This document discusses Open Coffee Athens, a mobile marketing company called Warply, and how it enables brands to send interactive mobile marketing campaigns via push notifications. It outlines some of Warply's key features like cross-app campaign delivery, segmentation tools, and a marketplace. The document also briefly mentions Warply raising money, international expansion plans, and how it aims to deliver context-based messages to users.
5. Problem
Mobile Marketing Is Underperforming
“Traditional” mobile
advertising like banner-
ads is failing, real-
performance is very poor.
Mobile Banner Ads
Simply don’t work
They never did!
9. What is Warply?
A cloud based marketing toolbox, that
enables brands, developers and publishers
to directly send interactive mobile
marketing campaigns to their customer
base via push notifications
Sail with American
10. Create, Segment and Send
Campaigns
Geodata
Preferences and Behavioral Data
Demographics
Usage Data
Social Data
Push Notification wakes
up App and Displays
HTML5 Campaign
1
2
3
User performs desired
action with a “1-Click
functionality”
1 Click
Actions
(Call, SMS, Mail)
Direct
Payments
Voting
Rich
Content
How it works?
18. CAMPAIGN FEATURES
Cross Apps
Use Warply just as you would use a typical
ad server. Features like, unique customers,
impressions over multiple apps, weighted
message delivery are some of our out-of-
the-box features.
Define Specific Weights on Apps
MaximizeTarget Audience
Avoid Multiple Message Delivery
Unified Customer Unique ID
19. CAMPAIGN FEATURES
Marketplace
Use Warply just as you would use a typical
ad server. Features like, unique customers,
impressions over multiple apps, weighted
message delivery are some of our out-of-
the-box features.
Choose Between Multiple Apps
RealTime Bidding
Acquire Inventory
Message Delivery Based on Rules
25. context based messages
Go Ahead
Communicate with your clients
in their context!
visit us: http://warp.ly
like us: https://facebook.com/warply
mail us: info@warp.ly