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SMB "How to Hire a Social Media or Community Manager"


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Brian Parks, VP of Community Development at, shares best practices for defining, finding, and hiring social media and community managers. Originally presented at Social Media Breakfast Austin #39.

Published in: Recruiting & HR
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SMB "How to Hire a Social Media or Community Manager"

  1. 1. How to hire a Social Media / Community Manager
  2. 2. • Speed vs. Quality vs. Cost • Lots of data – bad hires hurt • Brand Ambassador • Who by Smart & Street – Scorecards – Purposeful interviews – Science instead of voodoo Hiring is hard
  3. 3. What kind of CM? Content Membership Curating social media pages Association model Posting content Moderator/discussion leader Encouraging comments and responding Suggesting topics Editorial experience Defining behaviors Brand voice Defending boundaries VS
  4. 4. Peer-to-Peer Spectrum Publish Content Only Content + Comments Content + Peer-to-Peer Community Primarily Community Driven 100% Peer- to-Peer
  5. 5. How we do it
  6. 6. • Culture First • Science not voodoo • Trust gut on negatives, but not skills • Radical Transparency • Can’t teach values Core Hiring Principles
  7. 7. The Essentials: • Moderator Experience • Relationship Person • Context/Empathy • Industry Knowledge • Process-driven Membership Director
  8. 8. • Writing Skills – articulate with personality • Context/Empathy • Passionate about what you do • Journalism backgrounds • Gravitas vs. Peppiness • Introduce Slowly • Service-oriented Things to consider
  9. 9. Questions? Need more info? We’re happy to help. • Email: • Phone: 512-651-4800 • Online: & Want to Learn More About Joining our team?