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Integration of Social Media and Mobile Websites & Apps
The document discusses the integration of social media with mobile sites and apps, emphasizing the importance of mobile internet access and the prevalence of smartphones. It outlines strategies for planning social media and mobile interactions, including the need for mobile-friendly designs and geo-social apps. It also provides examples from brands like Domino, NPR, and Hyundai to illustrate effective mobile-social media strategies.
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Integration of Social Media and Mobile Websites & Apps
- 1. INTEGRATION OFSOCIAL MEDIA AND MOBILE SITES & APPS
- 2. Henri Makembe Partner, Beekeeper Group @henrim #wcmdc
- 3. What is socialmedia?
- 4. What is socialmedia? http://www.commoncraft.com/socialmedia
- 5. Go Mobile! U.S.mobile penetration will top 100 percent by the end of 2012 Smart phones sales to overtake standard phones by 2011
- 6. Mobile Options TextMessaging Mobile Web Geo-Social Apps / QR Codes
- 7. Frequency of internet on mobile device
- 8. Importance of mobileinternet access
- 9. Why should youcare?
- 10. Why should youcare?
- 11. Social Media andMobile
- 12. Social Media andMobile
- 13. When is theright time? Planning a redesign Increased visits on mobile users If you have a social media plan
- 14. Social Media toMobile Ensure that links social network go to mobile version of those sites Ensure that you plan for location context How do apps relate to your brand, communication strategy, website, etc.
- 15. Mobile sites &Apps to Social Media Plan for social sharing (i.e. include easy “tell friends” options) Geo-social Plan for feedback loop
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- 19. Example – TheNature Conservancy
- 20. Apps vs. MobileSite Functionality difference Content Device dependency Cost Security Iteration and optimization
- 21. Thanks! Henri Makembe [email_address] @henrim
- 22. Sources AKQA http://www.akqa.com Global mobile statistics 2011 http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su Ways Mobile Sites Are Different from Desktop Web Sites http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php How are mobile phones changing social media http://www.flickr.com/photos/lafabriquedeblogs/4497706678/