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Mobile Employee
    Communication
5 things you need to take on-board
           Peter Agertoft
             31 August 2010
Today
   Prompt and provoke

Share experience and ideas

       Discussion
What’s the connection?



Korea Exchange Bank and Novartis
Right now!

Expectation from employees and employer
                     –
mobiles are going to play a key role in our
               working life
Right now!
• 45% of our waking hours engaged in
  media activities  (uk ofcom 2010)




• Gen Y
  – 58% of their media and communications time is
    on a computer, mobile phone, or other handheld
    device
  – They check out your technology before deciding
    to come and work for you
What’s $100 invested in 2004
        worth now!


               $83
                                    $130



                       $116


 Communication ROI report 2009/10
A modern history
Global distribution of mobiles




http://www.worldmapper.org/display.php?selected=334
http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-WTDR-2010-PDF-E.pdf
Convergence
Sharepoint 2010 in the driving
            seat
Two features……
As mobile devices become more and more PC
like….

  – No matter what you view from it looks good
  – Blogs become easier to create, view and
    contribute to
So what does that mean for
 employee communicators?
Key to success

• Cultural rather than technological
• Leadership who want to engage
  employees in real and tangible business
  issues
• Don’t over regulate
Update your strategy
Questions to get you started
Recent examples
• Global mobile
  – Developing interactive mobile news service
    for sales people
• Global bank
  – Development of interactive knowledge sharing
    section of new intranet - accessed via PC
    and mobile
• Global logistics
  – Truck safety and performance management
Conclusions
• Mobile technology creating major tipping point in employee
  communications

• Employees expect you to have it

• Top performing companies adopting more quickly

• Sharepoint 2010 setting the pace in large scale companies

• Employee communication strategies need to catch up
Enjoy the ride!!
Thank you and stay in touch
                    Peter Agertoft
      e:peter.agertoft@simply-goodadvice.com
                m:+447957 357 854

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Mobile employee communication af Peter Agertoft, simply - goodadvice

  • 1. Mobile Employee Communication 5 things you need to take on-board Peter Agertoft 31 August 2010
  • 2.
  • 3. Today Prompt and provoke Share experience and ideas Discussion
  • 4. What’s the connection? Korea Exchange Bank and Novartis
  • 5. Right now! Expectation from employees and employer – mobiles are going to play a key role in our working life
  • 6. Right now! • 45% of our waking hours engaged in media activities (uk ofcom 2010) • Gen Y – 58% of their media and communications time is on a computer, mobile phone, or other handheld device – They check out your technology before deciding to come and work for you
  • 7. What’s $100 invested in 2004 worth now! $83 $130 $116 Communication ROI report 2009/10
  • 9. Global distribution of mobiles http://www.worldmapper.org/display.php?selected=334 http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-WTDR-2010-PDF-E.pdf
  • 11. Sharepoint 2010 in the driving seat
  • 12. Two features…… As mobile devices become more and more PC like…. – No matter what you view from it looks good – Blogs become easier to create, view and contribute to
  • 13. So what does that mean for employee communicators?
  • 14. Key to success • Cultural rather than technological • Leadership who want to engage employees in real and tangible business issues • Don’t over regulate
  • 16. Questions to get you started
  • 17. Recent examples • Global mobile – Developing interactive mobile news service for sales people • Global bank – Development of interactive knowledge sharing section of new intranet - accessed via PC and mobile • Global logistics – Truck safety and performance management
  • 18. Conclusions • Mobile technology creating major tipping point in employee communications • Employees expect you to have it • Top performing companies adopting more quickly • Sharepoint 2010 setting the pace in large scale companies • Employee communication strategies need to catch up
  • 20. Thank you and stay in touch Peter Agertoft e:peter.agertoft@simply-goodadvice.com m:+447957 357 854

Editor's Notes

  1. KEB have distributed 6000 smartphones to employees to improve internal communication Novartis have launched Vaxtrack App enabling consumers to manage the vaccination records and other preventive medical activities on their mobile phone
  2. The amount of web traffic using a mobile device has increased by a whopping 1500% in the last two years An estimated 5.8 Billion people will be accessing websites using a mobile device globally by 2014 A year later it is predicted that mobile web traffic will overtake desktop access
  3. All global initiatives All targeted