This document discusses mobile strategy and insights. It notes that 93% of the US population has a mobile device and 40% have smartphones, representing an addressable market of 122 million people. It emphasizes that mobile is becoming more important than desktop, with 50% of Americans now using mobile more than desktop. The document outlines steps to lay a mobile foundation, including prioritizing mobile in marketing campaigns, developing mobile websites and apps, and integrating mobile technologies like Near Field Communication and augmented reality. It provides contact information for a company called BHiveLab that can help with mobile strategy.

1. Mobile insights drive
Mobile strategy

2. USA Population: 307m
Have mobile: 93%
Smartphone: 40%
Addressable: 122m

5. America is
50% Mobile > Desktop
Smart phone
Mobile is a
“first” consideration
Mobile apps
Mobilized sales team
Mobile is part of Mobile advertising
contact plan
Mobile content
Mobile couponing
Lay the Mobile Mobile at retail
Foundation
Mobile website
Mobile search
2011 2012 2013

6. Mobile toolkit

8. 60% of Americana spends 3.5hrs each month
simultaneously watching TV and using the internet

9. NearFieldCommunication

10. VisualRecognition

11. augmented
reality

12. the process of applying game mechanics to
gamification
non-game activities to drive partipation

15. Contact:
John Cilli (Pittsburgh)
Shaun Quigley (D.C.)
Rick Gardinier (Atlanta)
www.BHiveLab.com
BHiveLab@brunnerworks.com