KC IABC July 21 mobile panel slides


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KC IABC July 21 mobile panel slides

  1. 1. All About Mobile 2.0 Panel Discussion July 21, 2011
  2. 2. Speakers <ul><li>Vince Vaughan - @banky Managing director at The Vaughan Practice </li></ul><ul><li>Dustin Jacobsen - @dustinj VP, Social Media & Technology at Barkley </li></ul><ul><li>Mike Craig - @ruxtermobi </li></ul><ul><li>Founder and VP of Marketing of Ruxter </li></ul><ul><li>Terry Pulliam - @terrylpulliam </li></ul><ul><li>Director, Communications at Sprint </li></ul>
  3. 3. Today’s Agenda <ul><li>Mobile Ecosystem </li></ul><ul><ul><li>Relevance and Value of Mobile </li></ul></ul><ul><ul><li>Shift from Web to Mobile </li></ul></ul><ul><ul><li>Mobile for Small Businesses </li></ul></ul><ul><ul><li>Mobile in Employee Communications </li></ul></ul><ul><li>Open Panel Q&A </li></ul>
  4. 4. The Relevance of Mobile <ul><li>Mobile Web More Popular Than Reading </li></ul><ul><ul><li>A recent study by the European Interactive Advertising Association (EIAA) has found that browsing the mobile web is more popular than reading newspapers or magazines. </li></ul></ul><ul><li>Daily time spent in mobile apps surpasses desktop and mobile web consumption </li></ul><ul><ul><li>81 Mins per day vs. 74 mins per day - June 2011 </li></ul></ul><ul><li>Mobile apps industry to hit $17.5B by 2012 with 50B in downloads </li></ul><ul><ul><li>An independent study has found that the market for mobile applications will increase from $6 billion today to $17.5 billion in 2012. </li></ul></ul>
  5. 5. The Value of Mobile <ul><li>Banking </li></ul><ul><ul><li>300% return on mobile bill paying -- Accenture/Tower Group </li></ul></ul><ul><li>Text Marketing </li></ul><ul><ul><li>When you need business now. Highest redemption rate. For restaurants, seeing $1.00 for every person on your list. </li></ul></ul><ul><ul><li>Opt-in. Customers carry their phones everywhere. </li></ul></ul><ul><li>Pharmaceuticals </li></ul><ul><ul><li>60 percent of physicians in the United States use a PDA/Smartphone to reference important clinical information. Companies use mobility to reach really busy physicians. </li></ul></ul>
  6. 6. Extension of Mobile into Social <ul><li>Digital Customer Experience Strategy </li></ul><ul><ul><li>Prioritize channels to deliver on customer goals </li></ul></ul><ul><li>Web based networks extended to mobile </li></ul><ul><ul><li>Facebook, Yelp </li></ul></ul><ul><li>Location-based </li></ul><ul><ul><li>Foursquare </li></ul></ul>
  7. 7. source
  8. 8. Shift from Web to Mobile <ul><li>Web-centric features such as product information, ratings and reviews, store locator info, sales alerts and coupons are moving to mobile </li></ul>
  9. 9. The Mobile ‘Channel’?
  10. 10. Small Business <ul><li>More than a channel, mobile is the 7 th mass media* </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Permanent </li></ul></ul><ul><ul><li>Always on </li></ul></ul><ul><ul><li>Inherently social </li></ul></ul>*The others being print, recording, cinema, radio, television & internet.
  11. 11. The Mobile Channel
  12. 12. Challenge for Small Business <ul><li>Understanding the unique properties of mobile. </li></ul><ul><li>Reaching out to the consumer of mobile information - wherever they may be. </li></ul><ul><li>Providing unique and relevant content to an on-the-go populous. </li></ul><ul><li>Leveraging tools to make a mobile connection. </li></ul>
  13. 13. Mobile’s Unique Properties… <ul><li>Permission </li></ul><ul><li>Pocket </li></ul><ul><li>Privilege </li></ul>
  14. 14. Leverage Mobile Tools <ul><li>Social </li></ul><ul><li>Text </li></ul><ul><li>Web </li></ul><ul><li>Email </li></ul>
  15. 15. Building Sprint’s Reputation Employee Communications <ul><li>Foster highly empowered employee advocates who actively influence Sprint’s brand reputation and results </li></ul><ul><ul><li>i-Connect news and info, i-Lead, Sprint Space, Social Media Ninjas and Product Ambassadors </li></ul></ul><ul><li>Convey our brand with high quality creative media </li></ul><ul><ul><li>Video, web design, webcasting and event support </li></ul></ul><ul><li>Boost efficiency and reinforce our brand with a simple, social and mobile intranet </li></ul><ul><ul><li>i-Connect usability, design, client support, governance, roadmap </li></ul></ul><ul><ul><li>Social media and collaboration </li></ul></ul><ul><ul><li>Employee mobile content roadmap </li></ul></ul>
  16. 16. Employee Mobile Content Evolution Employee mobile experience defined by device browser capabilities and security approach i-Connect access via smart phone, tablet or laptop Sprint ID available on select devices i-Connect content via Sprint Zone and/or WAP page
  17. 17. Sprint ID Employee Pack video
  18. 18. Sprint ID Employee Pack <ul><li>Weather widget </li></ul><ul><li>Sprint stock </li></ul><ul><li>Sprint News </li></ul><ul><li>E-mail </li></ul><ul><li>Contacts </li></ul><ul><li>Messages </li></ul><ul><li>Voicemail </li></ul><ul><li>Employee Events </li></ul><ul><li>Promo widget </li></ul><ul><li>Sprint Imperatives </li></ul><ul><li>Elevator Speeches </li></ul><ul><li>Campus Map </li></ul><ul><li>HR Tools Folder </li></ul><ul><li>Fidelity 401K </li></ul><ul><li>Benefits site </li></ul><ul><li>Corporate Perks </li></ul><ul><li>Sprint on Facebook </li></ul><ul><li>Sprint on YouTube </li></ul><ul><li>Sprint on Twitter </li></ul><ul><li>Buzz About Wireless </li></ul><ul><li>Sprint TV </li></ul><ul><li>Sprint Navigation </li></ul><ul><li>Football Live </li></ul><ul><li>NASCAR Live </li></ul><ul><li>Family Locator </li></ul><ul><li>Promo widget </li></ul><ul><li>Coverage Maps </li></ul><ul><li>Employee Phone Plan Newsletter </li></ul><ul><li>Employees Helping Customers Application </li></ul><ul><li>Store Locator </li></ul>
  19. 19. Questions?
  20. 20. You can text KCIABC to 63636 to opt-in or scan the QR for a direct link..