Comizzo presentation
Monetize your mobile applications, from SMS tot Apps
Stefan Costeur, managing director Comizzo
Mobile Convention Brussels, CM Telecom
Yves stappaerts presentation about mobile marketing Yves Stappaerts
This document discusses various mobile marketing techniques including SMS marketing, MMS marketing, Bluetooth marketing, location-based marketing, and mobile internet marketing. SMS marketing allows companies to interact with customers in real-time through short messages and can be used for promotions, contests, and broadcasting messages. MMS marketing is similar but uses multimedia messages to share images, video and audio. Bluetooth marketing broadcasts advertising content to users within a specific zone using Bluetooth technology. Location-based marketing sends targeted content to users based on their detected location using GPS or signal strength. Mobile internet marketing has grown significantly with the rise of smartphones and mobile applications.
From Revenue Management to Revenue Strategy
This document discusses how the hotel industry is facing digital disruption from new online booking platforms that have shifted market power away from hotel brands. It outlines how a revenue management system (RMS) can help hotels elevate their revenue strategy by providing customer-centric data insights to optimize pricing on all channels. An RMS with open pricing capabilities allows hotels to independently price all room segments and types to maximize revenue during high demand periods while keeping all booking channels open.
Programmatic mobile media buying is growing rapidly and will account for 62% of all ad spending and 70% of programmatic spending by 2016. Programmatic buying allows ads to be bought, placed, and optimized automatically on an impression-by-impression basis using data to target audiences. While targeting can be predetermined by humans, ad placement is determined algorithmically in real-time auctions. Mobile programmatic buying is more developed than desktop and over half of digital media engagement occurs on mobile apps rather than mobile web.
Argentina Mobile Case Study - 60,566 Lead ConversionsRalph Ruckman
This document outlines a media offer from Revived Media to Entertainment Factory to generate billable mobile leads in Argentina. The goal is to target carrier-specific mobile traffic from Personal, Claro, and Movistar networks in Argentina on smartphones and feature phones. Users would be subscribed and a conversion pixel fired when they click on landing page banners on their mobile web or in mobile search and app display. Traffic must be on mobile networks and cannot come from Wi-fi, internet, or Opera Mini. In March 2013, the campaign delivered over 1.5 million clicks and 60,000 billable leads.
Improve Digital - 2016 Video Advertising Ecosystem EuropeIAB Europe
This document provides an overview of the key players in the 2016 European video advertising ecosystem. It describes the various entities that help connect advertisers to publishers including sales houses and ad networks that sell advertising space, agencies that help create and handle advertising campaigns, and data providers that collect consumer data. It also outlines the technologies such as delivery systems, tools, and exchanges that facilitate ad targeting, measurement, and exchange between buyers and sellers.
Programmatic Buying for Performance Marketers: Fact vs. MythJessica Tams
This document provides information about programmatic buying for performance marketers. It begins by debunking some common myths about programmatic, such as that it is only real-time bidding or too tedious to set up. The document then discusses how programmatic, especially real-time bidding on ad exchanges, can provide scale for performance advertisers. It also notes that programmatic works best for user-based targeting rather than content-based targeting. Several case studies are presented showing how specific advertisers achieved better returns on investment and lower costs per installation through programmatic. Opt-in video/rewarded video is highlighted as one of the most effective monetization methods.
Tech Talk with Millennial Media: Private Marketplaces - Bridging Mobile Progr...Digiday
Private marketplaces marry the efficiency of programmatic buying with the preferred access of a deal struck directly with a publisher. PMPs are particularly strong in mobile as marketers want more control, greater transparency and assurances of brand safety. Millennial Media will outline common types of private marketplaces and share practical tips on how to determine if participating in a private marketplace is right for you.
Yves stappaerts presentation about mobile marketing Yves Stappaerts
This document discusses various mobile marketing techniques including SMS marketing, MMS marketing, Bluetooth marketing, location-based marketing, and mobile internet marketing. SMS marketing allows companies to interact with customers in real-time through short messages and can be used for promotions, contests, and broadcasting messages. MMS marketing is similar but uses multimedia messages to share images, video and audio. Bluetooth marketing broadcasts advertising content to users within a specific zone using Bluetooth technology. Location-based marketing sends targeted content to users based on their detected location using GPS or signal strength. Mobile internet marketing has grown significantly with the rise of smartphones and mobile applications.
From Revenue Management to Revenue Strategy
This document discusses how the hotel industry is facing digital disruption from new online booking platforms that have shifted market power away from hotel brands. It outlines how a revenue management system (RMS) can help hotels elevate their revenue strategy by providing customer-centric data insights to optimize pricing on all channels. An RMS with open pricing capabilities allows hotels to independently price all room segments and types to maximize revenue during high demand periods while keeping all booking channels open.
Programmatic mobile media buying is growing rapidly and will account for 62% of all ad spending and 70% of programmatic spending by 2016. Programmatic buying allows ads to be bought, placed, and optimized automatically on an impression-by-impression basis using data to target audiences. While targeting can be predetermined by humans, ad placement is determined algorithmically in real-time auctions. Mobile programmatic buying is more developed than desktop and over half of digital media engagement occurs on mobile apps rather than mobile web.
Argentina Mobile Case Study - 60,566 Lead ConversionsRalph Ruckman
This document outlines a media offer from Revived Media to Entertainment Factory to generate billable mobile leads in Argentina. The goal is to target carrier-specific mobile traffic from Personal, Claro, and Movistar networks in Argentina on smartphones and feature phones. Users would be subscribed and a conversion pixel fired when they click on landing page banners on their mobile web or in mobile search and app display. Traffic must be on mobile networks and cannot come from Wi-fi, internet, or Opera Mini. In March 2013, the campaign delivered over 1.5 million clicks and 60,000 billable leads.
Improve Digital - 2016 Video Advertising Ecosystem EuropeIAB Europe
This document provides an overview of the key players in the 2016 European video advertising ecosystem. It describes the various entities that help connect advertisers to publishers including sales houses and ad networks that sell advertising space, agencies that help create and handle advertising campaigns, and data providers that collect consumer data. It also outlines the technologies such as delivery systems, tools, and exchanges that facilitate ad targeting, measurement, and exchange between buyers and sellers.
Programmatic Buying for Performance Marketers: Fact vs. MythJessica Tams
This document provides information about programmatic buying for performance marketers. It begins by debunking some common myths about programmatic, such as that it is only real-time bidding or too tedious to set up. The document then discusses how programmatic, especially real-time bidding on ad exchanges, can provide scale for performance advertisers. It also notes that programmatic works best for user-based targeting rather than content-based targeting. Several case studies are presented showing how specific advertisers achieved better returns on investment and lower costs per installation through programmatic. Opt-in video/rewarded video is highlighted as one of the most effective monetization methods.
Tech Talk with Millennial Media: Private Marketplaces - Bridging Mobile Progr...Digiday
Private marketplaces marry the efficiency of programmatic buying with the preferred access of a deal struck directly with a publisher. PMPs are particularly strong in mobile as marketers want more control, greater transparency and assurances of brand safety. Millennial Media will outline common types of private marketplaces and share practical tips on how to determine if participating in a private marketplace is right for you.
Mobile Wallets and Value Added Services John Doxaras
Mobile internet usage in Greece has increased substantially, with 58% now using mobile versus 38% eight months ago. 55% of retail app impressions occur in physical stores, underscoring the importance of in-store WiFi. App usage among those over 45 has risen 40% in the last eight months. While eCommerce is still small, established mobile commerce works for industries like food delivery, travel, and mobile network operators. Issues around data privacy and a unified digital identity will be important to address as financial technology expands across Europe and the Middle East.
Iab europe attitudes towards programmatic advertising report june 2016IAB Europe
Attitudes towards Programmatic Advertising:
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation. With only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology, the study shows that almost everybody in the industry is now deploying some form of programmatic advertising.
Respondents named a reduction of media wastage and greater cost and trading efficiencies as the most important impacts of programmatic. The research also highlights growing recognition among the industry that as programmatic matures, it contributes to key advertising objectives such as scaling mobile campaigns and reaching consumers more effectively with branding messages.
Greater integration with wider ad measurement models and increasing sophistication beyond the click are other two other key factors driving programmatic adoption.
With benefits clearly recognised and cited in the research, and emergence of proven models, programmatic adoption is likely to continue to grow. Indeed, all stakeholders remain optimistic about the outlook of programmatic with over 90% of them citing an increase in investment over the next 12 months.
But the benefits are accompanied by challenges, and significant barriers to adoption remain. The biggest bottleneck is finding the people with the right skills and experience to navigate this brave new world successfully.
For the first time the research looked at the operational models used to execute programmatic and there is a clear evolution of programmatic strategy across markets. Advertisers start out on their programmatic journey with an independent specialist, then move to an agency or DSP and then in mature markets adopt an agency or hybrid model, i.e. a combination of more than one strategy. Similarly, publisher strategies are evolving; they start out with a hybrid model, then lean more heavily on their SSP and finally bring the expertise in-house. For agencies, the in-house agency trading desk remains dominant.
Sponsored session by Quantcast: Differentiate yourself through programmatic a...Digiday
This document summarizes key points about programmatic advertising:
- Programmatic display ad spending will reach $25.23 billion in 2016, representing 73% of all display ad spending in the US. Mobile programmatic ad spending will grow 65.7% to $17.70 billion.
- Of agencies, 54% feel comfortable buying media programmatically while 46% don't use it. 35% are undecided about trusting programmatic. 60% feel a unified definition is needed.
- The Real Time Advertising Academy covers topics like what programmatic is, how impressions are bought and sold, the interactive media ecosystem, the importance of data, and measurement/attribution.
Free-Fi_Habari Media_sales deck and rate card.Spark Media
Free-Fi is a new technology that allows internet service providers to display advertisements to subscribers during their internet browsing. The advertisements are full screen pages that appear every 15 minutes or after 2MB of data transfer, and subscribers can click a "skip" button to continue browsing after 5 seconds. In exchange for viewing the ads, subscribers are able to access free Wi-Fi at various locations like cafes, universities, businesses and more. The presentation promotes Free-Fi as benefiting advertisers through guaranteed and unique views of their ads, as well as providing them a captive and receptive audience.
Mobile advertising is becoming increasingly popular due to the rising number of smartphone users. By the end of 2013, more people are expected to access the internet via their phones than computers. Businesses have a vast potential customer base to advertise to through mobile platforms. Mobile ads can be targeted based on customer attributes like location, gender, age, and mobile type, allowing businesses to improve their conversion and return on investment. Popular mobile ad formats include banner ads, SMS, MMS, in-app videos, and interactive ads.
This document describes a proposed mobile app called FlyBy that would connect business travelers with each other at airports. The app would allow travelers to meet on demand and on location based on personalized criteria. There is a large addressable market of over 33 million business travelers who have idle time at airports each year. A survey found that many travelers would be interested in using such a networking tool on their phones. The document outlines FlyBy's business model, which would generate revenue from various sources like retail partnerships and airport deals. It also presents financial projections estimating rapid growth in customers and revenues over the next few years.
This document provides an introduction to advertising technology (ad tech) by exploring its historical development and key components. It discusses how the relationships between advertisers, publishers, and consumers have grown more complex over time with the introduction of elements like ad servers, ad networks, ad exchanges, and supply-side platforms that facilitate programmatic advertising. It also touches on related terminology, technological challenges of ad tech systems, and common issues like traffic fraud.
Case Study: How RateGain's Email Alert Service helped One of the biggest OTAs...RateGain®
Learn how one of the biggest OTAs in Asia uses RateGain’s Email Alert Service to identify, notify and maintain rate parity of contracted hotels on its site almost at run-time.
Scanning for Good: How Nonprofits Can Use QR CodesChad Norman
Allison Nassour and Chad Norman presented on how nonprofits can use QR codes. QR codes allow mobile users to scan a barcode with their phone to access web content or other information. The presentation provided an overview of how QR codes work and grow in popularity. Examples were given of nonprofits like the Pancreatic Cancer Action Network and Maymont that have successfully used QR codes in campaigns to raise awareness, engage supporters, and increase actions and donations. QR codes provide a low-cost and innovative way for nonprofits to connect with mobile audiences.
Samer Murad's presentation covers online advertising terminology and networks. It discusses the benefits of combining online and offline marketing and defines key online advertising metrics like page views, impressions, click-through rate, cost per mille (CPM), cost per click (CPC), cost per lead (CPL), and cost per action (CPA). It then explains what an ad network is and provides an overview of ikooServices' ad products like display ads, text ads, sponsorships, microsites, and rich media ads. The presentation concludes with an overview of ikoo's advertising network categories.
The document discusses the advertising industry in India, with a focus on in-cinema advertising. It notes that the Indian advertising industry is projected to grow to $10 billion by 2017. In-cinema advertising specifically is growing at 25% annually and makes up a small portion (less than 1%) of total ad spending currently. The document also outlines the major players in the in-cinema ad market and provides recommendations for alternative revenue sources and growth strategies for cinema operators, including using customer data and subscriptions.
7 things about advertising for mobile and tabletSmart AdServer
Smart AdServer is the 1st IAB certified mobile ad server. It provides a one-stop shop for mobile ad serving, including campaign management, inventory management, targeting, creative design, reporting, and monetizing remnant inventory. The mobile advertising market is growing rapidly as smartphones surpass PC sales and publishers create more mobile content.
This document discusses a mobile app called PAKO that aims to improve public transportation. It analyzes user data to provide personalized travel information and payment options. PAKO would use RFID and big data to offer faster routes, local info, and targeted ads. The target market of Spain has high smartphone usage and metro ridership, though partnerships and monetization will be challenges.
Lomadee is a Brazilian affiliate marketing leader that is part of Buscapé Company, the largest online shopping comparison site in Latin America. Lomadee has over 120,000 publisher websites and blogs in its network and reaches over 55 million users, 70% of the Brazilian audience. It offers various advertising formats and has worked with many of the major e-commerce brands in Brazil to help drive sales through affiliate marketing. Lomadee is looking to develop new partnerships to help expand its capabilities in areas like CPL solutions, email marketing, and attribution metrics.
This document discusses a payment platform called Znak it! that aims to solve the dilemma of how to make creative content freely available online while also being financially sustainable. It does this through multiple payment options including subscriptions, pay-per-use micropayments, donations, and earning free access through opt-in advertising. Pilot studies found conversion rates up to 15 times higher than paywalls. The platform seeks additional funding to expand mobile apps, sales, and administration.
Oomolo's Carl Schulenburg: Harnessing Context-Aware Mobile TechnologiesNYC Media Lab
New sensors. More intelligent apps. Mobile-connected smart objects. Wearables. LTE. Augmented reality. Multi-platform development tools. Precision indoor location sensing. Ultra HD. Flexible screens. The list of anticipated future mobile technologies goes on and on.
On April 23, NYC Media Lab and Razorfish presented an evening of demos and discussion on Mobile Futures to learn what’s on the verge of commercialization, what’s still in the lab, and what advances will change the nature of media and communications in the future.
Read our takeaways at https://medium.com/@nycmedialab/524d50740b79.
Mobile marketing mojo using sms to grow your real estate marketing databaserebeccalev
This document discusses how real estate agents can use SMS/text messaging to grow their contact databases and promote their business. Some key points:
- 40% of cell phone users say texting is important to them and texts can impact shopping decisions.
- SMS campaigns for non-profits like the Red Cross raised $32 million in donations.
- An Infiniti SMS campaign increased contest entries by 19% and conversion rates were twice as high as previous efforts.
- Consistency, exclusivity, and accountability are important for effective SMS marketing. Goals, methods, strategies and tracking results are also recommended.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Mobile Wallets and Value Added Services John Doxaras
Mobile internet usage in Greece has increased substantially, with 58% now using mobile versus 38% eight months ago. 55% of retail app impressions occur in physical stores, underscoring the importance of in-store WiFi. App usage among those over 45 has risen 40% in the last eight months. While eCommerce is still small, established mobile commerce works for industries like food delivery, travel, and mobile network operators. Issues around data privacy and a unified digital identity will be important to address as financial technology expands across Europe and the Middle East.
Iab europe attitudes towards programmatic advertising report june 2016IAB Europe
Attitudes towards Programmatic Advertising:
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation. With only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology, the study shows that almost everybody in the industry is now deploying some form of programmatic advertising.
Respondents named a reduction of media wastage and greater cost and trading efficiencies as the most important impacts of programmatic. The research also highlights growing recognition among the industry that as programmatic matures, it contributes to key advertising objectives such as scaling mobile campaigns and reaching consumers more effectively with branding messages.
Greater integration with wider ad measurement models and increasing sophistication beyond the click are other two other key factors driving programmatic adoption.
With benefits clearly recognised and cited in the research, and emergence of proven models, programmatic adoption is likely to continue to grow. Indeed, all stakeholders remain optimistic about the outlook of programmatic with over 90% of them citing an increase in investment over the next 12 months.
But the benefits are accompanied by challenges, and significant barriers to adoption remain. The biggest bottleneck is finding the people with the right skills and experience to navigate this brave new world successfully.
For the first time the research looked at the operational models used to execute programmatic and there is a clear evolution of programmatic strategy across markets. Advertisers start out on their programmatic journey with an independent specialist, then move to an agency or DSP and then in mature markets adopt an agency or hybrid model, i.e. a combination of more than one strategy. Similarly, publisher strategies are evolving; they start out with a hybrid model, then lean more heavily on their SSP and finally bring the expertise in-house. For agencies, the in-house agency trading desk remains dominant.
Sponsored session by Quantcast: Differentiate yourself through programmatic a...Digiday
This document summarizes key points about programmatic advertising:
- Programmatic display ad spending will reach $25.23 billion in 2016, representing 73% of all display ad spending in the US. Mobile programmatic ad spending will grow 65.7% to $17.70 billion.
- Of agencies, 54% feel comfortable buying media programmatically while 46% don't use it. 35% are undecided about trusting programmatic. 60% feel a unified definition is needed.
- The Real Time Advertising Academy covers topics like what programmatic is, how impressions are bought and sold, the interactive media ecosystem, the importance of data, and measurement/attribution.
Free-Fi_Habari Media_sales deck and rate card.Spark Media
Free-Fi is a new technology that allows internet service providers to display advertisements to subscribers during their internet browsing. The advertisements are full screen pages that appear every 15 minutes or after 2MB of data transfer, and subscribers can click a "skip" button to continue browsing after 5 seconds. In exchange for viewing the ads, subscribers are able to access free Wi-Fi at various locations like cafes, universities, businesses and more. The presentation promotes Free-Fi as benefiting advertisers through guaranteed and unique views of their ads, as well as providing them a captive and receptive audience.
Mobile advertising is becoming increasingly popular due to the rising number of smartphone users. By the end of 2013, more people are expected to access the internet via their phones than computers. Businesses have a vast potential customer base to advertise to through mobile platforms. Mobile ads can be targeted based on customer attributes like location, gender, age, and mobile type, allowing businesses to improve their conversion and return on investment. Popular mobile ad formats include banner ads, SMS, MMS, in-app videos, and interactive ads.
This document describes a proposed mobile app called FlyBy that would connect business travelers with each other at airports. The app would allow travelers to meet on demand and on location based on personalized criteria. There is a large addressable market of over 33 million business travelers who have idle time at airports each year. A survey found that many travelers would be interested in using such a networking tool on their phones. The document outlines FlyBy's business model, which would generate revenue from various sources like retail partnerships and airport deals. It also presents financial projections estimating rapid growth in customers and revenues over the next few years.
This document provides an introduction to advertising technology (ad tech) by exploring its historical development and key components. It discusses how the relationships between advertisers, publishers, and consumers have grown more complex over time with the introduction of elements like ad servers, ad networks, ad exchanges, and supply-side platforms that facilitate programmatic advertising. It also touches on related terminology, technological challenges of ad tech systems, and common issues like traffic fraud.
Case Study: How RateGain's Email Alert Service helped One of the biggest OTAs...RateGain®
Learn how one of the biggest OTAs in Asia uses RateGain’s Email Alert Service to identify, notify and maintain rate parity of contracted hotels on its site almost at run-time.
Scanning for Good: How Nonprofits Can Use QR CodesChad Norman
Allison Nassour and Chad Norman presented on how nonprofits can use QR codes. QR codes allow mobile users to scan a barcode with their phone to access web content or other information. The presentation provided an overview of how QR codes work and grow in popularity. Examples were given of nonprofits like the Pancreatic Cancer Action Network and Maymont that have successfully used QR codes in campaigns to raise awareness, engage supporters, and increase actions and donations. QR codes provide a low-cost and innovative way for nonprofits to connect with mobile audiences.
Samer Murad's presentation covers online advertising terminology and networks. It discusses the benefits of combining online and offline marketing and defines key online advertising metrics like page views, impressions, click-through rate, cost per mille (CPM), cost per click (CPC), cost per lead (CPL), and cost per action (CPA). It then explains what an ad network is and provides an overview of ikooServices' ad products like display ads, text ads, sponsorships, microsites, and rich media ads. The presentation concludes with an overview of ikoo's advertising network categories.
The document discusses the advertising industry in India, with a focus on in-cinema advertising. It notes that the Indian advertising industry is projected to grow to $10 billion by 2017. In-cinema advertising specifically is growing at 25% annually and makes up a small portion (less than 1%) of total ad spending currently. The document also outlines the major players in the in-cinema ad market and provides recommendations for alternative revenue sources and growth strategies for cinema operators, including using customer data and subscriptions.
7 things about advertising for mobile and tabletSmart AdServer
Smart AdServer is the 1st IAB certified mobile ad server. It provides a one-stop shop for mobile ad serving, including campaign management, inventory management, targeting, creative design, reporting, and monetizing remnant inventory. The mobile advertising market is growing rapidly as smartphones surpass PC sales and publishers create more mobile content.
This document discusses a mobile app called PAKO that aims to improve public transportation. It analyzes user data to provide personalized travel information and payment options. PAKO would use RFID and big data to offer faster routes, local info, and targeted ads. The target market of Spain has high smartphone usage and metro ridership, though partnerships and monetization will be challenges.
Lomadee is a Brazilian affiliate marketing leader that is part of Buscapé Company, the largest online shopping comparison site in Latin America. Lomadee has over 120,000 publisher websites and blogs in its network and reaches over 55 million users, 70% of the Brazilian audience. It offers various advertising formats and has worked with many of the major e-commerce brands in Brazil to help drive sales through affiliate marketing. Lomadee is looking to develop new partnerships to help expand its capabilities in areas like CPL solutions, email marketing, and attribution metrics.
This document discusses a payment platform called Znak it! that aims to solve the dilemma of how to make creative content freely available online while also being financially sustainable. It does this through multiple payment options including subscriptions, pay-per-use micropayments, donations, and earning free access through opt-in advertising. Pilot studies found conversion rates up to 15 times higher than paywalls. The platform seeks additional funding to expand mobile apps, sales, and administration.
Oomolo's Carl Schulenburg: Harnessing Context-Aware Mobile TechnologiesNYC Media Lab
New sensors. More intelligent apps. Mobile-connected smart objects. Wearables. LTE. Augmented reality. Multi-platform development tools. Precision indoor location sensing. Ultra HD. Flexible screens. The list of anticipated future mobile technologies goes on and on.
On April 23, NYC Media Lab and Razorfish presented an evening of demos and discussion on Mobile Futures to learn what’s on the verge of commercialization, what’s still in the lab, and what advances will change the nature of media and communications in the future.
Read our takeaways at https://medium.com/@nycmedialab/524d50740b79.
Mobile marketing mojo using sms to grow your real estate marketing databaserebeccalev
This document discusses how real estate agents can use SMS/text messaging to grow their contact databases and promote their business. Some key points:
- 40% of cell phone users say texting is important to them and texts can impact shopping decisions.
- SMS campaigns for non-profits like the Red Cross raised $32 million in donations.
- An Infiniti SMS campaign increased contest entries by 19% and conversion rates were twice as high as previous efforts.
- Consistency, exclusivity, and accountability are important for effective SMS marketing. Goals, methods, strategies and tracking results are also recommended.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.