Tim Hayden's deck from the 1/10 SMB: 2013 Social Media Predictions

1. THE CURRENT DIGITAL ECOSYSTEM: WEB, SOCIAL, MOBILE, SEARCH
YESTERDAY’S DIGITAL ECOSYSTEM
Mobile
Properties
Internal Properties (Intranets etc.)
External Social NetworksExternal Websites
BRAND
WEBSITES
CORPORATE
WEBSITES
MULTIBRAND
WEBSITES
RICH MEDIA
PARTNERSHIPS
CORPORATE
MULTIBRAND
BRANDS
BLOGGER
OUTREACH BLOGS
ADS
BANNER ADS
Paid +
Earned
Owned +
Earned
searchengines
socialsharing

2. MOBILE TECHNOLOGY AND BEHAVIORS PART OF EVERYTHING
TODAY’S DIGITAL ECOSYSTEM
Internal Properties (Intranets etc.)
External Social NetworksExternal Websites
Paid +
Earned
Owned +
Earned
searchengines
socialsharing
BRAND
WEBSITES
CORPORATE
WEBSITES
MULTIBRAND
WEBSITES
RICH MEDIA
PARTNERSHIPS
CORPORATE
MULTIBRAND
BRANDS
BLOGGER
OUTREACH BLOGS
ADS
BANNER ADS
DIGITAL OOH NICHE APPS
LOCATION BASED

3. The Rise of the Supply-Side

4. Visual Storytelling
>400Million
Photos Per Day

5. NASDAQ: FB
Tuesday, December 31, 2013
~$38

6. The Return of Offline Media
66% of smartphone owners say they
have conducted mobile searches after
seeing an ad on another medium.
71% from TV!
- Google / Ipsos

7. 7

8. Decline
in
Social
Media
&
Online
A0en1on
We
have
be(er
things
to
do,
places
to
go
and
people
to
see.
It
is
illegal
in
almost
every
state
(US)
to
look
at/touch
your
phone
while
driving.
Apps,
SMS
texDng,
Apps,
email,
Apps!
We
run
into
each
other
if
we
stare
at
our
phones
while
walking.

9. Face-to-Face Communications
…and voice: SIRI, GoogleVoice…