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Mobile Chalkboard Presentation 8841
- 1. Mobile Chalkboard:The NewFace of Learning Management Systems
- 2. Definition of MobileLearning Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops) in the systematic delivery of curriculum and instruction Graphics
- 3. Focus of MobileLearning:Smartphone
- 4. Worldwide Smartphone Share:Q2-2008– Q2-2009
- 5. Summary ofSmartphone StatsSmartphone worldwide sales up 27% while worldwide mobile phones sales declined by 6% in Q2 2009Smartphone sales total 139.3 million units: up about 14% from 2007 Smartphone sales projections to reach 406.7 million: 29% of global handset market by 2014Source: Mobile Web and AdMob Mobile Metrics (11/09)
- 6. Introductions:Chalk Media GroupChalkMedia Group, Subsidiary of Research in Motion, established 1997 Mobile Communications Software Company: Smartphone PlatformSpecialization: Enterprise Technology Platforms & Video ProductionProven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers
- 7. Need forInnovation Chalk Media recognizes (2006) industry need for mobile communications that offered:SecurityTrackabilityRich Multimedia Pushcart Effective Inner-Connectivity within Organization Real-Time Adaptability
- 8. Research: MobileDeployment ContentCentral focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messagingChalk mobile “off the shelf” library separately service Blackberry Smart PhonesLead project developers: Steven WachliJody GliddenMichael LaBlanc
- 9. Development ofMobile ChalkboardTarget Audience:Large/Medium Enterprises which deploying Blackberry devices to its workforceTarget Market:Fortune /Global 500 CompaniesIn diverse industries :TelecommunicationsProfessional ServicesMedia GovernmentFinancial Services
- 10. Commercialization of MobileChalkboardBusiness Model/Strategy(Recurring Business Model: Active Sales Cycle) Increase software license by less than 1% of Blackberry users for profitabilityAnticipate greater demand for license subscriptionsProgressive strategy of obtaining reseller contracts within Fortune/Global 500 Market Marketing Strategy allows minimal downturn through diffusion into diverse markets
- 11. Demonstration of MobileChalkboardhttp://www.chalk.com/video_overview.aspxMobile ChalkboardExperience
- 12. Mobile Chalkboard: CurrentApplications for mLearningCourse slides with audio voiceover• Videos (or audio podcasts) of professors or subject matter experts• Productivity-enhancing information (ex. study tips, reminders, best practices)• Mobile quizzes feedback surveys• Faculty updates
- 13. Mobile Chalkboard: Benefitsof mLearning Solutions for EducationFacilitation of curriculum and instruction: anytime.Lends itself to the Constructivist Approach to LearningImproves Retention of Knowledge/Student EngagementInstant communication outside of classFeedback through wireless channels
- 14. Mobile Chalkboard inUse: Learning Management SystemsMobile Learning with Blackberry Smartphone: University of Waterloo, Ontario Canada(http://www.blackberry.com/select/offers/education/UofWaterloo_BCS_FINAL.pdf)
- 15. Mobile Chalkboard: Isthis “right” for your Learning Community?Point s to Consider:Institution objectives & budget?Target Audience? Creating or using existing content?Presence of existing library to draw content?Integration & tracking needs?Who will be responsible for End User Support?Success criteria?Market Strategies for mlearning platform?
- 16. For takingthe time to view this presentation . . . . . .
Editor's Notes
- #2 Hello. It is a pleasure to meet each and every one of you. Let us start by introducing myself. My name is Elizabeth M. Sanford, I am currently a doctoral student in education with specialization in educational technology at Walden University. Today’s presentation will examine the capacity of mobile learning technologies to increase student learning outcomes.We will begin with a general discussion of mobile learning and our technological focus. We will subsequently shift the focus to a specific software application that is currently being employed with implications for efficient incorporation within existing learning management systems.With these objectives in mind…. Let us begin the discussion…..
- #3 Mobile learning is the usage of mobile devices: (cell phones, pdas, laptops, tablet pcs) as educational tools in the systematic delivery of curriculum and instruction.
- #4 The focus of this mobile learning discussion is the smartphone. While there is no real industry consensus on what exactly the definition of a smartphone, there are some characteristics that are common to this device. These characteristics include:Complete operating system that provides a standard interface and platform for application developers.b. Features such as internet access, PDA, mass storage, camera and video capabilities, Mp 3, and networking in addition to the traditional celluar phone capabilities all combined for delivery in a handheld device.
- #5 Graph of Worldwide Smartphone Sales from 2nd quarter 2008 - 2nd quarter 2009
- #6 Interesting statistics to note:Worldwide sales of smartphone has increased 27% from time period examined while the sales of “regular” mobile phones has seen a decline of about 6 % within the same time period.Current sales of smartphones are up 14 % from 2007According to Mobile Web and AdMob Mobile Metrics, sales projections for smartphone sales will reach approximately 29% of the global market by 2014, with actual projections of 406.7 handsets sold on the global market.
- #7 One company that is a developer of software applications for smartphone technology is Research In Motion (RIM). The subsidary of RIM is Chalk Media Group. Chalk Media Group was established in 1997Specializes in Enterprise Technology, Platforms and Video ProductionHas a 10 year track record of assisting its clients in effective communicating with its employees, business partners & their customers
- #8 In 2006 Chalk predicted that the need for enhanced mobile communications that offered secure networks , trackability of an organization’s employees and their resources , multimedia pushcart capacities, effective communications within organizations, and real-time adaptability
- #9 These predictions led Chalk to focus on the drive to improve business efficiencies and productivity through the usage of effective interactive communications through the method of high impact messagingThe lead project developers for the focus are Steven Wachli, Jody Glidden, and Michael LaBlanc
- #10 Mobile Chalkboard was developed to address business and industry communication needs. The target audience large/medium enterprises that deploy blackberry devices to its workforceTarget market:Fortune/global 500 companies, that service diverse industries: telecommunications, media, government, financial and professional services
- #11 Chalk Media business model/ strategy is a recurring active sales cycle model with some of the goals for the growth of the sales of Mobile Chalkboard.
- #12 The best experience with technology is a personal experience. Let us go to the website so that you can experience Mobile Chalkboard.
- #13 The importance of Mobile Chalkboard with respect to mlearning are the benefits of instructional usages:Downloading of audio/visual lectures and podcasts directly to the smartphone, playback of audio, video and flash moviesDisplay and editing of text documents, mass storage capabilities, as well as access to web content and emailGlobally connect with information as well as encouragement of global collaborations. These are the tenants of interactive learning.
- #14 The benefits of Mobile Chalkboard for mlearning:No borders facilitation of curriculum & instructionImprovement of student engagement leading to knowledge retention: Students are active participants in their own learning (Constructivist Approach)Instant communications with faculty and staff outside of the classroomFeedback through wireless channels: no more having to find a computer workstation or haul a laptop around
- #15 The University of Waterloo in Ontario, Canada has completed a study of the usage of the Mobile Chalkboard as a viable option in their Learning Management Systems
- #16 Is Mobile Chalkboard “right” for your learning community? As your organization begins to weigh Mobile Chalkboard as a viable option , there are a checklist of points that should be brought under consideration. Beginning with the end in mind; the most significant point of consideration will be the organization’s success criteria. In other words, what is the vision of a successful integration of Mobile Chalkboard within your specific learning communities? Once that criteria has been established, all other points of consideration will seek to “fit” your definition of that success.