"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
I spoke about “Transparent Tech Trends of 2012” for the Indiana Library Federation’s Reference Division Conference (with its conference theme of Tech Trends in Libraries: Seeing the Forest for the Trees.) on August 7, 2012 at the Noblesville Branch of the Hamilton East Public Library in Indianapolis, Indiana.
Featured presentation I gave about Surviving Rapid Tech Change at the Alabama Library Convention in Birmingham/Hoover, Alabama on April 26, 2012.
Program Description:
Libraries are constantly inundated with new technologies. This session covers the top tech areas to watch so we can be librarian rock stars in the information arena. Hear about the most important tech trends, how they are impacting libraries and the services that we provide, and how to implement them right away. Explore the current transformational trends in digital content and information access as we provide access to all.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
I spoke about “Transparent Tech Trends of 2012” for the Indiana Library Federation’s Reference Division Conference (with its conference theme of Tech Trends in Libraries: Seeing the Forest for the Trees.) on August 7, 2012 at the Noblesville Branch of the Hamilton East Public Library in Indianapolis, Indiana.
Featured presentation I gave about Surviving Rapid Tech Change at the Alabama Library Convention in Birmingham/Hoover, Alabama on April 26, 2012.
Program Description:
Libraries are constantly inundated with new technologies. This session covers the top tech areas to watch so we can be librarian rock stars in the information arena. Hear about the most important tech trends, how they are impacting libraries and the services that we provide, and how to implement them right away. Explore the current transformational trends in digital content and information access as we provide access to all.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
A presentation to the Electronic Business Module at Queen's University Management School, Belfast. The presentation looked at the business applications of geolocation and mobile. Particularly focusing on what is happening out there now.
The Fragments of Play - Transocialmedia EntertainmentGary Hayes
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009
THE FRAGMENTS OF PLAY
Inter-connected, Co-Created Social Media Entertainment
There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play.
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
We are moving towards a more open social world. In the future, the only social network will be the social graph. We are opening the floodgates. For online marketing, it will be the difference in row boating from lake to lake to navigating the uncharted seas. It's finally time to go exploring and the semantic web will be our compass.
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life
Chloe Gottleib, EDC for Interactive Design at R/GA, will explain how to think about UX when the digital experience is no longer limited to a website but instead includes social media, apps, and a brand's extensive online presence.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
A presentation to the Electronic Business Module at Queen's University Management School, Belfast. The presentation looked at the business applications of geolocation and mobile. Particularly focusing on what is happening out there now.
The Fragments of Play - Transocialmedia EntertainmentGary Hayes
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009
THE FRAGMENTS OF PLAY
Inter-connected, Co-Created Social Media Entertainment
There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play.
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
We are moving towards a more open social world. In the future, the only social network will be the social graph. We are opening the floodgates. For online marketing, it will be the difference in row boating from lake to lake to navigating the uncharted seas. It's finally time to go exploring and the semantic web will be our compass.
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life
Chloe Gottleib, EDC for Interactive Design at R/GA, will explain how to think about UX when the digital experience is no longer limited to a website but instead includes social media, apps, and a brand's extensive online presence.
Lisa Colton presents on mobile trends to the Social Media Boot Camp for Educators. Mobile websites, Jewish apps, location based services, QR codes and more.
Emerging Web Trends & Career Opportunities in IT 2013Vernon Fernandes
This presentation was delivered at Rosary College of Arts & Commerce, Navelim, Goa. It was attended by the final year BCA Students. The endeavour was to present the latest trending technologies and upcoming career opportunities in the fields of digital media, mobile environments, augmented reality & 3-D Printing
Buying a home at their fingertips: How to reach out on the standard and mobil...North Bend Public Library
This presentation shows how social networking and access to the web on mobile phones is changing the way that customers shop for homes. It shows how local realtors are using these sites and services to reach out to potential home buyers and why others should pay attention.
This was last presented to the Coos County, Oregon, Board of Realtors on April 21, 2011.
Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Se...Gaurav Mishra
The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups.
QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.
We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).
Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.
We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world.
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...Gaurav Mishra
Three trends are defining the future of crowdsourcing:
1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere.
2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new.
3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services.
For more, see: http://gauravonomics.com/future-crowdsourcing-trends/
The Storytelling Mandala: Purpose Inspired Transmedia StorytellingGaurav Mishra
Brands need to tell new types of stories, purpose-inspired stories, and tell them in new ways, via transmedia storytelling.
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose. The inner circle consists of a new three-part universal story that articulates the purpose of the brand, the change it wants to catalyze and the quest it has undertaken. The outer circle focuses on the art of transmedia storytelling, including the role of content, the sources of content, the role of channels and the role of paid, owned and earned media.
If brands do this, they will inspire, organize and energize people to participate and act around a shared purpose; build permission based owned media assets that will increasingly look like entertainment franchises; and thrive in a world in which media is fragmented, content is cheap, attention is the biggest constraint, but storytelling can still win over hearts and minds.
For more, see: http://gauravonomics.com/the-storytelling-mandala-purpose-inspired-transmedia-storytelling/
How to Design Social Media Workshops That Appeal to Both the Left Brain and t...Gaurav Mishra
An introduction to my discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. I have led 50+ workshops with 2000+ marketing and communications professionals across Asia. For more, see: http://gauravonomics.com/how-to-design-social-media-workshops-that-appeal-to-both-the-left-brain-and-the-right-brain/
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
A manifesto on why Indian social web startups should design applications for the global market.
Nasscom Emerge Delhi January 2010
Startup Saturday StartingUp Mumbai November 2010
Three Lessons Global CEOs Can Learn From Grassroots ActivistsGaurav Mishra
I have given this talk are the following events:
Three Lessons Marketers and Entrepreneurs Can Learn From Grassroots Activists
- BITS Pilani, August 2009
- IIT Rookree, September 2009
- TEDIndia, November 2009
- Startup Saturday Delhi, December 2009
- IIT Delhi, February 2010
- Startup Saturday Mumbai, November 2010
Three Lessons Global CEOs Can Learn From Grassroots Activists
- TEDx@Masala, November 2011
The Social Integration Journey: An Indian PerspectiveGaurav Mishra
Most corporations go through the six stages of social integration. They start with inaction, then move to incubation and experiment with stanadlone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes.
This simple framework helps business leaders not only contextualize their own experience with social, but also plan to extend it. This talk will help you map which stage of social integration you are at, then build a case to integrate social into your most important platforms, programs, and processes, to drive strategic change and real ROI.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3. The
As the web has become both more social and more mobile, it has
Convergence of become almost impossible to separate out digital, social and
Digital, Mobile mobile.
and Social!
Dotcom era! Search era! Social era!
! ! !
Owned media! § Brochure § Interactive § Social !
websites websites ! platforms (People)!
(Information)! (Forms)!
§ Social ads on
Paid media! § Display ads on § Search ads on Facebook/
Yahoo!! Google! LinkedIn/ Twitter!
!
§ Interactions on
Earned media! § Mentions in § Mentions on Facebook/
online media! blogs! LinkedIn/ Twitter!
! !
! !
! !
! !
!
!
4. The
Convergence of The convergence of digital, mobile and social is critical in Asia
Digital, Mobile because mobile phones are the primary device for web access in
most Asian markets (all figures in millions).!
and Social in
Asia!
What if 790m
Last PC-first
mobile phone
internet market
owners go
in the world!!
online via 3G!!
900 ! 879 !
791 ! Worldʼs most More
800 !
700 ! advanced Facebook
600 ! mobile web users than PC
500 ! 457 ! market!! internet users!!
400 ! 305 ! 286 !
300 ! 214 ! 220 !
200 ! 100 ! 116 9980 !
! ! 70 !
40 ! 493935 !
! ! 3430 !
!
100 !
- !
China! India! Japan! South Indonesia! USA!
Korea!
Mobile! Internet! Mobile Internet!
5. The
Both social platforms (Facebook, Twitter, LinkedIn) and mobile
Convergence of platforms (iPhone, Android, Blackberry) have open application
Digital, Mobile ecosystems, leading to an integrated experience.!
and Social!
Social web!
Integrated
experience!
Mobile web! Mobile apps!
Open
application
ecosystems!
6. The
Convergence of In China, the main social platforms Tencent (QQ), Sina and Renren
Digital, Mobile are also moving towards open application ecosystems, leading to a
comparable integrated experience.!
and Social in
China! Social web!
Integrated
experience!
Mobile web! Mobile apps!
Open
application
ecosystems!
7. The
Convergence of In China, popular social platforms Sina Weibo, RenRen, Qzone and
Digital, Mobile Youku all have popular iPhone apps.!
and Social in
China!
Source: Sina Weibo, RenRen, Qzone, Youku!
8. The
Convergence of In India, popular social platforms Ibibo has a iPhone app. RockeTalk,
Digital, Mobile SMSGupShup and Mig33 are popular mobile social networking
platforms.!
and Social in
India!
Source: Mig33, SMSGupShup, RockeTalk, Ibibo!
9. Case study:
Nike+ !
• Nike+ is a good example of the
convergence of digital, mobile
and social.!
• The Nike+ iPhone app tracks
running data using a sensor and
syncs it with the Nike+
community.!
• Nike+ members can track their
own progress against goals,
participate in challenges with
others and share their runs on
Facebook and Twitter.!
• Nike+ members have run 375
million miles.!
Source: Nike+, Nike+ ad!
10. How to scale real time plus face time?!
06.29.2010 | P10
11. The rise of real
time!
Activity streams! Notifications
and alerts!
Search and Always-on
subscribe! mobile apps!
12. Real-time plus
face-time!
Follow activity Search or
stream online! discover online!
Plan to meet up
Meet up offline!
online!
13. Decoding real-
time plus face-
time! Strengthen !
relationships!
§ Text or video § Meetups!
chatting! § Flash mobs!
Synchronous! § Live video
streaming!
§ Activity streams! § Checking in!
§ Push notifications! § Calendar sharing!
Asynchronous!
Sustain ! Online! Offline!
relationships!
16. MSLGROUPʼs MSLGROUP has created a fully integrated social media offering
social media across the PLAN-BUILD-ENGAGE phases.!
offering!
1! 2! 3!
PLAN! BUILD! ENGAGE!
Insights, Strategy, Web, Mobile, Social Content, Community,
Enterprise Change! Applications Conversations
17. MSLGROUPʼs MSLGROUPʼs PLAN offering includes insights, strategy, and
social media enterprise change across the consumer activation, corporate
reputation, and employee engagement use cases.!
offering!
1! 2! 3!
PLAN! BUILD! ENGAGE!
Insights, Strategy, Web, Mobile, Social Content, Community,
Enterprise Change! Applications Conversations
• Distill actionable insights and • Link back participation and
foresights from conversations action to business objectives
and communities using our through our proprietary
proprietary What IF People's VERITE measurement
Lab approach.! approach.!
!
• Discover a shared purpose • Provide strategic counsel
and brand story that connects across the consumer
the brand values with activation, corporate
evangelists passions.! reputation, and employee
! engagement use cases.!
• Create platforms and
programs to organize and • Design and deliver training
energize brand evangelists, programs to help build
co-create shareable content, enterprise capabilities to
and trigger participation and participate in the conversation
action.! economy.!
18. MSLGROUPʼs MSLGROUPʼs BUILD offering includes designing and developing
social media web, mobile, and social applications, through in-house specialists
and partners.!
offering!
1! 2! 3!
PLAN! BUILD! ENGAGE!
Insights, Strategy, Web, Mobile, Social Content, Community,
Enterprise Change! Applications Conversations
• Design and develop private or • Set up, optimize and manage
public community platforms digital assets across channels
using our proprietary What IF and geographies.!
white label community tool.! !
! • Leverage on-site and off-site
• Design and develop social search engine optimization for
applications using the higher search rankings.!
Facebook, LinkedIn and
Twitter APIs.!
!
• Design and develop mobile
applications on the Apple,
Android, and Blackberry
platforms.!
19. MSLGROUPʼs MSLGROUPʼs ENGAGE offering includes managing content,
social media communities, and conversations, through dedicated specialists and
integrated communications teams.!
offering!
1! 2! 3!
PLAN! BUILD! ENGAGE!
Insights, Strategy, Web, Mobile, Social Content, Community,
Enterprise Change! Applications Conversations
• Build long-term relationships • Track and participate in
with key online influencers conversations related to the
beyond the "big-box" blogs brand, the category or the
using our proprietary social heartbeat on the
Multiloguer influencer broader social web.!
relationship management tool.! !
• Leverage targeted paid
• Leverage creative storytelling media, primarily social
and rich multimedia content to advertising and search
bring alive the brand story.! advertising, to support owned
media and earned media.!
• Create triggers for community
members to participate and
act, on the community
platforms owned by the brand.!
20. Letʼs stay in touch!
mslgroup.com | gauravonomics.com
gauravonomics on Google/ Skype!
Facebook/ Twitter/ LinkedIn/ SlideShare!