ShowCanada2010: Intro to Social Media


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This introductorty ketynote was delivered at Show Canada 2010 (#ShowCanada) on Wednesday, April 21. It was followed by social media case studies and a larger discussion of the impact of social on the film distribution and movie theatre industries. On stage with me were representatives from Cineplex Entertainment, Maple Pictures, Empire Theatres, and Tribute.

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ShowCanada2010: Intro to Social Media

  1. 1. Social Media Customer Engagement just got personal
  2. 2. Oh Canada! A Look at the Canadian Social Landscape
  3. 3. Canada: International Digital Hub <ul><li>Canada is a leader among industrialized nations in: </li></ul><ul><ul><li>Percentage of total population online </li></ul></ul><ul><ul><li>Broadband penetration among online population </li></ul></ul><ul><ul><li>Ranked #1 in number of online video views per capita </li></ul></ul><ul><ul><li>Ranked #1 vs. top countries in Search Usage Days per Searcher, and Searches per Searcher </li></ul></ul>
  4. 4. Canada: International Social Hub <ul><li>89% of Canada’s online population is active in social media </li></ul><ul><li>Social Media is growing faster than any other online medium </li></ul><ul><li>At nearly 340 minutes on social networks per month, Canadians are far more engaged than other industrialized nations (UK is 2 nd at under 280) </li></ul>
  5. 5. Social Impact <ul><li>Remember, it’s called “social”for a reason </li></ul>
  6. 6. Social Trends Some things to keep in mind
  7. 7. Facebook is a Monster
  8. 8. Facebook is a Monster <ul><li>400,000,000+ worldwide users </li></ul><ul><li>100,000,000+ users on mobile </li></ul><ul><li>More than 60 million status updates posted each day </li></ul><ul><li>More than 3 million active Pages on Facebook </li></ul><ul><li>More than 80,000 websites have implemented Facebook Connect </li></ul><ul><li>60 million Facebook users engaging with Facebook Connect on external websites every month </li></ul><ul><li>Organizations from Proctor and Gamble to The White House have staked considerable interest in their Facebook fan pages </li></ul>
  9. 9. The Revolution will be Mobilized
  10. 10. The Revolution will be Mobilized <ul><li>“ Just voice” users fell 18% in NA last year to 35% and continues to fall (ComScore) </li></ul><ul><li>1/3 of mobile searches have local intent (Google) </li></ul><ul><li>Borrell Associates projects that location-based mobile spending will hit $4 billion in 2015,up from $34 million in 2009 </li></ul><ul><li>In a recent test of location-based shopping/couponing in the US, the following results were achieved (eMarketer) : </li></ul><ul><ul><li>60% said the location-triggered messages were “cool” and “innovative.” </li></ul></ul><ul><ul><li>79% claimed to be more likely to visit a store. </li></ul></ul><ul><ul><li>65% made a purchase. </li></ul></ul><ul><ul><li>73% were likely to use the service again. </li></ul></ul>
  11. 11. The Revolution will be Mobilized <ul><li>Businesses are adapting marketing and loyalty programs to adapt to a mobile and connected audience </li></ul><ul><li>Location-based services like Foursquare, Gowalla, and Google Latitude are the future of marketing </li></ul><ul><li>Consider the power of customers that: </li></ul><ul><ul><li>Can be identified by their physical location at any time </li></ul></ul><ul><ul><li>Know where all their friends are at any time </li></ul></ul><ul><ul><li>Can communicate thoughts, plans, recommendations and more from the palm of their hand 24/7/365 </li></ul></ul>
  12. 12. Offline + Online = Inline
  13. 13. Offline + Online = Inline <ul><li>Above all, remember this is SOCIAL media, NOT TECHNOLOGY </li></ul><ul><li>At it’s finest, it uses technical tools as a means to bring people together – real-time crowdsourcing </li></ul><ul><li>This speaks to the success of Facebook Events, Tweetups on Twitter, Foursquare, and more </li></ul><ul><li>These tools are your arsenal to engage your audience, allow them to interact with each other, and come together – in the theatres of course! </li></ul>
  14. 14. Thank you! Andrew Lane Weber Shandwick Canada [email_address] Blog: Twitter: @LaneAndrew