The document discusses the exponential growth of mobile data and its implications. It notes that mobile data traffic grew 3900% from 2009-2014 due to factors like new mobile devices, applications, and business models. Specifically, it states that laptops and smartphones will account for over 90% of mobile data traffic by 2014. The growth of mobile data presents both global opportunities and challenges for local companies to leverage key factors like cultural connections, local strengths, and research in areas like carrier-class mobile technology and application development through partnerships.

1. The Mobile Data Deluge Ash Dahod Senior Vice President, General Manager Mobile Internet Technology Group Cisco

2. Economic Power Shifts to Developing Nations Developed Countries’ Labor Forces Substantially Ageand Decline World’s Population Becomes Urbanized Four Megatrends That Will Change The World Population Growth Increasingly Concentrated in Emerging Countries Source: Council on Foreign Relations, Jan.- Feb. 2010

3. In The Last 30 Minutes… 7,373 people born… 1,500in India, 247in the US, 31in Saudi Arabia, 207in Ethiopia 22,832 mobile subscribers have been added worldwide 73,059 cell phones have been shipped; 14,093were smart phones 500,000customers were handled by Wal-Mart 1,041,666 tweets on Twitter 1,736,111 photos uploaded on Facebook 25,000,000videos have been watched on YouTube 62,500,000search queries on Google 3,855 people urbanised, 882in China alone

4. Business Consumer Industrial 5% Collaboration 4% 3% The Network as the Platform Internet of Things Video 2% 1% Virtualization/Data Center Phase 2 Phase 1 Phase 3 2011 2013 2009 The Industrialization of the Internet… Internet of Things Productivity 1997 2007 2005 2003 2001 1999

5. Mobile Internet is Changing Everything New Devices High-speed Broadband 3900% Increase in Data Traffic from 2009-2014 More Applications New Business Models The Network is the Platform

6. Visual Networking Devices Driving Mobile Data Growth – 2010 Mobile Device Comparisons = 2 X E-reader (monthly basic mobile phone data traffic) = 10 X Smartphone (monthly basic mobile phone data traffic) Digital Photo Frame = 10 X (monthly basic mobile phone data traffic) Video Camera 100 X = (monthly basic mobile phone data traffic) Mobile Phone Projector = 300 X (monthly basic mobile phone data traffic) = 1,300 X Laptop (monthly basic mobile phone data traffic) Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014

7. Global Mobile Data Traffic Growth / Top-LineMobile data traffic will increase 39X from 2009 to 2014 108% CAGR 2009–2014 3.6 EB per mo 1.2 EB per mo 0.6 EB per mo 0.2 EB per mo Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014

8. Global Mobile Data Traffic Growth / DevicesLaptops (mobile-ready portables) and smartphones will account for more than 90% of mobile data traffic by 2014 108% CAGR 2009–2014 4% 5% 21% 70% Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014

10. Identify key factors

11. Different value metrics

12. Cultural connection

13. Build on local strength

14. Focus on research

15. Carrier-class mobile technology

16. Application development