This document discusses how the City of East Point uses social media. It defines social media as online media that allows for conversation rather than just content delivery. The city uses social media like Facebook, Twitter, YouTube and LinkedIn to showcase success stories, promote events, manage reputation during crises, share photos and videos, and communicate about outages and repairs. Social media helps the city connect with residents and be available everywhere residents want to communicate. It encourages residents to follow the city's social media pages to receive event announcements and updates.

1. S o cial M e d ia
and Th e C ity
W h at is S o cial M e d ia....and W h y th e
C ity U se s it.
Jam e s H am m o nd
1 C o m m u nicatio ns C o o rd inato r

2. Social Media
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3. W h at Is S o cial
M e d ia?
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4. S o cial M e d ia D e finitio n
Social media is a typ e o f o nline
m e d ia th at e x p e d ite s
co nve rsatio n as o p p o se d to
trad itio nal m e d ia, w h ich d e live rs
co nte nt b u t d o e sn't allo w
re ad e rs/vie w e rs/liste ne rs to
p articip ate in th e cre atio n o r
d e ve lo p m e nt o f th e co nte nt.
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5. Is S o cial M e d ia
a Fad ?
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6. Social Media Video
h ttp ://www.yo utub e .co m /watch ?v= lFZ0z 5 Fm -N g
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7. S till th ink it’s a
fad ?
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8. How East Point Uses Social
Media
S h o w case S u cce ss S to rie s th at m ig h t
o th e rw ise g o u nno tice d
Pro m o ting e ve nts and m e e ting s
Re p u tatio n M anag e m e nt/C risis
C o m m u nicatio n
S h aring p ictu re s and vid e o
C o m m u nicating U tility O u tag e s and
re p airs
Po sting Em p lo ym e nt O p p o rtu nitie s

9. W ays S o cial M e d ia
C an H e lp East Po int
1. From “ Trying to Sell” to “ Making Connections”
Re le ase fe w e r “o fficial state m e nts” and m o re p e rso nal o ne s
th at he lp yo u m ake a co nne ctio n to yo ur cu sto m e rs and
au d ie nce .
2. From “ Large Campaigns” to “ Small Acts”
Inste ad o f o nly re lying o n b ig cam p aig ns, m ake au the ntic,
h e lp fu l re latio nsh ip s and co m m u nicatio n th e ne w cam p aig n
3. From “ Controlling Our Image” to “ Being Ourselves”
Fo rg e t th e u nifie d co m p any im ag e , g ive staff th e fre e d o m to
b e th e m se lve s, and tru st that th e re latio nsh ip s th at th e y b uild
w ill h e lp th e co m p any in th e lo ng ru n.
4. From “ Hard to Reach” to “ Available Everywhere”
–Rathe r th an e x p e ct cu sto m e rs to co m m unicate th ro u g h yo ur
cho se n m e ans, allo w th e m to d o so th ro u g h the ir ch o se n m e ans.

10. Face b o o k-Fan Pag e
Allo w s fo r M ini-
p re ss Re le ase s to
re sid e nts
Allo w s to p o st
info rm atio n ab o ut
e ve nts
Re fe rs p e o p le b ack
to Eastp o intcity.o rg
East Po int Fan Pag e

11. Tw itte r
•Allo w s fo r o n th e g o
info rm atio n fo r
re sid e nts
•M o st tw itte r use rs are
o ut and ab o ut
•Pe rfe ct fo r up d ate s
o n e ve nts and
co nstructio n up d ate s
•Ath e ns-C larke C o unty
•East Po int Tw itte r

12. C o m ing so o n
to East Po int
-Yo utub e
- Vim e o
-Linke d In
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13. H o w Yo u C an
H e lp U s
-C o ntact u s w h e n yo u h ave an e ve nt
anno unce m e nt
-Be an ad vo cate fo r re sid e nts to fo llo w
th e city o n Face b o o k and Tw itte r
-www.face b o o k.co m /cityo fe astp o int
-ww w .tw itte r.co m /cityo fe astp o int
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14. Q u e stio ns
And
Answ e rs
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