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Pinterest Infographic

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For those who are interested in social media, here are some Pinterest stats:

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Sources: TechCrunch – December 2014 Cision – January 2015 ExpandedRamblings – April 2015 Age Median user age is 40. Most daily active pinners are under 40. Ad Products • Image/text • Youtube/text • Soundcloud files/text • Buy Now buttons • Cost per click • No minimum budget Pricing Model • Increase in earned media (repins) • Engagement • Clicks to website Measurement Options Ad Options Related Terms Device Location Interest Gender Language 31% high school education or less 29% some college 40% Bachelor’s + Targeting Capabilities half of users Income level for 50k+ 70 Million Active Users 28 Percent of online adults have used Pinterest Channel Demographics 81 Percent Female 19 Percent Male 83 Percentprefer to follow a brand over a celebrity Percent of Pinterest Universe Pinterest Platform at a Glance

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Pinterest Infographic

  • 1. Sources: TechCrunch – December 2014 Cision – January 2015 ExpandedRamblings – April 2015 Age Median user age is 40. Most daily active pinners are under 40. Ad Products • Image/text • Youtube/text • Soundcloud files/text • Buy Now buttons • Cost per click • No minimum budget Pricing Model • Increase in earned media (repins) • Engagement • Clicks to website Measurement Options Ad Options Related Terms Device Location Interest Gender Language 31% high school education or less 29% some college 40% Bachelor’s + Targeting Capabilities half of users Income level for 50k+ 70 Million Active Users 28 Percent of online adults have used Pinterest Channel Demographics 81 Percent Female 19 Percent Male 83 Percentprefer to follow a brand over a celebrity Percent of Pinterest Universe Pinterest Platform at a Glance