Mobile application performance monitoring (APM) tools have evolved to focus on continuously improving the end-user experience of mobile apps. These tools now monitor a wide range of factors that contribute to the mobile experience beyond just functionality, usability, and performance. The mobile APM market includes tools from vendors like AppDynamics, New Relic, IBM, and others. Recent mergers and acquisitions in this space include companies focused on APM and quality assurance of mobile apps.

1. Mobile APM Comes of Age as Continuous
Improvement of the End-User Experience
Raul Castanon-Martinez
Sr. Analyst, Enterprise Mobility and Cloud 451 Research

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4. Key Industry Players
• APImetrics
• AppDynamics
• Applause
• BMC
• CA Technologies
• Crashlytics,
• Crittercism
• Dynatrace
• HP
• IBM
• Keynote
• Microsoft
• Mobile Labs
• New Relic
• Perfecto Mobile
• Pulse.io
• SmartBear
• Splunk
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5. Recent Coverage
• Mobile APM Comes of Age as Continuous Improvement of the End-User
Experience
• MWC 2015: APM and QA vendors shift focus to the end-user experience
• Mobile Application Performance Management (mAPM) Market Map
• Impact Reports
• With new funding, APImetrics touts comprehensive API performance monitoring and
analysis
• Keynote partners with Crittercism for comprehensive mobile APM
• Splunk expands operational intelligence to mobile apps with MINT
• Perfecto Mobile marks shift in mobile apps QA with Continuous Quality Lab
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6. Factors That
Contribute to
the Mobile
End-User
Experience
6
Source: Mobile APM Comes of Age as Continuous Improvement of the
End-User Experience. 451 Research (March 2015)
Mobility requires that in addition to
monitoring the functional quality,
usability and performance of mobile
applications, enterprises monitor a
wide range of elements that
contribute to the mobile end-user
experience.

7. 7
Mobile APM
Market Map

8. 8
Select M&A Activity for APM & QA 2013-2014

9. Thank you