The document discusses mobile phone sales trends and the most successful mobile phone brands. It notes that over 1.15 billion mobile phones were sold worldwide in 2007, a 16% increase from 2006. The top selling brands - Nokia, Motorola, and Sony Ericsson - hold the majority of the market share, while other brands like Samsung, Philips, and Panasonic are less successful but trying to increase their market share. Emerging markets like China and India are driving most of the recent growth in mobile phone sales.
The document analyzes Nokia's strategic position in the smartphone market. It describes Nokia as the world's largest mobile device manufacturer and discusses the rapidly growing smartphone segment. However, Nokia's market share in smartphones is declining compared to competitors like Apple and RIM. The document performs an industry analysis using Porter's 5 Forces and a SWOT analysis of Nokia. It identifies that while Nokia's smartphones are feature-rich, issues with its Symbian operating system have led to dissatisfaction and weak market share in key markets like the US. An effective smartphone strategy is needed to improve Nokia's position in the industry.
This document provides an overview of mobile phones and their history. It discusses the evolution of mobile phones from early radio telephone technology to modern smartphones. Key points include:
- Mobile phones originated from two-way radios in vehicles and were developed by Bell Labs in the 1940s-1960s.
- The first commercial mobile phone was introduced in 1983 by Motorola. Early mobile phones were large and installed in vehicles.
- Modern smartphones emerged in the 2000s, combining mobile phone and computing capabilities.
- Mobile phones now have numerous features like cameras, internet access, apps and more.
- Standardization on technologies like SIM cards, charging ports, and networks enabled global adoption of mobile phones.
Smarphone Market Analysis: Apple iPhone vs SamsungShubham Dasgupta
This document analyzes the market share of smartphones between Samsung and Apple in India. It finds that currently Samsung has a higher share at 46% compared to Apple's 34%. However, Apple's users tend to be in higher income brackets. The document also finds associations between smartphone brand and factors like age, income, and profession through statistical tests. It concludes that both companies will continue to dominate the market in the future.
This document analyzes the competitive strategies of Nokia and discusses the balance between market-led and resource-based approaches. It summarizes Nokia's strategies over time, noting that Nokia was initially successful because it balanced market opportunities with its internal strengths in mobile phones. However, in the early 2000s, Nokia focused too much on high-end phones and less on market trends, causing it to lose market share. But Nokia was able to recover by adjusting its strategy to again balance market-led and resource-based approaches. The document argues that long-term success requires a complementary relationship between these two strategic approaches.
Nokia lumia Internet Marketing Plan | Social Media Analysis | A Case Study & ...Imapro.in
I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
Nokia achieved great success in the mobile phone industry by balancing market-led and resource-based approaches. When it failed to balance these approaches, it lost market share and revenue. However, when Nokia again aligned these approaches by following market trends and leveraging its strong internal resources, it quickly recovered. Specifically, Nokia's strategic focus on mobile phones due to new market opportunities and its technological strengths led to early success. It then shaped customer needs through innovative new designs and established a strong brand, maintaining its leadership position.
Samsung Electronics faces threats from increasing competition from Chinese electronics producers like SMIC. However, Samsung has strengths like a well-diversified product line that meets changing customer needs across four business areas. It also has strengths in design, branding, market share, and research and development. Opportunities for Samsung include growing demand for electronics, customers wanting innovative new products, and a large younger population market.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
The document analyzes Nokia's strategic position in the smartphone market. It describes Nokia as the world's largest mobile device manufacturer and discusses the rapidly growing smartphone segment. However, Nokia's market share in smartphones is declining compared to competitors like Apple and RIM. The document performs an industry analysis using Porter's 5 Forces and a SWOT analysis of Nokia. It identifies that while Nokia's smartphones are feature-rich, issues with its Symbian operating system have led to dissatisfaction and weak market share in key markets like the US. An effective smartphone strategy is needed to improve Nokia's position in the industry.
This document provides an overview of mobile phones and their history. It discusses the evolution of mobile phones from early radio telephone technology to modern smartphones. Key points include:
- Mobile phones originated from two-way radios in vehicles and were developed by Bell Labs in the 1940s-1960s.
- The first commercial mobile phone was introduced in 1983 by Motorola. Early mobile phones were large and installed in vehicles.
- Modern smartphones emerged in the 2000s, combining mobile phone and computing capabilities.
- Mobile phones now have numerous features like cameras, internet access, apps and more.
- Standardization on technologies like SIM cards, charging ports, and networks enabled global adoption of mobile phones.
Smarphone Market Analysis: Apple iPhone vs SamsungShubham Dasgupta
This document analyzes the market share of smartphones between Samsung and Apple in India. It finds that currently Samsung has a higher share at 46% compared to Apple's 34%. However, Apple's users tend to be in higher income brackets. The document also finds associations between smartphone brand and factors like age, income, and profession through statistical tests. It concludes that both companies will continue to dominate the market in the future.
This document analyzes the competitive strategies of Nokia and discusses the balance between market-led and resource-based approaches. It summarizes Nokia's strategies over time, noting that Nokia was initially successful because it balanced market opportunities with its internal strengths in mobile phones. However, in the early 2000s, Nokia focused too much on high-end phones and less on market trends, causing it to lose market share. But Nokia was able to recover by adjusting its strategy to again balance market-led and resource-based approaches. The document argues that long-term success requires a complementary relationship between these two strategic approaches.
Nokia lumia Internet Marketing Plan | Social Media Analysis | A Case Study & ...Imapro.in
I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
Nokia achieved great success in the mobile phone industry by balancing market-led and resource-based approaches. When it failed to balance these approaches, it lost market share and revenue. However, when Nokia again aligned these approaches by following market trends and leveraging its strong internal resources, it quickly recovered. Specifically, Nokia's strategic focus on mobile phones due to new market opportunities and its technological strengths led to early success. It then shaped customer needs through innovative new designs and established a strong brand, maintaining its leadership position.
Samsung Electronics faces threats from increasing competition from Chinese electronics producers like SMIC. However, Samsung has strengths like a well-diversified product line that meets changing customer needs across four business areas. It also has strengths in design, branding, market share, and research and development. Opportunities for Samsung include growing demand for electronics, customers wanting innovative new products, and a large younger population market.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
This document provides an introduction and overview of Nokia mobile phones. It discusses Nokia's position as the world's largest mobile phone manufacturer, though they face increasing competition from companies like Sony Ericsson and Samsung. The document then lists and provides brief descriptions of many Nokia phone models, ranging from basic entry-level phones to more advanced smartphones. It focuses on key features and technologies used in different Nokia phones over time, such as cameras, music players, and operating systems.
The document discusses the rise and fall of Nokia Corporation over its history from 1865 to 2014. It provides an overview of Nokia's evolution from a timber company to a leading mobile phone producer. The case examines Nokia's successes in product innovation and flexibility, as well as its failures to take advantage of new opportunities like smartphones. Key issues explored include Nokia's management decisions, industry dynamics, competition, and the factors that ultimately led to its decline and acquisition by Microsoft.
1. Apple struggled in the 1990s as it lost its innovative culture and customer base while diversifying into multiple businesses.
2. In the late 1990s and early 2000s, Apple refocused on its core competencies of innovation and design by entering the consumer electronics industry with products like the iPod and expanding into music and movies.
3. Apple has successfully transformed itself from a computer company into a leading consumer electronics company by leveraging its brand loyalty, focusing on ease of use, and integrating hardware, software, and digital content.
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
Conclusion
project on coporate strategy by nokia v/s samsungSmriti Rk
The document discusses the strategies of Nokia and Samsung in India. Nokia's strategy in India focused on expanding mobile voice, driving consumer multimedia, and bringing extended mobility to enterprises. Samsung's strategy involved aggressively marketing phones with polyphonic ringtones and color screens, establishing a nationwide retail presence, and setting up a handset manufacturing facility in India. The document also provides an overview of SWOT analysis and its advantages, and performs SWOT analyses of Samsung and Nokia to identify their strengths, weaknesses, opportunities, and threats.
This document provides a strategic analysis of Nokia, including both internal and external assessments. It begins with an introduction and overview of market-led and resource-based approaches. The analysis then examines Nokia using a SWOT framework, identifying strengths such as advanced technology and brand reputation, as well weaknesses like complacency. External factors like emerging markets and new competitors posing threats are also evaluated. The document concludes with a discussion of planned and emergent strategy approaches.
marketing strategy
smartphone case study
• Introduction
• Smartphones industry in last few years
• Major players and their strategies
• Differences between Apple & Samsung marketing strategy
• More success company
• Particular naming strategy used by company in this industry
• Key success factor in current industry
• Similarities between Marketplace simulation & Mobile phone industry
• Lesson drawn from mobile phone industry which could be used in Marketplace simulation
Samsung vs Nokia-Comparative Marketing AnalysisPinnakk Paul
Nokia and Samsung are two leading mobile phone manufacturers. Nokia has been the world's largest manufacturer of mobile phones for many years, with a global market share of around 38% in 2007. Samsung is also a major player in the global mobile phone market. The document provides an overview of the mobile phone industry in India and the key developments in that market between 2004-2008. It then profiles Nokia and Samsung, describing their history, product lines, marketing strategies, and role in the Indian mobile market.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
NAGILITI is a global management consulting practice offering a robust set of product cadences, including advisory services, for Corporate Clients, Executives and Senior Level Professionals.
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case StudyArun Khedwal
This document provides a summary of global and local smartphone and tablet markets. Some key points:
- Worldwide device shipments (PCs, tablets, phones) are projected to reach 2.32 billion units in 2013, a 4.5% increase from 2012.
- By the end of 2013, 6% of the global population will own a tablet, 20% will own PCs, and 22% will own smartphones. There will be 1.4 billion smartphones worldwide.
- Tablets are showing faster adoption rates than smartphones, reaching 6% global penetration in just two years compared to smartphones' four years.
- The Indian tablet market size rose 107.4% year-over-year
Analysis Samsung with Five-Force Model and Protein Model chencheng0614
Samsung started as a small trading company in 1938 in South Korea and over decades expanded into various industries such as shipbuilding, heavy industry, chemicals, and consumer electronics. It founded its electronics division, Samsung Electronics, in 1969. Through periods of financial crisis, management changes, and global expansion, Samsung grew to become a leading multinational technology company and the world's largest manufacturer of smartphones, memory chips, and televisions. It holds the top global market share for smartphone sales and is consistently highly profitable despite fierce competition from rivals like Apple.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Nokia operates in the mobile phone industry value chain by manufacturing handsets and selling them to mobile service providers. It relies on component vendors to supply parts for assembly but has little control over the final handset price set by service providers. Nokia aims to create value through efficient primary activities like logistics, operations, and service, supported by infrastructure, HR management, technology development, and procurement functions. By analyzing costs across its value chain, Nokia seeks competitive advantages through lower costs or product differentiation.
Samsung is a South Korean conglomerate and the second largest smartphone company in the world. It has captured a 21.6% share of the global smartphone market as of 2018. Samsung has achieved competitive advantage through effective market leadership, new product development, and high-quality smartphones across a wide price range. It faces intense competition from rivals like Apple but has adopted strategies like launching new models at competitive prices and expanding product lines like the Note series.
Samsung, Nokia, and Sony Ericsson are analyzed in the document. Samsung focuses on education, arts, volunteer services, and environmental initiatives through programs like Samsung Reclaim. Nokia supports positive youth development through Make a Connection and promotes the arts. It also focuses on recycling and creating more efficient products. Sony Ericsson focuses on substance control, ethics, energy/climate initiatives, and recycling through the MPPI with the UN. All three companies emphasize compliance with health and safety standards.
This document provides a strategic analysis of Apple Inc. It includes sections on Apple's vision and mission statements, core values, culture, PESTEL analysis, and SWOT analysis. The PESTEL analysis examines political, economic, social, technological, environmental, and legal factors affecting Apple. The SWOT analysis identifies Apple's strengths as its reputation for high quality products, control over products and software, and stylish product launches. Weaknesses include high prices and reliance on the CEO. Opportunities include expanding into developing markets, while threats include increasing competition and short product lifecycles.
This document provides an overview of Apple Inc. including its history, leadership, products, strategy, and industry environment. Some key points:
1. Apple started in 1977 and is now the largest US company, known for innovating products like the Mac, iPod, iPhone, and iPad.
2. Its mission is to define the future of mobile media and computing devices. Core values include innovation through research-driven strategy and an intentional lack of external disclosure.
3. Apple faces opportunities like growing demand for education and mobility technologies, but also threats like intense competition and increasing regulations.
The document provides an overview of Nokia's PROJECT on their N97 mobile phone. Some key points:
1. Nokia is a global leader in mobile phones and aims to meet changing customer needs through research and development. Their N97 phone has found success in Pakistan by meeting current customer specifications.
2. Section 1 introduces Nokia and their products, including the N97. The N97 began selling in Pakistan in June 2009.
3. Section 2 discusses Nokia's customer-driven market strategy of segmentation, targeting, positioning, and their 4P marketing mix to capture large market share globally.
Mobile business intelligence reporting provides several benefits for organizations looking to enable a mobile workforce. It allows workers to access important information anytime from their mobile devices, improving productivity. Security concerns are addressed through standard authentication methods that provide easy access similar to email. Content should be personalized for different user segments to boost adoption of mobile reporting.
Smartsourcing Nearshore IT Resources for Mobile Software Development in EuropeIT Sourcing Europe
IT Sourcing Europe's white paper aims to demonstrate on real-life examples:
• How utilization of nearshore IT resources and smart and innovative approaches towards outsourcing can help Western European companies, focused on rapid growth and long-term benefits, achieve both apparent cost savings and flexibility, and
• How nearshore IT resources can effectively be integrated into mobile software company’s culture, mission and business objectives.
This document provides an introduction and overview of Nokia mobile phones. It discusses Nokia's position as the world's largest mobile phone manufacturer, though they face increasing competition from companies like Sony Ericsson and Samsung. The document then lists and provides brief descriptions of many Nokia phone models, ranging from basic entry-level phones to more advanced smartphones. It focuses on key features and technologies used in different Nokia phones over time, such as cameras, music players, and operating systems.
The document discusses the rise and fall of Nokia Corporation over its history from 1865 to 2014. It provides an overview of Nokia's evolution from a timber company to a leading mobile phone producer. The case examines Nokia's successes in product innovation and flexibility, as well as its failures to take advantage of new opportunities like smartphones. Key issues explored include Nokia's management decisions, industry dynamics, competition, and the factors that ultimately led to its decline and acquisition by Microsoft.
1. Apple struggled in the 1990s as it lost its innovative culture and customer base while diversifying into multiple businesses.
2. In the late 1990s and early 2000s, Apple refocused on its core competencies of innovation and design by entering the consumer electronics industry with products like the iPod and expanding into music and movies.
3. Apple has successfully transformed itself from a computer company into a leading consumer electronics company by leveraging its brand loyalty, focusing on ease of use, and integrating hardware, software, and digital content.
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
Conclusion
project on coporate strategy by nokia v/s samsungSmriti Rk
The document discusses the strategies of Nokia and Samsung in India. Nokia's strategy in India focused on expanding mobile voice, driving consumer multimedia, and bringing extended mobility to enterprises. Samsung's strategy involved aggressively marketing phones with polyphonic ringtones and color screens, establishing a nationwide retail presence, and setting up a handset manufacturing facility in India. The document also provides an overview of SWOT analysis and its advantages, and performs SWOT analyses of Samsung and Nokia to identify their strengths, weaknesses, opportunities, and threats.
This document provides a strategic analysis of Nokia, including both internal and external assessments. It begins with an introduction and overview of market-led and resource-based approaches. The analysis then examines Nokia using a SWOT framework, identifying strengths such as advanced technology and brand reputation, as well weaknesses like complacency. External factors like emerging markets and new competitors posing threats are also evaluated. The document concludes with a discussion of planned and emergent strategy approaches.
marketing strategy
smartphone case study
• Introduction
• Smartphones industry in last few years
• Major players and their strategies
• Differences between Apple & Samsung marketing strategy
• More success company
• Particular naming strategy used by company in this industry
• Key success factor in current industry
• Similarities between Marketplace simulation & Mobile phone industry
• Lesson drawn from mobile phone industry which could be used in Marketplace simulation
Samsung vs Nokia-Comparative Marketing AnalysisPinnakk Paul
Nokia and Samsung are two leading mobile phone manufacturers. Nokia has been the world's largest manufacturer of mobile phones for many years, with a global market share of around 38% in 2007. Samsung is also a major player in the global mobile phone market. The document provides an overview of the mobile phone industry in India and the key developments in that market between 2004-2008. It then profiles Nokia and Samsung, describing their history, product lines, marketing strategies, and role in the Indian mobile market.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
NAGILITI is a global management consulting practice offering a robust set of product cadences, including advisory services, for Corporate Clients, Executives and Senior Level Professionals.
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case StudyArun Khedwal
This document provides a summary of global and local smartphone and tablet markets. Some key points:
- Worldwide device shipments (PCs, tablets, phones) are projected to reach 2.32 billion units in 2013, a 4.5% increase from 2012.
- By the end of 2013, 6% of the global population will own a tablet, 20% will own PCs, and 22% will own smartphones. There will be 1.4 billion smartphones worldwide.
- Tablets are showing faster adoption rates than smartphones, reaching 6% global penetration in just two years compared to smartphones' four years.
- The Indian tablet market size rose 107.4% year-over-year
Analysis Samsung with Five-Force Model and Protein Model chencheng0614
Samsung started as a small trading company in 1938 in South Korea and over decades expanded into various industries such as shipbuilding, heavy industry, chemicals, and consumer electronics. It founded its electronics division, Samsung Electronics, in 1969. Through periods of financial crisis, management changes, and global expansion, Samsung grew to become a leading multinational technology company and the world's largest manufacturer of smartphones, memory chips, and televisions. It holds the top global market share for smartphone sales and is consistently highly profitable despite fierce competition from rivals like Apple.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Nokia operates in the mobile phone industry value chain by manufacturing handsets and selling them to mobile service providers. It relies on component vendors to supply parts for assembly but has little control over the final handset price set by service providers. Nokia aims to create value through efficient primary activities like logistics, operations, and service, supported by infrastructure, HR management, technology development, and procurement functions. By analyzing costs across its value chain, Nokia seeks competitive advantages through lower costs or product differentiation.
Samsung is a South Korean conglomerate and the second largest smartphone company in the world. It has captured a 21.6% share of the global smartphone market as of 2018. Samsung has achieved competitive advantage through effective market leadership, new product development, and high-quality smartphones across a wide price range. It faces intense competition from rivals like Apple but has adopted strategies like launching new models at competitive prices and expanding product lines like the Note series.
Samsung, Nokia, and Sony Ericsson are analyzed in the document. Samsung focuses on education, arts, volunteer services, and environmental initiatives through programs like Samsung Reclaim. Nokia supports positive youth development through Make a Connection and promotes the arts. It also focuses on recycling and creating more efficient products. Sony Ericsson focuses on substance control, ethics, energy/climate initiatives, and recycling through the MPPI with the UN. All three companies emphasize compliance with health and safety standards.
This document provides a strategic analysis of Apple Inc. It includes sections on Apple's vision and mission statements, core values, culture, PESTEL analysis, and SWOT analysis. The PESTEL analysis examines political, economic, social, technological, environmental, and legal factors affecting Apple. The SWOT analysis identifies Apple's strengths as its reputation for high quality products, control over products and software, and stylish product launches. Weaknesses include high prices and reliance on the CEO. Opportunities include expanding into developing markets, while threats include increasing competition and short product lifecycles.
This document provides an overview of Apple Inc. including its history, leadership, products, strategy, and industry environment. Some key points:
1. Apple started in 1977 and is now the largest US company, known for innovating products like the Mac, iPod, iPhone, and iPad.
2. Its mission is to define the future of mobile media and computing devices. Core values include innovation through research-driven strategy and an intentional lack of external disclosure.
3. Apple faces opportunities like growing demand for education and mobility technologies, but also threats like intense competition and increasing regulations.
The document provides an overview of Nokia's PROJECT on their N97 mobile phone. Some key points:
1. Nokia is a global leader in mobile phones and aims to meet changing customer needs through research and development. Their N97 phone has found success in Pakistan by meeting current customer specifications.
2. Section 1 introduces Nokia and their products, including the N97. The N97 began selling in Pakistan in June 2009.
3. Section 2 discusses Nokia's customer-driven market strategy of segmentation, targeting, positioning, and their 4P marketing mix to capture large market share globally.
Mobile business intelligence reporting provides several benefits for organizations looking to enable a mobile workforce. It allows workers to access important information anytime from their mobile devices, improving productivity. Security concerns are addressed through standard authentication methods that provide easy access similar to email. Content should be personalized for different user segments to boost adoption of mobile reporting.
Smartsourcing Nearshore IT Resources for Mobile Software Development in EuropeIT Sourcing Europe
IT Sourcing Europe's white paper aims to demonstrate on real-life examples:
• How utilization of nearshore IT resources and smart and innovative approaches towards outsourcing can help Western European companies, focused on rapid growth and long-term benefits, achieve both apparent cost savings and flexibility, and
• How nearshore IT resources can effectively be integrated into mobile software company’s culture, mission and business objectives.
This document is a marketing plan cover sheet and assignment for a course on the global economic environment and marketing. It includes the student's matriculation number, module details, and a declaration that the work is original. The assignment itself appears to be a marketing strategy report for a Chinese smartphone company called EXIA Pte Ltd that wants to expand into the Singapore market. The report includes an analysis of EXIA's external environment using models like Porter's Five Forces and PESTEL. It also examines EXIA's internal strengths and performs a SWOT analysis. Marketing objectives are defined and a strategy is proposed using frameworks like the Ansoff Matrix to guide EXIA's market entry and growth in Singapore.
Looking for Mobile Application development & Software Development in India. High end training in Mobile Application development , Embedded Systems , Java , C/C++ , Microsoft.Net & SQT
This document discusses innovation leadership and managing innovation. It argues that while creativity is unpredictable, innovation can still be managed as a process by focusing ideas, capturing outputs, and determining exploitation approaches. Innovation is also presented as a generic skill that can be applied across sectors. The document also states that innovation can be measured through metrics like revenue from new products, ideas generated, and time to market. It emphasizes that innovation has been a source of competitive advantage for many successful companies and is now a key concern for organizations globally seeking to develop new products and services.
Nokia Corporation is facing organizational challenges due to changes in technology and competition. As a global technology company, Nokia needs to identify issues and develop strategies to increase its market value and growth. Some potential problems include being slow to adapt to trends like touchscreens, falling behind competitors in software and apps, and closing manufacturing plants. A centralized data analytics approach could help Nokia standardize metrics and policies but may lack agility, while decentralization allows more flexibility but risks inconsistencies. An action research project is needed to fully understand Nokia's situation and develop effective organizational development solutions.
The document discusses Nokia's failure to understand the future direction of mobile devices towards smartphones. Researchers at Nokia had presented a touchscreen smartphone prototype in 2004, but senior management rejected it, allowing other companies like Apple to become leaders in the smartphone market. Despite losing market share, Nokia tried to innovate by focusing on its telecommunications network infrastructure business, which generates most of its revenue. This strategy shift may allow Nokia to compete against other manufacturers and win by redefining its market orientation.
The document discusses the Kindle Fire HDX tablet. It provides details on the tablet such as it being Amazon's high-end tablet model announced in September 2013. It is available in 7-inch and 8.9-inch models. Key features include a fast processor, sharp screen, and "Mayday" feature which provides live video tech support within 15 seconds. Reviews praised the tablet for its performance, screen quality, and amazing live tech support. The document also discusses the tablet's capabilities for wireless video playback but inability to output video through HDMI.
How Multigenerational Technology Planning Can Grow Your BusinessMRH Team
This white paper describes a multigenerational strategy to develop a sustainable technology growth plan for your business.
Technology planning is the process by which firms map out their product growth plans for the business. It is the forward-looking, strategic exercise of evaluating current product offerings, the competition, and market trends. Technology planning seeks to provide the very complex answer to the very simple question: “Where should I invest today in order to create profitable products tomorrow?”
Multigenerational technology planning takes this basic concept one step further and implements a deliberate sequence in which technology is developed. This process outlines a series of technological iterations over time. The multigenerational aspect of a technology plan helps bridge the gaps between the end desired technology and the present data technology.
The document discusses findings from a global market research project on how IT leaders are responding to the economic crisis. It finds that while many companies are struggling and cutting costs, a new breed of forward-thinking IT leaders understand how to use technology strategically. These IT leaders are reducing infrastructure costs, increasing efficiencies through virtualization and cloud computing, and better positioning their companies to weather the economic downturn. The document provides recommendations for IT leaders on managing through the recession, including modifying business plans, focusing on enabling the business rather than just costs, and exploring outsourcing and infrastructure consolidation.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
Gli amministratori delgati di molte grandi aziende sono oramai concordi nell'affermare che la tecnologia è il più importante fattore esterno che può impattare sul business. Ma non tutte le innovazioni si rivelano "innovative" come sembrano inizialmente. I Leader devono saper distinguere fra innovazioni dirompenti e "distrattori" di risorse. L'innovazione supportata dall'ecosistema può evidentemente fare la differenza: come riconoscerla?
The document discusses how new technologies like mobile, cloud, and social media are top priorities for businesses to enable growth, but also create challenges for IT departments. It argues that these technologies can simplify IT and drive innovation if companies embrace them to empower employees, improve customer experiences, and collaborate more effectively. The document promotes Oracle's mobile, social, and cloud platforms as solutions to help companies address these opportunities and challenges through a common, secure, and flexible digital environment.
Cisco was named a leader in the Gartner Magic Quadrant for Unified Communications due to its completeness of vision and ability to execute. Cisco supports multiple platforms for mobile devices, flexible deployment options including on-premise and cloud-based models, and open standards for interoperability. The document discusses Cisco being recognized as a leader and its support for trends like bring your own device and increased cloud usage.
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land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
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providing crucial environmental data for scientific, resource management, policy purposes, and
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changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
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help of Advanced technologies like Remote Sensing and Geographic Information Systems is
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Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
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By Dr. Vinod Kumar Kanvaria
1. Building a Powerful Technology Brand of Mobile Phone 1 | P a g e
Running Heading
UNIVERSITY OF BRIDGEPORT
Graduate School of Engineering
Term Spring 2010
Manufacturing Strategy MEEG 575
Submitted By
Ahmed Ali
860828
Submitted To
Prof. Zheng Le
2. Building a Powerful Technology Brand of Mobile Phone 2 | P a g e
Table of contents
Abstract 3
Introduction 4
My Position 5
Data Everywhere 7
What is the percentage of mobile phones sales? 8
The most successful brands 10
The less successful brands 14
Conclusion 17
References 19
3. Building a Powerful Technology Brand of Mobile Phone 3 | P a g e
Abstract
The world of parity has hit the mobile phone market just as it has many other
technology product categories. The product ranging from the simple to the complex, but
every manufacturer offers, of course, the latest features. In fact the overall market in
predictable, with Nokia, Motorola, and Sony Ericsson fighting it out at the top and
several less successful brands like Samsung, Philips, Siemens and Panasonic trying hard
to make inroads into their top competitors’’ market share.
Please analyses what makes the difference between the most successful and less
successful brands and how to meet the consumers’ requirement by setting up the proper
manufacturing strategy
4. Building a Powerful Technology Brand of Mobile Phone 4 | P a g e
Introduction
I and my team met in the library to choose that project can be better for the team, so all
members accept first project that revolves around building a powerful technology brand of
mobile phone. Addition, hit the world of parity in the mobile market, as have many other
categories of technology products. A product ranging from the simple to the complex, but each
manufacturer offers, of course, the latest features. Great strides in sales between brands and often
occurs on the basis of design. But generally predictable in the market, with Nokia, Motorola,
Ericsson and fighting in the upper part and the number of marks less successful, such as
Samsung, Philips, Siemens, Panasonic is striving to make progress in market share above its
competitors. That is what makes the difference between the most successful brands and less
successful? It is certainly not the above features of the product. How, then, not consumers
choose? The answer seems to be what the brand names it means to them.
For me I chose Chief Information Officer CIO in the big manufacturer company that I can
affect the successful management strategy in the manufacturing strategy.
5. Building a Powerful Technology Brand of Mobile Phone 5 | P a g e
My position
The chief information officer (CIO) my job title is given to the most senior executive in
an enterprise responsible for the information technology and program systems that support
enterprise goal. Typically the chief information officer report to the chief executive officer
(CEO), chief operations officer (COO), and chief financial officer (CFO) (Wikipedia)
Chief Executive
Officer (CEO)
Chief Financial Chief Operartion
Officer (CFO) Chief Informationl Officer (COO)
Officer (CIO)
The chief information officer who works with IT team has opportunities for influence the
information, so this officer is changing to information technology manager (ITM) plan,
6. Building a Powerful Technology Brand of Mobile Phone 6 | P a g e
administer and review the acquisition, development, maintenance and use of computer and
telecommunications systems within organizations. The IT manager is often the most senior
person in the IT department and in large organizations may be called the IT Director or Chief
Information Officer.
As IT systems become more important, it is the Chief Information Officer to be viewed in
many organizations as a major contributor to the formulation of strategic objectives. Typically,
the CIO in a large enterprise delegate’s technical staff decisions more details. Typically, the CIO
proposes the information technology required by the organization to achieve its objectives, and
then work within the budget for the implementation of the plan. It is also the role of the CIO are
sometimes used interchangeably with the official role of technology, and although it may be a
little different. When all the functions found in an organization and Congress of Industrial
Organizations is normally responsible for processes and practices that support the flow of
information, while the CTO is generally responsible for technology infrastructure.
7. Building a Powerful Technology Brand of Mobile Phone 7 | P a g e
Data, data everywhere
Sometimes you can’t explain why does the data explosion? Because you can find bad
data than ever, new research can show that. Worse, some arguments between business and
information technology are standing in the way of a fix to data management risk.
Now many organizations are using information technology systems to capture and
analyze information such as in manufacturer. The simple information is coming from E-mail,
personal computer, and the internet, these types become among working professionals. They can
make easy life by enabling faster communication, providing tools for effective work, and giving
access to fast information by click on a mouse, on the other hand, if the computer faults or the
connection goes down, then you loses time and money.
In any organizations must use information technology (IT) specialist come in. it can bring
information and applications like word processing, spreadsheet, and presentation software. Also
8. Building a Powerful Technology Brand of Mobile Phone 8|Page
information technology specialist creates products and systems. Information technology
professional can wear many hats and go with different names, depending on their area of
expertise engineer, website producer, networking administration, and programmer. Although
database specialist makes skills to administer the changing information generated with enterprise
software applications and the company website, and files on visitors who have signed on as
members. Information technology professionals all the emphasis on ease of use and improve the
efficiency of systems and technological processes. Their goal is to smooth the computer network
free from defects, deficiencies, and stops, which provides an effective flow of information to
keep the dog on her firm to improve operations, retention and customer acquisition, and other
aspects of its work.
What is the percentage of Mobile phones sales?
The phone manufacturers sold over billion mobile last year in the worldwide, the first
9. Building a Powerful Technology Brand of Mobile Phone 9 | P a g e
time that passed the global appetite for the new hardware milestone, with Nokia making four out
of every ten sold by end of 2007.
New figures from industry experts Gartner was showing that the shipment of more than
1.15bn phones in 2007, an increase of 16% of the 990m sold in 2006. The sales in the fourth
quarter of 330m, was increase of 9.2% for the fourth quarter of 2006.
This shows that sales growth is likely to slow this year as the more mature markets in Western
Europe have become saturated. In some countries, such as the United Kingdom and Italy, there
are more phones already in circulation than there are people who to some users have more than
one device. After another strong year, it is expected that the growth in sales of mobile devices
will slow in 2008 and located in about 10% growth as mature markets become more saturated.
However, the global market for mobile phones remains relatively immune to a recession in the
United States and the economies of Western Europe, where the majority of growth in 2008 will
come from emerging markets.
It is expected that Western Europe and the United States represent about 30% of the
global mobile device market in 2008. In the last three months of 2007, was sold 55 million
phones in Western Europe, and that only 2% higher than the fourth quarter of 2006. In the
United States, has been selling phones 49m, an increase of 9.2% for the fourth quarter of 2006.
But the real growth came in the last year from emerging markets, particularly China and India. In
Asia and the Pacific sold 112m phones in the last three months of 2007, up 9.6% from the
previous quarter, while sales in Latin America, 38.8m in the fourth quarter of 2007 rose by
12.5% over the same period in 2006.
10. Building a Powerful Technology Brand of Mobile Phone 10 | P a g e
As for the hardware manufacturers, Nokia was the market leader and clear the last three
months of 2007, selling more than 133m phones to grab a share of 40.4% of the market.
Samsung maintained second place, after beating American Motorola struggling manufacturer
earlier this year. Samsung has sold more than 44m phones in the fourth quarter for a share of
13.4%.
Motorola has sold just less than 40m phones in the period preceding the Feast of birth.
Decreased market share from 21.5% in the fourth quarter of 2006 to 11.9% in the end of 2007
after it failed to follow-up to 2006 the success of the Razr slim phone with any device like
gravity. (Wray, 2008)
The most successful brands
1. Nokia
Globally, Nokia is the first successful brands is mobile phone because it is Succeeded
while other big brand names have failed, chiefly through the development of human rights in all
parts of the face of technology and domination on the ground an emotional high. Nokia has done
in the following manner.
11. Building a Powerful Technology Brand of Mobile Phone 11 | P a g e
The first of all, Nokia personal brand, so Nokia detailed many of the personal
characteristics of the brand, but the staff did not have to remember all distinct. Do, however, we
must remember that the general impression from the list of attributes, as you do when you think
of someone you have met. Emphasis is placed on relationships with customers, and features such
as Nokia trusted friend. Building friendship and trust are at the heart of the type of Nokia. And
the human dimension has resulting from the features of carrying more than a brand positioning
strategy for the brand.
Then when the positions of the Nokia brand in the crowded market mobile phone, you
must achieve its mission clearly to the technology and the human side of the display in a
powerful way. The selected message that is passed on to consumers in each market advertising
and communications (but not necessarily in these words) is "only human Nokia Technology
allows you to get more from life". In many cases, this is the logo from before, "We call this
technology rights." This gives consumers a sense of confidence and consideration by the
company, as if to say that Nokia's understanding of what they want in life, and how it can help.
He knew that the technology is really just enabling so that you and customers enjoy a better life.
Nokia therefore uses a combination of ambition, features, and the benefit on the basis of
emotional, and strategies for the GPS-driven competition. He owns the "rights" after the mobile
communications, leaving his competitors wondering what has (or how to put themselves), after
taking the best position for himself.
Finally, Nokia product design, although Nokia is a big business because he knows that
the essence of the brand must be reflected in doing everything that company, particularly those
that affect the consumer. Product design is clearly critical to the success of the brand, but how
Nokia can manage to inject the attributes in the design of the product? The answer is that it gives
12. Building a Powerful Technology Brand of Mobile Phone 12 | P a g e
a great deal of thinking about how the user can phones will see the brand, and how it can reflect
on the experience of a personal brand. Large display screen, for example, is the "face" of the
phone. Nokia designers and described as "eye for eye, the soul of the product. Soft-touch key
pads also add to a sense of friendliness, and expressed his personal brand. Summed up the
product design and consumer-focused and needs, and it is up in the slogan "Technology Rights".
(Nokia- Building a Power Technology Brand)
2. Motorola
Motorola's operating environment is the main supplier of wireless infrastructure products,
and support equipment that makes pagers, and two-way radio systems, cell phones work. Main
source of income is usually from the big phone companies that have large orders to update or
expand the infrastructure for the network. These customers seek innovative technologies that
require large investments in research and development. Economies of scale can provide the
largest equipment manufacturers with a competitive advantage in pricing when filling large
orders of this kind. Motorola has also been a great deal of business from individual or personal
members.
Motorola's major competitors in the wireless infrastructure sector, Nokia and Ericsson,
along with Lucent and Nortel. Competitive environment for communications equipment requires
that vendors provide attractive financing terms to its customers as an important part of their sales
packages. Motorola leads the market with a cable modem to share 41%, followed by Toshiba at
18%, and multimedia Thomson 13%. With price competition was severe pricing pressure as
strong as ever in 2002 in markets such as wireless phones. Has helped new competitors in the
13. Building a Powerful Technology Brand of Mobile Phone 13 | P a g e
field such as Samsung and Siemens to accelerate the pace of innovation by pressing the
companies set up to protect market share.
In order to improve market share and profit income, and Motorola re-organized in three
major projects to reduce competition among them, and encourage the exchange of ideas, and
reduce development costs, and coordination of actions between the business units from
Motorola. Faced has a big problem though Motorola is a decentralized approach to running its
various divisions. Nearly 90,000 employees of Motorola, which speaks more than 50 different
languages and belonging to many cultures and or more. We must educate the staff of the beliefs
of other cultures, customs, and lifestyles. Unfortunately, Motorola, together with many other
companies in the industry, and are forced to make reductions in the workforce to remain
competitive, laid off 32000 employees in 2001, equivalent to about 22% of its workforce
completely.
Most major manufacturers decide to maintain the communications infrastructure in major
operations overseas. Motorola, together with other companies, and is subject to economies of
foreign currency risk. Companies based in the United States with sales abroad translated from
local currencies to the dollar so that a strong dollar hurt the profits, and help the weak dollar. We
must keep the Motorola also watch carefully the specific risks such as protectionism and the
impact of fluctuations in economic growth, political instability, when investing in foreign
countries. Foreign Corrupt Practices Act is the law of another concrete that must be followed by
Motorola to the fullest extent possible, and know that what is considered acceptable business
practices in the United States is considered acceptable in any other place. (exonmor, 2005)
14. Building a Powerful Technology Brand of Mobile Phone 14 | P a g e
The less successful brands
1. Samsung
Samsung Electronics has focused on building a good relationship with distributors, where
heavily influenced by the consumer choice of product recommendations and sales agents. Visited
about 3,000 employees Samsung distributors in the country, and held working meetings to
launch a new product. Some staff members and presented gifts distributors of health supplements
east to allow them to feel they are being taken care of. Samsung has also begun a program to
transmit the agent, and distributors who test the quality of Samsung mobile phones and allows
their names and photographs for use in newspaper advertisements for Samsung.
Advertising campaign was run out as well. By casting some of the actors the most famous
and respected in Korea in advertising and Samsung is able to create a strong relationship
between the Samsung brand, quality, credibility and patriotism.
15. Building a Powerful Technology Brand of Mobile Phone 15 | P a g e
Customer Testimonials also worked in a positive way. He called many of the customers
Samsung to present their views of the Samsung mobile phone. According to one customer that
the phone still works even after a car ran over him. Another said the phone saved his life because
he was still able to call the fire department until after the Anycall phone which was half years
old. Also, they use these stories in a series of television commercials which promotes
communication between Samsung and quality in the minds of consumers.
Additionally, I add some information which Samsung invested $ 3 billion or 8% of total
revenues in R & D. It acquired 1,313 US patents in 2003, ranking it 11th in the world in US
patent awarded. Samsung has about 19,700 researchers working in R & D. Researchers account
for approximately 34% of its total employees. Every year, R & D engineers developed about 100
new technologies and they work on the development of core technologies in the fourth
generation (4G) mobile communications and in next generation memory chips. (Boon & Seung,
2004)
In sum, Samsung tried to follow a strategy of Nokia's how to take control in the market, it
takes many decisions for:
One of the factors of success of Samsung mobile phones, designs and innovative
functionality. The company has developed unique designs but easy to use that were
closely integrated with the concepts of innovative products, allowing them to unlock
many of the first destination in the world of mobile phones.
Samsung made good strategy in the global marketing, so it played an important role
in raising lifting Samsung’s image from that of low-end that the leader of the digital
world. For an effective global marketing and branding, and the establishment of a
16. Building a Powerful Technology Brand of Mobile Phone 16 | P a g e
new organization to deal with Samsung its integrated global marketing activities.
Has been appointed Eric B. Kim, who was working at IBM, to lead the Ministry of
global marketing. The most important decisions to cease all existing contracts with
advertising agencies 55 for the signing of the contract 400 million dollars with a
single ad agency, FCB Worldwide. Since then, Samsung unveiled a series of
campaigns, corporate branding and the slogan "Samsung Digital: Everyone was
invited."
17. Building a Powerful Technology Brand of Mobile Phone 17 | P a g e
Conclusion
Reference to information based on the my writing and I glad to hear it concluded that in order to
guarantee the success of the company must provide all the data and diagrams on this basis can
CEO take appropriate decisions to preserve the organization of the loss also I found that the
success of any company depends on its influence to the global market in terms of providing
resources the lowest price and high quality and an attempt to reduce costs of information
technology as well as to look at how to market their products in densely populated areas.
In sum, we should learn more about
1. Reliability
we should know how Nokia really become a brand that people can trust him. Rates of
error or accident of Nokia phones is very low. Will dump when you need this phone. This
may be simple, but still, Nokia and confidence this thing going in his favor. And people
can blindly trust Nokia in Asian countries. And not to mention, Nokia has acquired this
place is disturbing.
2. Price
The view of the price of each mobile phone is very reasonable.
3. Experience
We can learn from Nokia, Samsung, and Motorola, which is the largest manufacturer in
the world mobile phone market share to rivals in anywhere near the volume of sales.
18. Building a Powerful Technology Brand of Mobile Phone 18 | P a g e
They know the world in mobile phone service more than anything else. Ages of their
experience, and hundreds of success stories, and dozens of smartphones in the current
portfolio. That will help them to develop and thus nurtures our needs.
4. Marketing Strategy
One major reason behind the success of their mobile phones is their marketing strategy.
Main source of income is a popular phones in the Asian market. China is making phone
designs / programs specific to the region. For example, since many rural Chinese were
not familiar with the transliteration system of Romanization that most cell phones use to
input Chinese text messages, Nokia developed two phones with software that allows
them to write letters with the pen. For India, Nokia launched two models in particular
India, which included a flashlight, dust covers, and slip-free grip (handy during India's
hot, sweaty in the summer). They also included some of the software in regional
languages that have made many of the Nokia success
19. Building a Powerful Technology Brand of Mobile Phone 19 | P a g e
Bibliography
1. Boon, Y., & Seung, J. (2004, May). Social Science Research Network. Retrieved Apr 24,
2010
2. exonmor, U. b. (2005, Aug 6). Case Study, History, and Strategic Analysis of Motorola
Inc. Retrieved from http://www.echeat.com/essay.php?t=27569
3. Nokia‐ Building a Power Technology Brand. (n.d.). Retrieved Apr 25, 2010, from
Branding Asia.com: http://www.brandingasia.com/cases/nokia.htm
4. Wikipedia. (n.d.). Retrieved April 2010, from
http://en.wikipedia.org/wiki/Chief_information_officer
5. Wray, R. (2008, Feb 27). Mobile phone sales pass the one billion mark. Retrieved Apr 28,
2010, from Guardian.co.uk:
http://www.guardian.co.uk/world/2008/feb/27/nokia.mobilephones