How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain
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An introduction to my discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. I have led 50+ workshops with 2000+ marketing and communications professionals across Asia. For more, see: http://gauravonomics.com/how-to-design-social-media-workshops-that-appeal-to-both-the-left-brain-and-the-right-brain/
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How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain
- 1. How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain! Gaurav Mishra | Gauravonomics! Subscribe to gauravonomics.com ! Follow @gauravonomics on Twitter!
- 2. Why do I lead workshops?! To learn more about Gaurav/ Gauravonomics, subscribe to gauravonomics.com or follow @gauravonomics on Twitter. ! Gaurav helps global brands Gauravnomics writes and talks inspire, organize and energize about minimalism, mythology and people by rethinking purpose, movements. Watch out for the participation and performance.! upcoming novel on this theme.! ! ! - MBA from IIM Bangalore ! - Award-winning blogger, speaker - Brand Marketer at Tata Group ! and changemaker! - Co-founder of 2020 Social! - The marketer who went off - Asia Director of Social at consumption! MSLGROUP! - 2008-09 Yahoo! Fellow at - Led 50+ workshops with 2000+ Georgetown University! marketing and communications - Co-founder of Vote Report India! professionals across Asia.! - 2009 TED India fellow ! !
- 3. How do I lead workshops?! A discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms.! ! “Learning is finding out what you already know. Doing is demonstrating that you know it. Teaching is reminding others that they know just as well as you.” ! – RICHARD BACH, “Illusions”! !Photo from xavitalleda on Flickr! !
- 4. Social Heartbeat brand planning workshop!
- 5. Social Heartbeat brand planning framework! Helps brands design powerful purpose-inspired platforms and programs to inspire, organize and energize people around a shared purpose.! 1! 2! 3! Shared purpose or Long-term online- A series of short- Social Heartbeat offline platform to term programs to to inspire people! organize people! energize people! 3) Purpose! 2) Bridge! Paid! 1) Benefit! 2) Bridge! 1) Benefit! Earned! Consumer Journey! Owned! 3) Purpose!
- 6. Step 1: Passion tags! On your post-it note, write your name and avatar-name at the top, draw an avatar, and write five “passion-tags” at the bottom.! Gaurav Mishra! Gauravonomics! Wine! Poetry! Theatre! Design! Innovation!
- 7. Step 2: Real life social network! Put up the post-it notes on your group’s chart paper, then compare your “passion-tags” with your group members, and draw a line if the tags match. Then, discuss the similarities between real-life social networks and online social networks.! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! ! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! !
- 8. Step 3: Social Heartbeat ! Surprise! In 50+ workshops with 2000+ marketing and communications professionals across 6 countries in Asia, less than 1% of the passion tags mentioned were brands. Discuss what brands need to do to become a part of social networks (hint: find a shared passion).! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! BIG XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! BRAND XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ???! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! ! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! !
- 9. Social Integration Journey social business planning workshop!
- 10. Social Integration Journey planning framework ! Helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI.! Integration! 4! Integrate social into 5! Integrate social into 6! Integrate social into technology marketing! business processes! platforms! programs! Incubation! 2! Create a company 3! Create a Facebook ! page on Facebook contest or a Twitter or Twitter! influencer program! Inaction! 1! Create a static campaign or country microsite! Platforms! Programs! Processes!
- 11. Step 1: Identify where you are! Map existing social initiatives in your organization on the social integration framework to find your present stage of social integration.! Integration! 4! 5! 6! Incubation! 2! 3! ! ✔ Inaction! 1! Platforms! Programs! Processes!
- 12. Step 2: Identify where relevant others are! Map existing social initiatives in relevant other organizations on the social integration framework to explore possibilities you havenʼt explored yet.! Integration! 4! 5! 6! ✔ Incubation! 2! 3! ! Inaction! 1! Platforms! Programs! Processes!
- 13. Step 3: Identify where you wish to be! Identify your potential stage of social integration, discuss why you wish to reach there, and discover barriers that might stop you.! Integration! 4! 5! 6! ✔ Incubation! 2! 3! ! Inaction! 1! Platforms! Programs! Processes!
- 14. Crisis Curve crisis planning workshop!
- 15. Crisis Curve crisis planning framework! Helps corporations map out, plan for and build capabilities to manage crisis scenarios across the four stages of the crisis curve. ! Attention! Spotlight: Plot Blame Game: 2! heat map of 3! Shape narrative crisis flows! via owned ! media! Flash Point: Resolution: 1! Track early 4! Optimize for warning signals! search results ! ! Time! Before Crisis: 0! Plan for crisis scenarios!
- 16. Step 1: Crisis mapping! Think of a ʻreal worldʼ, a ʻslow burnʼ and a ʻflash mobʼ crisis that can seriously impact your business.!
- 17. Step 2: Scenario mapping! For each crisis situation, map out the best case, worst case and most likely case by creating news headlines for the flash point, spotlight and blame game stages over three days.!
- 18. Step 3: Response mapping! For each crisis situation, map out key influencers, keywords, spokespersons, and messages.!
- 19. For more social media workshops!
- 20. For more social media workshops! For more learning workshops visit http://gauravonomics.com, http://slideshare.net/gauravonomics, or http://youtube.com/gauravonomics !
- 21. Letʼs stay in touch!! Gaurav Mishra | Gauravonomics! Subscribe to gauravonomics.com ! Follow @gauravonomics on Twitter!