The document discusses how the web is becoming more local and location-based due to increases in mobile usage and location-based services. It outlines that 1 in 5 desktop searches and 1 in 3 mobile searches now relate to location. As mobile phone ownership increases globally, especially smartphones, people now have local information at their fingertips. The document then details Google's local services which aim to help people find local businesses and destinations, and help local businesses connect with customers searching online for local information. Google Places allows over 4 million businesses to claim their listing and offer services like click-to-call from mobile search results.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
How Important is a Mobile Website For Your Funeral Home?funeralOne
Here are 22 mind-blowing stats that show why you can't afford to not have a mobile optimized website! Originally published on: http://blog.funeralone.com/grow-your-business/attract-families/mobile-website-stats/
Digital TV is surging. New forms, new functionalities. As the traditional TV-changer begins to collect dust, here are the contenders for the NEW TV remote.
Presented by Ooyala
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
How Important is a Mobile Website For Your Funeral Home?funeralOne
Here are 22 mind-blowing stats that show why you can't afford to not have a mobile optimized website! Originally published on: http://blog.funeralone.com/grow-your-business/attract-families/mobile-website-stats/
Digital TV is surging. New forms, new functionalities. As the traditional TV-changer begins to collect dust, here are the contenders for the NEW TV remote.
Presented by Ooyala
The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.
Keynote speech given by Christina "CK" Kerley at Social Slam in April 2011 focused on how mobile changes us, our marketing, best practices and opens new opportunities for today's marketers.
"It's not the strongest of the species that survives, nor the most intelligent, it is the one that is the most adaptable to change"
- Charles Darwin
The famous quote from Charles Darwin seems apt for the disruptive digital era, moving beyond the realms of physical limitations, opening new frontiers, and changing the fundamentals along the way. As a result, we are seeing the creation of highly agile, fearless and hyper-connected digital enterprise, willing to take on the world with unknowns at a rate never seen before. This book is a guiding lens to those established enterprises, who are weathering the storm, trying to reinvent themselves amidst disruptions that are threatening to take away their very existence. It also caters to the budding ones with blue-eyed approaches to win the market and make an impact on their customers. This book will help leaders transform through:
" Guiding frameworks for a transformed disruptive mindset
" Building blocks of disruptive digital enterprise
" Engagement models that define customer experience
" Digital maturity model, toolkits and assessment framework
" Knowledge on how to build a roadmap design
Disruptive Digital is richly illustrated with real world examples from Netflix, GE, Microsoft, Uber, Nike etc. along with detailed case studies of Indian Railways and Amazon, analyzing their digital maturity and roadmap moving forward. The book introduces a fresh perspective and innovative model to guide leaders and their teams in expanding their capacity to engage in the new disruptive era.
Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me?Sheila Scarborough
How mobile is changing tourism and travel, and what you can do to get ready NOW. Keynote presentation for the Lehigh Valley regional tourism organization's Annual Meeting 2011.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
Each week the social & PR teams from The Brooklyn Brothers come together to talk about things that are trending. Each week we openly discuss really interesting thoughts from a couple of members of the team about what is coming up in digital, social and of course PR.
This week Alice Dodge and Laura Bell talked through the following presentation.
What is it with people that check in on FourSquare? And why would anybody care? Yet there are 20 millions sigend up generating millions of check-ins. Predictive intelligense is also about where you will be at some time in the future, and where somebody you know will be.
Local is the Lo in SoLoMo, the buzz word. Local is not ony about location, it´s also about your digital track record. Over 70% of Netflix users watch the films recommened. Mining data to understand people´s behaviour is getting to be a huge and valuable bushiness. Advertisers see opportunities in getting direct to their target groups.
The world is about to get really scary.
To find out more about how your business can benefit from a <a>Mobile Website</a> and for your FREE copy of the Special Report "The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business", go to: <a>www.MobileWebsiteDesign.me</a>
The importance of adopting mobile technology in real estate. Mobile technology has changed the way people search for homes. As experts in our field we need to understand the benefits and leverage mobile.
The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.
Keynote speech given by Christina "CK" Kerley at Social Slam in April 2011 focused on how mobile changes us, our marketing, best practices and opens new opportunities for today's marketers.
"It's not the strongest of the species that survives, nor the most intelligent, it is the one that is the most adaptable to change"
- Charles Darwin
The famous quote from Charles Darwin seems apt for the disruptive digital era, moving beyond the realms of physical limitations, opening new frontiers, and changing the fundamentals along the way. As a result, we are seeing the creation of highly agile, fearless and hyper-connected digital enterprise, willing to take on the world with unknowns at a rate never seen before. This book is a guiding lens to those established enterprises, who are weathering the storm, trying to reinvent themselves amidst disruptions that are threatening to take away their very existence. It also caters to the budding ones with blue-eyed approaches to win the market and make an impact on their customers. This book will help leaders transform through:
" Guiding frameworks for a transformed disruptive mindset
" Building blocks of disruptive digital enterprise
" Engagement models that define customer experience
" Digital maturity model, toolkits and assessment framework
" Knowledge on how to build a roadmap design
Disruptive Digital is richly illustrated with real world examples from Netflix, GE, Microsoft, Uber, Nike etc. along with detailed case studies of Indian Railways and Amazon, analyzing their digital maturity and roadmap moving forward. The book introduces a fresh perspective and innovative model to guide leaders and their teams in expanding their capacity to engage in the new disruptive era.
Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me?Sheila Scarborough
How mobile is changing tourism and travel, and what you can do to get ready NOW. Keynote presentation for the Lehigh Valley regional tourism organization's Annual Meeting 2011.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
Each week the social & PR teams from The Brooklyn Brothers come together to talk about things that are trending. Each week we openly discuss really interesting thoughts from a couple of members of the team about what is coming up in digital, social and of course PR.
This week Alice Dodge and Laura Bell talked through the following presentation.
What is it with people that check in on FourSquare? And why would anybody care? Yet there are 20 millions sigend up generating millions of check-ins. Predictive intelligense is also about where you will be at some time in the future, and where somebody you know will be.
Local is the Lo in SoLoMo, the buzz word. Local is not ony about location, it´s also about your digital track record. Over 70% of Netflix users watch the films recommened. Mining data to understand people´s behaviour is getting to be a huge and valuable bushiness. Advertisers see opportunities in getting direct to their target groups.
The world is about to get really scary.
To find out more about how your business can benefit from a <a>Mobile Website</a> and for your FREE copy of the Special Report "The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business", go to: <a>www.MobileWebsiteDesign.me</a>
The importance of adopting mobile technology in real estate. Mobile technology has changed the way people search for homes. As experts in our field we need to understand the benefits and leverage mobile.
Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...QuantumDigital
Tony Romeo, President of KWKLY Mobile Solutions, offers an overview of mobile marketing and how real estate brokers are employing mobile technology to gain a competitive edge. Instead of requiring downloads, discover how a simple rider sign can provide buyers with a tool that will quickly search all listings in your market and generate leads for your agents. Mobile technology will rapidly advance in 2010 and it is important to understand how consumers will use their cell phones to find home information.
Kevin Walker, Director of Employer Insights at Indeed, discussed the importance of data and technology for talent recruiters during a Thought Leadership Spotlight Presented by Indeed at the 2014 Human Capital Leadership Forum in Dallas on Nov. 20. In his presentation, Walker noted today’s talent recruiters must find ways to connect with “always-on, always-connected” mobile device users, including job seekers from across the globe.
Walker pointed out that mobile devices can help talent recruiters engage their target audiences. Mobile matters more today than ever before, Walker added, and talent recruiters who recognize the value of delivering a first-rate mobile experience can improve their chances of finding top talent: “If I had to say, at least from my purview, of anything you can solve in a talent acquisition funnel optimization, the first and only thing you should be focused on is mobile. That alone opens up the funnel to arguably what I would say is a more qualified candidate pool, a more tech savvy candidate pool and largely where the market is going.”
Understanding the structure of a mobile device, Walker said, is key for talent recruiters going forward. Providing mobile device users with simple navigation options can help an organization bolster its recruitment efforts, Walker noted. In addition, Walker pointed out that an organization should constantly strive to improve its mobile recruitment efforts as well: “You have to figure out … how to let [candidates] apply. There are lots of different technologies out there [and] there are lots of vendors, and I encourage you to talk to them all and find the right solution for you.”
- See more at: http://www.argylejournal.com/chief-human-resources-officer/thought-leadership-spotlight-presented-by-indeed-kevin-walker-director-of-employer-insights-indeed/#sthash.u5mP1oxY.dpuf
Snapshot of Mobile Technology - An extremely broad brush view of some of the mobile technology, apps, websites, companies and issues driving the mobile industry.
The issue of privacy is one that will continuously reappear with the amount of personal data online.
Please scan the QR Code for the video on slide #27.
For more about CAAEN - the Corporate Asian American Employee Network, please visit http://www.caaen.org
For more about the presentation, please visit http://www.ilnenterprises.com
Social networking sites have been dominating the discussion lately, but remember that we still search a
lot. We perform 16 billion searches per month, up 15 percent from last year. Ninety percent of Internet traffic originates from search results. From the first search engine, Archie in 1990, the landscape has
changed a lot. Search has become very powerful and sophisticated. Even Bing can tell you now the future cost of airline flights. So have search habits changed? And what is the effect of mobile devices?
Troy Lerner and Chuck Aikens of Booyah! Online Advertising have been involved in the search industry since 1999. They bring a long list of successes (and failures!) to share. Booyah! is a full-service online agency managing about $70 million annually in advertising. Clients include Dish Network, Vail, Gap, Teleflora, and CP+B.
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
Opening plenary panel: the rise of the app #BPCW11Headstar
Opening plenary panel: the rise of the app at Building Perfect Council Websites 11, 14 July 2011 #BPCW11 Speakers: David Mann, Stuart Harrison, Guy Giles.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
2. Let’s chat about 3 things 1 The State of Local 2 How the Mobile Explosion is Propelling Local 3 Google’s Approach to Local
3.
4. The Web is going local Source: Google 1 in 5 desktop searches are related to location. 1 in 3 mobile searches are related to location.
5. The Geo Web is exploding 1M+ hrs browsing geo content / day Street View imagery: 21 countries** 20M+ maps created by users** >4M businesses on Google Places**
6.
7. Mobile Explosion is the tipping point 5B 3x mobile phones globally 1 more mobile phones than PCs 1 Source: http://news.bbc.co.uk/1/hi/technology/10569081.stm (July 2010) 85% will be web enabled by 2011 2
8. Smartphones = local information on the go *Source: ITU, **Source:: Forrester, ***Source: Google 1 in 5 people in the US has a smartphone. 200,000 Android phones shipped everyday
11. Google’s Local services are meant to: 1 Help people make local decisions about what to do and where to go 2 Help local businesses connect with the millions of people who are searching for local information 3 Get people to their final destination, no matter where that is
18. Click to Call with Call Tracking In desktop ads, campaign-specific phone numbers are displayed as new lines of ad text When using click-to-call extensions on mobile devices, phone numbers appear as a clickable last line
While the Web allows people around the world to connect to information and to each other, the Web is also becoming increasingly localized. To illustrate the localization of the Web, we’ll chat about 3 things: The State of Local – a few interesting stats about the Local online world How the Mobile Explosion is Propelling Local Google’s Approach to Local – a high level overview of our local products and how advertisers are using them
What we’re seeing at Google:1 in 5 desktop searches are related to location [source: Google blog , 4/20/10]. Think of the millions of searches made everyday online to get an estimate of the amount of local activity happening on Google. About 1 in 3 mobile search queries are made by people looking for something in their local area [source: Google mobile blog] For example, iPhone users conduct 30% more daily queries from Maps than do computer users [source: Google Internal stat]
Another big change is the availability of all the local information on the web in real time. And, this is one area where we are innovating rapidly at Google. Our vision is to geographically organize all the worlds information. With Google’s Geo products and services, we’re using location to increase the relevance of search. We find results for our users that are relevant, fresh, accurate, rich, personalized and packaged to convey what matters and why about every place in the world. With Google Maps, Google Earth, and Google Maps for Mobile, we provide the fastest, most interactive, and visually compelling mapping and local search experience available, wherever the user is located. Every day, Maps and Earth users spend over 1 million hours browsing geo content. We want to help people make local decisions about what to do and where to go on Google. Pull together all the relevant information that's on the web -- photos, reviews, business information, etc. -- so people can make good decisions. Google Maps is the most popular mapping site in the world, Most popular mapping site in Europe, Most popular mapping site in the U.S. 49% market share in the US, with MapQuest the closest competitor at 31% (Hitwise). 17.5% reach out of total online audience worldwide (comScore). Help local businesses connect with the millions of people who are searching for local information with Google Places (google.com/places) businesses can claim their Place Page and then customize and promote their pages - over 4 million businesses around the world have done this already. Getting people to their final destination, no matter where that is. provide the &quot;second map&quot; that is often needed to help users find a building on a college campus, a gate in an airport, or a store in a shopping mall Expanded navigation tools to more users around the world Driving directions launched to 111 new countries (total = 129) EX. get directions to drive from [Johanessburg to Nairobi] Navigate is now available for Android users in 12 new countries over 50% of users who had access to it tried it out on the first day Navigate has now helped people navigate over 2.5B KM
Mobile is the biggest driving force in the digital space today. There are 5B mobile subscribers worldwide, with more than a billion mobile phone connections added to the global tally in the past 18 months. To give you some perspective, that’s 3x more mobile phones than PCs.
And, what makes it very exciting is that all this rich locally relevant information is available in the cloud. Hence, available in real time on your mobile devices, which makes for very interesting locally relevant consumption of that information. What is fueling this growth is really the astonishing pace of mobile phone adoption. 2/3 of the world’s population (4.6 billion people) are mobile subscribers. Explosion of smartphones: Today about 1 in 5 people in U.S. have a smartphone. Just a year ago, it was 1 in 10. Mobile web adoption in the U.S. is ramping up 8x faster than the desktop web did in the mid 1990's - At Google. Android has been part of that success now shipping ~200,000 devices per day.
The government did marketers a big favor a few years back when they mandated that all mobile devices include a GPS chip so that emergency 911 services could locate a caller in distress. Now that all cell phones include a GPS chip, location-based services have become a reality. And this will have a dramatic impact on local marketers. Foursquare, Gowalla and Google Latitude have taken off due to mobile GPS capabilities. Also, the potential for opt-in, relevant locally targeted ads will shortly become a reality. And with Near Field Communication chips soon to be standard in smartphones, our mobile devices will become our wallets. Imagine the ability to pay for all of your transactions with your cell phones and have those purchases automatically fed into your loyalty programs at Starbucks, Target, Best Buy, etc…. And, if you so choose, you could receive alerts the next time you walk into a Target about products that you purchased in the past that are now on special. This is already happening in Japan and Korea. And it’s been talked about for some time in the US. It will happen soon in the US. At a hyper-local level, restaurants, bars, local retailers, etc… will also be able to get into the game.
Google Places help local businesses connect with the millions of people who are searching for local information with Google Places (google.com/places) businesses can claim their Place Page and then customize and promote their pages - over 4 million businesses around the world have done this already. SERVICE AREAS: If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private. TAGS: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of today, we’re rolling out Tags to three new cities — Austin, Atlanta and Washington, D.C. — in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks we'll also be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco. BUSINESS PHOTO SHOOT: In addition to uploading their own photos, businesses in select cities can now request a free photo shoot of the interior of their business which we'll use to supplement existing photos of businesses on Place Pages. We've been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating. CUSTOMIZED QR CODES: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business. FAVORITE PLACES: We're doing a second round of our Favorite Places program, and are mailing window decals to 50,000 businesses around the U.S. These decals include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings. Personalized Dashboard: track how many times people found your business on Google, what keywords they used to find it and even what areas people traveled from to visit your business.
Blog Post: http://googleblog.blogspot.com/ Preso: http://preso.corp.google.com/slideDetails?type=slideDetails&documentId=5481193527989601639 SERVICE AREAS: If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private. TAGS: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of today, we’re rolling out Tags to three new cities — Austin, Atlanta and Washington, D.C. — in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks we'll also be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco. BUSINESS PHOTO SHOOT: In addition to uploading their own photos, businesses in select cities can now request a free photo shoot of the interior of their business which we'll use to supplement existing photos of businesses on Place Pages. We've been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating. CUSTOMIZED QR CODES: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business. FAVORITE PLACES: We're doing a second round of our Favorite Places program, and are mailing window decals to 50,000 businesses around the U.S. These decals include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings. Personalized Dashboard: track how many times people found your business on Google, what keywords they used to find it and even what areas people traveled from to visit your business.
Blog Post: http://googleblog.blogspot.com/ Preso: http://preso.corp.google.com/slideDetails?type=slideDetails&documentId=5481193527989601639 SERVICE AREAS: If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private. TAGS: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of today, we’re rolling out Tags to three new cities — Austin, Atlanta and Washington, D.C. — in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks we'll also be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco. BUSINESS PHOTO SHOOT: In addition to uploading their own photos, businesses in select cities can now request a free photo shoot of the interior of their business which we'll use to supplement existing photos of businesses on Place Pages. We've been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating. CUSTOMIZED QR CODES: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business. FAVORITE PLACES: We're doing a second round of our Favorite Places program, and are mailing window decals to 50,000 businesses around the U.S. These decals include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings. Personalized Dashboard: track how many times people found your business on Google, what keywords they used to find it and even what areas people traveled from to visit your business.
During the beta you can get call metrics from phone numbers in your ad text, on your website, or both. With ad text call metrics, you can generate phone calls directly from search results pages: When your ads appear on desktop search, Google Voice numbers are dynamically added as a fifth line – any calls to these numbers are measured and attributed to the correct AdWords campaign. You can also get call metrics from your Click-to-Call Phone Extensions on mobile search. In this case, Google will dynamically insert a clickable number unique to your campaign into your ad. Since Google dynamically inserts numbers for each campaign you’re tracking, when you use ad text call metrics it’s not possible to display a vanity phone number in your ad text.
Recently I was in Las Vegas and walking down Las Vegas Blvd. Now I don’t the name of every big hotel on the strip, and when I saw this huge Eiffel Tower out in front of one of them I wondered which place this was. I took out my Nexus One and snapped a picture with Google Goggles. Google Goggles is an application available for Android. It leverages the camera, GPS, cloud and connectivity– and supercharges the definition of “search” on your mobile phone. Bam! It instantly pulls up the landmark and is smart enough to know that I’m not in France. It tells me that this is the Paris Hotel and Casino!