New Business Opportunities: Small Cells and Wholesale DAS


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Presented at WISPAPALOOZA, October 2013. The moderator was Art Meierdirk of INOC and included Jorge Forero of Taqua and Doug Wiest of EdgeConneX. The presentation providers market observations, drivers & growth, challenges, and more. Insights on Small Cells and DAS Deployments.

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New Business Opportunities: Small Cells and Wholesale DAS

  1. 1. New  Business  Opportuni/es:  Small  Cells   and  Wholesale  DAS  (Business)     Moderator:  Art  Meierdirk    
  2. 2. SESSION  SPEAKERS:   Small  Cell  Innova/on  Drivers  for  Growth  and  Opportunity   Jorge  Forero,  Taqua     Success  Factors  for  Small  Cell  Deployment   Doug  Wiest,  EdgeConneX     Improved  User  Experience  –  QoS  as  a  Driver   Art  Meierdirk,  INOC  
  3. 3. Agenda   •  •  •  •    Overview  /  Observa/ons   Small  Cell  Innova/ons     Success  Factors   Managing  User  Experience  
  4. 4. Overview  /  Observa/ons   •  Mixed  Market  /  Solid  Growth  Opportuni/es   –  User  demand  exceeds  tower  capacity   –  Growth  to  con/nue   •  Carriers  Need  Macrocell  Alterna/ves   –  Offload  data  from  macrocells  (including  use  of  WiFi)   –  Reach  mass  markets   •  Venues  Have  Special  Needs   –  Reach  mission-­‐cri/cal  users  (security,  safety  and  strategic)   –  Public  safety  requirements  (how  to  finance)   –  Customer  sa/sfac/on   •  Key:  Leverage  Unique  Needs  with  Crea/ve  Solu/ons   –  Appeal  to  carriers  with  coverage   –  Appeal  to  venues  with  unique  (targeted)  solu/ons  
  5. 5. Small  Cell  Innova/on  Drivers  for  Growth  and   Opportunity   Jorge  Forero,   Taqua  
  6. 6. Mobile  Operator  Challenge   Mobile traffic, voice and data. Based upon growth rates to date, Ericsson estimates that capacity will need to increase by a factor of 1000. Where will this come from? According to Ericsson’s research, this challenge must be met using several different approaches. Already more data bytes than voice bytes in mobile networks.
  7. 7. Why  Small  Cells?   •  Improving  Coverage     –  Significant  percentage  of  mobile   •  Increasing  Revenue/Reducing  Churn   voice  originates  in  the  home   –  Increase  data  usage  inside  and  outside   home   –  Poor  coverage  leads  to  unhappy   customers  –  churn   –  Home  zone  tariffs  for  voice  and  data   –  Penetra/on  losses  work  to   –  New  enabled  services     operators  advantage   •  Reducing  Opera/onal  Costs   –  Backhaul  of  cell  tower  traffic   accounts  for  20%  of  mobile   operator  OPEX     –  Site  acquisi/on,  leasing  costs,   power  costs   –  Capacity  demand  is  expected  to   growth  over  200  /mes    
  8. 8. 3G/4G  Network  Evolu/ons   LTE  Data   Devices   SpoAy  LTE   Coverage   LTE   Smartphones   4G  Data/3G   Voice   LTE  VoIP   Smartphones   4G  Data/ VoLTE   LTE  Coverage   Islands   LTE  ConGguous   Coverage   •  •  •  •  •  3G  Voice  &  Data  Coverage   WiFi  Offload  (Voice,  Messaging,    &  Data)   •    LTE  is  evolving  from  data  only  to  data   and  voice   4G  Smartphone  shipments  will  grow   200%  in  2013,    driving  need  for  3G   voice   VoLTE  is  coming,  but  it’s  not  here  yet   LTE  coverage  while  growing  is  not   con/guous   3G  networks  con/nue  to  generate   revenue     VoWiFi  for  capacity,  performance,   and  cost  reduc/on     A need for solutions to provide seamless services during this period of evolution
  9. 9. Small  Cells  Complimen/ng  LTE         Limited  spectrum  makes  small  cells  essenGal   Small  cells  will  allow    carriers  to  compete  with  carriers  with  3  -­‐8  X  more  spectrum     Small  cell  impact  is  greatest  if  started  early  in  implementaGon  cycle  
  10. 10. Small  Cell  Operator  New  Revenue  Opportuni/es   Bus  Stop   Service     Operator   Network   User     Profile   FemtoZone   DB   Coffee  Club   Service   Add  Campaign   Service   Rich   Presence   Airport   InformaGon   Service   Enterprise  Deployed   Femtos…   User  informa:on,  preferences  and   “which  femto”…   3rd  Party  Services…  
  11. 11. Presence  Based  Services  –  New  Revenue     Hi!  I’m  at  Yum’s.     I  got  a  coupon  on  my  phone  for  Super   Mocha  Delight  coffee.  It  is  absolutely   divine.     I  am  watching  my  complementary   news  summary  that  is  streaming  to   my  phone!     Oh  –  and  I  am  entered  in  a  draw  to  go   to  Mexico!   Yum Coffee Shop FemtoZone  Cloud  Services   • Offered  by  businesses   • Enabled  by  the  operator   • Implemented  by  3rd  Par/es   • Opt-­‐in  by  subscriber   Yum’s  Coffee   Club   “FemtoZone”   Funny  –  I  saw  the  promo/on  for  the  free   trip  and  signed  up  for  Yum’s  loyalty   program!  Instead  of  the  news,  I  chose  the   Sports  Summary  video–  I  love  to  watch  the   home-­‐runs  while  drinking  coffee.     I  can’t  wait  to  try  the  Super  Mocha  Delight!   I  see  you  at  their  store  2  blocks  away  –  wait   for  me!!!    
  12. 12. What  about  ISPs?  Non-­‐Spectrum  Owners   •  MVNO+  model  offers  an  opportunity  to  drive   Wi-­‐Fi  enabled  services.   •  Wi-­‐Fi  provides  OTT  alterna/ves:   –  Integrated  client   –  Non-­‐Integrated  clients   –  Create     Service Parity is Required!
  13. 13. Service  Parity!  –  A  Requirement   3G Voice & SMS - Circuit Domain 4G & WiFi – VoLTE & VoWiFi Packet Domain SMS-C HSS   SCP MSC HLR   §  §  §  IMS EPC Access the current 2G/3G circuit voice core seamlessly Must address the need to implement solutions across multiple access domains Ideally a single platform supports Small Cells, VoWiFi and transitions to 4G/VoLTE
  14. 14. VoWiFi Application – Embedded & Integrated VoWiFi - Status Bar Notification (Optional) §  Compatible with all Android Devices §  Pre-loaded at launch §  §  §  §  §  §  Client embedded client by device vendor integrated and validated Devices ship with application pre-loaded Works ‘out of the box’ Survives factory reset Option to add client to devices in the field through handset “MRs” Remote software upgradeable §  Operation §  §  §  §  §  © 2013 Kineto Wireless, Inc. All rights reserved. Confidential and proprietary information. Embedded, background process monitors Wi-Fi connection status Automatically registers when handset connects to Wi-Fi IMS becomes the serving domain for voice/ SMS once roam-in completes All services now transparently delivered over Wi-Fi Automatic roam-out to cellular before Wi-Fi connection is lost Page 14
  15. 15. Integrated Android Client A Completely Transparent User Experience Subscriber uses native calling and SMS apps on Wi-Fi and Macro §  Single Phone UI Calling §  §  §  §  §  §  §  Same dialer Same in-call screens Same contacts Same call settings Same call history Same voice mail Same message waiting notifications §  Single Messaging UI §  Messaging §  © 2013 Kineto Wireless, Inc. All rights reserved. Confidential and proprietary information. §  Same SMS app Same inbox/outbox Same message notifications §  Supports All OEM UI Enhancements and Customizations §  HTC Sense, Samsung TouchWiz, Moto Blur, etc. Page 15
  16. 16. Small  Cell  Innova/ons       •  Next  –  Doug  Wiest  –  Success  Factors  for  Small  Cell   Deployment    
  17. 17. Success  Factors  for  Small  Cell  Deployment   •  Leveraging  Exis/ng  Investments   •  Site  Acquisi/on  Challenges   •  Backhaul  Challenges   Doug  Wiest   EVP  EdgeConneX    
  18. 18. Leveraging  Exis/ng  Investments  for  New   Opportuni/es   •  Incremental  Services/Revenue   –  PBX,  VOIP,  Trunking,  Video  Conf   –  Small  cells    (Femto,    Pico  –  Metro)   –  FirstNet   •  Deepen  Customer  Rela/onships  and  Dependency   –  Venue  Expansion   –  Geographic    Growth   –  Reduc/on  in  Customer  Churn   •  Backhaul  Alterna/ves  &  Exper/se   –  –  –  –  –  Access  solu/ons   Diversity:  Disaster  Recovery  /  Load  Sharing)   Point  to  Point  /  Point  to  Mul/-­‐point   Free  Space  Op/cs   Eband  
  19. 19. Site  Acquisi/on   Reset  expecta/ons  of  Real  Estate  owners/managers   Create  non-­‐monetary  trades   Focus  on  benefits  of  improved  wireless  services   Understand  /me/regulatory  barriers  to  street   furniture/poles   •  Provide  turnkey  solu/ons   •  Solve  coverage/capacity  issues  over  larger   geographies   •  Use  intermediary  underlying  agreements   •  •  •  • 
  20. 20. Backhaul   •  Provide  aggrega/on  alterna/ves   •  Reduces  the  impact  of  price  compression   •  Provides  overall  reduc/on  in  cost   •  Provide  interconnect  alterna/ves   •  Minimize  new  construc/on   •  Seek  technical  alterna/ves   •  Tethered  -­‐  Fiber,  Coax.  Copper   •  Un-­‐tethered  (Microwave,  licensed  &  unlicensed)   – Line  of  sight,  near  line  of  sight,  non-­‐line  of  sight  
  21. 21. Leveraging  Success  Factors  for  New   Opportuni/es   Next  -­‐  Art  Meierdirk    -­‐  Managing  User  Experience  
  22. 22. Managing  User  Experience   •  •  •  •  •  Carriers  Focus  on  Customer  &  Service  Management     Venues  Provide  an  IT  Centric  Focus   Neutral  Host  Providers  Bound  by  Carrier  SLAs   Applica/on  Providers  focus  on  Availability   User  Expecta/ons  /  Experience?   Art  Meierdirk    INOC  
  23. 23. Carrier  Focus  -­‐  Changing   •  Originally  the  Carrier  Owned  the  User  Experience   –  Carrier  owned  MTSO  provided  all  user  services   –  Carrier  owned  distribu/on   –  Carrier  owned  service  delivery  to  the  “handset”   •  A  variety    of  service  &  applica/on  providers  are   changing  ownership   –  Data  &  video  service  providers  driving  usage  to  new  highs   –  Carriers  count  on  “offload”  via  WiFi  services   –  Even  voice  services  may  come  from  other  providers   •  Carriers  are  being  pressured  by  limited  resources  to   use  partners  &  SLAs  manage  user  experience  
  24. 24. Integrated  Service  Management  –  Know  What   to  Watch   •  Provider  Metrics  can  be  tracked  locally   –  Small  Cell  Call  &  Data  performance  metrics   •  Infrastructure  Metrics  can  be  tracked  locally   –  Transport  (DAS,  Small  Cell,  WiFi)  and  Backhaul   –  Switching  (LAN,  management  networks)   •  Hosts  &  Applica/ons  (availability  &  performance)?   •  User  Experience  –  Ask  the  user  or  venue   –  There  are  applica/ons  that  measure  user  experience   –  Help  desk(s)  for  internal  and  external  customers   •  Coordinated  support  is  the  key  –  may  require   partnership  
  25. 25. User  Experience  Ownership   •  No  single  service  provider  has  an  exclusive  on  delivery   of  services   –  Voice  /  Data  /  Video  /  IM   –  File  sharing  /  networking  /  mobile  applica/ons   •  Users  access  services  from  a  mul/tude  of  providers   •  Requires  shared  responsibility  for  the  user  experience.   –  Consider  becoming  part  of  the  solu/on   •  Leverage  your  exis/ng  investment  with  programs  to   improved  user  experience  to  gain  new  opportuni/es  
  26. 26. WISP Network Support   Network Operations Center (INOC) Notification Escalation Internet   Notification Escalation Other Other NOCs NOCs Wireless Provider Network Support (Operations) Common Equipment Services
  27. 27. Small Cell Support Architecture   Objective – Optimize User Experience: Applications Providers 1.  Proactive support to prevent or mitigate impact of outages (secure access to performance data) Carrier NOC 5.  Implement remote restoration if possible 8.  Cradle to grave ownership of venue small cell impacting incidents On-Site Support Monitoring Options: Site Router Gateway Northbound from Carrier NMS PTSO KPI metrics available at the small cell. Private or Public Networki Gateway Us e Vi r Ex a G pe ate rien w a ce y r Ex Via perien ce NM S tch 7.  Venue / customer notification / updates INOC NOC Support Dispa 6.  Dispatch or engage 3rd party support U se 4.  Rapid assessment of incident (including correlation of carrier & venue-specific information) NMS Notification Escalation 3.  Implement NOC-to-NOC incident communication / coordination Packet Core LTE Domain 2.  Recognition of performance deterioration or impairment Applications Providers Remote t Suppor Router User Experience via SAR Notif ic Esca ation lation Applications Users – via LTE Venue Pico network Venue Mgt Femto Applications Users – via 3G
  28. 28. Wrap-­‐up   Ques/ons?     Open  Discussion  
  29. 29. THANK  YOU!