Download as PDF, PPTX
Uploaded byGaurav Mishra
QiCrafting Introduction
QiCrafting is a consultancy that helps brands find new opportunities around wellness. They work with brands in four areas: brand purpose, brand futures, brand innovation, and brand stories. Their current research focuses on exploring opportunities at the intersection of quantified self and holistic wellness. The document discusses how people are rethinking health in terms of wellness instead of illness, giving brands opportunities to become wellness brands by helping people with eating, moving, sleeping or breathing better. Brands can enable wellness choices through quantified self apps and gadgets, and craft wellness experiences that connect their brand to specific wellness aspects. QiCrafting designs wellness retreats, exploration quests, innovation challenges and storytelling workshops to
More Related Content
QiCrafting Introduction
- 1.
- 2. Welcome to QiCrafting! QiCraftingis an insights and innovation consultancy that helps brands find new opportunities around wellness.! ! We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).! ! Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.!
- 3.
- 4. Think Wellness, Not Illness! Peoplearound the world are rethinking of their health in terms of wellness, instead of illness. ! ! Pharmaceuticals, healthcare and insurance brand also have an opportunity to redefine themselves around wellness and occupy a bigger space in people’s minds and hearts.! Photo from Flickr!
- 5. Become a Wellness Brand! Allbrand that can help people eat, move, sleep or breathe better are wellness brands, even if they don’t know it yet. ! ! All such brand have an opportunity to create products, platforms, and programs that help people in their quest for wellness.! Photo from Flickr!
- 6. Enable Wellness Choices! People aretaking responsibility for their own wellness, including diet, exercise, diagnostic and medication, and depending less on the healthcare system. ! ! Brands have an opportunity to create quantified self gadgets and apps to enable people to make better wellness choices and stick to them.! Photo from Flickr!
- 7. Craft Wellness Experiences! People areseeking out experiences that enhance their sense of wellness, and are willing to pay a premium for them.! ! Brands have an opportunity to create wellness experiences that connect their brand essence with a specific aspect of wellness.! ! Photo from Flickr!
- 8.
- 9. Brand Purpose: PurposeCrafting! We designwellness retreats to help marketers re-connect with themselves and their consumers as people, rediscover their brand’s purpose in relation to wellness, and re-articulate it around emerging opportunities in wellness.! Photo from Flickr!
- 10. Brand Futures: FutureCrafting! We designexploration quests to help marketers understand early adopters who are driving the quantified self movement, and imagine future scenarios on how technology might change our relationship with wellness, and its role in their own businesses.! Photo from Flickr!
- 11. Brand Innovation: ChangeCrafting! We designinnovation challenges to help marketers use a range of divergence and convergence tools to co-create new wellness-themed products and services with consumers, early adopters and experts.! Photo from Flickr!
- 12. Brand Stories: StoryCrafting! We designstorytelling workshops to help marketers engage their consumers as people, by creating, curating and crowdsourcing purpose-inspired wellness-themed brand stories.! Photo from Flickr!
- 13.
- 14. The QiCrafting Network! GauravMishra! ! Founder and CEO, QiCrafting! Shanghai! Amena Lee Schlaikjer ! Founder, The Wellness Works ! Shanghai! Yan Liu ! ! Founder, ! Ask Lab! Shanghai! James Norris! ! Founder, ! Self Spark! Singapore! To learn more about QiCrafting, visit http://qicrafting.com, ! email us at gaurav@qicrafting.com, or call us at +8615618060597.!
- 15.