This document summarizes trends in technology, social media, and leadership for an executive audience. It discusses emerging technologies like touchscreens, mobile payments, and augmented reality. It also covers growth in social media platforms and trends in cloud computing, mobility, and big data. Leadership in the digital age is shaped by access to mobile/social technologies and the shift to public/cloud-based information and services.

1. Trendy Technology and Social Media for
EGAT Executive
ดร. วิรัช ศรเลิศล้ำวาณิช
virach.sornlertlamvanich@nectec.or.th
การไฟฟ้าฝ่ายผลิตแห่งประเทศไทย
16 พฤษภาคม 2555

2. หัวข้อบรรยาย
● Technology trend and Hype cycle
● Social Media
● ผู้นำในยุคใหม่

3. Technology Trend and Hype Cycle

4. The Top 10 tech trends for 2012
By Pete Cashmore, Special to CNN, December 19, 2011
● Touch computing
● Social gestures
● NFC and mobile payments
● Beyond the iPad
● TV everywhere
● Voice control
● Spatial gestures
● Second-screen experiences
● Flexible screens
● HTML5
http://edition.cnn.com/2011/12/19/tech/innovation/top-tech-trends-2012/index.html

5. 5 Tech Trends to Watch in 2012
December 28, 2011 by Lance Ulanoff
● Augmented reality
● The micro-payment economy
● The rise of UltraBook
● Social/Digital exhaustion
● Mobile chip wars
http://mashable.com/2011/12/27/5-tech-trends-to-watch-in-2012/

6. Top Ten Predictions for 2012
The 2012 predictions lists are developed from IDC analysts, who draw upon their ongoing discussions with
● Cloud computing
● Social media
● Mobility
● Data centers
industry clients, vendors, and years of experience.
● Business process outsourcing
● Smart cities
● Service level agreements
● Big data
● Communication networks
● Smarter government
http://horizonwatching.typepad.com/horizonwatching/2011/12/idc-government-insights-2012-technology-predictions-and-trends.html

7. CNN Trend-watch IDC
Data
● Touch computing
● Social gestures
● NFC and mobile
payments
● Beyond the iPad
● TV everywhere
● Voice control
● Spatial gestures
● Second-screen
experiences
● Flexible screens
● HTML5
● Cloud computing
● Social media
● Mobility
● Data centers
● Business process
outsourcing
● Smart cities
● Service level
agreements
● Big data
● Communication
networks
● Smarter government
● Augmented reality
● The micro-payment
economy
● The rise of UltraBook
● Social/Digital
exhaustion
● Mobile chip wars
Device/Interface

8. Gartner Top Predictions for 2012
Four forces are shaping the future of IT
Social
Cloud
Mobile Information
Delivery
Context
Access
Behavior
Gartner Top Predictions for 2012: Control Slips Away

9. Four forces are shaping the future of IT
● Access(Mobile):- Fixed => Movable
● Behavior(Social):- Local => Global
● Context(Information):- Private => Public
● Delivery(Cloud):- Individual => Virtual
Gartner Top Predictions for 2012: Control Slips Away

10. Successful CIOs and IT Departments Must
Get Ahead, not just Catch Up!
Gartner Top Predictions for 2012: Control Slips Away

11. Key Questions for the Future
● Who will be the mega-vendors you rely on in the 21st century?
● How will IT remain a part of the business use of technology when
business users are bypassing IT?
● How will IT respond to an increasingly consumer-led technology
world?
● Which of the four forces will you respond to first?
● Will you save money with the cloud, or will you create new value?
● How can social computing be used in the enterprise?
● Will mobile computing bring new opportunities to meet customers
where they are?
● Can you cope with the deluge of information coming your way?
Gartner Top Predictions for 2012: Control Slips Away

12. Garner's Top Predictions, 2012
● By 2015, low-cost cloud services will cannibalize up to 15% of top outsourcing
players' revenue.
● In 2013, the investment bubble will burst for consumer social networks, and
for enterprise social software companies in 2014.
● By 2016, at least 50% of enterprise email users will rely primarily on a
browser, tablet or mobile client, instead of a desktop client.
● By 2015, mobile application development (AD) projects targeting smartphones
and tablets will outnumber native PC projects by a ratio of 4-to-1.
● By 2016, 40% of enterprises will make proof of independent security testing a
precondition for using any type of cloud service.
● At YE16, more than 50% of Global 1000 companies will have stored
customer- sensitive data in the public cloud.
● By 2015, 35% of enterprise IT expenditures for most organizations will be
managed outside the IT department's budget.
● By 2014, 20% of Asia-sourced finished goods and assemblies consumed in
the U.S. will shift to the Americas.
● Through 2016, the financial impact of cybercrime will grow 10% per year, due
to the continuing discovery of new vulnerabilities.
● By 2015, the prices for 80% of cloud services will include a global energy
surcharge.
● Through 2015, more than 85% of Fortune 500 organizations will fail to
effectively exploit big data for competitive advantage.
● IT Services
● Social Networks
● Social Software
and Collaboration
● Mobile and
Wireless
● Cloud Security
● Content
Management
● IT and Operational
Technology
● Supply Chain
● Security and Risk
● Cloud Computing
and Sustainability
● Information
Management
Gartner Top Predictions for 2012: Control Slips Away

13. Gartner Hype Cycle for 2012

14. Social Media

15. Transportation vs.
Why? Communication
Social media describes the online technologies
and practices used to share content,
opinions, insights, experiences,
perspectives and media.
Social Media Trends in Higher Education, Michael Dixon II

16. Global Social Brain, http://www.thewebpitch.com/tag/social-media/

17. Most Active Social Media in 2010
● Facebook
– 500 million active users (900 million users in 2011)
(world 7,106m, China 1,325m, India 1,129m, US 301m, Thailand 67m)
– 84 percent share of all online activity
– 55-65 year old females fastest growing population segment
● Twitter
– 55 million number of tweets per day
● Youtube
– 2 billion number of videos viewed per day
● LinkedIn
– 95 percent of companies that find and attract employees using LinkedIn
● Flickr
– 4 billion number of photos hosted on Flickr
● Smartphone
– 30 percent of all online smartphone activity
Social Media Trends in Higher Education, Michael Dixon II

18. MMO:Massively Multiplayer Online game

19. Beth Kanter, How Much Time Does It Take To Do Social Media?
Facebook in
every 15 mins!?!
7 hours a day!?!
In a week

20. Future Trends
● Technology
– Mobile focused
– QR (Quick Response) codes
– RFID scanners
● Change is good
http://www.perfectcircle.co.za/posts/7-Mobile+Phone+Development
– Nontraditional students are the majority
– More connected
– Students are making themselves known
Social Media Trends in Higher Education, Michael Dixon II

21. New Media Implementation (Wood, 2003)
● New media forms should be designed around the way people
live and interact with each other, rather than around the
technology.
● New media provides opportunities to use the archives of media
material which illustrate our past lives and cultures.
● Audiences need reliable information from trustworthy sources;
therefore the context from which material is distributed is
important.
● The context of audiences must be taken into account when
preparing content.

22. New Media Implementation (Wood, 2003)
● Wood’s summary points to the convergence of a
number of resources and disciplines to explore both
the narratives and experiences which result from
audience engagement and interaction with content. It
suggests that to create the environment for audience
engagement, innovative methods will need to be
developed to enable the co-creation of meaning and
the generation of new content for wider audiences.

23. Mobile phone subscriptions and population penetration rates
in Asia Pacific: 2009
Million subscriptions, subscriptions per 100 people
Source: Euromonitor International from International
Telecommunications High Subscription rate Union/World Bank/Trade Sources

24. Real growth of per capita consumer expenditure on
communications: 2004-2009
Growth index 2004=100
Source: Euromonitor International from national
statistical offices/OECD/Eurostat
Low Expenditure

25. Information Life Cycle

26. Information Life Cycle - 1
● Information can be created only based on existing information
– No information can be created out of nothing
– Collect – Use & Create
● Value of information is how much it is used
– No value for information without use
– Use & Create – Publish
● Accumulation of information is the wealth of society
– Distribution of information is the health of society
– Publish – Share -- Collect
Hideaki Takeda, NII, LODAC, 2010

27. Information Life Cycle - 2
● Before Gutenberg
– Media
● Hand-writing books
● Oral communication
– Information Life Cycle
● Slow
● Small amount
● Few People
● After Gutenberg, the age of Mass media arrived ....
Hideaki Takeda, NII, LODAC, 2010

28. Two Social Layers on Information Life Cycle
Writer, Artist, Scholar
Mass media
Government data
Publish
Co-Creation in Social Media
Collect
Web
Service Public Use&Create
Adapted from Hideaki Takeda, NII, LODAC, 2010
Internet
Search
Engine
Web
Web
Browser HTML
Editor

29. Web and Metadata
● Web accelerate Information Life Cycle in
– Speed
– Quantity
– People
Hideaki Takeda, NII, LODAC, 2010

30. Linked Data
--the Platform for Information Life Cycle--
● The Semantic Web isn't just about putting data
on the web. It is about making links, so that a
person or machine can explore the web of data.
With linked data, when you have some of it,
you can find other related data.
Tim Berners-Lee, http://www.w3.org/DesignIssues/LinkedData.html, 2006

31. Linked Data (http://linkeddata.org/)
Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/

32. The Four Rules
● The URIs identify any kind of object or concept. But for
HTML or RDF, the same expectations apply to make the
web grow:
1. Use URIs as names for things
2. Use HTTP URIs so that people can look up those names.
3.When someone looks up a URI, provide useful information,
using the standards (RDF*, SPARQL)
4. Include links to other URIs. so that they can discover more
things.
Tim Berners-Lee, http://www.w3.org/DesignIssues/LinkedData.html, 2006

33. Is your data 5 Star?
★ Available on the web (whatever format), but with an
open licence
★★ Available as machine-readable structured data (e.g.
excel instead of image scan of a table)
★★★ as (2) plus non-proprietary format (e.g. CSV instead of
excel)
★★★★ All the above plus, Use open standards from W3C
(RDF and SPARQL) to identify things, so that people
can point at your stuff
★★★★★ All the above, plus: Link your data to other people’s
data to provide context
Tim Berners-Lee, http://www.w3.org/DesignIssues/LinkedData.html, 2006

34. Importance of data in public sector as Linked Data
● In principle, it should be shared
● It is the basic knowledge of our society
● Data in public sector
– Library
– Museum
– Archive
– Government
Hideaki Takeda, NII, LODAC, 2010

35. Efforts in LODAC (http://lod.ac)
● Integration policy
– Sharing of responsibility to integrate data from different
sources
– Each source is responsible for its data
● Identifying IDs for data and managing data with the IDs
– LODAC is only responsible for integration
● Assigning original IDs and associating other IDs to them
Hideaki Takeda, NII, LODAC, 2010

36. New Media & Social Media
● Open participation
– Mass media, Government data
– Public participation
● Linked Open Data
– Name your data for linking in
– Linking to others for being found

37. การสร้างฐานความรู้วัฒนธรรมด้วยการร่วมพัฒนา
Cultural Knowledge Co-Creation on Social Network
● สร้างโครงสร้างพื้นฐานด้านความรู้วัฒนธรรมเพื่อบริการประชาชนและการ
ต่อยอดทางธุรกิจตามแนวทางเศรษฐกิจสร้างสรรค์
● สร้างความร่วมมือระดับหน่วยงานเพื่อการประยุกต์ใช้เทคโนโลยีสำหรับ
การพัฒนาองค์ความรู้
● สร้างความร่วมมือระดับหน่วยงานเพื่อการพัฒนาและเผยแพร่องค์ความรู้
วัฒนธรรม
● สร้างเครือข่ายสังคมเพื่อการดูแลและพัฒนาต่อ ยอดองค์ความรู้วัฒนธรรม

38. การสร้างหน่วยความรู้เชิงวัฒนธรรมที่เป็นพลวัต

39. การร่วมพัฒนาอย่างยั่งยืน

40. แลกเปลี่ยนเรียนรู้
http://www.m-culture.in.th/

41. เอกลักษณ์ของจังหวัด

42. แลกเปลี่ยนเรียนรู้
Iphone app m-culture

43. Key items for every policy to introduce
sociel media
● What is social media and how will we use it
● Reminders on confidential information
● Define who is responsible and identify a main point of
contact
● Responsibility for what is written online
● Identifying oneself as an employee of the company
● What happens if the policy is violated
oxiem.com

44. New Leader
ผู้นำในยุคใหม่

45. ผู้นำในยุคใหม่
คนที่มีความสามารถ
การเป็นผู้นำ
คนที่มีความสามารถ
สตีฟ จ็อบส์
ผลักดันให้เกิดการสร้างนวัตกรรม

46. Stay hungry. Stay foolish.

47. Your time is limited,
so don't waste it living someone else's life.

48. Samsung
Lee Kun-hee, Chairman

49. ตัวอย่างการสร้างผู้นำยุคใหม่
● ให้รางวัลคนที่ทำผิดพลาด
– เรียนรู้ ปรับปรุง หาวิธีแก้ไข
● ให้พนักงานเสนอโครงการเอง เมื่อได้รับความเห็นชอบก็เป็นหัวหน้าโครงการ
– เรียนรู้การเป็นผู้นำ สร้างประสบการณ์จริง พัฒนาตนเอง
● หลักสูตร leadership โดยให้ทำงานร่วมกัน ซึ่งจะได้เห็นความเป็นผู้นำจากการทำงานร่วมกัน
● ผู้นำต้องพัฒนา Vision, Mission, Passion
● Top-down management อาจเหมาะสำหรับองค์กรที่มีผู้นำรุ่นแรกหรือเป็นเจ้าของ เช่น
Samsung หากเป็นระบบเงินเดือนอาจต้องเป็นแบบ Bottom-up