Steven Hays is an experienced operational executive with over 20 years of experience leading advertising and media companies. He has a track record of developing strategic initiatives to drive growth, reducing costs, and improving production processes. Hays seeks new leadership opportunities to apply his skills in strategic planning, business development, talent development, and operational optimization.

1. 214.546.4087 
stevehays33@gmail.com
http://www.linkedin.com/in/stevenhays1
RES UL T S - D RI V E N OP ERAT I O NA L EX ECUT I V E L EADER
Expertise in creating and directing strategic operational initiatives for advertising and service enterprises
e x e c u t i v e s u m m a r y
A strategic and tactical operations executive with 20+ years’ senior leadership experience in the advertising production and post
production industry.A motivational,lead-by-example change agentutilizing critical leadership competencies in building and developing
inter-disciplinary, integrated and high performance operations. A collaborative leader, team builder, and advocate of accountability and
empowermentwith proven success in leading diverse organizations to exceed corporate growth and profitability objectives. Extensive
experience defining and leading strategic team reorganizations to proactively adapt to changing market conditions. Superb client
presentation and interpersonal communication skills with proven results in developing and directing new business acquisition, strategic
alliances, and production partnerships.
c r i t i c a l s k i l l s e t
▪ Leadership & Innovation ▪ Budgeting & CostControl ▪ Supply Chain Development ▪ Creative Direction
▪ Process Improvement ▪ Operational Strategy ▪ TalentDevelopment ▪ Media Campaigns
▪ Integrated Production ▪ Business Development ▪ Strategic Planning ▪ Quality Control
k e y s t r e n g t h s
▪ Strategic ▪ Achiever ▪ Responsibility ▪ Individualization ▪ Learner
p r o f e s s i o n a l e m p l o y m e n t h i s t o r y
VICE PRESIDENT, PRINCIPAL 2015-Present Imagine Engine Media
Reporting to Presidentand owner,providing strategic leadership for operations,marketing and clientacquisition.
 Define the vision and strategic framework required to successfully launch and achieve new business objectives.
 Ownership of competitive analysis,pricing strategy,forecasting and all financial reporting/analytics on business performance.
 Responsible for strategic business developmentand tactical sales execution driving 100% of new clientgrowth.
 Acquire and develop new talent, tactical production partnerships and strategic business alliances.
 Direct oversightof videographers,editors,CGI artists, illustrators,animators,special effects artists, creative retouch artists,
and photographers in the production,quality control and delivery of integrated advertising campaigns.
MANAGING DIRECTOR / EXECUTIVE PRODUCER 2011-2015 Giannini Creative/Filmworkers
Reported to Presidentand Partner, directed operations,designed and implemented business developmentand marketing strategies.
 Designed,implemented and drove execution ofstrategic marketing and business developmentwith full responsibility for
accountacquisition and management.
 Increased service offerings 60% through developing strategic business alliances and integrated production processes.
 Led internal and external production and creative processes facilitating delivery ofnational integrated media campaigns.
 Managed digital,video, and print production,to ensure consistent client branding across multiple platforms.
 Directed videographers,editors,CGI artists, illustrators,animators,special effects artists, creative retouch artists,
photographers,CSR and IT teams.
 Responsible for acquiring and developing new talentand supportstaff through ongoing mentoring,coaching and training.
 Led strategic marketing and business developmentwith full responsibility for accountacquisition and management.
MANAGING DIRECTOR 2001-2011 Seven Worldwide/Schawk
Reported to Senior Vice President ofOperations,provided strategic leadership and oversight for operations,marketing and sales.
 Direct supervision of26 staff including accountmanagers,sales,graphic designers,animators,retouch artists, CGI artists,
photographers,illustrators,and digital producers.
 Managed projects generating revenue of$7MM+ per year from inception through development.
stevehays

2.  Launched and administered a comprehensive cross training and new talentacquisition solution to enhance productofferings.
 Exceeded revenue and profitability objectives each year,including a 200% improvementin P&L the first year through revised
operational strategies,cost control and effective business developmentexecution.
 Designed,developed and implemented strategic production processes thatstreamlined delivery and reduced costs by 47%.
 Recognized as the #1 independentproducer (x3) for North American business development.
 Led strategic sales functions including key clientconsultations,education,presentations and on–site implementation support.
 Drove new business developmentinitiatives resulting in $4.2MM new annual sales revenue.
 Participated in quarterly executive managementmeetings on business outlook,projections,marketanalysis,and strategic
direction discussions,enabling timely targeted recommendations around strategic growth and operational efficiencies.
SALES MANAGER 1998-2001 American Color
Reported to Senior Vice PresidentSales,responsible for new business developmentand execution of strategic selling processes to
exceed corporate revenue objectives.Led client conferences,technical presentations,capabilities demonstrations,training seminars,
implementation assistance and ongoing customer support.
 Responsible for all customer–facing sales functions including key clientconsultations,technical and creative presentations
and demonstrations.
 Facilitated new business alliance and customer contractnegotiations.
 Supervised 9 staff including customer service representatives and sales executives.
 Recognized as the #1 regional senior sales executive (x2) for business development.
 Indirectoversightof creative retouching artists, scanners and digital producers.
 Personally cultivated and managed newclientaccounts valued at $2MM annually.
GENERAL MANAGER 1994-1998 Graphic Service
Reported to President,directed and managed operations, production,and accountservice.Provided strategic direction and
implementation for operations and technologies.
 Managed operations producing projects generating revenue of$4.3MM+ per year from inception through development.
 Supervised 15 staff including graphic designers, retouching artists,scanners,assemblers,illustrators, proofers and CSR’s.
 Exceeded revenue and profitability objectives annually.
 Responsible for equipment,consumable and service contract negotiations resulting in an annual costsavings of 25%.
 Developed production processes and staffing allocation thatstreamlined operations cutting production costby 32%.
 Led strategic technology analysis and evaluation for all new equipment,hardware and software purchases.
a d d i t i o n a l e x p e r i e n c e
PRE-MEDIA MANAGER 1993-1994 Buchanan Printing
Reported to President/Owner
PLANT MANAGER 1988-1993 Wallace Digital Imaging
Reported to President
e d u c a t i o n a n d a s s o c i a t i o n s
 University of Texas – Austin (Business Administration and Management)
 Leadership Think Tank | American Advertising Federation | Social Media Marketing | Advertising Professional | Dallas Society
of Visual Communications
c o n t a c t
 214.546.4087stevehays33@gmail.com | http://www.linkedin.com/in/stevenhays1