2. Conduit Fast facts
• Free platform for creation of browser,
websites and mobile user engagement tools
• Largest B2B network worldwide
• More than 260,000 publishers
• Over 250,000,000 active end users
• Over 3 billion monthly used interactions
-by Abhijeet Thorat
3. Major milestones
• Founded in 2005 by Ronen Shilo, Dror Erez, and Gaby
Bilcyzk
• In 2010, Conduit was #29 on Google’s list of top
1,000 sites( more than 100 million toolbars)
• Was included in "$1 Billion Start-Up Club“(2012) in
Wall Street Journal
• In late 2013, Conduit was valued at $1.5 billion
-by Abhijeet Thorat
5. Appifier
Bizness Apps Conduit
Mobile
Best for: WordPress blog
users, content
companies and
marketers
Restaurants,
lawyers, estate
agents, salons
Bands,
entertainers
and event
organizers
Pricing: $40 per month
or $500 flat fee
$39 per month
for iPhone apps,
plus $10 per
month for
additional
platforms
Free
Requirements
to get started:
A WordPress
blog
Just a concept A website or
Facebook
page-by Abhijeet Thorat
6. Killer
features:
Test the app and
updates before it goes
live
Set up a GPS-based
loyalty program
Reach multiple
platforms for free
Analytics: Provides lists of top
content, locations and
session length.
Supports Flurry
Analytics.
Separate third-
party plug-in
Tracks active users,
page clicks,
conversion rates
and segmentation
according to
geography and
social activity
-by Abhijeet Thorat
7. Income Source: Charges for
downloading app,
advertising
Charges for
downloading app,
advertising
Charges for
downloading app;
ad revenue split
with Conduit
Platforms: iOS, Android iOS, Android,
HTML5, BlackBerry,
Windows Mobile
iOS, Android,
HTML5, BlackBerry,
Windows Mobile
-by Abhijeet Thorat
9. Development In Mobile app Industry
• $6.8 billion in 2011 to $25 billion over the
next four years(expected)
• The number users shifting from computers to
mobile platforms has increased( 82% of US
adults are cell phone users)
-by Abhijeet Thorat
12. Reasons for success of the business
model
• Smart phones are everywhere
• Apps are inseparable part of it
• Social networking, News, Bookings, Mails all
have their personalized apps
• Major source of income- Advertisements
• Conduit takes its share from the ads
-by Abhijeet Thorat
