1. www.integrate.com
Programmatic Buying
Technology at Your Fingertips

2. © 2010 – 2012 Integrate.com
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Who We Are
Founded in April 2010
135 employees
$11M Series B funding in March 2012 led by Comcast
Ventures, Liberty Global and Foundry Group
Offices in AZ, CA, CO, NY and MA
Advertising technology and services provider
Centralized Media-Management Platform
Awards & Memberships

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Evolving Display Industry
Advertisers are demanding more accountability.
48%
45%
39% 37%
33% 32% 31%
47%
51%
57%
59%
62% 64%
67%
2006 2007 2008 2009 2010 2011 2012
U.S. online ad share, by pricing model, 2006-2012 (% of total)
Note: pricing model definitions may have changed over time period depicted, both within the survey process and as interpreted by survey respondents
Source: Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), "IAB internet advertising revenue report 2012 first six months' results” October 11, 2012
PerformanceCPM
CPM
Performance

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RTB vs. Flat CPM Buying
2012 Online
Display Ad
Sales Market
98% YOY
Size of Market Flat CPM RTB
14.9B
13.0B
1.9B
Ad spend is rapidly shifting.
U.S. Real-Time Bidding (RTB) Digital Display Ad Spending, 2010-2016
Source: eMarketer “US Real-Time Bidding (RTB) Digital Display Ad Spending, 2010-2016 (millions, % change and % of total digital display ad spending)” November 1, 2012

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Why Use Real-Time Bidding?
• Purchase placements on an
impression-by-impression basis
• Allocate ad spend based on highly
specific audience characteristics
• Optimize campaigns quickly and
effectively
• Access greater volume of
inventory
CPM
Model
$2.25
RTB
Model
$1.01
saving the client
56% of their budget
6M
impressions
RTB technology yields lower ad spend over flat CPM model.

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Reach Meets Accountability
Access the reach of traditional
CPM/CPC buys with the
accountability of a CPA model
• Target advertisements to drive
relevant users
• Designate desired returns on specified
actions with relevant sources
• Generate quality consumer interactions
and high conversion ratios
CPM/
CPC
Integrate
CPA
Bringing together the best of both worlds.

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According to comScore*
Integrate Ranked 28th in comScore’s Top 30 Ad Ecosystems.
80M
Total Unique Visitors
9.1M
Average Daily Visitors
2,070 Total
Pages Viewed (MM)
Gender:
51.9% Male
48.1% Female
Age:
3.3% Ages 2-11
12.6% Ages 12-17
17.7% Ages 18-24
19.5% Ages 25-34
17.4% Ages 35-44
14.4% Ages 45-54
8.9% Ages 55-64
6.3% Ages 65+
Income:
8.7% HHI Below $15K
6.4% HHI $15K-$24,999
13.0% HHI $25K-$39,999
18.3% HHI $40K-$59,999
12.5% HHI $60K-$74,999
14.9% HHI $75K-$99,999
26.2% HHI $100K+
Family Composition:
45.4% No Children
54.6% Have Children
* comScore Media Metrix January 2013

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Plan

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Media Intelligence
Benefit from industry leading web analytics and research.
The Strategic Development Team uses
comScore to obtain:
• Behavioral, attitudinal, lifestyle and
buying-habit data
• Site-level descriptive consumer
information across 6,000 data points
in 22 content categories
• Source URLs of your traffic
• Competitors’ audience, traffic trends
and site stats

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Opportunity Identification
Keep abreast of marketing trends to stay ahead of competitors.
Leverage Integrate’s partnerships
with leading advertising research
firms to:
• Discover new opportunities
to market products and
services
• Monitor industry trends in
order to stay ahead of
competitors
• Understand how to leverage
new marketing strategies and
methods

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Strategy Development
Construct effective media strategies based on research results.
The Strategic Development Team works
with Buyers to :
• Define your highest converting target
audience by
demographics, behaviors, interests, ch
annels and more
• Recommend creative types and
pricing models that will perform best
with your target audience
• Create white lists of approved URLs
and black lists of prohibited sites to
ensure appropriate brand exposure
Gender:
Female 18-34
Income:
$30k-$50k
Sample white list:
ugo.com
insidesnowboarding.com
extremesportman.com
uproxx.com
musicradar.com
Sample black list:
seventorrents.com
newmp3.mobi
CPC model
Using Rich Media
160x600 and
300x250 rollover ads

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Creative Assets
Utilize an expansive number of ad formats.
Complimentary design services available with all media buys.
• Display Banners
Targets audiences using
highly granular data points
Display / Pop
• Pops
Sends views to your page
without requiring user clicks
Rich Media• Rich Media
Media—drives a high-level
of user engagement with
interactive content
- Interstitials
- Peel-backs
- Roll-overs/Expandables
- In-banner Video
• Mobile
Allows Buyers to connect
with targeted on-the-go
audiences, generating high
click-through rates at
inexpensive prices
Display / PopRich MediaMobile
• Mobile Video
• In-video Banners
• Video
Enables Buyers to
repurpose their offline
television content into
targeted web
creative, bridging online
and offline tactics to
deliver a cohesive brand
message
- Pre-roll
- Mid-roll/In-stream
- Post-roll
Display / PopRich MediaMobileVideo

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Launch

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Targeting Capabilities
Contextual - Checking basketball scores
By language - English
Day parting - In the morning
Mobile device - iPhone
OS - iOS
URL - Visiting espn.com
Browser - Using Safari
Zip-9 Targeting - In Manhattan
Geography - In New York
Re-targeting - That visited Nike.com
Audience Segments - Young professionals
Demographics - 21-26 year olds
Filters
Reach the highest converting audience with precise targeting.

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Buying Options
Automotive
300,000+ Specific Sites 350+ Specific Channels
Beauty
Business
Computers
& Electronics
Education
Finance
Games
Health
Sports
Travel
Launch campaigns across specific sites, channels or audiences.
Key Word Specific
1000+ Audience Segments Additional Options
Auto-Ready
Purchasers
Computer Gamers
Movie Goers
Dog Owners
Weekend Travelers
Board Members
ATV Enthusiasts
Nature Lovers
Soap Opera
Watchers
Stock Investors
Site Exclusion
Competitor Ad
Exclusion
1
2
3

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Analyze

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Real-Time Reporting
Monitor results with customizable, real-time reports.

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Engagement
Audience Analysis
Gain
demographic, geographic, behavior
al and attitudinal insights
Insight
Organize and leverage consumer data to increase ROAS.
Discover which Sellers are
marketing to your prime audience
Align your marketing strategies
with your target audience
Implement ROI focused
campaigns

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Optimize

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Retargeting
Increase conversion rates by targeting previous site visitors.
For unknown reason, he
closes his browser and
leaves your site without
completing the purchase.
A user visits your website
for the first time. He
browsers several pages
and places your product in
his shopping cart.
He clicks on the
banner, returns to your site
and completes the
purchase. You gain a new
costumer.
The retargeting pixel
identifies the user’s
location and serves an ad
on the weather site
featuring the product he
was considering the last
time he visited your site.
A few hours, days or even
weeks later, the same user
starts a new browsing
session. His first stop is a
local weather site.
Case Study
An auto manufacturer
launched a retargeting
campaign to reconnect
with consumers who had
visited website as a result
of TV ads.
By placing a retargeting
pixel on URLs specific to
client’s TV ads, we
retargeted consumers
who visited those pages.
Integrate’s design team
created banners that
complemented the client’s
TV ads.
Users saw these banners
across various sites the
next time they accessed
the web
Client’s website traffic
increased by 50%

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A/B Testing
Track and compare campaign performance between various scenarios.
Creative types
Static banners vs.
rich media assets
Pricing models
User technology
CPM vs. CPC CPM vs. CPV
Desktop vs. mobile Mobile vs. tablet

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Learning Algorithms
Leverage technology to maximize budget.
Optimization algorithms determine the
best price to pay for an impression.
• Narrow inventory options
• Designate goals such as:
• Click thru rate (CTR)
• Cost per acquisition (CPA)
• System evaluates user’s likelihood of
response
• Bid is adjusted accordingly
If the advertiser is willing to spend $3 per conversion and
the likelihood of a response on the impression is 0.01%.
Since advertising inventory is priced in cost-per-thousand
impressions, the CPM bid should be $0.30. If the
probability of response is higher, the bid is increased.
CPA $3
Likelihood
of Response
0.01%
1000 1000
CPM
Bid
$0.30

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Our Service Levels
Contact Integrate to get started today.
Performance report delivery
Managed
Full marketplace visibility
Dedicated account support
Performance optimization
Campaign configuration and management
Design services available
Self-serve
Full marketplace access
Technical support and training
Dashboard reporting
Analysis and optimization tools
Campaign strategy consultation
Design services available

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Thank You
Start using Integrate or
contact us today!
866-478-0326
demos@integrate.com
www.integrate.com