This document provides information about the World Class Mobile Collaboration conference that will take place on December 3rd-4th, 2015 in Frankfurt, Germany. The 2014 conference was well received by attendees who appreciated the opportunity to network and discuss mobile collaboration challenges and solutions. The 2015 conference will focus on key topics like the mobile digital workplace of the future, mobile collaboration strategies, use cases, and best practices. It will feature presentations and case studies from expert speakers on these topics from companies like IBM, Nokia Networks, Electrolux, and Sanofi. Attendees will benefit from networking opportunities and learning about the latest developments in empowering employee mobility and productivity.
This document provides an overview of a presentation on digital marketing. It begins with framing digital marketing and discussing how the customer dialogue is changing. It then covers the benefits of digital marketing for both buyers and sellers, such as convenience, access to information, and measurability for marketing effectiveness. The document categorizes different forms of digital marketing and provides examples like websites, search engine marketing, social media, email marketing and more. It also discusses trends in digital marketing and provides steps for getting started with a digital marketing strategy.
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
The document discusses creating digital harmony within a marketing technology ecosystem. It begins by acknowledging that complexity is outpacing resources over time. It then provides steps to demystify and simplify, including discovery, mapping out current integrations, identifying hubs and spokes, and setting measurable goals. Hubs are described as complex systems that aggregate and syndicate data across the enterprise, while spokes are more nimble and domain-specific technologies. The document uses a hypothetical company and goals as an example, mapping out potential ways to integrate tools like AWeber, Google Analytics, and Salesforce to meet goals like tracking newsletter signups. It concludes by advising readers to choose an approach that works for their team and organization.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
A Digital Future - Transforming NSW Government [Presentation]Martin Walsh
This is the Digital Strategy I developed for NSW Government in 2012. This is the presentation version of the document which I presented to Premier & Cabinet. It must be read in conjunction with the Word Version document which includes all the narrative - http://www.slideshare.net/martinwalsh/a-vision-for-a-new-digital-future-v8
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
This document provides an overview of a presentation on digital marketing. It begins with framing digital marketing and discussing how the customer dialogue is changing. It then covers the benefits of digital marketing for both buyers and sellers, such as convenience, access to information, and measurability for marketing effectiveness. The document categorizes different forms of digital marketing and provides examples like websites, search engine marketing, social media, email marketing and more. It also discusses trends in digital marketing and provides steps for getting started with a digital marketing strategy.
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
The document discusses creating digital harmony within a marketing technology ecosystem. It begins by acknowledging that complexity is outpacing resources over time. It then provides steps to demystify and simplify, including discovery, mapping out current integrations, identifying hubs and spokes, and setting measurable goals. Hubs are described as complex systems that aggregate and syndicate data across the enterprise, while spokes are more nimble and domain-specific technologies. The document uses a hypothetical company and goals as an example, mapping out potential ways to integrate tools like AWeber, Google Analytics, and Salesforce to meet goals like tracking newsletter signups. It concludes by advising readers to choose an approach that works for their team and organization.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
A Digital Future - Transforming NSW Government [Presentation]Martin Walsh
This is the Digital Strategy I developed for NSW Government in 2012. This is the presentation version of the document which I presented to Premier & Cabinet. It must be read in conjunction with the Word Version document which includes all the narrative - http://www.slideshare.net/martinwalsh/a-vision-for-a-new-digital-future-v8
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano).
See http://davefleet.com/ for more information or to have me present this at your event.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
A Digital Future - Transforming NSW GovernmentMartin Walsh
This is the Word document version of the Digital Strategy I developed for NSW Government in 2012. It should be read in conjunction with the Presentation version of the strategy - http://www.slideshare.net/martinwalsh/a-digital-future-transforming-nsw-government
This document discusses using stories to map user experiences. It begins with an introduction to why stories are effective and how they work structurally, with a beginning, middle, and end. It then discusses developing three types of stories: concept stories to explain what a product is, origin stories to illustrate how users discover and adopt a product, and usage stories to map the user journey. The document provides examples and exercises for creating each type of story. It also discusses using stories to strategize, communicate, and support user experience work like requirements gathering.
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Percussion Software
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Learn:
• How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
• Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
• Actionable steps you can take and best practices for implementing community features.
The document discusses how mobile commerce is expanding beyond traditional online retail sites to allow discovery and purchase across a wider range of platforms. It provides examples of startups like Browsy, Soldsie, and Pixbi that enable shoppers to discover, save, and purchase products found on social media platforms like Pinterest, Facebook, and magazines. The document advocates for retailers to make their products shoppable anywhere consumers spend time and to provide one-click options to easily add items to carts. It also suggests leveraging add-on services to expand into new areas and catering to consumer showrooming behaviors.
Digital marketing trends final plymouth Chamber 06.08Get up to Speed
This document discusses eight mega trends in digital marketing: 1) increased customer focus and expectations of transparency, 2) the rise of mobile-first marketing, 3) the decline of Google+ and Google's shift towards standalone social products, 4) the growth of location-based and proximity marketing using tools like geofencing and beacons, 5) the rise of influencer marketing and user-generated recommendations, 6) the growth of cause marketing campaigns on social media like the ALS Ice Bucket Challenge, 7) programmatic advertising targeting users based on location and app usage, and 8) the importance of building trust through cause alignment and campaigns that demonstrate impact.
Whitepaper - Tracking the Influence of Conversations: A Roundtable Discussion...Davida Carter
This 13-page white paper looks not only at the overall impact of social media, but also documents the discussion at a roundtable gathering of social media experts as they attempt to “start the conversation” and examine what elements or metrics are the most important to measure – and why you should be measuring them in the first place.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Outside the Lab and Inside Their Minds: 5 Case Studies of Strategic UX ResearchAnswerLab
Research that gets into your users’ heads and supports rich customer experience is most valuable and strategic when not confined to evaluating product "usage."
AnswerLab shares examples of research approaches that surprise and delight by delivering experience insights beyond the scope of "could they use it?"
Public Relations and the "S" Curve: adoption, innovation and moving forwardRichard Binhammer
Recently I had the pleasure of joining the good folks at Spinsucks to talk about innovation, disruption, adoption, and the dreaded S curve as it relates to PR and Communications.
The added bonus was that I got to join the talented, strategic, insightful, bright business leader, Gini Dietrich -- who is also just a lot of fun to be with. I was so excited...I was standing on my head. Youll see. Oh, and the approach to the slides was also a little fun and different. You can see the different approach to slides at my channel on youtube, https://www.youtube.com/channel/UCFFcvm_Sn7DxAQGIlodYTLA
Hope you enjoy it
The document discusses 30 common mistakes that businesses make with their websites. Some of the key mistakes highlighted include:
1. Treating a website like an online brochure rather than a sales and marketing tool.
2. Not having a clear purpose or message that visitors understand within 500 milliseconds of landing on the site.
3. Poor navigation, cluttered designs, and vague calls-to-action that make it difficult for visitors to find what they need.
4. Not optimizing the site for mobile devices, when most web traffic now comes from smartphones and tablets.
5. Using outdated technologies like Flash that hurt the user experience and search engine optimization.
The document provides explanations and examples
The document discusses the evolution of branding and communications strategies. It describes how early theories from the 1950s-1980s focused on changing attitudes to influence behavior but that modern thinking recognizes that behavior often drives attitudes. The document advocates for brands to focus on creating valuable experiences that enable new behaviors rather than just communicating messages. It provides examples of how brands like Patagonia, Nike, Google and Lego use digital platforms to deliver unique experiences that align with customer motivations and enhance their lives.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
Presentation on Cost Effective Use of Social Media by MSMEsSneha Bansal
This Presentation is about the cost effective use of social media by MSMEs. And how internet has changed the meaning of marketing, How and Why Conventional marketing is been replaced by Online marketing? How Small and Medium enterprises can make benefits out of this.
1) Traditionally, business aimed to efficiently organize work through specializing labor, but the interactive web has allowed markets to better self-organize faster than companies through networked conversations.
2) If markets are conversations, then the interactive web has enabled new forms of social organization and knowledge exchange through networked conversations, making markets smarter and better informed.
3) Embracing social media allows companies to influence customers through these conversations rather than solely exerting control, and those that do so most effectively will be most successful.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano).
See http://davefleet.com/ for more information or to have me present this at your event.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
A Digital Future - Transforming NSW GovernmentMartin Walsh
This is the Word document version of the Digital Strategy I developed for NSW Government in 2012. It should be read in conjunction with the Presentation version of the strategy - http://www.slideshare.net/martinwalsh/a-digital-future-transforming-nsw-government
This document discusses using stories to map user experiences. It begins with an introduction to why stories are effective and how they work structurally, with a beginning, middle, and end. It then discusses developing three types of stories: concept stories to explain what a product is, origin stories to illustrate how users discover and adopt a product, and usage stories to map the user journey. The document provides examples and exercises for creating each type of story. It also discusses using stories to strategize, communicate, and support user experience work like requirements gathering.
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Percussion Software
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Learn:
• How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
• Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
• Actionable steps you can take and best practices for implementing community features.
The document discusses how mobile commerce is expanding beyond traditional online retail sites to allow discovery and purchase across a wider range of platforms. It provides examples of startups like Browsy, Soldsie, and Pixbi that enable shoppers to discover, save, and purchase products found on social media platforms like Pinterest, Facebook, and magazines. The document advocates for retailers to make their products shoppable anywhere consumers spend time and to provide one-click options to easily add items to carts. It also suggests leveraging add-on services to expand into new areas and catering to consumer showrooming behaviors.
Digital marketing trends final plymouth Chamber 06.08Get up to Speed
This document discusses eight mega trends in digital marketing: 1) increased customer focus and expectations of transparency, 2) the rise of mobile-first marketing, 3) the decline of Google+ and Google's shift towards standalone social products, 4) the growth of location-based and proximity marketing using tools like geofencing and beacons, 5) the rise of influencer marketing and user-generated recommendations, 6) the growth of cause marketing campaigns on social media like the ALS Ice Bucket Challenge, 7) programmatic advertising targeting users based on location and app usage, and 8) the importance of building trust through cause alignment and campaigns that demonstrate impact.
Whitepaper - Tracking the Influence of Conversations: A Roundtable Discussion...Davida Carter
This 13-page white paper looks not only at the overall impact of social media, but also documents the discussion at a roundtable gathering of social media experts as they attempt to “start the conversation” and examine what elements or metrics are the most important to measure – and why you should be measuring them in the first place.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Outside the Lab and Inside Their Minds: 5 Case Studies of Strategic UX ResearchAnswerLab
Research that gets into your users’ heads and supports rich customer experience is most valuable and strategic when not confined to evaluating product "usage."
AnswerLab shares examples of research approaches that surprise and delight by delivering experience insights beyond the scope of "could they use it?"
Public Relations and the "S" Curve: adoption, innovation and moving forwardRichard Binhammer
Recently I had the pleasure of joining the good folks at Spinsucks to talk about innovation, disruption, adoption, and the dreaded S curve as it relates to PR and Communications.
The added bonus was that I got to join the talented, strategic, insightful, bright business leader, Gini Dietrich -- who is also just a lot of fun to be with. I was so excited...I was standing on my head. Youll see. Oh, and the approach to the slides was also a little fun and different. You can see the different approach to slides at my channel on youtube, https://www.youtube.com/channel/UCFFcvm_Sn7DxAQGIlodYTLA
Hope you enjoy it
The document discusses 30 common mistakes that businesses make with their websites. Some of the key mistakes highlighted include:
1. Treating a website like an online brochure rather than a sales and marketing tool.
2. Not having a clear purpose or message that visitors understand within 500 milliseconds of landing on the site.
3. Poor navigation, cluttered designs, and vague calls-to-action that make it difficult for visitors to find what they need.
4. Not optimizing the site for mobile devices, when most web traffic now comes from smartphones and tablets.
5. Using outdated technologies like Flash that hurt the user experience and search engine optimization.
The document provides explanations and examples
The document discusses the evolution of branding and communications strategies. It describes how early theories from the 1950s-1980s focused on changing attitudes to influence behavior but that modern thinking recognizes that behavior often drives attitudes. The document advocates for brands to focus on creating valuable experiences that enable new behaviors rather than just communicating messages. It provides examples of how brands like Patagonia, Nike, Google and Lego use digital platforms to deliver unique experiences that align with customer motivations and enhance their lives.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
Presentation on Cost Effective Use of Social Media by MSMEsSneha Bansal
This Presentation is about the cost effective use of social media by MSMEs. And how internet has changed the meaning of marketing, How and Why Conventional marketing is been replaced by Online marketing? How Small and Medium enterprises can make benefits out of this.
1) Traditionally, business aimed to efficiently organize work through specializing labor, but the interactive web has allowed markets to better self-organize faster than companies through networked conversations.
2) If markets are conversations, then the interactive web has enabled new forms of social organization and knowledge exchange through networked conversations, making markets smarter and better informed.
3) Embracing social media allows companies to influence customers through these conversations rather than solely exerting control, and those that do so most effectively will be most successful.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document lists 5 names: Malachi Brown, Rukayat Sholotan, Michelle Cross, Mwelwa Chibuye, and Tyrica McCullan. It appears to be a list of 5 people but does not provide any additional context about them. In just 3 short sentences, this summary captures the key information that the document contains a list of 5 names but lacks surrounding details.
Darryl Do will be presenting at the eCig DC Conference from March 30th to April 1st 2015 on the topic of flavors in tobacco products. The presentation will provide an overview of natural vs artificial flavors, popular flavor palettes used in tobacco products and e-cigarettes over the years such as menthol, fruit and mint flavors. It will also discuss e-cigarette liquid manufacturing and distribution processes to ensure quality and that products follow FDA regulations.
BStriker's multi-language ALTM test management tool seamlessly integrates into software ecosystems and collaborates with existing tools. It allows centralized test cycle management for all platforms independent of the software development lifecycle used. With recommended international testing standards, it improves quality assurance. Innovative features enable teams to perform better using risk-based approaches and receive real-time reports. The automated issue detection and fixing will disrupt the market.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
The document discusses a proposal for a tourism development program for local government units. The key aspects of the program include:
1. Conducting continuing tourism awareness and education through workshops and seminars to promote a culture of tourism.
2. Organizing municipal and barangay tourism councils to coordinate tourism development efforts.
3. Studying and formulating local tourism development plans anchored on eco-agri tourism.
4. Implementing poverty alleviation and livelihood projects for communities through eco-organic farming tourism.
This document proposes additions and changes to the curriculum for K-12 and tertiary education in the Philippines to better prepare students for careers in tourism and hospitality. It outlines recommended subjects to add to the elementary, secondary, college, and vocational levels of education with a focus on introducing concepts of tourism, history, culture, and hospitality. The goal is to develop tourism and hospitality professionals that meet the standards for mutual recognition under ASEAN economic integration agreements.
The document is a seminar report on smart materials submitted for a master's degree. It defines smart materials as materials that can change properties in response to external stimuli like stress, temperature, or electric/magnetic fields. The report discusses various types of smart materials like piezoelectric materials, shape memory alloys, and magnetorheological fluids. It provides examples of their properties and applications in fields like civil engineering and automobiles. In conclusion, the report examines smart materials' advantages in reducing costs and improving performance, as well as limitations like expense and sensitivity during use.
Smart materials are materials that can change one or more properties in response to external stimuli like temperature, electric charge, or magnetic fields. Some examples of smart materials include piezoelectric materials, shape memory alloys, and pH-sensitive polymers. Smart materials have existed for around 50 years but are now being widely exploited for their useful properties. Common applications of smart materials include use in aerospace, civil engineering, and mechatronics.
The Four Essential Pillars of Digital TransformationIan Thomas
Based on years of practical experience this whitepaper distils four key pillars we have observed time and again in successful digital initiatives, providing a structured foundation for an orderly, end-to-end digital transformation of the enterprise.
IMI Diploma in Digital Business BrochureJeremy Hayes
The document provides an overview of the IMI MSc/Diploma in Digital Business program. It discusses the context and rationale for the program which is to equip organizations and individuals with the skills to succeed in an increasingly digital world. The program covers key themes like the social and collaborative web, digital product development and commercialization, digital sales and customer experience management. It aims to allow participants to assess digital business opportunities, develop initiatives, and extract insights from tools like business intelligence and social listening. The testimonials provided indicate the program helps professionals apply learnings to drive digital transformation and innovation in their organizations.
2nd Annual M2M and IoT Strategies Summit - production-1-new brochure-2Jorge Rivero Sanchez
This document contains the agenda for an IoT telecom summit taking place in Berlin on October 11-13. The summit will include keynote presentations, panel discussions, and workshops on topics related to IoT, smart cities, connected devices, security, privacy, and monetization strategies. Presenters will represent major telecom and technology companies such as British Gas, Siemens, GE Digital, Sony, Scania, Vodafone, T-Mobile, Reliance Communication, and Telia Company. The agenda provides details on each session, including speaker biographies and discussion topics.
The document discusses how organizations can use digital technologies to transform their business through digital workspaces, with the three major building blocks being experience, analytics, and perspective. It provides examples of how process digitization, worker enablement, and performance management can improve organizational performance. Strong leadership is needed to drive digital transformation and focus on customer understanding, top-line growth, and enhancing customer touchpoints.
Social Collaboration: Opportunities, Best Practices and the FutureStefanie Heyduck
A presentation on IBM's point of view in social collaboration, social business, transformation of the workplace and how business should leverage the power of social to create new opportunities. I show some best in class examples and close with some impulses on where digital transformation be five years from now.
The document discusses digital transformation and the qualified self. It addresses how enterprise technologies can be used for self-improvement and outlines an agenda covering the new world of work, customer journeys, and digital workspaces. Social business strategies can help organizations understand internal and external clients. Three major building blocks transforming the customer experience are discussed - customer understanding, top-line growth, and customer touchpoints. Process digitization and worker enablement are examples of transforming internal processes. Leadership needs to drive digital transformation by focusing on vision and change.
Digital Transformation : Buzzword or Real TransformationMatthew W. Bowers
Digital transformation involves more than just implementing new technologies. It requires realigning an organization's business models, processes, and strategies to fully leverage digital technologies and compete in an increasingly digital economy. While digital transformation is often confusing due to the many technologies, decisions, and voices involved, it ultimately aims to reshape how an organization operates and delivers value at its core.
This document provides an overview of the IMI Diploma in Digital Business & MBS in Digital Business program. It discusses how digital transformation is impacting all businesses and the need to develop digital strategies. The program aims to help organizations understand digital business models and challenges through exploring topics like the mobile/social web, digital product development, marketing/sales, business intelligence, and governance. Participants will complete projects to apply the skills in transforming their own organizations. The program directors have extensive experience in innovation and digital technologies.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
What are the future trends in the Digital Workplace? Are we facing even bigger disruption from social, gamification, and the trends that have been prevalent over the last years or are we coming to a point where things are beginning to mature?
Are we making the most of the emergent trends or are we still using the same thinking and logic we did when the Sharepoint 2007 intranet was launched? It's time to challenge ourselves and our peers!
In this presentation I will take you through:
• The characteristics of the Modern Workplace
• What employees are looking for when using digital tools
• Four trends that is shaping the future of collaboration
• (Hopefully) A few new perspectives on new ways of working
The document discusses the benefits of digital marketing. It states that digital marketing continues to show strong growth due to its excellent ROI and measurability. Digital marketing allows for precise targeting and measurable results. As marketing budgets shrink, digital advertising is increasingly preferred over traditional channels. The document promotes a workshop on digital marketing that will provide skills and techniques to help marketers succeed in the digital space.
Slides fra Echo.it - til Publico-seminar om "fremtidens intranet"Uffe Lyngaae
This document summarizes a presentation about the future of intranets and how echo.it can engage employees. Some key points:
1) The purpose should guide adoption of new technologies rather than security or specific platforms.
2) echo.it is a gamified social network built around an organization's strategy and goals to actively engage employees.
3) echo.it provides key performance indicators to measure employee activity and progress towards goals. Case studies show how echo.it increased employee participation, knowledge sharing, and alignment with strategic objectives at various companies.
The document discusses how to align social conversations with business objectives using a digital workplace platform. It suggests setting up networks and communities focused on business goals like innovation, customer relationships, and talent management. Organizing unstructured information and curating it can make it more useful. Assessing how social tools impact business processes is important. The goal is to produce value by inserting relevant conversations into business processes.
The document discusses digital transformation and the mobile strategy. It describes three major building blocks that are digitally transforming customer experience: customer understanding, top-line growth, and customer touchpoints. It also gives examples of how process digitization can transform internal processes through automation and how digital strategies can transform business models and drive digital globalization. The document argues that digital transformation requires strong leadership from top executives to drive change.
KPN launched the Simplification and Innovation (S&I) program to tackle increasing changes in the telecommunications sector due to disruptive technologies. Under S&I, the startup business unit S&I Digital was created to transform KPN into a simplified, data-driven company ready for the digital world. S&I Digital innovates based on customer needs through cross-functional agile teams consisting of highly skilled people. It has implemented practices like continuous delivery, automated testing, and DevOps to speed up product development and reduce time-to-market. S&I Digital aims to make KPN lean and agile through profound changes to its architecture, culture and ways of working.
T-Systems Multimedia Solutions -Your partner for the future in digital life a...Telekom MMS
T-Systems Multimedia Solutions is Germany's leading internet agency and a partner for digital transformation. They have over 900 employees across 8 offices with 15 years of experience developing e-commerce solutions, internet portals, intranet portals, and managing web applications. Their services range from consulting to software development to content management, and they focus on translating new technologies into practical innovations that create value for customers.
The document discusses digital transformation and how enterprise technologies can improve apprenticeship. It covers several topics:
- The changing world of work and how digital strategies can help understand internal and external clients.
- Three major building blocks that are transforming customer experience: digital distribution/web strategy, creating efficiency through web strategy, and digital transformation through mobile, social media, and other technologies.
- Examples of transforming internal processes through digitizing processes to enable workers and improve performance management with transactional systems.
- How digital strategies can transform business models by finding ways to augment physical offerings with digital and use digital to share content across organizational silos. This requires strong leadership to drive change at all levels of the organization.
Polycom provides video and voice technology solutions to help organizations leverage their talent and resources in real time. The document discusses how work is changing with different generations, faster business speeds, and digital transformation. It describes how a global team of 10 people across 6 countries needs to collaborate effectively to meet a deadline. Polycom offers seamless, easy, and integrated solutions on any device to meet collaboration needs and expectations of both end users and IT.
This document is a cover letter and resume for Lissette Rojas. It summarizes her background starting as an attorney then getting a Master's degree in Australia. She then participated in a reality TV show in Argentina and started an online kitesurfing community that grew into a production company producing TV shows. This experience led her to start TrixandTrax, a content creator distributing student talent videos across social media. TrixandTrax partners with schools to organize talent shows and pitches branded content to brands. She is looking for a new opportunity to make a difference and help others achieve their goals.
The new personalized conference format provides context and contacts relevant to attendees on June 13th and 14th. Previous attendees praised the quality of speakers and content, and the ability to watch presentations again afterwards to recap key points. The conference will have three streams over two days covering digital transformation topics related to communications, with over 50 presentations and roundtables. Target audiences are directors and decision makers from areas like change management, digital learning, IT, and customer service.
This document announces that a project called "Trix & Trax" by Alejandro and Lissette Rojas was a finalist in the Next Generation Audience Engagement Category of the MIPTV Content 360 Competition held in Cannes, France from April 12-16, 2010. Ted Baracos, Director of Digital Media for MIPTV/MIPCOM, provided information on the competition.
Ted Baracos is the Director of Digital Media for MIPTV/MIPCOM. The document discusses a project called "Trix & Trax" created by Ven A Kite and represented by Alejandro and Lissette Rojas. This project was selected as a finalist in the Interactive and Cross Media Digital Entertainment Formats Category of the MIPTV Content 360 Competition held in Cannes, France from April 4-7, 2011.
TRIXandTRAX es una compañía que organiza eventos y festivales para promover el talento artístico y desarrollo personal de jóvenes. El documento resume los resultados del Festival Flips Fest en 2014-2015, incluyendo métricas de alcance, análisis demográfico de participantes, y planes para expandir el alcance en el futuro.
TrixandTrax colegio-univ-comuna-marzo 2015 sin videos Lissette Rojas
Este documento presenta la propuesta de una plataforma y eventos llamados TRIXandTRAX que buscan promover el talento de jóvenes a través de videos subidos en línea y concursos. Los participantes compiten por popularidad y la oportunidad de presentarse en eventos en vivo. La propuesta también detalla cómo esto beneficia a participantes al mostrar su talento y a marcas como patrocinadores al generar contenido y conexión con clientes.
TrixandTrax colegio-univ-comuna-marzo 2015 sin videos
WCMC-2015. Delegates
1. World Class
Mobile Collaboration
2015
December 3rd - 4th
What attendees said about the 2014 edition:
“Sharing your knowledge and ideas is the best way to help your organizations to grow. i participated
in 2013 and 2014 and in both cases it was a fantastic opportunity to do that: well organized, in a good
location and with a lot of networking opportunities.”
Paolo albertini, intesa Sanpaolo
“For me as a researcher, the conference in Frankfurt was a great opportunity to discuss findings of my
research with experienced practitioners and to better understand the challenges project managers are
facing at the moment when integrating social network services into their enterprises. the conference
provided an open-minded atmosphere, well suited to discuss these challenges and to identify fields of
cooperation which will help the community to tackle better the challenges that lie ahead.”
Stephan Heim, Goethe University Frankfurt
“the topics of the event were very interesting. i will participate again next year.”
ruediger Halberstadt, Clariant Se
Fleming’s Conference Hotel
elbinger Straße 1 - 3
Frankfurt am Main
Mobile Digital Workplace of the Future
#wcdwp
2. World Class
Mobile Collaboration
2015
December 3rd - 4th Frankfurt, Germany
Key topics such as
• Mobile Digital Workplace of The Future
• Strategies for Internal Communication and Collaboration for The Employee On The Go
• The Best Use of Chats, Video, Audio and Collaboration Tools on Mobiles
• Social Innovation Using Mobile Devices
• Techniques to Optimize Mobile Collaboration
• Increasing Mobile Adoption in Companies = Increasing Productivity
• Corporate App Stores: Trends and Recommendations of How Organizations Can Benefit from Them
• Data Protection, Compliance, and Security Threat Trends
attend this Year and Profit from
• 14 Best Practice Case Studies from Around the World
• Personalized Agenda and Networking Concierge Service
• Hybrid On- and Offline Community and Conference
• Structured Peer-to-Peer Matchmaking for Targeted Networking
Contributors
target Group
Decision Makers and leaders in
• Internal Communications • Intranet • eCollaboration • Digital Workplace • Mobility
3. part of the World Class Series by
Click icon toaccess registration
Mobile Collaboration StrateGieS
09:10
introduction by the chair
09:15
Why Social Innovation Using Mobile Devices is The Next BIG Thing?
• How can organizations incentive the generation of new innovative ideas
• Detect ideas and turn them into innovative products and processes
• How can you develop a solution, an idea detecting process finds opportunities across your
social collaboration ecosystem, regardless of the platform mobile, tablet or desktop
Ramin Mobasseri
Global leader - enterprise Social/Mobile Solutions
IBM
10:00
Collaboration Across 100 Countries, a Case Study
• Business requirements of a global environment
• Solution overview (Voice, Video, Meetings, Mobility)
• live demo
• Success factors & challenges
• Way forward & solution roadmap
Peter Friedwagner
Head of it infrastructure
Nokia Networks
10:45
Coffee break with manetch-organized networking
11:15
How to Connect Mobile Devices to your Existing Infrastructure and Boost Mobile Productivity
for Internals as well as Externals
• a native approach for mobility
• Achieving user acceptance
• Mobile productivity on all devices
Kristin Montag
Chief Communications officer and Managing Director
Cortado Mobile Solutions
12:00
Global Implementation of Lync: ”It is Not Just a Press of a Button”
• Global implementation just a click of a button
• When can we roll it out?
• Law and regulations on country level
• Training
• Success?
Bo Follaug
Global Process leader, Meet and Communicate - Digital Workplace
IKEA Service
12:45
lunch break with manetch-organized networking
tHUrSDaY, December 3rd
Morning Sessions
4. part of the World Class Series by
Click icon toaccess registration
Mobile Collaboration USe CaSeS
14:15
Mobile Collaboration without any Device: Is it Possible?
• Android HDMI stick with WIFI that can connect to any screen
• WiFi to connect to internet and get a news feed from our Intranet E-gate
• The solution is stand alone and only needs internet to work
• No need for everyone to log on smartphones or computers to view our intranet
• Production workers can get news as well because screens can be setup in factories
• E-gate news can reach everyone of our 60 000 employees worlwide
Peter Ferm
Senior it business analyst
Electrolux
15:00
Coffee break with manetch-organized networking
15:30
Mobile Collaboration and Smarter Working
• any location, any time, smarter working is focusing on results
• new styles of collaboration around the globe
• technical and social aspects
Rolf Hansmann
Director Global Collaboration
Sanofi
16:15
The Role of Enterprise Mobility in the Digital Transformation
• Mobility was the “new black” of yesterday – today the agenda of Digital transformation is on
the minds of Senior Management in most companies
• What is the Digital Transformation and how does Mobility fit into that journey?
• Views on the question
• Specific examples from Carlsberg Group
Simon Thorup
Group enterprise architect for Marketing, Sales and innovation
Carlsberg
17:00
Closing Discussion: Solving the Security Challenges of Mobile Collaboration
17:30
evening reception
tHUrSDaY, December 3rd
afternoon Sessions
5. part of the World Class Series by
Click icon toaccess registration
FriDaY, December 4th
Morning Sessions
Mobile WorKPlaCe - DiGital liFeStYle
09:15
SAP’s Next Digital Workplace – Simple and Innovative
• How SAP is implementing mobile, cloud-based technologies to simplify core employee
processes
• Eliminating too many collaboration solutions
• Improving time consuming processes
Vera Geier
internal Strategic Consulting Manager
SAP
10:00
Strategies for Internal Communication and Collaboration for The Employee On The Go
• What does it take
• How to drive the process
• How to measure success
Colin Miles
Director enterprise Services
Virgin Media
10:45
Coffee break with manetch-organized networking
11:15
interactive Working Groups
How to Win your Colleagues for Social and Mobile Collaboration? Confidence Communica-
tion as Cultural Prerequisite for Successful Digital Transformation within Companies
• Which cultural elements are success factors for social/mobile collaboration?
General introduction, presentation of broad own empirical results & de-
velopment of applicable analytical model
• What does this mean for my own corporation/company/clients?
Structured workshop-based application of the first part to the situation of
the organization of each individual participant
• What can we learn from each other about “Winning our Colleagues”?
Summing up of workshop results for individual situations as well as for
general advice on successful mobile collaboration
Prof. Dr. Holger Sievert
Head of Communication Management Competence Center
Macromedia University
Millennial Employees: Collaboration among the Born to be Mobile First
• How different companies are trying to move forward by using internal mobile collaboration
platforms
• The Start-Ups in the E commerce, how to get the passion for the mobile fast paced environ
ments
• Start-up experience in the mobile collaboration and how to approach and work out a better
social collaboration internal between the employees
• Different best practices from the traditional to the new age
Charlotte de Mûelenaere
Head of eCollaboration
Amsterdam Evenements
12:45
lunch break with manetch-organized networking
6. part of the World Class Series by
Click icon toaccess registration
FriDaY, December 4th
afternoon Sessions
Mobile Collaboration beSt PraCtiCeS
14:15
Mobilizing The Crowd
• How to elicit information from very large stakeholder groups (“The Crowd”) with mobile apps,
as conducting interviews, organizing focus groups or sending out questionnaires don’t scale
up very well?
• How to use this information to collaborate in solving challenging tasks (e.g. coordinating help
in emergency situations)?
• How to use information from the crowd in collaborative software engineering?
Marcus Trapp
Head User Experience and Requirements Engineering (UXR)
Fraunhofer IESE
15:00
Coffee break with manetch-organized networking
15:30
The Smartphone is The Hub of your Digital Lifestyle
• Digital mega trends
• Meeting of the real and virtual worlds
• Visualisation of the digital lifestyle
George Muir
Process Developer for The “Visualize The Future IKEA Workplace” Process
IKEA Services
16:15
Best Practice from the Tobacco Industry - Product Traceability:
How the Need for Legal Compliance Adds Value in the Supply Chain
• There are increasing legal requirements for product traceability and serialisation in FMCG
• Several companies use mobile applications to comply
• How does such a solution work and how are the global data and processes are integrated
• What are the key additional business benefits
Jens-Oliver Hunckel
Global Supply Chain Tracking & Verification – Deployment Manager
British American Tobacco
17:00
end of the Conference
7. part of the World Class Series by
Click icon toaccess registration
Profit from Expert Speakers such as
Ramin Mobasseri, Global Leader - Enterprise
Social/Mobile Solutions, IBM:
ramin Mobasseri is a Senior leader with over
18 years of experience delivering innovative
business and technical solutions to several For-
tune 100 organizations across the globe. ramin
has led and architected successful business
solutions based on several years
of experience in technical development,
business analysis, project management and
thought leadership. blending such skills cou-
pled with his Share Point expertise gives rise
in elegant solutions, which ultimately, enables
organizations reach and develop state-of-the-
art applications. ramin put together a robust
strategy for ebay’s collaboration platform. He
also introduced enterprise social to ebay and
helped the company put together a robust
network of experts over several thousand
SharePoint sites and Yammer. Having worked
in 12 different countries globally enables him
to introduce an international perspective to the
businesses.
Peter Ferm, Senior IT Business Analyst, Elec-
trolux:
Since 2012 Peter Ferm has been working with
Social Media and our intranet at electrolux. a
glo-bal organization with 60.000 employees,
that requires accurate information on what to
do, when to do it and how to do it. He has also
reached top-10 two years in a row in our in-
novation contest iJam open to everyone in the
company. Peter has a background as business
intelligence architect.
Peter Friedwagner, Head of IT Infrastructure,
Nokia Networks:
business leader with 15 years+ international
background. broad experience in managing a
large scale global infra environment. recent
activities:
2015: it infra renewal Program
2014: it infra renewal Sourcing Program: Ma-
jor it re-Sourcing of a global infrastructure
2013: it Quality improvement Program:
Quality turnaround of network, end User &
Communication Services. next Generation
Mobility architecture
2012: next Generation it, innovative sourcing
based on true partnership and shared targets
2011: enterprise workplace transformation
based on automated self-service and bYoD
2009/2010: nSn workplace integration, 60.000
people joining a new company.
Marcus Trapp, Department Head User Expe-
rience and Requirements Engineering (UXR),
Fraunhofer IESE:
Dr. Marcus trapp studied computer science at
the University of Kaiserslautern. Subsequent-
ly, he joined the research Group Software en-
gineering of Prof. Dr. h. c. Dieter rombach at
the University of Kaiserslautern. His research
interests were in the area of usability engi-
neering and software architecture. He par-
ticipated in several projects in the domain of
Ambient Intelligence (especially Ambient As-
sisted Living and Ambient Assisted Training),
which were mostly interdisciplinary staffed.
after finishing his Ph.D., he joined Fraunhofer
ieSe. Currently, he is department head of the
User Experience and Requirements Engi-
neering (UXR) department. He contributes to
national and international research and indus-
trial projects in the area of user experience for
business applications, creativity workshops,
requirements engineering, interaction design,
and user interface prototyping.
8. part of the World Class Series by
Click icon toaccess registration
Profit from Expert Speakers such as
Jens-Oliver Hunckel, Global Supply Chain
Tracking & Verification–Deployment Mana-
ger, British American Tobacco:
Product Manager Solvents – Pharma - austria
Commercial Manager – bat – Germany
Project Manager logistics – bat – Poland
Head of european transport & Warehouse –
bat – UK
Western europe lead – Supply Chain tracking
& Verification – BAT – UK
Global Deployment - Supply Chain tracking &
Verification – BAT.
Bo Follaug, Global Process Leader, Meet
and Communicate - Digital Workplace, IKEA
Service:
1989 System Developer / Project leader / Pro-
duct responsible
2001 Configuration Manager at iKea it ab
2005 Strategic purchaser for it-Procurement
iKea iMS ab
2010 Contract Manager iKea it ab
2012 business Support leader, Digital Work-
place iKea Services ab.
George Muir, Process Developer for the
“Visualize of The Future IKEA Workplace”
Process, IKEA Services:
George Muir is currently working at iKea as
the Process Developer for process “The Visu-
alization of the FUtUre iKea WorKPlaCe”.
The Visualize of the future IKEA workplace
process will develop a future wished position
for iKea workplaces based on the relevant
iKea strategies, and an understanding of
global workplace trends and developments.
With iKea business needs in clear focus, the
process will identify the gaps and translate
them into future development potentials for
iKea.
as Process Developer, he handles identifying
futuristic potentials and ideas (the disruptive
and innovational parts of the process).
Create the proposed new standard, through to
building a solid and valid business case, influ-
ence change and anchor the standard within
the company.
Using his leadership (and evangelistic) skills to
drive the futuristic ideas through, along with
his Hr passion to focus on all our co-workers.
George has worked for iKea for 25 years, be-
ing iKea enterprise architect Manager, in the
early 90s, helped in the establishment of iKea
retail business in eastern europe.
also, has worked as the Global business De-
velopment Manager for four years.
Vera Geier, Internal Strategic Consulting
Manager, SAP:
Vera Geier is working as a strategic consultant
for web technology solutions at SaP Se. Her
work focus is SaPs internal/external web ex-
perience, social collaboration, user-centricity,
and process-orientation. In 1997, Vera Geier
accompanied the initial set up of an intranet at
SaP. Since then, she has led numerous Web
and portal projects, such as the implementa-
tion of a role-based Corporate Portal and the
integration of corresponding collaboration
platforms to a company-wide SaP emplo-
yee network. today, she handles the internal
enterprise social business strategy, leading a
global team of internal strategic consultants
that is providing social business consulting,
projects/programs and services across all
SaP organizations.
9. part of the World Class Series by
Click icon toaccess registration
Profit from Expert Speakers such as
Rolf Hansmann, Director Mobile Collabora-
tion, Sanofi:
infrastructure architect with business knowl-
edge in the pharmaceutical industry. Giving
advise in sustainability and profitability
enhancements in the pharmaceutical industry.
Speaker on many events with great ratings
from the audiences.
Did develop an HMr/aventis/Sanofi internal
Youtube kind of video platform in 1999 using
build in Microsoft server technology at no
additional cost for the company. it did include
an upload client and metadata management
but did not make me rich.
Did develop with Markus Wotruba and a small
team APW, a unique, multilingual Client image
for rollout to many countries before the it
industry even though about the possibility of
having unique binaries for 80000 People in
120 countries.
Prof. Dr. Holger Sievert, Head of Commu-
nication Management Competence Center,
Macromedia University:
Prof. Dr. Holger Sievert is Head of the Com-
munication Management Competence Center
at the Cologne campus of the Macromedia
University, member of Galileo Global educa-
tion. Furthermore, he realizes accompanying
research on internal and social communica-
tion for major global and national corporations
as well as for the Federal Government of Ger-
many. Prior to his current academic position,
he was registered Manager at a large German
agency group after being Director at the
foundation of one of the biggest international
media corporation and, before that, project
manager of a renowned international manage-
ment consultancy.
Simon Thorup, Group Enterprise Architect for
Marketing, Sales and Innovation,
Carlsberg:
Simon thorup has worked with enterprise
architecture for more than 10 years hereof the
last 5 for Carlsberg Group as a Commercial
enterprise architect.
initially in Simon’s ea career the focus was on
quality and cost optimization but the past 5-6
years the focus has been value generation via
digital business development and innovation.
Simon has been the lead architect in nume-
rous implementations globally, regionally or
country specific projects concerning em-
ployees, customers & consumers in Carlsberg.
the solutions have been in the category of:
Mobility, e-Commerce, Digital assets Man-
agement, Web Content Management & Digital
innovations etc.
in 2015 one of these initiatives have received
both the Danish Digital award & the Danish
internet award for being the best Digital
Platform.
10. part of the World Class Series by
Click icon toaccess registration
Profit from Expert Speakers such as
Colin Miles, Director Enterprise Services,
Virgin Media:
Colin Miles – Director enterprise Services at
Virgin Media, over 18 years experience in IT
previous roles including Director it infrastruc-
ture and Head of it transformation.
responsible for all it infrastructure, Commu-
nication and Collaboration channels including:
Unix, Wintel, i-Series, Storage, Contact Center
& Enterprise Voice, Corporate Data Networks,
network Security, Workplace infrastructure,
Collaboration & Data Centers.
At Virgin Media he has implemented a range
projects including a new collaboration suite
of technologies including business Social
Media, Unified Communications, & Webex.
implemented a 9000 agent iP Contact Centre,
Completed a Data Centre consolidation pro-
gramme centralizing & virtualizing over 8000
servers, rolled out telePresence to 16 loca-
tions in 3 countries, national wireless network
inc wireless security, Delivered countless
Microsoft deployments of exchange 2010,
outlook 2010, oCS, migrated the company in-
tranet to Sharepoint and delivered over £12m
OPEX savings over a 24 month period.
Charlotte de Mûelenaere, Head of eCollabora-
tion, Amsterdam Événements:
Charlotte de Mûelenaere combines her
studies in Ghent with a main focus on tennis.
Focused as a Player in the Flanders, she ma-
nages to win different titles as the best tennis
player of the category 14th to 16th. She holds
a bachelor degree in Hr and Hr master de-
gree from eHSal Management School.
Customer focused and goal oriented person.
She is always looking to improve, looking for
the best business edge in the e-commerce
mobile world and prioritizing learning in the
social collaboration and internal communica-
tion for a fast-paced sale on the go.
From Groupon to Salesforce to amsterdam
Événements. With a strong marketing eye and
focus on Startup new trends and e-commerce
industry has been requested by several soft-
ware base companies for her experience and
innovative ideas.
Kristin Montag, Chief Communications Officer
and Managing Director, Cortado Mobile Solu-
tions:
With a degree in international business ad-
ministration, Kristin Montag is Chief Commu-
nications officer and Managing Director at
Cortado Mobile Solutions GmbH, a company
providing a complete solution for enterprise
Mobility with a focus on mobile productivi-
ty. Previous to her role as CCo, she worked
as Product Manager for Cortado Corporate
Server at the Holding Company Cortado aG.
before her change to Product Management,
she gained 7 years of experience in interna-
tional sales covering France, USa, nordics
and Germany. Her roles included Key account
Management, Channel Development and
Director of Sales. as head of the Mobile busi-
ness alliance she strives to create a network
of mobile experts who can deliver the best
customer-tailored mobility solutions.
11. part of the World Class Series by
Click icon toaccess registration
The Federal Association of IT-SMEs of Ger-
many (BITMI) is the only information techno
logy industry association which exclusively
represents the interests of small and me-
dium-sized enterprises (SME). It’s members
come from all areas of this industry and are,
mostly owner-led, medium-sized IT-enter-
prises. In our association, long established IT
enterprises meet with young start-ups to dis-
cuss their common interests. Next to direct
members, other associations joint the BITMi.
Thereby, our association represents the inte-
rests of more than 1.000 medium-sized IT-en-
terprises in Germany with a sales volume of
several billion euros.
It is the aim of BITMi to accelerate corporate
growth, the IT-SME’s productivity and to pro-
mote the market development by intensive
networking. Hereby, it is especially important
to strengthen Germany as economic loca-
tions. Therefore, BITMi cooperates with the
Federal Ministry of Economics and obtains a
hearing for the IT-SME. Through its member-
ship in PIN-SME – the only European asso-
ciation which exclusively represents IT-SME
– BITMi’s voice is heard in all Europe. The
IT-SME’s perspectives, chances and challen-
ges are communicated to the general public
and politicians.
Supported by Media Partners such as
it management readers are well-informed
through all areas of Enterprise IT. The ma-
gazine reports regularly on these topics: Big
Data, Analytics, IT Security, Cloud, Mobile
Applications, Industry 4.0, Service Manage-
ment, Business Process Management, Data
Center, ECM, ERP, IT Architecture, IT Strategy,
Project Management. it management con-
sistently strives to meet its readers require-
ments for information concerning efficiency,
integration and ROI. The articles are written
by selected experts and well-known analysts
and consultants.
it management readers receive ten issues
(print and epaper) yearly: specialist articles,
clearly worded solution proposals and check-
lists, Interviews and numerous links to white-
papers, research notes, webcasts, surveys
and blogs etc.
ePaper: http://www.keosk.de/de/f5754f37e7/
archive/#page1
Online-Portal: www.it-daily.net
12. part of the World Class Series by
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Registration (fax to +49-30-20898-1389 or email to events@manetch.com)
Please choose your delegate pass and enter your information below to register as a World Class Mobile Collaboration 2015
attendee.
onsite industry Pass (full access to conference as well as full access to conference materials and delegate matchmaking - ven-
dors and consultants are not eligible for this pass and must book the Onsite Vendor Pass to access the conference)
€ 990.00
Onsite Vendor Pass (full access to conference as well as full access to conference materials and delegate matchmaking)
€ 1990.00
Online Pass (no access to conference, but full access to conference presentations, session videos and delegate matchmaking)
€ 490.00
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13. part of the World Class Series by
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§ 1 Services
Manager eMatch GmbH (manetch), Kreuzbergstr.37, 10965 Berlin, Germany, operates a global platform for knowledge and
experience exchange among the global business community. the following terms and Conditions regulate the contractual
relationship between the delegate of the World Class Mobile Collaboration 2015 (event) and manetch. any diverging terms and
Conditions of the participant shall have no validity.
§ 2 registration
the delegate is entitled to use manetch services after the acceptance of the delegate registration form has been confirmed by
manetch.
§ 3 Cancellation
Cancellation may be in writing only and made with full refund at any time up to 14 days before the start of the event. after this
period, half of the delegate fee shall be retained by manetch. if the delegate fails to show up at the event, or cancels on the
day of the event, the full delegate fee shall be retained. manetch will be pleased to accept an alternative participant at no extra
charge at any time.
§ 4 liability
manetch reserves the right to replace speakers if circumstances require and to make any necessary changes to the pro-
gramme, while preserving the overall character of the event. the delegates shall be notified without delay in the event of a
cancellation due to force majeure, the indisposition of a speaker, problems arising at the venue or an insufficient number of
delegates. Cancellation due to an insufficient number of delegates shall be announced no later than two weeks prior to the
event. Under such circumstances, the delegate fee shall be refunded. no claims for reimbursement of travel expenses and ac-
commodation costs, or for compensation due to lost working time, shall be accepted unless such costs are the result of grossly
negligent or wilful behaviour on the part of manetch.
§ 5 Copyrights and recordings
all our conference documents are protected by copyright. Participants are only granted simple, non-transferrable rights of us-
age for personal purposes. Participants and third parties are not permitted under any circumstances to alter or make editorial
changes, either in whole or in part, to the conference documents, or to use amended versions thereof, to copy them for third
parties, to make them available to or release them to the public, to post them on the internet or on any other network, whether
for payment or not, to imitate them, sell them on or use them in any way for commercial purposes. Copyright notices, trade-
marks or other identifying marks must not be removed. by registering, the customer agrees to the photos as well as video and
audio recordings of manetch at the event. manetch retains all the rights to the recordings.
§ 6 Charges and Conditions of Payment
the delegate pays a fee as set forth in the manetch delegate registration form. the fee is to be paid in full immediately after
receiving the invoice. if the delegate is in default of payment, manetch shall be entitled to demand late payment interest to the
amount of 5% above the base lending rate. manetch reserves the right to exclude certain methods of payment on a case by
case basis. Payments may not be made by sending in cash and manetch shall not be held liable for any losses arising there-
from.
§ 7 Value-Added Tax
Payment or payment rates as specified in § 4 shall be net. Companies based in Germany shall pay them plus value-added tax at
the applicable statutory level.
§ 8 Final Provisions
German law shall apply to the exclusion of the Un Convention on the international Sale of Goods. the parties consent to the
exclusive jurisdiction of amtsgericht berlin Schöneberg / landgericht berlin.
14. Don’t ForGet to reGiSter
Your contact person for any questions about your registration:
angelika Wildermann
phone +49-30-20898-1383
email angelika.wildermann@manetch.com
Helga Hidvegi
phone +49-30-20898-1386
email helga.hidvegi@manetch.com