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The document discusses increasing demands for transparency, mobility, collaboration, and conversation in advertising based on consumer trends. It notes that transparency in advertising will be essential, as consumers increasingly distrust traditional media. It also highlights the rapid growth of mobile data usage and importance of addressing consumers anytime, anywhere. Additionally, it emphasizes that advertisers must collaborate with social networks and influencers to effectively reach large audiences through social media. Finally, it stresses that establishing trusted two-way communication and conversations with consumers through social media feedback and word-of-mouth will be critical to building relationships.
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Keys to digital, social media and content marketing by Shel Holtz
Keys to digital, social media and content marketing by Shel HoltzInternational Association of Business Communicators UK
This document discusses keys to success with digital, social media, and content marketing. It notes that the number of people with broadband internet access has vastly increased, especially via mobile phones, and over half of the world's population is under 30 years old. Content marketing is defined as creating and distributing valuable content to attract and engage a target audience to drive business results. The document recommends using social media to improve reputation by having positive consumer reviews and engaging with followers. It provides statistics on mobile phone and social media usage and argues this increases the value of products and services. Building an effective mobile and social strategy includes ephemeral messaging and recognizing mobile moments.Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
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Global Trust in Advertising Report by Nielsen
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.
Courtesy of Nielsen
A study of effectiveness of mobile ads & smarphone consumer attitude towards it
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
Global Trust in Advertising Report Nielsen 2013
- Friends and family recommendations remain the most trusted form of advertising according to the survey. Owned media like branded websites has become the second most trusted.
- Trust in online and mobile advertising is increasing, with the biggest gains seen in formats like online banners ads, online video ads, and text ads on mobile phones.
- Regions with the highest levels of trust, like Latin America, also reported the greatest willingness from consumers to take actions in response to advertisements.
Global Trust in Advertising Survey 2013
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy. Trust in advertising on branded websites increased 9 percentage points to 69 percent in 2013 as the second most trusted format in 2013, a jump from fourth-place ranking in 2007. Sixty-eight percent of survey respondents indicated that they trust consumer opinions posted online, which ranked third in 2013, up 7 percentage points from 2007.
“While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands,” said Randall Beard, global head, Advertiser Solutions at Nielsen. “On the flipside, earned advertising channels have empowered consumers to advocate for their favorite brands, something that shouldn’t go unnoticed by brand advertisers.”
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This document summarizes a research article about the impact of digital marketing on consumer behavior in Bangladesh. It begins with an abstract, introduction and literature review on digital marketing and its growth. It then outlines the study's objectives and methodology, which included surveys and interviews. Key findings are that most consumers in Bangladesh spend 2-3 hours per day on social media, especially Facebook. They typically access the internet via WiFi or mobile data. The document concludes that digital marketing provides an effective way for brands to reach consumers in Bangladesh at a lower cost.
The Engagement Issue: Mobile Advertising's Big Problem ( And How We Can Solve...
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Presenter: Alvin Glay, Sr. Director, Growth Marketing
Smartphone has disrupted the interaction between firms and consumers. People spend more time on their mobile device consuming content than any other platforms. Mobile advertising spend is expected to surpass TV and represents two-thirds of total digital marketing spend. However, there is an engagement problem. People are distracted and hate receiving ads on their phones and brands are spending billions to reach consumers when they're not engaged. Come see what researchers are saying how to solve this problem.
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This document provides an overview of a research paper on the impact of internet advertising on consumer buying behavior towards mobile phones. The paper includes 10 chapters that discuss topics such as the concept of online advertising, the growth of internet and mobile phone users in India, the objectives and scope of the research, a literature review on related topics, the research methodology, data analysis and findings, a SWOT analysis, challenges faced by the online advertising industry in India, and conclusions and recommendations. The research aims to study the effectiveness, reliability and relationship between internet advertising and purchase decisions for mobile phones. A survey was conducted of 100 respondents to collect primary data on their experiences with internet advertising.
Using Data-Driven Insights to Plan & Execute Campaigns
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Conferencia marketing innovations ol
The document discusses segmenting customers, especially millennial customers, for digital engagement. It notes that millennials are digital natives who are heavily focused on mobile devices and social networks. They expect transparency from brands and prioritize customer experience. The document recommends that brands provide branded, authentic content on mobile and social channels to engage millennials and build loyalty. It also stresses the importance of understanding customers' social identities which can impact how they perceive brands and products.
Harnessing Social and Mobile to Court the Digital Consumer
1) The document discusses how social media and mobile devices have changed consumer behavior and expectations. Consumers now research products, share opinions, and make purchases across multiple digital channels.
2) A study of 1450 consumers found that they use smartphones and social media extensively in their purchase journeys, from discovery to post-purchase. Nearly half use social media to research products and listen to other consumers' experiences.
3) Brands must adapt to this new digital landscape by engaging consumers across social media, mobile apps, and websites. They need to provide an integrated online and in-store shopping experience to meet evolving consumer demands.
AOL_The Political Advertising Pulse
Digital political ad spend will reach $1 billion this year, but the way these dollars are being invested has changed drastically in just a single election cycle.
In AOL’s recent report, The Political Advertising Pulse, we highlight three key digital trends that savvy political advertisers should harness to break through the clutter and see results in real time and on Election Day.
Why Mobile is Essential for Brand Marketing
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
E marketer native_advertising_roundup
The document discusses trends in native advertising. It provides an overview of how native advertising is still nascent but growing rapidly. It then summarizes various studies and statistics on the use and effectiveness of native ads. These include findings that while most media buyers already use native ads, two-thirds plan to use them more. The benefits of native ads for advertisers are discussed, but challenges like measurement and alignment with objectives are also noted.
Social Media and Word of Mouth
This document summarizes research on perceptions of advertising on social media and its implications for word-of-mouth advocacy. It finds that social media users are more receptive to ads that provide entertainment, interactively engage users, or satisfy their information needs. Specifically, ads that foster participation and conversation tend to create more positive brand perceptions. The uses and gratifications theory, which posits that people use media to fulfill personal and social needs, helps explain why. Ads seen as invasive or distracting from users' goals tend to be viewed negatively.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
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We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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- 1. What Matters The Increasing Demand for Truth in Advertising Stacey Trunnell (UTEID: sct399) October 2009 –ADV Acct Plng App