CPV rates range from $0.07 to $0.11 with view through rates of 14-23%. YouTube receives over 1 billion unique users per month and 4 billion daily views. The majority of users are between 23-49 years old, with 52% female and 48% male.

1. CPV
$0.07-$0.11
View Through Rate
14%-23%
Sources: The Nielsen Company - September 2014
YouTube - March 2015
Ad Products/Pricing Model
Add Descriptors
CPMStandard
In-Stream
CPV (upon completion)
TrueView
In-Stream
CPM or CPCDisplay
CPM or CPCIn-Video
Overlay
CPCPromoted
Video
Non-skippable video Standard
Skippable video TrueView
Semi-transparent flash/text
ad on video (480 x 70)
300 x 250 or 300 x 60 above
video suggestions
Within YouTube search/next to
related content
Overlay
Promoted
Video
Display
Geography
Interests
Conversion
Tracking
Keyword
Retargeting
Demographic
Placement/Channel
Topics
36%50+ y/o
16%23-34 y/o
10%2-17 y/o
27%35-49 y/o
38%
<$25,000
39%
<$50,000
14%
<$100,000
7%
<$150,000
Targeting Capabilities
52 Percent
Female
48 Percent
Male
10%18-24 y/o
55%
Graduated
College +
Income Level
1 Billion +
Uniques Per Month
4 Billion +
Views Per Day
Channel Demographics
Benchmarks
Promoted
Video
40 Percentof users access via mobile
Percent of YouTube Universe
YouTube
Platform at a Glance