This document is a resume for David X Lamont, a senior sales-centric marketing executive. It summarizes his extensive experience leading marketing teams, developing strategies, and driving revenue growth for both Fortune 500 companies and startups. Key accomplishments include building marketing systems that helped companies become leaders in their fields and generating thousands of sales leads and hundreds of publicity wins.

1. David X Lamont Senior sales-centric marketing executive
Pleasanton, CA | (925) 202-7752 | dxlamont@gmail.com Page 1 of 2
¾¾ Recognized expert on revenue generation through sales-centric marketing.
¾¾ Executive and hands-on achievements in sales, product marketing, channel
marketing and marketing communications.
¾¾ Creative entrepreneurial approach has driven growth for Fortune 500 and
startup companies.
¾¾ Built cross-functional teams of up to 22 people and delivered ROI on
budgets of several million to less than $100K.
¾¾ Analytical yet inventive approach to solving problems and capitalizing on
opportunities.
¾¾ Strategic thinker combining best practice marketing skills with experience
in positioning, product marketing, channel development, branding, lead
generation, collateral/content, PR, website, social media and conferences.
¾¾ Driven, self-motivated and goal-oriented with a bias toward action.
Vice President Client Marketing, Marketingsage 2002 to present
¾¾ Plan and execute demand generation, branding and channel strategies that are consistently rated as “outstanding.”
¾¾ Built the marketing system that enabled TMS become a leader in enterprise SSDs before being acquired by IBM.
¾¾ Generated thousands of sales leads and hundreds of publicity wins enabling AccelOps to maintain 70% revenue
growth and double its resale partners for their security software product.
¾¾ Repositioned GridIron Systems from a simple SSD cache provider to the high performance solution provider for Big
Data analytics that was acquired by Violin Systems.
¾¾ Simplified TimeSpring’s software value proposition to create the Continuous Data Protection market segment
before the firm was acquired by Vision Solutions.
¾¾ Developed analytical techniques and architected software that triple productivity resulting in accelerated sales and/
or a lower cost of sales.
Vice President Marketing, Vicom Systems 2001-2002
¾¾ Initiated a new revenue stream by launching Vicom’s flagship product and introducing the firm to press, analysts
and prospective customers.
¾¾ Transformed the go-to-market strategy to generate larger sales adding Sun to IBM and HP portfolio.
¾¾ Developed a product roadmap based on market analysis and by agreeing an opportunity evaluation process with
Sales and Engineering to focus limited resources on projects likely to produce the highest revenue.
Vice President Marketing and Sales, Everdream (SaaS and service innovator acquired by Dell) 2000-2001
¾¾ Built a sales and marketing engine resulting in record sales each successive quarter, an OEM deal with HP and a
distribution agreement with Ingram Micro. Simultaneously raised prices, margins and unit sales.
¾¾ Hired, trained, motivated and managed a team of 22 people with responsibilities for product marketing, communi-
cations, channel marketing and direct and indirect sales to various vertical markets.
¾¾ Created a channel strategy that won an endorsement from the Yankee Group analysts, CRN’s Technology Leader in
the Channel award and Best Service Program/Strategy award.
¾¾ Initiated an awards-based PR strategy to build the brand. Beat Compaq, Dell, Gateway and other major IT players to
win the firm’s first PC Magazine Editor’s Choice award. Increased sales leads using PR, events, advertising and mail.
¾¾ Created a PR and advertising strategy that dramatically increased incoming sales leads and significantly raised the
profile of the brand.
Top performer:
œœ Rated top performer at IBM
(twice)
œœ Sales Person of the Year
œœ 2014 SBCA Best of Business
Award
œœ 2013 USIEC Excellence in
Marketing
œœ Best Channel Strategy award
œœ IDA Enterprise Award
œœ Many Editor’s Choice Awards
œœ Two US patents

2. David X Lamont
Page 2 of 2
Director, Worldwide Distribution Market & Sales Development, IBM 1997-2000
¾¾ Helped grow sales to 21% of an $8B market achieving record revenues every quarter in a flat market with better-
funded competitors by managing channel programs, enabling the sales team and training.
¾¾ Developed a channel program that increased the effective use of marketing funds from 50% to 90% to rapidly ramp
sales through new distribution partners.
¾¾ Defined the strategy and hired 5 people to launch new distributors, manage market development fund ROI, adver-
tise, engage the press, create sales tools, train salespeople, generate leads, and gather competitive intelligence for
this new IBM sales initiative.
¾¾ Consistently rated in top 10% of IBM employees for personal performance.
Manager, Product Marketing, Seagate 1994-1997
¾¾ Spearheaded product launches, worldwide OEM and distribution sales support, press/analyst relations, promotions
and branding for Seagate’s highest volume product line becoming the firm’s expert on the reseller/integrator and
distribution markets, their needs, buying criteria, brand preferences, how to sell through them and win their loyalty.
¾¾ Researched, invented and patented a feature that differentiated the products and won customer and press acclaim.
¾¾ Redefined the desktop product branding strategy to leverage product awards across the entire line.
Director of Marketing, FWB Software 1992-1994
¾¾ Increased revenue 24% by introducing new product lines and making legacy products cost/ price competitive.
¾¾ Managed 8 people and 3 departments including Product Management, Marketing Communications and Customer
Service that created the sales tools that enabled the sales team sell to enterprise accounts, resellers and Apple.
¾¾ Build FWB’s Hammer brand (subsequently bought and sold several times) by winning product reviews, advertising,
creating product demonstrations, and managing direct marketing programs. My Customer Service Dept. won a
MCN award for best technical support.
Prior to 1992 held sales and marketing positions in the US and Europe. Honors included a Sales Person of the
Year award and a national enterprise award. Marketed/sold computers, software, peripherals, memory, PC cases,
office equipment, 3M industrial supplies and other products for manufacturers and distributors.
Education & Other Skills
Ongoing Post Graduate Training:
Strategic Leadership Software Mergers & Acquisitions
Fundamentals of Finance & Accounting IBM Management and Leadership
Marketing Planning Decision Making & Problem Analysis
Senior Marketing Management New Market Development
Sales Force Management Managing and Supervising Organizational Change
Motivational Styles Business Start-up Management
Communications Skills Time Management
Professional Selling Skills Presentation Skills
Media Skills Database Development.
Honors Bachelor Business Studies, marketing major (graduated top 3), University of Limerick (N.I.H.E.)
Content Creation: White papers, press releases, case studies, sales kits, sales letters, videos, call scripts, brochures,
signs, etc.
Digital Marketing: PPC, SEO, email, display adverts, text adverts, blogs and other social media,
Software Skills: Adobe Creative Suite, Microsoft Office, Filemaker Pro.