This document is a resume for Mohamed Adel Khalaf, who has over 7 years of experience in sales and business development roles in the telecom and banking industries in Egypt. His core competencies include sales strategy, revenue optimization, key account management, and customer relations management. He is currently a Key Accounts Senior Sales Executive at Vodafone Egypt, where he has consistently exceeded sales targets and achieved various awards for performance. His previous experience includes roles as a Personal Banker Assistant at CIB Bank of Egypt.

1. 1 | P a g e
MOHAMED ADEL KHALAF
Email: m.adel.khalaf@gmail.comMob: + (20100)2082366Landline:+ (202)44321165
Address: Obure City, Cairo, Egypt
SALES & BUSINESS DEVELOPMENT | KEY ACCOUNTS MANAGEMENT | CLIENT RELATIONS
PROFILE SYNOPSIS
 Assiduous and detail oriented Sales professional with over 7 Years of experience and proven ability to achieve and
exceed all revenue and business-development goals in high-pressure environments. Demonstrated excellence in
determining sales strategies delivering revenue and profit gains within highly competitive markets.
 Comprehensive understanding of client relations development involving client interaction, market strategy and
tactics. Attained consistent growth both in top and bottom line through market development and expansion for
Telecom and Banking industries.
 Adept at executing novel drives for product development while discovering fresh routes to the market and
exploiting them to increase revenues; expertise in utilizing market feedback to develop marketing intelligence for
positioning of products at national level.
 Results oriented professional recognized for taking major initiatives, adapting to rapidly changing environment
and resolving mission critical issues. Polished persuasive communicator able to translate complex issues into easily
understood statements for general public.
CORE COMPETENCIES
 Sales Strategy
 Revenue Optimization
 Market Planning & Analysis
 Market Expansion
 Key Account Management
 Product Life Cycle Management
 Order Management
 Customer Relations Management
 Revenue Generation
 Contract Management
 Proposal & Negotiations
 Team Management
CAREER CONTOUR
Vodafone, Cairo Egypt
Key accounts Senior Sales Executive- Direct and Indirect sales (Jul 2013 – Present)
Sales Executive - Direct and Indirect sales (Dec 2009 - Jun 2013)
Senior Sales Rep (Dec 2008 - Nov 2009)
Highlights:
 Performed exceeding well and won achievement awards for the past year running for sales performance.
 Recognized for outstanding achievement of targets and adjudged as Employee of the Month.
 Played a stellar role in achieving over quota by an average of 25%.
 Instrumental in introducing over than 1000 new customers last year with average revenue per unit 75 EGP
 Significantly contributed by providing on-the-job training to new sales employees.
 Participated in marketing events such as seminars, trade shows, and telemarketing events
Key Roles:
 Leading team towards developing and applying winning business strategies to augment sales and increase
revenue for USB and ADSL at Vodafone.
 Managing business development activities, accountable for the building and increasing sales of the company’s
products through direct and indirect sales activities
 Identifying primary thrust areas of business through market surveys and analysis. Designing/implementing
strategic business development measures to increase overall sales for the company.
 Accountable for maintaining and expanding customer base, building and maintaining rapport with key customers
and identifying new customer opportunities.

2. 2 | P a g e
 Channelizing efforts towards analysing proposals, finalizing contracts & negotiations & steering the necessary
actions to be undertaken to initiate the sale.
 Implementing competent strategies for business with a view to penetrate new accounts and expand existing ones
for meeting pre-determined business objectives and targets.
 Reviewing and interpreting competition after in-depth analysis of market information as well as scanning the
environment for new business opportunities and competition, initiating sales trigger.
 Mapping and communicating new product and service opportunities, special developments, information, or
feedback gathered through field activity to appropriate company staff.
 Effectively contribute in Data Distribution Channel for USBs products and ADSL internet services across upper
Egypt Regions (Greater Cairo, West, Delta and Upper Egypt).
 Demonstrating a deep understanding of the cultural nuances of the company’s targeted markets and geographies
while creating and implanting a value proposition that leverage the insights.
 Motivating workforce to work towards attaining common business objective & employing highest operational
standards & control systems to offer absolute commitment towards the organization.
CIB bank of Egypt
Personal Banker Assistant in The Direct Sales Department (Aug 2008 – Dec 2008)
Highlights:
 Exemplary efforts in achieving sales performance already covering the amount of business case by 200% and won
employee of month certificate
 Spearheaded sales of financial products by creating a powerful client database. Develop periodic business plans
and strategies to win class A customers customizing offers for them.
 Mentored sales agents with focus on achieving predefined sales target, growth, identified new streams for
revenue and ensured highest levels of customer satisfaction.
Key Roles:
 Delivered excellent results in customer satisfaction by diligently following up on customers and attaining monthly
targets
 Steered credit card sales to new heights by achieving 150 % results from the monthly target allotted to the credit
cards sales department.
 Used sales forecasting to ensure the sale as well as profitability of products and analysed business developments
and market trends.
 Developing and maintaining productive business relationship with customers and released giveaways to the super
customers in order to achieve the targets
ACADEMIC CREDENTIALS
 Bachelor Degree, Faculty of Commerce, Cairo University Accounting Dept., 2008
TRAININGS (JAN 2009 - APR 2009)
 Basic Business Skills Acquisition (BBSA) Cairo provided by Amideast Egypt,
 Egypt Sponsored by the Future Generation Foundation (FGF)
 Developed Language and Computer Skills
 Enhanced Presentation & Project Development Skills
 Acquired Basic Business Skills including: Marketing, Sales, Banking, Accounting, Business Correspondence and
Report Writing.
 Graduate Resources Program Sponsored by FGF.
 Communication Skills Provided by Dale Carnegie.

3. 3 | P a g e
 Human Resources Management Provided by Talal Abu Ghazaleh.
 Code of Ethics Provided WEST WOOD.
 I.C.D.L Provided by UNIESCO.
 Business Writing
 Selling skills
 BBSA
 Consumer Sales Academy by Vodafone Egypt, Jan 2014 and Jan 2015
IT SKILLS
Proficient in Windows, MS Office and Internet
PERSONAL DOSSIER
 Date of Birth: 1st
Jan 1988
 Languages Known: English and Arabic (Native), French (Intermediate)
 Marital Status: Single