A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly. This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.

1. T H E F U T U R E F R I E N D LY
E N T E R P R I S E
P R O G R E S S I V E M O B I L E S T R A T E G Y R E D U X
Huawei Mobile Information Revolution Think Tank
Dave Olsen, @dmolsen
November 19, 2015

2. @dmolsen
dmolsen.com

3. https://youtu.be/UpcODCSTx3w
I. WHY BEST BUY LOVES MOBILE

4. an native app

5. not a mobile strategy

6. a native app... ...a mobile website
+

7. +
again, they’re not a mobile strategy...

8. a native app... ...a mobile website
+
APIs
physical
interaction
+

9. 2 0 1 0
this fairly thorough “mobile strategy”? it’s from…

10. these are just some of the options...
native apps
standalone
mobile sites
mobile templates
responsive designs
APIs

11. A Small Taste

12. Our Future?

13. “What is your mobile strategy?”
There shouldn't be a mobile strategy.
It should just be THE strategy.
- Jason Grigsby
@grigs

14. Our goal is to be prepared for
new channels and new modes
of interactions.

15. II. BEING FUTURE-FRIENDLY
http://futurefriend.ly

16. who founded it

17. @grigs
@adactio
@brad_frost
@lyzadanger
@scottjehl
@bryanrieger
@stephanierieger @bigmediumjosh
@lukew
@scottjenson
Twitter Handles

18. WhatWhatThe Truths
aka “Our Reality”

19. Text
The Truths
Disruption will only
accelerate.

20. Text
The Truths
Our existing standards,
workflows, & infrastructure
won’t hold up.

21. Text
The Truths
Proprietary solutions will
dominate at first.

22. Text
The Truths
The standards process will be
painfully slow.

23. WhatWhatThere is Hope
Rejoice!

24. Text
A New Hope
Acknowledge & embrace
unpredictability.

25. Text
A New Hope
Think & behave in a
future-friendly way.

26. Text
A New Hope
Help others do the same.

27. A FUTURE-FRIENDLY STRATEGY

28. Text
A New Hope
Think & behave in a
future-friendly way.

29. IV. UNDERSTANDING AUDIENCE

30. In 2020 4 billion people will have smartphones.
https://flic.kr/p/w9idvs

32. The shift in platforms.

33. Personal
Focused
Frictionless access
Sensors
Cameras
Location
Payment
Notifications
https://flic.kr/p/p59agb

34. What do we do on mobile? Everything.
https://flic.kr/p/4BBN3L

35. Where do we use mobile? Everywhere.
https://flic.kr/p/4uvRHT

36. How do we use mobile? Micro-interactions.
https://flic.kr/p/mQCsaE

37. The rise of the mobile-only user.
https://flic.kr/p/y5Uba7

38. THE RISE OF THE MOBILE-ONLY USER
34% of current mobile internet users mostly go
online using their phone. (source)
50% of teen smartphone owners aged 12-17 and 50%
of young adults aged 18-29 say they use the internet
mostly on their mobile phone. (source)
77% of mobile searches take place at home or work,
only 17% on-the-go, according to Google. (source)
Blacks, Hispanics, low-income Americans, less-
educated Americans, and young adults are more likely
to be mobile-only users. (source)

39. This is not a case for mobile.
This is a case for rapid & broad change.

41. Our Future?

42. V. WORKING WITH CONTENT

43. https://flic.kr/p/h6X7n

44. mobile first
“
Mobile devices require software development
teams to focus on only the most important
data and actions in an application.
Mobile First
- Luke Wroblewski
@lukew

45. The University Home Page
Content Delivery vs. Tangible Utility

46. Legacy Content We Have
User’s Journey
Aspirational Content We Need
courtesy of Sara Wachter-Boettcher

47. http://flic.kr/p/5DdC9v
Dumb blobs need to transform into smart chunks.

48. https://flic.kr/p/2FsBT
The future of headless content.

49. API First
APIs: The Plumbing
Create Once, Publish Everywhere
APIs are the infrastructure for your
Future Friendly initiatives...

50. It’s Create Once. NOT Write Once.
a friendly reminder...
or else it’d be called WOPE

51. Update once. Publishes to:
Google Glass,
Mobile Website,
Student Portal,
Transportation Website, &
Twitter
PRT API Example

52. We’re not designing pages, we’re
designing systems of components.
- Stephen Hay, @stephenhay

53. The UNIX Philosophy for content?
https://flic.kr/p/Wr5g

54. Enabling remix & reuse of content.
https://flic.kr/p/4EKoXz

55. http://flic.kr/p/9ux7kJ
Content flows like water?

56. glasses with chunky content
http://flic.kr/p/8AE4ha

57. http://flic.kr/p/fJ9GEX

58. http://flic.kr/p/6DxS9D
The reality: chunky water

59. Patterns bring style to standardized content.

60. Designing & crafting our content.
https://flic.kr/p/a3MwRB

61. Content governance will become critical.
https://flic.kr/p/6M6E2Q

62. To provide flexibility to meet new opportunities.
https://flic.kr/p/dYjcZD

63. What will content be like in 2020?

64. VI. LOOKING AT PLATFORM

65. APIs
Mobile Web
Native Apps
Mobile Templates
Standalone sites
A poor representation of a possible
platform strategy...
Responsive Designs

66. Walled-in, silo-ed native apps are a dead end.
https://flic.kr/p/snZJc

67. Lego of tech means
lego of content, UI, & interactions.
https://flic.kr/p/aQmq2v

68. How do we transfer experience from one
device to another?
https://flic.kr/p/6ZZQKC

69. It's not about owning moments.
It's about owning moments that
integrate with other moments

70. How do we take advantage of new interfaces?
messaging, conversational, wearables, physical web

71. As we create experiences in all these
different contexts we should be true
to the context.
- Josh Clark
@bigmediumjosh

72. What will platforms be like in 2020?

73. wrapping it up
VII. WRAPPING IT UP
https://flic.kr/p/MH6U3

74. A Future Friendly Strategy
I. Acknowledge & embrace unpredictability.
II. Think & behave in a future-friendly way.
III. Help others do the same.

75. Developing a future-friendly strategy takes
time and buy-in. It’s an ever evolving thing.
This sh!t is complicated.
Don’t get discouraged.

76. http://flic.kr/p/7jWpEb
Maybe by being Future Friendly...

77. ...and forging future-ready partnerships...
http://flic.kr/p/gidRPX

78. ...we can find unicorns & rainbows.

79. http://flic.kr/p/agyEkb

80. Thanks for listening!

81. Questions?

82. @dmolsen
dmolsen.com