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FILM315

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FILM315

  1. 1. Geo-Social Networking<br />Location-Based Social Media<br />Image courtesy of Piterest<br />
  2. 2. A Geo or Location-Based Social Networks are social or community-based applications that use GPS or other location methods to identify the location of a user as well as other content. Thisis then broadcasted to either a select group which could be ‘friends’ of the user or to thenetworkscommunity at large.<br />Image courtesy of Flickr<br />
  3. 3. All of this is done on your mobilephone or handheld device.<br />Most of the Geo-Socialnetworks have iPhone, Android, and BlackBerry apps,and allow users to “check in” via mobile web browsers.<br />Image courtesy of Piterest<br />
  4. 4. “Checking in” notifies your friends where you are or have been whether it is a park, bar, museum, restaurant, library or anywhere.<br />However a drive-by or couch “check in” is frowned upon…<br />Image courtesy of Getty Images<br />
  5. 5. “Research shows that Location-Based Social Network users are typically young, male, well-educated, and influential.  In fact, LBSN users are 38% more likely than the average US online adult to say that friends and family ask their opinions before making a purchase decision.<br />- Cynthia Boris, Location-Based Social Network Users are Small but Mighty<br />Image courtesy of Flickr<br />
  6. 6. Foursquare, Gowalla, BrightKite, Loopt, Yelp and Facebook Places are the most talked about Location-based social networks. Though others exist, popularity is varied depending on geography, for example Foursquare reigns supreme in New York City.<br />Image courtesy of Piterest<br />
  7. 7. The software is designed for mobile devices, once can ‘check-in’ to locations by using text messages, the mobile specific website or device-specific application by running the application and selecting from a list of venues that the application locates nearby. <br />Image courtesy of Piterest<br />
  8. 8. Location-Based Social Network User Count<br />Foursquare 2.6 Million Gowalla 390 Thousand<br /> BrightKite 2.2 Million Loopt 4 Million<br /> Yelp 2 Million FaceBook Places Just Launched<br />- Mark Fedilman Location Based Social Networks Compared<br />Image courtesy of Flickr<br />
  9. 9. Game Mechanics or the Gamification of Location-Based Social Networks add an interactive incentive element to the Networks where you could beat your friends and win “stuff”. The top LBSN offer points, badges, royalty levels, rewards & achievements. <br />Image courtesy of Flickr<br />
  10. 10. Primary User Benefit and Perks include coupons, freebies, gifts, specials, comprehensive reviews, rating guides and hot or not tags. <br />Image courtesy of Flickr<br />
  11. 11. The business model is simple: Generate as big a user base as possible and sell national brands and local merchants on the possibilities of marketing to people as they congregate—ready to eat, shop, or spend.<br />Image courtesy of Flickr<br />
  12. 12. In Ten Words or Less…<br />Image courtesy of Flickr<br />
  13. 13. Foursquare Get Rewarded for Exploring Your City<br />- Mark Fedilman Location Based Social Networks Compared<br />Image courtesy of Flickr<br />
  14. 14. Gowalla Discover New Places and Earn Rewards<br />- Mark Fedilman Location Based Social Networks Compared<br />Image courtesy of Flickr<br />
  15. 15. Loopt Find Friends, Go Places, Rate Them, Get Rewarded<br />- Mark Fedilman Location Based Social Networks Compared<br />Image courtesy of Flickr<br />
  16. 16. Yelp Share Local Business Reviews and Tips with Friends<br />- Mark Fedilman Location Based Social Networks Compared<br />Image courtesy of Flickr<br />
  17. 17. BrightKite Location Based Social Recommendation Service<br />- Mark Fedilman Location Based Social Networks Compared<br />Image courtesy of Flickr<br />
  18. 18. FaceBook Places Check Into Local Businesses and Share Moments<br />- Mark Fedilman Location Based Social Networks Compared<br />Image courtesy of Flickr<br />
  19. 19. The Location-Based Social Network Throwdown Foursquarevs. Gowalla<br />Image courtesy of Piterest<br />
  20. 20. Small Businesses Usage of Social Media <br /> Facebook %27 LinkedIn %18 <br />Location-Based Services %8 Blogs %8 <br /> Twitter %7<br />- Network Solutions<br />Image courtesy of Flickr<br />
  21. 21. Location Based Social Networks rely on platforms such as iPhone, BlackBerry, Andriod and Palm in order to reach their users. <br />Image courtesy of Piterest<br />
  22. 22. However Google has now affiliated with Turn by Turn navigation for Andriod phones and Apple recently purchasedmapping company called Placebase to replace Goggle Maps on iPhones and iPads.<br />Image courtesy of Piterest<br />
  23. 23. Beyond the “Check In”: Where Location-Based Social Networks Should Go Next?<br />- Yan-David Erlich, Beyond the Check In<br />Image courtesy of Flickr<br />
  24. 24. “Location— the “where” of a social experience — is not the most important characteristic of social media. In order to create lasting value, location-aware social networks need to look at what motivates their users to share with one another and make it central to the app’s design and user experience.”<br />- Yan-David Erlich, Beyond the Check In<br />Image courtesy of Flickr<br />
  25. 25. “Ultimately, the location-based social networks that will thrive in the long-term are the ones that design their user experiences around users’ real motivations. The “check in”, as a stand-alone act, is fundamentally empty. It begs to be put into context.”<br />- Yan-David Erlich, Beyond the Check In<br />Image courtesy of Piterest<br />
  26. 26. Works Cited<br />Information<br />http://mashable.com/2010/07/01/location-social-media/<br />http://mashable.com/2010/03/19/location-based-strategy/<br />http://www.businessweek.com/magazine/content/10_20/b4178034154012<br />Images<br />http://pinterest.com/<br />http://www.flickr.com/<br />http://www.gettyimages.com<br />Image courtesy of Flickr<br />

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