Rogers Emmanuel Katuma is the founder and managing director of MobiAd Africa, which he established in 2014. He holds a Bachelor of Commerce in Corporate Finance. He has over 2 years of experience in management, finance, and accounting. Previously, he worked as an audit associate for PwC and KPMG Tanzania. MobiAd Africa launched a mobile advertising service called MobiAd in 2015 and Rogers has negotiated partnerships with major mobile carriers in Tanzania. He is responsible for the strategic direction of the company and leading its growth.

1. MobiAd Management Resume and Bio
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POSITION: Founder & Managing Director
NAME OF COMPANY: MobiAd Africa
NAME OF STAFF: Rogers Emmanuel Katuma
PROFESSION: Management Finance and Accounting
YEARS WITH COMPANY: 2 years.
NATIONALITY: Tanzanian
PREVIOUS POSITION: Audit Associate at PwC and KPMG Tanzania
KEY QUALIFICATIONS
Rogers is a founder and current Managing Director of MobiAd Africa, specializing in making managerial
decisions, investments, financing and attentive to detail on key businesses
Rogers holds a Bachelor of Commerce in Corporate Finance from the University of Dar es Salaam.
Rogers founded MobiAd Africa (registered name AweDin group Limited) while he was in second year
(2013) at the University of Dar es Salaam, registered the company on 8th May 2014. The company
started a free copy, content based advertising magazine named “AweSome advertising magazine” with
a target of reaching small and medium enterprises with limited budget to advertise. Also the magazine
features motivating and inspiring contents to empower the readers and hold their attention.
In 2015, MobiAd Africa launched new service called MobiAd, which is a customized caller tune that help
mobile phone owners communicate their business, update, promotion and information to people
calling, the service has been launched with Tigo Tanzania while in final negotiation with Airtel Tanzania
and Vodacom Tanzania.
In the table below we provide a selection of some detailed experience statements
relevant to the knowledge and experience of Rogers Katuma as Managing Director.
Entity Description of roles and responsibilities Position
MobiAd X
Independent venture
of AweDin Group
Limited founded
1/10/2015)
Rogers, as the Managing Director performs the
following:
o Raise of initial funds for MobiAd X
o Create vision, mission and objectives for the
new venture
o Recruitment of key personnel to handle key
areas and measure their KPIs
o Set and attend meetings with potential clients
Managing
Director and
Co-Founder

2. MobiAd Management Resume and Bio
2 | P a g e
Entity Description of roles and responsibilities Position
MobiAd
Independent venture
of AweDin Group
Limited founded
1/6/2015)
MobiAd is the innovative, unique and pioneer service to
mobile operators and mobile phone owners. Rogers, as
the Managing Director and founder was responsible of
preparing all the layout of idea from head to prototype,
setting meetings with mobile operators (Tigo, Vodacom
and Airtel), negotiate and sign the contracts. As a
visionary founder, Rogers scouted for the right team to
perform key tasks to make the strong foundation of the
business. He managed to get into agreement with an
independent studio for caller tune recordings, managed
to bring an investing partner with 10 Million Tanzanian
Shillings and who is equipped with Finance and
Accounting knowledge and experience from PwC to be
the Senior Vice President Finance and Investment.
Managing
Director and
Co-Founder
AweSome
advertising
Magazine
( independent venture
of AweDin Group
Limited founded
1/6/2013)
As a co-founder, Rogers turned a raw idea into reality by
registering the magazine, working with a 20 years
experienced graphic designer to create the layout of the
magazine, raise 20 Million Tanzanian Shillings as initial
capital to the magazine and pushed for new clients who
believed on the idea and the team. True start up
experience was during this moments and offered
priceless experience for further ventures and
adventures.
Managing
Director and
Co-Founder
PwC Tanzania
Independent firm of
PwC International
network ( part of the
biggest four Auditing
firms in the world)
Rogers was an associate auditor ( From 1/8/2014 to
31/12/2015) in number of assignments with roles
ranging from casting, vouching, understanding the
controls and policy, test compliance of Tax and other
statutory limit, testing of balance sheet items i.e.
receivables, PPE, cash, payable and investment
properties. He had an experience of performing entire
audit procedure to small and medium sized clients from
planning of audit, organizing team, initial client
meeting, audit plan and preparation of financial
statements and issuing of management letters. Some of
the clients include:
 Local Authority Pension Fund
 CRDB Bank Tanzania Limited
 Mantrac Tanzania Limited
 Toyota Tanzania Limited
 NIC Bank Tanzania Limited
 Schlumberger Tanzania Limited
 Multichoice Tanzania Limited (DStv)
 Ker and Downey
 Local Government Reformation Program
 Deloitte Tanzania: TUNAJALI Program
 Sikh Temple Arusha
 Rift Valley Tea Solution
 Canaco Tanzania Limited
 MSTCDC
Associate
Auditor
AFYAFRIKA
NGO headquartered in
Nairobi Kenya
AFYAFRIKA is one of the most prominent NGOs in
Africa working with reputable and experienced donors
like Standard Chartered bank, MTV Stay alive
foundation and United Nations. As a chairman, Rogers
was responsible to oversee all activities, lead the team,
manage NGO funds and organize mobilization
Chairman in
Tanzania

3. MobiAd Management Resume and Bio
3 | P a g e
Entity Description of roles and responsibilities Position
programmes. The position was from February 2013 until
May 2014.
Coca-Cola
Tanzania,
in association with
EXP (T) marketing
agency
Rogers was the Sales Executive reporting direct to the
county operations manager on the Coca-Cola campaign
of “Coca-Cola, let’s go crazy” which included but not
limited to door to door and office to office movement
looking for local hero in streets and people who are
making the difference in the society. This experience
build a foundation on sales, marketing and branding
skills for Rogers. The campaign was from 25th Feb-31st
March 2013
Sales Executive
KPMG Tanzania
Independent firm of
KPMG International
network ( part of the
biggest four Auditing
firms in the world)
As an associate, Rogers performed basic auditing tasks
for below clients 15 July 2013 to 15 September:
o IMX Resources (oil exploration company)
o NIC Insurance
o UTT Fund
Associate
Dar Es Salaam
University Finance
Association
Student organization
affiliated to Finance
Department of
University of Dar es
Salaam
As the President of the association Rogers had a task of
preparing an annual Calendar of events, recruitment &
mentorship program and offer opportunities to
members and leaders to exercise their potential through
participation in various organizing committee. Rogers
successful managed to organize an event attended by
457 people, of which 60 of them came from Uganda,
Kenya and Rwanda and managed to raise 11.3 Million
Tanzanian Shillings, which was 20% above the budget.
This experience prepared Rogers for team work, selling
proposals and raising funds.
President
EDUCATION:
Qualification Institute Date
Basic Technician Certificate of
Information Technology
Institute of Information Technology,
Dar Es Salaam
2011
Bachelor of Commerce in
Corporate Finance
University of Dar es Salaam Business
School
2014
LANGUAGES:
Language Speaking Reading Writing
English Excellent Excellent Excellent
Kiswahili Excellent Excellent Excellent