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an overview
[insert date]](https://image.slidesharecdn.com/emorfieoverview-12674507004745-phpapp01/85/Emorfie-Overview-2-320.jpg)
Emorfie Overview
- 2. new generation marketingfor emerging businesses an overview [insert date]
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- 4. outline • what wedo • what we offer • our team • why us
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- 6. what we do Weare a consulting group dedicated to helping emerging companies thrive by leveraging new generation marketing practices
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- 8. outline • what wedo • what we offer • our team • why us
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- 10. what we offer easy-to-understand, bite-sized consulting solutions designed specifically for emerging companies with thirst for growth: marketscape analytics marketing plan demand generation outsourcing
- 11. know your market marketscape
- 12. know your market marketscape what’s happening in our space, and market trend analysis and are we positioned for future growth? SWOT review what are the market share trends and market share analysis and which competitors should we worry about? deep competitive profiling what are my competitors weaknesses competitor-specific sales and how do I hit them where it hurts? “battlecards”
- 13. know your customer analytics
- 14. know your customer analytics what does a profitable customer look like Customer database analysis and how can I find more of them? and target customer models what are the customer “tribes” and how Customer segmentation do I best target each one? models what do my web site statistics tell me Web metrics review, about by customer’s buying behavior? analysis and key findings
- 15. chart your path marketing plan
- 16. chart your path marketing plan what are the market and customer Marketscape, war-gaming dynamics that are shaping my market? and competitive analysis What are my vision and objectives and Formulation of business what tactics can I deploy to achieve them? strategy and plan What target metrics define success and Delivery of management how do I maintain line-of-sight to them? dashboard for metrics tracking
- 17. marketing 2.0 demand generation
- 18. marketing 2.0 demand generation how do I increase my brand awareness Viral brand marketing and consideration cost effectively? campaigns how do I use the power of communities Social Networking and to gain and keep more customers? “Word of Mouth” networks how do I use the power and reach of Search Engine and Email the web for targeted sales prospecting? Marketing campaigns
- 19. always-on marketing outsourcing
- 20. always-on marketing outsourcing how do I better leverage new gen marketing without hiring more headcount? how do I hire an entire marketing team weekly or monthly for half the cost of a junior mgr*? retainer: flat fee, unlimited hours how do I leverage 70+ years of business experience to orchestrate mktg tactics? *Avg Marketing Manager salary & benefits: $126K/yr, $10,500/mo, $2,625/week (source: www.salary.com)
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- 22. outline • what wedo • what we offer • our team • why us
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- 24. our team Nick Panayi founder and CEO 19 years: USVideotel, Compaq, Avaya Fairleigh Dickinson University, BS Mktg and MBA Sanjay Balasundaram Andrew Chen Consulting Partner Consulting Partner 19 years: VMX, Lucent, Keen Owl Books, Avaya, NDTV 15 years: Booz Allen Hamilton, Avaya Minn State U, MS CompScience, NYU Stern, Exec MBA Princeton, BSC Engineering, MIT-Sloan, MBA Jean Nassar Strategic Advisor 20+ years: Compaq, Xerox-Tektronix, Collabria, WatchGuard Northeastern University, BS and MS Engineering
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- 26. outline • what wedo • what we offer • our team • why us
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- 28. why us • large company expertise in small company packages • risk-free engagement • high-touch and relationship continuity emorfie is uniquely positioned to make planning discipline and new marketing practices digestible and affordable for emerging companies.
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