2009Paritosh Sharma
- The document summarizes a presentation on mobile value-added services (VAS) in India.
- It discusses key drivers for VAS growth in India like declining prices of services and handsets, as well as demand for entertainment and local content. However, challenges to VAS growth remain, such as issues around revenue sharing models and a fragmented content market.
- The presentation also analyzes VAS usage and revenue trends globally, finding that markets with more organized business models between operators and content providers tend to have more developed VAS sectors.
The document discusses the mobile broadband paradox and the mobile cloud. It summarizes key findings on mobile broadband traffic and revenue trends for European and Indonesian mobile operators. It also outlines typical operator strategies to address the broadband paradox such as network sharing, spectrum refarming, offloading traffic, and new pricing and service models. Finally, it proposes a mobile cloud business model for operators to transition to as a "mobile cloud operator" and provides examples of potential mobile cloud services and applications.
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
The document discusses the issue of limited mobile wireless network capacity as demand for data continues to grow exponentially due to increasing use of smartphones, tablets, and cloud-based applications. It notes that wireless network capacity is inherently constrained compared to wired networks. While network upgrades can help alleviate capacity issues temporarily, fundamental business model changes are needed to manage unprofitable network usage and capture more revenue from high-volume data users. Specific technology providers like Broadcom and network upgrade strategies are mentioned as potential ways to address network capacity challenges.
1. Mobile data consumption is growing exponentially and doubling every year, far exceeding original projections. Video content like YouTube is a major driver of this growth.
2. Wireless operators must plan their network access strategies to accommodate this rapid growth. Early strategies include utilizing 4G networks, WiFi offloading, and optimizing networks through congestion management and smart planning.
3. WiMAX was developed to support high-speed wireless data and address this growth. It has evolved through multiple releases to improve throughput, capacity, and support new frequencies and channel bandwidths up to 100 MHz.
Are wireless networks a substitute for fixed networksryanhawthorne
1) Fixed broadband networks remain important for some groups that cannot rely solely on wireless, such as high-usage residential customers and small-to-medium businesses.
2) Evidence from industry data, surveys, and price trends show that wireless networks are not a full substitute for fixed networks for these groups. In particular, high video usage and business file sharing/data networks rely heavily on fixed infrastructure.
3) Regulatory decisions have also found that technical and economic factors prevent wireless from providing an adequate substitute for fixed broadband access for many customers.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
India's internet broadband industry has experienced modest growth. While wireless subscriber base grows by millions each month, broadband growth has been sluggish. Broadband pricing in India is among the highest in the world, and bandwidth costs are inflated due to policies favoring monopoly at submarine cable landing points. Poor quality of service also deters usage. However, organizations like CII and government departments now aim to accelerate broadband growth, targeting 10 million subscribers by 2010 and coverage for 50% of rural populations. A variety of broadband technologies could enable these goals.
MICROSTRATEGY - Sessione introduttiva sulla piattaforma di Business IntelligenceTwinergy
Microstrategy si posiziona per Gartner come "Leader" tra le Piattaforme di Business Intelligence. Twinergy ha un team specializzato su questa piattaforma ed esperienze di successo. La sessione ha l'obiettivo di introdurre la piattaforma e descriverne le principali caratteristiche con dimostrazioni pratiche sulla semplicità di uso e progettazione delle soluzioni di BI
This document provides an overview and analysis of next generation network trends in Japan from 2012 to 2017. It finds that Internet traffic in Japan is expected to grow significantly during this period, reaching 2,800 Gbps by 2017. This will require an ultra high-speed network capable of supporting over 100 billion terminals. It also examines Japan's transition towards more ubiquitous network convergence based on the i-Japan Strategy set to launch in 2015. Key players in Japan are working to deploy 4G networks and technologies like LTE and self-organizing networks to help manage the rising traffic demands and provide more advanced services to users.
1. The document summarizes findings from a 2012 survey on broadband internet access in Minnesota.
2. It finds that while broadband adoption continues to increase, the rate of growth is slowing as the technology reaches saturation levels. Rural adoption lags urban rates but the gap is narrowing.
3. Key factors influencing adoption include age, income, education level, and presence of children in the household. Younger, lower income, and less educated residents are still less likely to have broadband access.
Event | LTE Americas
Manish Singh, VP of Product Line Management, Continuous Computing
When: Wednesday, November 4th, 2009
Topic: Embedding LTE into Notebooks and Consumer Devices, How Important will this be for the Success
of LTE?
• Importance of having notebooks and devices that are embedded with LTE chipsets
• How soon will dual mode CDMA and LTE embedded devices become available
• Examining the market opportunities for LTE devices, what is possible and when will this become a reality?
• What challenges do consumer electronics companies face with embedding devices with wireless
connectivity?
• Are consumer electronics companies willing to subsidise devices that have LTE connectivity?
Mobile is a key driver of internet usage in many Asian countries. In India, 3G subscriptions grew 841% in the past year, with 39 million subscribers. 75% of Indian mobile internet users are between ages 16-34. Mobile is the primary way Indians access the internet, with 52% of internet users doing so via mobile. Ozone Media provides mobile engagement campaigns and innovative rich media ads to connect brands with audiences through social, local and mobile channels. They offer campaigns for messaging, videos, sampling, leads and more to generate engagement across mobile platforms.
Telecoms Regulatory Developments in Asia, Australasia and the Middle EastMartyn Taylor
The document discusses regulatory developments in telecommunications across Asia. It notes that 3G networks now have over 50% global penetration while 4G/LTE is the focus for advanced economies. Many Asian countries are focusing their regulatory agendas on 4G mobile spectrum and recognizing MVNOs to liberalize telecom markets. The document also examines broadband deployment goals and the importance of universal access for economic and social development.
The document discusses trends driving changes in public services, including a smaller state and new relationships with citizens, place-based thinking, single customer views, transparency, and demands for personal responsibility. It argues that local governments must collaborate across sectors, reform services by shifting power locally and using digital technologies, and innovate through open data and engaging citizens in design. The Citadel Statement provides guidance to governments on issues like privacy, shared infrastructure, and citizen participation.
Mobile telephony has grown significantly in rural India, where 70% of the population lives. The rural market now represents the largest opportunity for growth, as urban growth rates have declined. Key factors fueling rural growth include the availability of inexpensive handsets, lower tariffs, and mobile operators sharing infrastructure to more easily expand to rural areas. However, challenges remain in profitably serving rural customers due to poor infrastructure, low average revenues per user, and the costs associated with distributing to new, first-time users in remote areas.
Mr Pujol IDATE LTE What's Changing Mobile IP ? DigiWorld Summit 2011IDATE DigiWorld
This document discusses the transition to LTE mobile networks and devices. It provides an overview of the status of LTE networks and deployments in Europe and the US. It also summarizes the growth of mobile data usage and forecasts significant increases in mobile traffic driven by bandwidth-intensive applications like video. The document reviews the availability of LTE devices like dongles, mobile hotspots, smartphones, tablets and other connected devices. It provides details on the specifications and capabilities of early LTE devices launched by manufacturers.
IMRB Represented at The Mobile VAS SUMMIT 2009Paritosh Sharma
- The document summarizes a presentation on mobile value-added services (VAS) in India.
- It discusses key drivers for VAS growth in India like declining prices of services and handsets, as well as demand for entertainment and local content. However, challenges to VAS growth remain, such as issues around revenue sharing models and a fragmented content market.
- The presentation also analyzes VAS usage and revenue trends globally, finding that markets with more organized business models between operators and content providers tend to have more developed VAS sectors.
The document discusses the mobile broadband paradox and the mobile cloud. It summarizes key findings on mobile broadband traffic and revenue trends for European and Indonesian mobile operators. It also outlines typical operator strategies to address the broadband paradox such as network sharing, spectrum refarming, offloading traffic, and new pricing and service models. Finally, it proposes a mobile cloud business model for operators to transition to as a "mobile cloud operator" and provides examples of potential mobile cloud services and applications.
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
The document discusses the issue of limited mobile wireless network capacity as demand for data continues to grow exponentially due to increasing use of smartphones, tablets, and cloud-based applications. It notes that wireless network capacity is inherently constrained compared to wired networks. While network upgrades can help alleviate capacity issues temporarily, fundamental business model changes are needed to manage unprofitable network usage and capture more revenue from high-volume data users. Specific technology providers like Broadcom and network upgrade strategies are mentioned as potential ways to address network capacity challenges.
1. Mobile data consumption is growing exponentially and doubling every year, far exceeding original projections. Video content like YouTube is a major driver of this growth.
2. Wireless operators must plan their network access strategies to accommodate this rapid growth. Early strategies include utilizing 4G networks, WiFi offloading, and optimizing networks through congestion management and smart planning.
3. WiMAX was developed to support high-speed wireless data and address this growth. It has evolved through multiple releases to improve throughput, capacity, and support new frequencies and channel bandwidths up to 100 MHz.
Are wireless networks a substitute for fixed networksryanhawthorne
1) Fixed broadband networks remain important for some groups that cannot rely solely on wireless, such as high-usage residential customers and small-to-medium businesses.
2) Evidence from industry data, surveys, and price trends show that wireless networks are not a full substitute for fixed networks for these groups. In particular, high video usage and business file sharing/data networks rely heavily on fixed infrastructure.
3) Regulatory decisions have also found that technical and economic factors prevent wireless from providing an adequate substitute for fixed broadband access for many customers.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
India's internet broadband industry has experienced modest growth. While wireless subscriber base grows by millions each month, broadband growth has been sluggish. Broadband pricing in India is among the highest in the world, and bandwidth costs are inflated due to policies favoring monopoly at submarine cable landing points. Poor quality of service also deters usage. However, organizations like CII and government departments now aim to accelerate broadband growth, targeting 10 million subscribers by 2010 and coverage for 50% of rural populations. A variety of broadband technologies could enable these goals.
MICROSTRATEGY - Sessione introduttiva sulla piattaforma di Business IntelligenceTwinergy
Microstrategy si posiziona per Gartner come "Leader" tra le Piattaforme di Business Intelligence. Twinergy ha un team specializzato su questa piattaforma ed esperienze di successo. La sessione ha l'obiettivo di introdurre la piattaforma e descriverne le principali caratteristiche con dimostrazioni pratiche sulla semplicità di uso e progettazione delle soluzioni di BI
This document provides an overview and analysis of next generation network trends in Japan from 2012 to 2017. It finds that Internet traffic in Japan is expected to grow significantly during this period, reaching 2,800 Gbps by 2017. This will require an ultra high-speed network capable of supporting over 100 billion terminals. It also examines Japan's transition towards more ubiquitous network convergence based on the i-Japan Strategy set to launch in 2015. Key players in Japan are working to deploy 4G networks and technologies like LTE and self-organizing networks to help manage the rising traffic demands and provide more advanced services to users.
1. The document summarizes findings from a 2012 survey on broadband internet access in Minnesota.
2. It finds that while broadband adoption continues to increase, the rate of growth is slowing as the technology reaches saturation levels. Rural adoption lags urban rates but the gap is narrowing.
3. Key factors influencing adoption include age, income, education level, and presence of children in the household. Younger, lower income, and less educated residents are still less likely to have broadband access.
Event | LTE Americas
Manish Singh, VP of Product Line Management, Continuous Computing
When: Wednesday, November 4th, 2009
Topic: Embedding LTE into Notebooks and Consumer Devices, How Important will this be for the Success
of LTE?
• Importance of having notebooks and devices that are embedded with LTE chipsets
• How soon will dual mode CDMA and LTE embedded devices become available
• Examining the market opportunities for LTE devices, what is possible and when will this become a reality?
• What challenges do consumer electronics companies face with embedding devices with wireless
connectivity?
• Are consumer electronics companies willing to subsidise devices that have LTE connectivity?
Mobile is a key driver of internet usage in many Asian countries. In India, 3G subscriptions grew 841% in the past year, with 39 million subscribers. 75% of Indian mobile internet users are between ages 16-34. Mobile is the primary way Indians access the internet, with 52% of internet users doing so via mobile. Ozone Media provides mobile engagement campaigns and innovative rich media ads to connect brands with audiences through social, local and mobile channels. They offer campaigns for messaging, videos, sampling, leads and more to generate engagement across mobile platforms.
Telecoms Regulatory Developments in Asia, Australasia and the Middle EastMartyn Taylor
The document discusses regulatory developments in telecommunications across Asia. It notes that 3G networks now have over 50% global penetration while 4G/LTE is the focus for advanced economies. Many Asian countries are focusing their regulatory agendas on 4G mobile spectrum and recognizing MVNOs to liberalize telecom markets. The document also examines broadband deployment goals and the importance of universal access for economic and social development.
The document discusses trends driving changes in public services, including a smaller state and new relationships with citizens, place-based thinking, single customer views, transparency, and demands for personal responsibility. It argues that local governments must collaborate across sectors, reform services by shifting power locally and using digital technologies, and innovate through open data and engaging citizens in design. The Citadel Statement provides guidance to governments on issues like privacy, shared infrastructure, and citizen participation.
Mobile telephony has grown significantly in rural India, where 70% of the population lives. The rural market now represents the largest opportunity for growth, as urban growth rates have declined. Key factors fueling rural growth include the availability of inexpensive handsets, lower tariffs, and mobile operators sharing infrastructure to more easily expand to rural areas. However, challenges remain in profitably serving rural customers due to poor infrastructure, low average revenues per user, and the costs associated with distributing to new, first-time users in remote areas.
Mygram.me - Aadhar eKYC over SMS | Secure URLs over SMSRamshreyas Rao
This document describes Aadhar eKYC over SMS and Secure URLs over SMS services provided by Mygram.me. Aadhar eKYC over SMS allows users to register on a website by entering their Aadhar number over SMS and receiving an OTP, pre-filling their registration form. Secure URLs over SMS allows sending secure content and transaction notifications to users over SMS by assigning each user an email address based on their phone number. Mygram provides dashboards to monitor registrations and notifications, and offers easy integration and pricing starting from Rs. 5 per successful Aadhar registration and Rs. 0.08 per Secure URL notification.
Value Added Services in Rural India - Mobile VAS Asia 2009Rajamanohar (Raj)
This document discusses opportunities for mobile value-added services (VAS) in rural India. It notes that by 2012, 60% of India's 650 million mobile subscribers will be rural. Popular existing rural VAS include astrology, Bollywood, and cricket content delivered via SMS, WAP sites, and voice portals. Challenges include low awareness of VAS, literacy issues, and lack of contextual innovation. Moving forward, companies should focus on voice-based services in local languages, collaborate locally, and lower entry barriers to empower rural users and fuel the ecosystem.
The document discusses Vodafone's ZooZoos advertising campaign during the 2008 Indian Premier League season. ZooZoos were cartoon characters that promoted Vodafone's value-added services. The campaign was a viral marketing success, with videos receiving millions of views. It helped position Vodafone as a young, fun brand connected to common people in India compared to its previous 'Hutch' brand. The low-cost animated ads were more relatable than expensive celebrity endorsements.
For the full report download of “Future of Mobile Value Added Services (VAS) in India”, Go to
http://www.bdaconnect.com/WebUI/ContactUs.aspx?dl_id=B714C0AFB863A41E3E5377BCF18A3D81
SMS (Short Message Service) allows users to send and receive text messages to and from mobile devices. SMS was introduced in 1991 in Europe and is supported on major mobile networks like GSM, GPRS, and CDMA. SMS messages can contain up to 160 Latin characters or 70 Unicode characters and are sent and received via Short Message Entities and a Short Message Service Center, which stores and forwards messages between mobile stations and networks.
The document provides an outlook for the telecom, media, and technology industry in 2012 and beyond. Some of the key points discussed include:
1) The post-PC era is here, with mobile devices dominating and the mobile internet market growing significantly in Asia Pacific.
2) Platform plays across industries will be critical for generating value, with ecosystems converging around communication, entertainment, information, commerce, and experience platforms.
3) Fixed broadband and 3G/LTE networks will provide high-speed internet access options, though pricing strategies for LTE services vary between carriers.
4) "Internet of Things" technologies will accelerate connectivity of more devices, equipment and gadgets, creating opportunities for new
Welcome to Drupal Camp LA 2008
* This was a presentation written by Troy Angrignon (President) and David Feldhaus (Director Sales) and delivered by Jonathan Lambbert (CEO) at the DrupalCamp LA, September 13-14, 2008.
The document discusses mobile marketing and interactive SMS. It notes that mobile marketing spending is increasing as brands shift money from underperforming channels. Interactive SMS allows for better engagement than standard SMS through multiple screens and dialogue. It provides examples of using interactive SMS for database management, direct marketing, and advertising campaigns. The document also outlines deliverables, pricing, and additional options for a mobile marketing service and center.
Identifying Bottlenecks in Mobile Cloud Computing (MCC)Dr. Ranbijay Kumar
Client side performance is important in today’s world because of the gaining popularity of rich internet applications and the growth in the mobile applications market. The customers are also looking for high responsiveness for any client based applications. More of us use our mobile phones as our mini-computers that travel with us and keep us connected 24/7, and that number will surely continue to grow. Mobile applications developers increasingly turn around to cloud computing to circumvent the major challenges that face them.
Promoting growth through direct banking: anywhere, anytime, and device.Christopher Smith
The document discusses trends in mobile banking and provides recommendations for banks. It notes that within 5 years, mobile banking may become the most significant banking channel. It outlines key trends such as the rapid adoption of mobile internet that is outpacing desktop internet, the growth of social media and mobile advertising. The document recommends that banks establish frameworks to measure the economic contribution of mobile initiatives, set clear targets, and ensure mobile strategies are linked to overall business strategies in order to succeed in mobile banking.
This presentation was given at the IP Gala, Cairo on 22 April 2019, an event sponsored by Huawei. It looks at the market context for the implementation of 5G, the kinds of business cases that might support it and strategic network decisions that have to be made.
The mobile internet is growing rapidly in the US and worldwide. Daily mobile internet usage in the US doubled from 10.8 million users in January 2008 to 22.4 million users in January 2009. As networks and devices improve, more people are using the mobile internet for activities like social networking, news, and entertainment. The rise of the mobile internet creates new opportunities for advertising, commerce, and location-based services.
How we do monotize SaaS as a VAS in India? Ranjit Kumar
The document discusses key topics related to Software as a Service (SaaS) and cloud computing monetization. It notes that the SaaS market in India is currently estimated at $50 million and is dominated by collaborative applications and CRM workloads. It also discusses opportunities and challenges for SaaS adoption in India, including a large base of price-sensitive SMBs, limited IT spending, and the need for effective sales and marketing strategies to increase awareness.
Delivered by Venkata Rangarajan, Orzota India Development Center
This was delivered as a open talk at an academic institution as a walk through for the students of Communication Engineering on Big Data Applications in Wireless Communication Industry. The Talk has derived its contents from a variety of research articles and technical papers to put forth the potential areas for deployment.
Author duly thanks the authors and publishers of the articles and papers from which some of the artifacts have been derived or republished.
The contents of this document are solely that of the author and does not represent the views or opinions of the organization he is representing.
Klikanan with Vietnam Mobile Market Geo ResearchJ T
Vietnam has begun transitioning to 3G networks, which will lead to massive growth in mobile data usage and new challenges and opportunities for content providers. As data services increase, the gap between mobile and computer internet usage in Vietnam may decrease or even be overcome. To capitalize on this shift, the document outlines several proposed mobile application concepts for Vietnam, including apps for news, entertainment, social media, gaming, videos, chat, and sports. These apps aim to meet consumer demands and integrate desired internet content with mobile devices as 3G adoption increases in Vietnam.
The document discusses the evolution of mobile technologies and applications. It describes how mobile connectivity and devices have advanced significantly over the past decade and a half. It then focuses on the growth of mobile applications, discussing trends like the increasing revenue from app stores and how mobile apps are classified. The challenges of developing for mobile include device fragmentation, compatibility issues, and inconsistent user experiences across browsers.
Positioning WiMAX As The Personal Broadband TechnologyGreen Packet
More and more users want a broadband connection that is exclusive, follows them around and is available 24/7. Welcome to the concept of personal broadband. To realize this concept the chosen broadband network has to be able to deliver users’ expectations. Meanwhile, appropriate user devices must be employed. This paper presents WiMAX as the best technology to fulfill personal broadband and imparts what users expect from their personal broadband device.
The document discusses trends in the mobile data revolution including the rise of smartphones and open mobile ecosystems. It analyzes opportunities and risks for mobile operators as control shifts away from walled gardens. Key recommendations are for operators to build their own application platforms and APIs to maintain some control while giving third parties access to network assets and participating in new revenue streams. This addresses risks of becoming a "dumb pipe" while capitalizing on growing data and application opportunities.
The document discusses the mobile internet revolution. It notes that mobile internet users will outnumber desktop users within 5 years. Cisco forecasts that global mobile data traffic will increase 26-fold from 2010 to 2015. The mobile internet provides new opportunities for location-based services, social networking, and accessing information on the go. Companies must optimize their online presence for mobile to take advantage of this revolution.
Reducing the cost per gigabyte - a 3d b consult white paperToomas Sarv
As mobile data usage is growing rapidly each year, and is expected to grow even more aggressively by 2020, the price per Gigabyte for the subscriber is reducing over time across all markets... At the same time, it is increasingly challenging for operators to find monetization schemes for their LTE networks that are in correlation with traffic growth and price drops in one formula. Their own cost of Gigabyte is not decreasing at the same pace as the price per Gigabyte for their subscribers.
Reducing the cost per gigabyte - a 3d b consult white paper
Mobile Vas to Mobile Internet
1. Suresh Jayaraju
MVAS and Mobile Internet
Conflict and convergence
2. 1 Issues in MVas
2 The New framework
3 Operating in the new frame
3. All is well with MVas India?
Source: IAMAI Mobile VAS Report April 2008
4. Issues
VAS Products Development
- Hurry, innovate Revenue Models /
- Product Planning Business Models
- User experience,
- Reporting
- What's my count today
- Incentivisation
- NPD / R&D
- Squeeze
5. Openness!
Most issues in VAS would cease to exist on open platforms like Desktop Internet
Desktop Internet
• Best products win
• Choose products, not providers
• Competition is just a click away
• Entry with few $$’s MVAS not
• Ad’s reward products Open Platform like
desktop Internet
6. 1 Issues in MVas
2 The New framework
3 Operating in the new frame
7. Emergence of a New Framework
1. Proliferation of Mobile Internet
2. Penetration of Smartphone's
3. Development of Browsers
• It’s a start
• No one size fits all
• Address India’s US and Japan First
9. Proliferation of Mobile Internet worldwide
By the end of 2009…
200 million 240 million
Computer
Browsers Shipped < Mobile
Browsers Shipped
In 2011, Smartphone
search rates are
expected to exceed
PC search rates of
2007
9
Source: IDC, comScore, IAB and Merrill Lynch Estimates, June 2008, Google Estimate
10. Google India Mobile Internet Growth
Numbers Indexed for confidentiality
250
150
100
Q1, 09 Q2, 09 Q3, 09
Active GPRS users estimated to Google Mobile Search Inventory
be 20to 25Mn growing at 60% QoQ /
40% of Desktop Internet users Quadrupling every year
11. The Metro PCS – “The leader in Unlimited”
• 51% YoY growth in its subscriber base - Q1 ’08 – ’09 ; the fastest % growth among all US
operators
• Mobile Internet Offer:1 month of free web-access at sign-up, Flat rate unlimited data
access thereafter (for $5 per month)
• Metro internet traffic grew >2.5x more quickly than another global carrier with 10 times
as many users and a 3G network, Nearly half of Metro’s subscribers use the mobile
Internet
12. Proliferation of Mobile Internet
Mobile Internet traffic, Algeria 2008 Mobile Internet traffic, Iran 2007-08
Happy GPRS 2
(24x7)
Happy
GPRS
(weekends)
Algeria: Internet traffic spiked when Iran: Irancell internet traffic spiked when it
Nedjma offered its subscribers “3MB introduced its “Happy GPRS weekends”
free every Friday” plan-with near-free Internet access
“Globally, half of all new Internet connections in 2009 will come from a
phone” (eMarketer 2008, 2009)
* Note: (1) In all cases, we have used Google internal traffic data as a proxy for overall mobile browser traffic
(2) Mobile subscriber data used in this analysis is from Informa / WCIS reports + individual company investor reports
13. Mobile Data Plans becoming affordable in India
Unlimited Data Plans- 2009
Mo
bile
Da
ta
pla
n pri
ci n
ga
cro
ss
op
era
t or
s
Data plans at Rs.98/- and 95/- Expected downward spiral on data
unlimited browsing is setting the stage prices
for affordability
• Data Plan < 100 = 5X Google Mobile
• 5 New Operators
• 3G dream
• MNP
15. Global Smartphone penetration
70% In 2011, Smartphone search
26%
5% rates are expected to
20% exceed PC search rates of
2007
0%
11%
46% 53%
• US smart phone use grew 70% to 34 million
• Smartphones account for roughly 20% of sales in N.A., a
dramatic increase over the past year
• 24% of smartphones in the world are in the US
16. iPhone & Android are Game Changers
Over 30 million iPhones sold to date Several million Android Devices sold
Over 50,000 iPhone apps Ranked #2 in mobile web browsing
In 5 short months
Over 1,000,000,000 app downloads
Over 18 Android devices in market
Accounts for 50% of mobile web traffic
in US in 2009
17. India Smartphone penetration
14
12 Samsung Star
Full touch screen, 3G browsing phone
10
Volumes (in M)
Available at sub Rs.10K in India
8
6
No device above 8k doing 1M+ volume
4
2 1 million
0
0 2k 4k 6k 8k k k k k k k k k k k k
10 12 14 16 18 20 22 24 26 28 30
INR (in k)
Volumes of top devices at each price point, over 1 year
* Source: Operator/OEM survey plus data shared by partners
19. New Age Browsers - The Start of a Platform Transition
Mobile WAP Browsing Full Scale HTML Browsing
• Optimized for mobile • Comparable to PC
• Minimal navigation • Multiple page support
• Quick loading • Zoom in and out
19
20. What’s interesting about new age browsers
Phones now have
Android and iphone • Eyes,
- Webkit platform , HTML5, • Ears,
- Standardization • Skin
- Web apps • Location
- Rich Media experience • Motion sensor
Google
Voice Search
21. 1 Issues in MVas
2 The New framework
3 Operating in the new framework
22. Open Platforms and Products
Product Development
•Global footprint,
•Competition will be a click away
•Common Open Platform
•Certified tested products
Product Marketing
- Try n Buy
- SPAM?
- Product appeal and features
23. Revenue and Business Models
Direct, Indirect Streams
Multiple Streams
- Ad revenue
- Product sale,
- Subscription
- Pay per view/ Pay per use….
Partners in round table
- Device OEMs,
- Platform owners
- Operators
- Developers
- Content providers
24. VAS was Internet Limited !.....
With Mobile Internet MVAS becomes unlimited