Marketing Management Business Plan_My Sweet Creations
Doing More With Less: How Restaurant Chains Can Cut Telecom Costs
1. Doing More With Less
Restaurant Applications
Scott Shelton
March 2010
2. Doing More with Less - Customer Cases
Company Popular Restaurant Apps No. Locations Comments
Leading Fast Food Line Sharing: 43 •Uses Multi-Link’s The Stick
franchisee phone/fax/oil tank level detector •RTI Oil Tank level detector
• Savings $51,600/year
Leading Fast Food Line Sharing: 6 •Uses Multi-Link’s The Stick
franchisee phone/fax •Savings:$3600/year
Neighborhood Restaurant Line Sharing: 500 •Uses Multi-Link’s The Stick
Franchise phone/fax/credit card transaction •On credit card transactions, The Stick connection is used as back-up
modem(outbound) •Savings: $ 600,000 /year
International Multi-Brand Line Sharing: 4500 •Uses Multi-Link’s The Stick
Quick Service Restaurants •Chicken Brand – POS/credit card • 4 year project
(QSRs) transaction modem(outbound) •Applications by brand, by need
•Taco Brand – phone/fax/window timers •For Brand A credit card transactions, The Stick connection is used as back-up
•Pizza Brand– fax/Digital Video Recorders •For Brand B window timers, The Stick connection is used as back-up
(DVRs) •Saving $2,400,000/year
Nationwide Pizza Chain Line Sharing: 3300 •Uses Multi-Link’s The Stick
phone/fax/POS modem (for back-up) •Savings: $3,960,000/year
Leading Fast Food Line Sharing: 400 •Uses Multi-Link’s ACP5
Franchise and Restaurant phone/fax/energy management/gift card •Savings: $960,000/year
Operator modem/security system
Deli-style Restaurant Chain Line Sharing: 220 •Uses Multi-Link’s The Stick
phone/fax/credit card transaction •Credit card transaction modem is used when broadband is down
modem (outbound) •Savings: $264,000 /year
3. Why do it?
It’s Easy, It works It saves money
• Large Scale Project
– 5000 locations
Telephone
Network – Phone/fax/credit card transaction modem each
have their own telephone line
Standard – Deploy The Stick – A single line now can be
Telephone Line “shared” between phone/fax and modem
Restaurant – 2 lines eliminated per location, typically a line
The Stick/ Security costs $50/mo
Polnet ACP Video/DVRs – $1200/year saved per location
$6,000,000/year saved with project
Window • Small Scale Project
Timers
– 10 locations
– Same application
Tank Level – Deploy The Stick – A single line now can be shared
Detectors by phone/fax and modem
– $1200/year saved per location
$12,000/year saved with project
• Other restaurant applications to consider:
– POS
Modems: – Security System, Digital Video Recorders (DVRs)
POS/Credit
Card
Energy – Gift Card modems
Management
Phone/ FAX Transaction – Energy management
(outbound)/
Answering – Oil tank level detector
Machines Gift Card
Modem – Window timers
4. The Stick
Product Description
• One phone line sharing up to 4 communication
devices
• Automatic call routing to appropriate equipment
• Barge-in protection for data connections
• Surge protection
• Feature compatibility constraints: Telco Voice Mail,
Telco Call Forwarding
Applications Benefits
• Dial-up Modems • Reduced phone line costs
• Out of band network access – Can use existing lines
• Energy management controls – No need for new dedicated lines
• Point of Sale • Call transfer between ports
• System Integration • Remote programmability by calling The Stick via a
• Modem Polling standard phone line
• Fuel Tank Monitoring • Secure access to equipment with user defined
• Energy Management Security Access Codes
• Automated Meter Reading • Barge-In protection for data connections
• Small/Home Office • Easy installation and trouble free integration
• Service Port Access
• Remote Equipment Maintenance
5. Line Sharing – Polnet ACP
Product Description
• One phone line sharing up to 3, 5 or 9 communication
devices
• Automatic Call Routing
• Barge-in protection for data connections, Emergency Barge-
in
• Commercial grade surge protection
• Mounting bracket
Applications Benefits
• Out of band network access • Reduced phone line costs
• Energy management controls • Call transfer between voice ports
• Point of Sale • Remote programmability by standard phone line and any
• System Integration touch tone telephone.
• Modem Polling • Secure access to equipment with user defined Security
• Fuel Tank Monitoring Access Codes
• Energy Management • Barge-In protection for data connections
• Automated Meter Reading • Easy installation and trouble free integration
• SMB
• Service Port Access
• Remote Equipment Maintenance
6. You are in good hands
Our Restaurant business Our global business
• Hundreds of customers in the Restaurant business • Thousands of clients
– Restaurants – SOHO to Fortune 1000
– Restaurant Operators – More than 8000 clients
– Restaurant Franchisees – Domestic and International deployments
– Restaurants, Government, SMB, Retail,
• A reputable customer base Utilities
– YUM Brands (Pizza Hut, Taco Bell, KFC)
– Applebees • Customer benefits
– Wendys International – Millions in cost reduction
– Papa Johns – Most with ROI < 60 days
– Boddie Noell
– Brueggar’s Restaurants • A trusted solution provider
– Made in the USA
• Meeting the needs of the Restaurant business – Best in class resellers, distribution and
– Compatible with a broad range of applications support
– Customers save millions in phone line costs – 99.9% reliability
– ROIs between 60 to 90 days – 22 years of proven success
– Plug and Play solutions – Industry Awards
– Volume deployments of 1000+ of units
7. Start Saving Now!
Application Savings Potential
• Number of sites: XXX
Telephone
Network • Multi-Link line sharing product: The Stick or ACP
• Lines eliminated per site: XXX
Standard
Telephone Line
Restaurant • Average cost per line: $50/mo or $600/year
The Stick/ Security • Cost Savings: $XX/mo or $XX/year
Polnet ACP Video/DVRs
Window
Timers Next Steps
• Site specific applications and product fit
Tank Level
Detectors
The Stick vs ACP 3 vs ACP 5 vs ACP 9
• Quick Launch Plan
• Forecast units needed and rollout schedule
• First order placement
Modems:
POS/Credit Energy
Card Management
Phone/ FAX Transaction
Answering (outbound)/
Machines Gift Card
Modem