http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.
blackdot - Accelerating Marketing & Sales Transformation - SydneyMarty Nicholas
Accelerating Marketing & Sales Transformation
Sydney - 16 March 2017
Practical strategies for advancing customer & business outcomes in the digital age.
www.theblackdot.com.au
http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.
blackdot - Accelerating Marketing & Sales Transformation - SydneyMarty Nicholas
Accelerating Marketing & Sales Transformation
Sydney - 16 March 2017
Practical strategies for advancing customer & business outcomes in the digital age.
www.theblackdot.com.au
How marketers can earn respect at the revenue tableAnene Wealth
How would a 10% increase in your marketing budget affect the profitability of your company?
If you can’t answer that question, budget meetings probably aren’t your favorite part of the job. When you walk into your CEO’s office, maybe you bring activity reports, industry awards, examples of jobs well done…but does she care enough to increase —
What should your marketing team look like?Pete Jakob
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
For an updated version of this presentation: https://www.slideshare.net/clearaction/embracing-marketing-operations-what-is-it-and-why-bother-127189818
Originally presented by Gary Katz
BrightTALK Marketing Operations Channel
September 26, 2008
See https://ClearAction.com
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-roi-its-simpler-and-way-harder-than-you-think-127189832
How Marketing Operations can help you more effectively utilize metric data to measure ROI.
See https://ClearAction.com
Business Development framework is based on identifying the triggering events leading to the need to expand the organization business beyond its current boundaries. It also provides answer to the following questions and draws conclusions in the form of action items:
• Where are we now?
• Where do we want to go?
• Why do we want to do that?
• How can we do that?
• How much will it cost us?
• Is it worth doing?
• How do we know we have reached there?
An introduction to Clear Thought Consulting Ltd. We work with small businesses, to equip them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. When you can't out-spend the competition, you have to out-think them.
How marketers can earn respect at the revenue tableAnene Wealth
How would a 10% increase in your marketing budget affect the profitability of your company?
If you can’t answer that question, budget meetings probably aren’t your favorite part of the job. When you walk into your CEO’s office, maybe you bring activity reports, industry awards, examples of jobs well done…but does she care enough to increase —
What should your marketing team look like?Pete Jakob
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
For an updated version of this presentation: https://www.slideshare.net/clearaction/embracing-marketing-operations-what-is-it-and-why-bother-127189818
Originally presented by Gary Katz
BrightTALK Marketing Operations Channel
September 26, 2008
See https://ClearAction.com
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-roi-its-simpler-and-way-harder-than-you-think-127189832
How Marketing Operations can help you more effectively utilize metric data to measure ROI.
See https://ClearAction.com
Business Development framework is based on identifying the triggering events leading to the need to expand the organization business beyond its current boundaries. It also provides answer to the following questions and draws conclusions in the form of action items:
• Where are we now?
• Where do we want to go?
• Why do we want to do that?
• How can we do that?
• How much will it cost us?
• Is it worth doing?
• How do we know we have reached there?
An introduction to Clear Thought Consulting Ltd. We work with small businesses, to equip them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. When you can't out-spend the competition, you have to out-think them.
Together with Sage partner, Collier Pickard, Sage presented on the subject of “Merging Funnels” - how paradigm shifts in on-line research and social collaboration are moving strategic CRM thinking from “push marketing” to managing the “pull” demands of future buyers.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Marketing MO
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
Incorporating Social Media and Customer Service: How to Develop a Strategy
Blake Cahill: SVP of Marketing, Visible Technologies
Mary Naylor, VIPdesk
Setting goals and objectives for your social media efforts
Getting buy-in
Resources required to successfully implement a social media plan
Tools to use
Measurement of success
2. MISION 3
OBJECTIVES 4
SERVICES 6 Index
VALUE PROPOSITION 10
WHO WE ARE 11
CONTACT US 12
THANK YOU 13
3. The challenges to obtain results and the continuous optimization of
operative efficiency have never been as big as in today's market.
As the global economy picks up steam, companies able to optimize their
sales channels and marketing efforts at a flexible cost will sprint past the
competition. The key to meeting sales potential: eliminating the gulf
between big-picture business strategy and the day-to-day of field
Mission
implementation. We help our customers to link go-to-market initiatives with
strategic priorities and enable the organization to contribute effectively to
profitable growth.
Markouts’ mission is to be the ideal partner for our
customers to increase productivity, optimize
resources and reduce costs using strategies based
on best practices.
4. Our main objective is to guide our customers through the
challenges that condition today's markets:
Objective
• Market: Competitiveness.
• Costs: Result orientated.
• Human Resources: Retain talent.
•Innovation: Market trends and technological advances.
6. OUTSOURCING Marketing & Sales
In today's economical climate, with market conditions never seen
before and the need to react quickly to changes in the
environment have caused that companies need to find solutions
that allow them to Reduce Costs, Increase Activity and Optimize
ADVANTAGES ROI.
• Reduce Costs.
• Turn Fixed Costs into Flexible Costs.
• Improve the use of the available Resources, Increase Productivity
and Efficiency.
• Increased Focus on Core Business.
• Permanent access to Senior Specialists.
• Access to the Market Best Practices.
• No Resistance to Company Changes.
• Eliminates the risk of Rotation and Reduces Operative Risks.
7. CONSULTING Marketing
Development / Optimize Facilitate
Integration
Campaign Negotiations Design
Investigation
Strategic Planning
Services Publicity
Media Buying Production
Relational Marketing and Data
Mining Campaign Follow up Data Mining
Sales Promotion
Sales Points Benchmarking Data Warehouse
Events and Experience
Marketing Competition Study and Follow Fulfillment
Internal and External up
Communication and PR Printing
ROI Study
Mobile Marketing
Digital Marketing Trade Marketing Adaptations
Web, Social Networks, SEO…
Media Planning and ROI Control Product Launches Call Center and Telemarketing
for Publicity
8. CONSULTING Sales
Sales Planning Sales Channels Sales
Sales Plan Analysis Sales Channel Analysis Sales Structure Analysis
Services Sales Plan Development
Sales Channel Optimization Optimization Sales Structure
Sales Plan Execution
International Sales Channel
Sales Execution Support
Market Analysis Development
Partnership Strategies
Networking Strategies
Potential Markets Studies
Partner Management
Key Customer relation Social Networking
Management
Optimization Partner
Internationalization Relationship
9. INTERIM MANAGEMENT Marketing & Sales
We provide Interim Management services for the
Marketing, Sales and Business Development processes to
national and international customers. We help our
Services customers to:
• Establish their business in Spain and Portugal
• Overcome periods of rapid growth
• Manage Organizational changes
• Substitute rotating executives
• Develop new positions in their companies
• Execute temporary projects
10. • We Boost your Business, dealing with our senior executive team
that contributes experience and knowledge at a reduced and
flexible cost.
• We Develop and Integrate your key processes with a neutral
vision of process changes, always aiming at the growth and the
Value competitiveness of your company.
Proposition
• We Optimize your resources by making your costs structure
flexible and reduce expenses like office space, technology,
salaries, training, etc.
• Compromise, we understand that our relationship with our
customers like a relationship based on a partnership. We want to
be your service partners, not just a service providers. This way
together we can turn your strategy into a reality.
11. Executive Team
Angel Barbera, President.
Bachelor in EGB, Master in Marketing y Sales Management, MBA
Professional Background:
• CEO Mediaedgecia
• Merchandising Director Real Madrid
• Ecommerce Director Telefonica Media
• Founder and General Sales Manager Toys “R” Us Iberia
Who we are Peter Schuchmann, Executive Consultant.
Bachelor in Marketing and Master Marketing and Sales
Professional Background:
• Business Development Director and founder Enhanxit
• Business Development Director Grupo Arelance
• Business Development Manager Miracle Nuevas Tecnologías
• Project Manager Accenture
• ITIL Consultant IBM
Teresa Garate, Executive Consultant.
Bachelor in Chemistry
Professional Background:
• Different Executive Positions at:
• Indra
• Cap Gemini
• Ibermatica
• Azertia
12. Main Office:
Trébol, 40
28230 LAS ROZAS
Madrid
Malaga Office:
Edificio HEVIMAR II
Graham Bell 6, 2ª Planta, 8
Contact us
Parque Tecnológico de Andalucía
29590 Málaga
Angel Barbera
Angel.barbera@m-bds.com
Peter Schuchmann
Peter.schuchmann@m-bds.com
Teresa Garate
Teresa.garate@m-bds.com
Telephone: +34 635 458 442
13. Peter Schuchmann
EXECUTIVE CONSULTANT
THANK YOU
E-mail: Peter.schuchmann@m-bds.com
Skype: peter.schuchmann
Telephone: +34 635 458 442