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Kat Mandelstein's deck from the 1/10 SMB: 2013 Social Media Predictions

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  1. 1. 2013: The YearGamification isSerious BusinessKat
  2. 2. PwCAll the World’s a Game, and Business Is a Player2Source: New York Times Technology Section, December 23, 2012“Digital technologies like smartphones and cheap sensors have takenthe phenomenon to a new level, especially among adults. Now, gameconcepts like points, badges and leader boards are so mainstream thatthey have become powerful motivators in many settings, even someincongruous ones. At a time when games are becoming ever morerealistic, reality is becoming more gamelike…The adoption of gameshas found particular resonance in the workplace, where games are nolonger just a way to goof off. ”
  3. 3. PwC 3# GamificationIs it a fad?“In some ways it is a fad - addingpoints and badges in tacky ways, looking at‘gamification’ as an easy way to make boringthings seem interesting - that is a fad.However, the idea of designing businessprocesses so that those who engage in themfind them more intrinsically rewarding -that is a long term trend”.~ Jesse Schell , CEO Schell Games“In three years, we will talk about what is at thecore of it - design for motivation - notabout the one strategy to get there: gettinginspiration from games.”~ Sebastian Deterding, researcher
  4. 4. PwCTake Gartner’s Advice: Make Great Gamification4Source: Gartner Gamification 2020: What Is the Future of Gamification?“By 2014, 80 Percent of Current Gamified Applications Will Fail to MeetBusiness Objectives Primarily Due to Poor Design.”“While game mechanics such as points and badges are the hallmarks ofgamification, the real challenge is to design player-centric applicationsthat focus on the motivations and rewards that truly engage players morefully.”“Virtually all areas of business could benefit from gamification as it canhelp to achieve three broad business objectives:1. To change behavior2.  To develop skills3.  To enable innovation”- Brian Burke @brian__burke
  5. 5. PwC# Gamification For Who?Trust Beta Game http://trust.danone.com5$ales Marketing toCustomersResearch &DevelopmentHumanresources
  6. 6. PwCWhat Game Mechanic Motivates What Behavior?6Source: Bunchball 2012
  7. 7. PwC 7PwC Technology Forecast:Solving Business Problems with Game-based DesignDownload the free @PwC_LLP Technology Forecast at
  8. 8. PwCA True Game Design Hero…8Source: Reality is Broken by Jane McGonigal,“When you strip away the genredifferences and the technologicalcomplexities, all games share fourdefining traits: a goal, rules, afeedback system, and voluntaryparticipation.”- Jane McGonigal @avantgame
  9. 9. Credits:This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the informationcontained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completenessof the information contained in this publication, and, to the extent permitted by law PwC Advisory, its members, employees and agents do not accept or assume anyliability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication orfor any decision based on it.© 2013 PwC Advisory All rights reserved. In this document, “PwC” refers to PwC Advisory which is a member firm of PricewaterhouseCoopers International Limited, eachmember firm of which is a separate legal entity.High Score : 2013