2. COMPANY BUSINESS MODEL CANVAS
VALUE CUSTOMER CUSTOMER
KEY PARTNERS KEY ACTIVITIES
PROPOSITION RELATIONSHIP SEGMENT
• DISTRIBUTION *RESEARCH AND • OTHER USES
AGREEMENTS WITH DEVEOPMENT • LIMITED EDITIONS
RETAILS AND *LOGISTICS • FB CONNECTIVITY
*MARKETING AND • PERSONALIZED ATTENTION
DEPARTMENT
STORES SALES *PRODUCTION • NO WORRIES • AFTER-SALE SERVIICE
PLANNIING AND ABOUT LOSING SMARTPHONE USERS.
CONTROL YOUR SMARTPHONE ABC SOCIOECONOMIC
• PARTNERSHIPS
LEVELS, WITH A
WITH NATIONAL DISTRIBUTION
PROACTIVE LIFESTYLE.
DISTRIBUTORS KEY RESOURCES • PROTECT THE CHANNELS DIVIDED BY:
INFORMATION IN
• MOBILE OPERATORS YOUR SMARTPHONE
CONCEPT *DISTRACTED ONES
• FOUNDING GROUP
• BRAND IMAGE - FACEBOOK, RADIO
• CHINESE • HAVE THE LATEST
• DISTRIBUTION HARDWARE *CAUTIOUS ONES
MANUFACTURER TECHNOLOGY FOR
NETWORK - TECH RETAILS
• CHINESE YOUR - DEPARMENT STORES *TREND FOLLOWERS
• FEDEX, UPS - FEDEX, UPS
MANUFACTURER SMARTPHONE
• HUMAN TALENT SOFTWARE
• FACEBOOK • INTELLECTUAL - GOOGLE PLAY
PROPERTY - UBA WB PAGE
CASH FLOW HARDWARE SALE
COST - PRESENCIAL BUY
• RAW MATERIALS ADQUISITION - ON-LINE BUY
STRUCTURE
• OUTSOURCING (MANUFACTURING PROCESS FROM CHINA) FREE SOFTWARE
• IMPORT COSTS - APLICATION
• DISTRIBUTION COSTS
• STORAGE COSTS PROFITABILITY
• ENTERPRISE MANAGEMENT
• INTERNAL RATE OF RETURN
• INCIDENTALS
• NET PRESENT VALUE
3. CUSTOMER SEGMENT
WE DECIDED TO BE CONSERVATIVE AND ATTACK A NICHE MARKET IN THE EARLY STAGES OF THE
PROJECT. THE CHOSEN ONE IS THE PERUVIAN MARKET. IN LATER STAGES THE WORLD IS GOING TO BE
OUR MARKET. BUT FOR NOW:
30 449 760 people
15 154 082 people
10 510 393 people
6 047 107 people
1 300 128 people
860 648 people
133 115 people
126 777 people
126 460 people
ALL DATA IS
PROJECTED FOR 2013
4. VALUE PROPOSITION
The Solution to keep your smartphone safe everywhere
For the For the cautious For the trend
distracted ones ones followers
WELFARE + SECURITY NOVELTY
5. CUSTOMER RELATIONSHIP
GOOD SUPERIOR CUSTOMER’S
PRODUCT SERVICE LOYALTY
Connectivity with
Alternative uses Limited editions
social networks
ATTACH UBA IN BASED ON THE NEW TO FOLLOW OUR
OTHER THINGS AND NEEDS OF OUR CUSTOMER’S
AVOID LOSING THEM CUSTOMERS LIFESTYLE
6. KEY ACTIVITIES
Business process
management
I+D Production
New Main Production Line - UBA
products Proyects Logistics
design
New presentations
•New products for new
problems • Chinese manufacturer • Distribution and
•Be aware of new • How, when, where our management of
tendencies product is made our resources
7. KEY PARTNERS
Main Patners International
Sales Patners Social Networks
Raw Materials Shipping
Department
Retailers
Stores
8. KEY RESOURCES
Brand identity
Online platform
Intellectual property
Relationship with the Human talent Distribution network
Chinese manufacturer
9. DISTRIBUTION CHANNELS
Software
On-line sales
Web
Face to face On-line sales
Hardware sales
Web
Department
stores and
retailers
ONLY IN PERU
10. CASH FLOW
Face to face
Software Sales
WEB
Sales
Hardware
According to distribution
US$ channel
40.00
Department
stores and
retailers
UBA
INCOME 01 Year 02 Year 03 Year
NPV = US$
Units 18,012.40 46,749.19 57,588.13
231,179
Unit Price (S/.) S/. 120.00 S/. 120.00 S/. 120.00
Unit Price (US$) $46.15 $46.15 $46.15
Total Physical Sales $563,621.30 $1,462,816.81 $1,801,975.26
Total Web Sales $140,905.33 $365,704.20 $450,493.81 IRR= 30%
Total Revenues $704,526.63 $1,828,521.01 $2,252,469.07
11. COST STRUCTURE
Raw Materials Import Costs Assembly Storage
Chinese
supplier Distribution
LED Bulbs FOB cost
Shipper's
Bluetooth
Expense
Seling and
Administrative Costs
Handling and
Batteries
Customs broker
Other Costs
Direct Costs
EXPENSES
Producti on Cos ts
Source Ma teri a l s $503,654.34 $1,307,179.20 $1,610,252.60
Di rect La bor $8,261.54 $8,261.54 $8,261.54
Ma nufa cturi ng overhea d $5,520.00 $5,520.00 $5,520.00
Sel l i ng a nd Admi ni s tra ti ve Expens es $16,523.08 $16,523.08 $16,523.08
Commerci a l Provi der Pa yment $0.00 $0.00 $0.00
Fees Pa yment Sys tem $1,635.74 $3,659.12 $4,441.79
Others
TOTAL EXPENSES $535,594.70 $1,337,483.81 $1,640,557.21
